Titleist AVX golf balls

casamarinacasamarina Members Posts: 21
I heard that the new AVX golf balls will be discontinued............

Indeed disappointing, such a great ball!!

I guess the feedbacks from the market were not encouraging enough...............and i don't understand why............
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  • SigmaKyle31987SigmaKyle31987 TW's #1 Fan! Members Posts: 107 ✭✭
    I’ve heard rumors of a new Titleist ball coming out this year called True Soft, maybe it’s the AVX rebranded?
  • mackepamackepa #TheWRX Members Posts: 3,586 ✭✭
    There’s already a thread on these. I’m not sure Titleist will be 100% shutting the idea down. I think they’re going to take the time to tweak the ball and change the price point so it’s more competitive with similar balls.
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  • LeftofleftLeftofleft Members Posts: 26
    What makes you prefer these balls over any other? Average (at best) across the board and terrible feel when chipping IMO.
  • casamarinacasamarina Members Posts: 21
    Well, it is probably very personal, but the fact is that i am consistently 10 yards longer without trading in the feel i need:-)
  • LeftofleftLeftofleft Members Posts: 26
    Thanks for the reply
  • ObeeObee ClubWRX Posts: 3,668 ClubWRX
    Leftofleft wrote:
    What makes you prefer these balls over any other? Average (at best) across the board and terrible feel when chipping IMO.




    I'm almost one full club longer with my irons and hybrids with the AVX versus the Pro V1x.



    Maybe a bit shorter with driver. Love the ball.



    Definitely not as much short game spin, though.
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  • North ButteNorth Butte Members Posts: 9,768 ✭✭
    Obee wrote:

    Leftofleft wrote:
    What makes you prefer these balls over any other? Average (at best) across the board and terrible feel when chipping IMO.




    I'm almost one full club longer with my irons and hybrids with the AVX versus the Pro V1x.



    Maybe a bit shorter with driver. Love the ball.



    Definitely not as much short game spin, though.




    For my game, the pattern is opposite. Definitely longer than ProV1x with the driver and fairway wood (mostly extra roll) but more or less similar to ProV1x with the irons. No shorter but probably no longer either.



    To me nothing is as spinny inside 50-60 yards as a ProV1x and AVX is certainly controllable but can't do the really quick check and stop on those 40-yard sand wedge shots.



    I don't feel I'm giving up much around the greens because I really don't count on being able to check the ball quickly. Maybe one wedge shot out of ten that extra ProV1x spin comes in handy, the rest of the time I'm either too close to the green to try and spin it or I've got enough green to work with that 10-20 feet of release is no big deal. But about once a round I end up nipping a 30, 40, 50 yard pitch shot really nicely and flying the ball over a bunker and the AVX will still end up 20 feet past the hole instead of stopping close.



    So maybe 10% less control around the greens traded off against 5-10% more distance on 14 drives a round is a fair tradeoff. I would not be interested if it were really low-spin around the greens.
    Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.
  • ObeeObee ClubWRX Posts: 3,668 ClubWRX
    Obee wrote:

    Leftofleft wrote:
    What makes you prefer these balls over any other? Average (at best) across the board and terrible feel when chipping IMO.




    I'm almost one full club longer with my irons and hybrids with the AVX versus the Pro V1x.



    Maybe a bit shorter with driver. Love the ball.



    Definitely not as much short game spin, though.




    For my game, the pattern is opposite. Definitely longer than ProV1x with the driver and fairway wood (mostly extra roll) but more or less similar to ProV1x with the irons. No shorter but probably no longer either.



    To me nothing is as spinny inside 50-60 yards as a ProV1x and AVX is certainly controllable but can't do the really quick check and stop on those 40-yard sand wedge shots.



    I don't feel I'm giving up much around the greens because I really don't count on being able to check the ball quickly. Maybe one wedge shot out of ten that extra ProV1x spin comes in handy, the rest of the time I'm either too close to the green to try and spin it or I've got enough green to work with that 10-20 feet of release is no big deal. But about once a round I end up nipping a 30, 40, 50 yard pitch shot really nicely and flying the ball over a bunker and the AVX will still end up 20 feet past the hole instead of stopping close.



    So maybe 10% less control around the greens traded off against 5-10% more distance on 14 drives a round is a fair tradeoff. I would not be interested if it were really low-spin around the greens.




    Interesting.



    I am a very high spin (for my clubhead speed) player. Perhaps that's the reason that I gain more distance with my irons...
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  • North ButteNorth Butte Members Posts: 9,768 ✭✭
    I don’t think I spin my 5-6-7 irons much at all, especially since getting the hot faced Ping G irons a year ago. Any of the Surlyn balls, even the supposedly spin models, release clean through the greens on me. Not much room to pick up distance from lower iron spin.



    Full wedge swings, if I go after it 100%, with ProV1x will occasionally back up a yard or so (which I find annoying) but that has never happened a single time with AVX.
    Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.
  • wesstlee18wesstlee18 Scotty Cameron and golf equipment expert Salt lake City, UtahMembers Posts: 283 ✭✭
    casamarina wrote:


    I heard that the new AVX golf balls will be discontinued............

    Indeed disappointing, such a great ball!!

    I guess the feedbacks from the market were not encouraging enough...............and i don't understand why............




    Bummer, I liked it better than the ProV1. I prefer the X over both, and the AVX over the V.



    X was longer (5-15yds off driver)

    X had more short game spin (check on chips)



    AVX has high ball flight (angle of decent helped stop ball quick)

    AVX had super soft feel!



    V had same distance, same spin, harder feel



    If they replaced the V with the AVX, I’d be content. I’d be even happier if could make the X softer.
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  • BeeezBeeez Members Posts: 193 ✭✭
    I’d be happy if they just lowered the compression on the Pro V1 just a little and called it a day.
  • youraway2youraway2 Just Old Sticks Members Posts: 1,402 ✭✭
    I've made comments about the AVX on other threads and mentioned I thought it might be a dude after a few rounds. I tried the CSX and the Snell. I didn't care for the Snell but liked the CSX and started playing it. Then I went back to the BS 330 RXS and after a couple of weeks tried the AVX again. It's not in my bag and I love it. It's not longer than the CSX but all around I believe its a better ball for me. I like the distance and control, and around the greens its equal to the ProV1.



    So I'll have a to buy them up if they are going to discontinue them. Now I must calculate how many I will destroy or lose and calculate my needs for the next year. Hopeful they will offer discounted discontinued pricing. Over the holidays the ProV1 was reduced, but not the AVX at my club.
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  • MysteryVMysteryV Members Posts: 331 ✭✭
    I have a soft spot in my heart for the AVX as I shot my career best round with one not long ago. A couple thoughts:



    Appearance: It's a really good looking golf ball. From the script to the ability to have a premium yellow ball, the looks are top notch.



    Feel: Soft, but not dead soft. I like the feel off the putter as much as anything and FAR better than either the Chrome Soft (which spins more for me but is noticeably more firm off the putter) or TP5 (which is AWFUL to putt with imo).



    Spin: I'm a high spin player typically, so the AVX works really well for me. It doesn't leave the super deep ball marks on the green that I get with Chrome Softs or Pro Vs, and it certainly hasn't spun back for me, but it checks well. Probably in-line with the NXT Tour S (feels about the same off the putter as well)



    Durability: These things were SUPER durable for some reason. I play with a TON of trees in play on every hole, and unlike the TP5 (which may be the lease durable ball in golf), the AVX handled abuse better than any ball I've played. Cart paths, trees - unlike other balls, no single event has rendered an AVX unplayable for me.



    I'd add that I also have a SkyTrak, and beat the heck out of balls over the course of time. While the NXT Tour S seems extremely similar, from a durability perspective, they're completely different balls. The NXT Tour S in rotation has become dull over time and feels far more dead on full shots than the AVXs that I have in play in the simulator. It's pretty shocking to see the difference.



    At the end of the day, the AVX is a pretty great ball, and I'm glad I have a few dozen in reserve. Not that I'll ever use them as I tend to like to try different balls (likely to my detriment), but my guess is that they'll rebrand the ball and market it at a lower price point. People seem to equate $$$ with spin versus distance. I'm guessing it gets renamed and rereleased as something less expensive. Why scrap the formula?



    Also - the TruSoft that I've tried is nothing like the AVX. Kinda a garbo ball ime.
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  • JagpilotohioJagpilotohio 45+ inch drivers are evil. Columbus, OHMembers Posts: 7,169 ✭✭
    I have no idea if it’s correct or not, but the guy that owns my favorite local shop didn’t think they were being discontinued when I stoped in 3 days ago to chat. He had a dozen boxes sitting next to the V1’s.



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  • MRL1984MRL1984 Members Posts: 234 ✭✭
    I could see them getting rid of them. Played a few holes with one and was not a fan. Still have a whole sleeve. The price point is the worst part of all for them.



    To get folks away from the Prov line is a feat. I have been on the Chrome soft X myself but played a Pro V today and then I'll be going back.
  • ObeeObee ClubWRX Posts: 3,668 ClubWRX
    Just heard they go on sale nationwide soon.
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  • North ButteNorth Butte Members Posts: 9,768 ✭✭
    I reckon they will be announced next week in Orlando. My club’s pro shop got another shipment, too.



    Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.
  • tbowles411tbowles411 ClubWRX Posts: 25,062 ✭✭


    I reckon they will be announced next week in Orlando. My club’s pro shop got another shipment, too.


    I'll walk to the Titleist booth and ask questions! image/smile.png' class='bbc_emoticon' alt=':)' />
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  • junkfryjunkfry Members Posts: 558 ✭✭
    I wrote customer service the other day asking about this and here's the response I got:







    Good morning,



    Thank you for taking the time to write in and your inquiry in regards to the new AVX ball. The Golf Ball Product Management team has been receiving a lot of positive feedback in regards to this ball. They are going to continue to evaluate over the coming months and then determine if it will be introduced worldwide.



    Thanks again for writing in and your support in Titleist.



    Regards,

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    John Cozza

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    Customer Service Form



    Category: Golf Balls

    Email Address: [email protected]

    Question: Hi, will the AVX ball be brought to production and if so, when? I know it is a test ball in 3 states, but there have been rumors on reputable websites, ie Golf WRX, that say this ball won't make it to production. Thank you for any information.
  • KmacKmac Members Posts: 680 ✭✭
    Played a sleeve of these over the weekend while on a dude trip and loved them. Someone mentioned the TruSoft which a cheap feeling **** of a ball. The AVX is much better than that ball. I dont think its as long for me as the CS or my current gamer the Srixon QST but it feels great and overall was very consistent. There really wasnt anything it did great but nothing was awful either. Just a **** good ball.
  • HehatemeHehateme Members Posts: 546 ✭✭
    casamarina wrote:


    I heard that the new AVX golf balls will be discontinued............

    Indeed disappointing, such a great ball!!

    I guess the feedbacks from the market were not encouraging enough...............and i don't understand why............




    I am sure the truth lies somewhere in between, but I was told by my Titleist rep that the AVX was so successful they intend to continue and even increase production.
  • tbowles411tbowles411 ClubWRX Posts: 25,062 ✭✭
    Hehateme wrote:

    casamarina wrote:


    I heard that the new AVX golf balls will be discontinued............

    Indeed disappointing, such a great ball!!

    I guess the feedbacks from the market were not encouraging enough...............and i don't understand why............




    I am sure the truth lies somewhere in between, but I was told by my Titleist rep that the AVX was so successful they intend to continue and even increase production.


    I'm hearing wide release in March.
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  • AmazinBlueAmazinBlue Members Posts: 1,104 ✭✭
    They had them at Carl's Golfland, here in Michigan yesterday. I believe they were $44.95/doz or $47.99. Can't remember exactly.
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  • North ButteNorth Butte Members Posts: 9,768 ✭✭
    During the test marketing they have been selling them “same price as ProV1” at authorized dealers. The “test market” seems to have expanded to most of the US some time in December but without being announced as such.



    My guess is we’ll get a clue at PGA Show about whether they will be ProV1 pricing or not when they go into “real” product wide release status rather than “test market”.
    Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.
  • JagpilotohioJagpilotohio 45+ inch drivers are evil. Columbus, OHMembers Posts: 7,169 ✭✭
    Ok. I just realized that these were only being “ test marketed” , according to the Titleist site, in Cali, AZ, and FL.



    Since they are now here in Ohio, and as the previous poster said, in That state up north, in the middle of winter when NO ONE here needs golf balls, then it means one of three things:



    1. They are now being “tested” nationwide, with no announcement by Titleist....weird.

    2. They already decided to actually launch them nationwide with no announcement by Titleist.....which I find even weirder.

    3. They sold very poorly and they are sending the remainder to any interested accounts to blow them out and be done with them.



    Hum. It’s all a bit strange really. Its not how things are normally done by a big company.
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  • bellkenbellken Members Posts: 771 ✭✭
    I saw some AVX's in a pro shop in WA state. And, someone, probably bought some, since, I found one on the golf course.
  • JagpilotohioJagpilotohio 45+ inch drivers are evil. Columbus, OHMembers Posts: 7,169 ✭✭
    Can someone help me out here??



    Who is this ball meant for? How is it supposed to be positioned in the market?



    Same price as ProV and a “premium” softer core ball. They certainly can’t want to steal away their own ProV users. Makes no business sense.



    Are they going after chromesoft users at a higher price point? That doesn’t make sense either.



    I really can’t see where the niche is for them at this price point. Take them to $39 and maybe I understand it.
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  • erock9174erock9174 North Canton, OHMembers Posts: 3,932 ✭✭
    edited Jan 21, 2018 #29
    I’ve seen them at two places here in OH. One place was selling them for $48, the other $58 (same as ProV1 pricing).



    I’m sure North Butte will be having me buy up all of them to send down south 😃

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  • storm319storm319 Members Posts: 3,752 ✭✭


    Ok. I just realized that these were only being “ test marketed” , according to the Titleist site, in Cali, AZ, and FL.



    Since they are now here in Ohio, and as the previous poster said, in That state up north, in the middle of winter when NO ONE here needs golf balls, then it means one of three things:



    1. They are now being “tested” nationwide, with no announcement by Titleist....weird.

    2. They already decided to actually launch them nationwide with no announcement by Titleist.....which I find even weirder.

    3. They sold very poorly and they are sending the remainder to any interested accounts to blow them out and be done with them.



    Hum. It’s all a bit strange really. Its not how things are normally done by a big company.




    Could be waiting to make the announcement at the the PGA Show. I am sure we'll know more later this week.
  • Kenny Lee PuckettKenny Lee Puckett Members Posts: 3,460 ✭✭
    edited Jan 21, 2018 #31


    Can someone help me out here??



    Who is this ball meant for? How is it supposed to be positioned in the market?



    Same price as ProV and a “premium” softer core ball. They certainly can’t want to steal away their own ProV users. Makes no business sense.



    Are they going after chromesoft users at a higher price point? That doesn’t make sense either.



    I really can’t see where the niche is for them at this price point. Take them to $39 and maybe I understand it.

    AVX = Alternative to Pro PV1X. The new batting order in terms of fitting a player to a Titleist tour ball (most likely based off ball speed) is Pro V1, Pro V1x, and then AVX. Titleist has never openly discussed "lower compression" in regards to their urethane tour balls (but for AVX they kind of are) so it is a new thing to be aiming the discussion at having a tour ball for lower ball speed players. My inclination is the likes of Callaway Chrome Soft and Bridgestone RX has bit Titleist in the @ss long enough, now Titleist is (finally) adapting.



    edit: AVS has been wildly successful here in our test market of Arizona. And FWIW we have be getting restocked on inventory of it.
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