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Comments

  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    Stuart G. wrote:
    Where do you think you will find the next "revolution" in golf ball design?




    Well, I would say that we found it with Graphene as it has really unlocked our ability to dramatically improve the performance of the Golf Ball by using this amazing material that is relatively new to consumer products.



    Beyond this, there are a ton of very cool ideas, some further along than others that our R&D/Innovation team is working on that I look forward to see move through our cycle and hopefully we will get to share them all with you some day.



    Jason Finley

    DblEgl wrote:
    Thanks for taking our questions. * * Would you recommend the Chrome Soft versus the Chrome Soft X for a moderate swing speed player or or is it just a matter of feel off the driver or putter ? **




    This is Rock. Yes, I would recommend Chrome Soft over Chrome Soft X for moderate swing speed golfers. Imagine how much PGA guys compressing golf ball and thing about moderate swing speed golfers. Softer compression golf balls are basically designed for mid to lower swing speed golfers for them to be able to compress then pull as much as possible energy from its core. Feel is an important part too because it helps you build up more confidence. Softer compression Chrome Soft won't give you bad feedback even when you hit it by off-center location on the face.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    ZAP wrote:


    Any plans to release a custom truvis for college or high school teams? Or I guess even individuals who might want that sort of thing.




    Really good question. We are constantly thinking about ways to expand or enhance the TRUVIS line and custom colors is within the consideration set. Fortunately (or unfortunately depending on your point of view!), the marketplace success of TRUVIS has us in a production constraint and we don't have much excess capacity right now. However, I would expect to see many more and different color combinations in the future, perhaps even custom configurations some day.



    Vince S
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    getair23 wrote:
    When you look to improve/change a ball from year to year. Do you do it to benefit tour players first and consumer second, or vice versa?




    Hi, this is Dave Bartels - when it comes to designing a new or improved golf ball it really depends on the market we're targeting. We segment golfers based on their swing profile (speed, spin, launch characteristics) and then design the best products for that given profile. PGA Tour players tend to be at the high end of the speed spectrum and often require a slightly unique design target. If we are designing a tour ball to bring to market we like to use tour players to test because they're so talented and give great feedback. But any product that we bring that would be considered a "tour ball" we try to do it for the benefit of all golfers.

    sosob34 wrote:
    Has Callaway considered producing a mid-range priced urethane covered ball? Some other manufacturers have shown initiative in this area. This would help us budget minded golfers who do not want to spend $45 for a dozen golf balls. Thanks.




    Yes, we have certainly considered this segment. There have been some that have gotten into this market in more of a non-traditional way or more through promotional pricing. We have been at a lower price than we are currently at, even with the original Chrome Soft. As our costs have gone up with the addition of materials like Graphene and new construction techniques all of which are a result of the R&D efforts we are putting into the ball, the model just does not allow us to price a ball at those levels that stands up to our performance expectations. Our goal is to have the highest performance products we can in each of the price points that we compete in and we believe our current line up does that for sure.



    Jason Finley
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    jcorna01 wrote:


    I played your Hex Chrome+ for years. I stocked up when it was discontinued. What current Callaway ball would you recommend considering my replacement to the Chrome+ is the Srixon Z Star XV?




    Hi, this is Rock. HEX Chrome+ is the ball developed before I joined Callaway. But I'm understanding it is a fire compression (105) Urethan cover 4P construction golf ball having a good speed. From our current line ups, I would recommend Chrome Soft X. It says "Soft" but it is not that much soft like Chrome Soft. About 10 points softer than your old gamer with more energy inside because Graphene infused Double Core construction. Chrome Soft X is in the same compression area as other tour models. Srixon's Z Star XV maybe similar with HEX Chrome+, so feel wise similar. It depends on how much spin you have especially with your mid to short irons. But I believe Chrome Soft X's spin separation/slope is better.

    Thanks
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    adfrick wrote:
    Guys, thanks for taking time to answer our questions. It seems as though Titleist filled a hole in their lineup with the AVX with a softer ball that spins less. I really enjoy the feel of the Chrome Soft and I like the feel of the AVX, but I think they possibly got it wrong by not letting it spin as much for the slower swing speed hitters. How do the Chrome Soft and CSX compare to the AVX? Thanks, Drew




    This is Dave B again - thanks for playing Chrome Soft and your feedback. To your point, our testing has shown AVX to have a very low spin profile and less spin around the green than Chrome Soft or CSX. We feel our graphene-infused Dual SoftFast core design allows us to put a much softer urethane cover on the outside of the ball to generate more spin on scoring shots, while still maintaining low spin (= long distance) off the tee and with full clubs. The complexity of our construction is more challenging to manufacture, but we feel like the added performance is worth it!
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    tj7644 wrote:

    ZAP wrote:


    Any plans to release a custom truvis for college or high school teams? Or I guess even individuals who might want that sort of thing.




    My question is along the same lines.....Callaway has great "Custom" options with clubs, wedges including colors, stamps etc... How long before we have the option of custom Truvis colors/logos? Even MLB, NFL teams......



    I love Chrome Soft in the Truvis pattern, I'd love to have more options.




    Appreciate your support of TRUVIS. We have invested quite a bit of time and energy and capital in getting TRUVIS to the level it is now. Without giving up too much about our future business plans, I don't think it will be too long before you see different color combinations (we have already done this in most markets) as well as the custom offerings. It's a bit challenging right now because of the current marketplace demand for TRUVIS but customs and and possible "udesign" options could very well happen. There are lots of really cool ideas in the development hopper for sure.



    Vince S.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    How has the "roll back the ball" argument affected R&D for next gen balls? Do you believe the argument that the ball is to blame for the guys on tour overpowering some courses?




    To this point the "roll back the ball" conversations, have been just that....conversations. To date, the rule has not changed and we have not been told if it will change or what it will change to if it does. So, it has not impacted our work on future products to this point as we are continuing to develop products that fit into the rules as they are today and trying to make the best products we can within what the rules are. If the rules do change, we will continue to try and make the best products we can within the rules set forth by the governing bodies. What has impacted our team is work we are also having to do to better understand what the changes could be and how that would impact our products but at this point we are focused on maximizing our products within the rules as they are today.



    As far as my feelings on the ball being blamed for players overpowering courses, I think it is a little short sided. There are many factors that have contributed to players hitting it further but it is certainly more than just the ball. And the next golfer I hear tell me that they hit it too far will be the first!



    Jason Finley

    getair23 wrote:
    Is the purpose of truvis to make the ball appear larger at address?




    This is Dave B again - thanks for your question on TruVis. You picked up on one of the key "technical" benefits of TruVis - it actually makes the ball appear larger at address and (hopefully) inspires more confidence and better contact. The other "technical" advantage is that it gives your eyes something to focus on while addressing a putt, and resists their desire to stray and stay unfocused on the white ball. Other than the technical component of TruVis, sometimes it's just fun to play and helps you relax on the first tee!
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401


    Are the alignment arrows on the Chromesoft balls strategically placed so the balls are in perfect balance?




    Hi, this is Rock. The answer is NO. Good golf balls shouldn't have "balance point". Some people talk about it or even measure balancing point. But only golf balls having off-centered inner layers (outer core, mantle layers....etc.) shows "balance point", which basically means CG if off from the inter of golf ball. Well manufactured golf balls shouldn't stop at the same point after you rotated or spun in salt water. Arrows is more for you to set up the line better. Wish we can do longer or more obvious alignment support stamps but there are some manufacturing challenges.
  • illum1na71illum1na71 Advanced Members Posts: 276 ✭✭
    edited July 2018
    TP5X and Z Star XV, seem to work best for me over CSX when it comes to distance, spin and especially in the wind. What about TP5X and Z Star XV is different than CSX. I will say that the Z Star XV is a much firmer ball when compared to TP5X and CSX. Are there any improvements in the works for CSX to improve spin and distance?
  • tocinotocino Advanced Members Posts: 2,242 ✭✭
    I've had a chance to use the chrome soft golf balls a few times on course and love them. This is more of a cosmetic issue for me but any chance you might make a basketball version rather than soccer?
  • recklessmonkeyrecklessmonkey Advanced Members Posts: 331 ✭✭
    How much impact does feedback from your tour professionals have in regards to future ball designs?
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    NavyLD12 wrote:
    Which parts of performance are you looking to improve most when designing a new ball. Is it distance or wedge performance?




    Hi, this is Rock Ishii. Great question. It's always the question I'm asking to myself. Golf balls for tour or low handicap competitive golfers, "balance" of those two, or balance of all 14 clubs is always our challenge. Distance is important always but control, feel, sound, trajectory, durability....many other key performance aspects we have to put into one place. When we design other golf balls such as 2P distance model, it gets simpler but we still consider green side spin and overall performance with your 14 clubs.

    andyb24 wrote:


    It's easy to assume Callaway is always testing new innovations and designs, but when is the decision made that an innovation is worth pursuing and what does the timeline look like from initial plan to a retail offering? How many designs end up not making to retail? Thanks for the insight!




    The innovation and design process is constant whether it's the R&D team working on advanced materials or the operations team working on new manufacturing methods to enable new designs. Fair to say that most designs and ideas never see a commercialization track and never make it to retail. Almost all of our innovation stacks on the previous generation, for example the progression of CHROME SOFT from the initial version to the latest version where each generation builds upon the next. Meanwhile, the R&D team is working independently on new materials such as Graphene without a plan to bring it to market. If early testing and prototypes show measureable and demonstrable consumer benefit we then begin to talk and plan how to bring that innovation to market. Depending on the complexity the timeline can be as long as several years to as short as 6-7 months, more likely to be years though. The most important thing is to bring tech to market that improves the golfer's experience, that's what makes innovation worth pursuing.



    Vince S.

    HISPL wrote:
    Thank for the opportunity to ask some questions. I love the Chrome Soft and it is by far my favourite ball on the market, it I guess the next question is how do you move forward from here? Because it is such an exceptional ball how do you improve on that? I can really only think that greater spin separation between driver and wedge would be the only real answer? Is it possible to get a ball spinning less off the driver and more on the wedges? What other products do you benchmark against? Thanks for your contribution to Golf WRX! Adam




    Thanks for your support on Callaway Balls and Chrome Soft is my favorite ball on the market too! Well, the good news on what you describe on what is next on Chrome Soft is exactly what we did in the new 2018 models as a result of bringing Graphene into the new Chrome Soft balls. We are certainly working on new prototypes that could be the next Chrome Soft and we do have some exciting ideas and concepts.



    Happy to be here and participating.



    Jason Finley
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    getair23 wrote:
    Have you considered not changing a ball from year to year?




    Yes, all the time and in general our golf is not to change a ball every year. In many cases, our golf balls last 2-3 years. In some cases like after Year 1 of Chrome Soft and Y1 of Chrome Soft X we will replace after one year if we are ready to go with a new product with a superior performance. Our Supersoft, the 2016 Chrome Soft, and Warbird are all examples of balls not being replaced for at least two years.



    Jason Finley
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    TNTlefty wrote:
    I’ve got a few questions... I’ve noticed Phil using Truvis during televised short game practice - is this a marketing move or is Phil a believer in the Truvis “focus factor”? Any chance he’d put it into play in a tournament round? I enjoyed reading the white papers on ball technology - can you speak to the approach in delivering forgiveness with the new ball. What makes the low compression Callaway ball more forgiving then other low compression balls on the market?




    Hi, this is Dave B - regarding Phil playing TruVis, there's always a chance he would put it into play at some point in the future. It's definitely not a marketing gimic and we haven't "asked him" to put it in play. In fact, we've already had a few tour players independently put TruVis in play on their own initiative (Bryan, Schniederjans, Morgan Pressel to name a few). Probably the most noteworthy has been Tom Watson who plays it on the Champions Tour and who won the Masters Par 3 tournament with it this year! We're also getting requests every day from tour players asking about putting special versions in play.



    Regarding your question on the Forgiveness white paper - first off, thank you for taking the time to read it! Compression is a key driving factor in balls being more forgiving when not struck in the center of the face. Supersoft is extremely forgiving and it's much softer compression than even Chrome Soft. The uniqueness of Chrome Soft, however, is that it's a highly advanced 4-Piece dual core design that doesn't sacrifice its "tour ball properties" while achieving its soft forgiveness.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    Hernasco wrote:
    There are now so many different models of golf balls on the market and consumers get confused keeping up. Do players really need so many different golf balls to choose from?




    The market is definitely crowded and there are a lot of choices. But, the one thing about the market that our research has always shown us is that golfers generally stick to a general price range that they shop in so ultimately while we may have multiple models in our line, there are probably only 1 or 2 models in our line that golfers will be choosing between and most of the larger competitors would be the same. One of the hardest things about the GB category is that price is such a huge factor and in general as you go up in price, the performance is going to be better but not everyone is able to afford the higher prices and each golfer will make that decision for their game. So, my answer would be each golfer is not really shopping the entire market but within the price segment they are willing to shop which makes the size of the market much smaller.



    Jason Finley



    Did you guys ever expect the Truvis ball to get the cult following that it has as well as being so collectible? Thanks!




    Now that's a really good question. And here's the straight answer. I did but Finley didn't. It took a lot of convincing from me to get him to buy in and he's supposed to be the brand marketing guy.





    Above is a totally fake answer. The truth is we really didn't know what we had particularly at the beginning when we were just figuring out how to manufacture the ball with commercial scale. However, very soon after when we started manufacturing we knew we had something judging by the reaction inside the company. Most of us here at Callaway are avid golfers, and just like you guys, love to try out new stuff. Once we had TRUVIS up and running and before launch, the requests for samples internally took off. At that point we kinda knew we had something.



    Regarding collectibles, I would say we are somewhat surprised as well. Although most of around here at the factory maintain display cases with all of the designs we have done over the past couple years. So from that sense, since we collect them it's not surprising that golfers do too.



    Thanks for your interest and support.



    Vince

    kkennedy wrote:
    What specific factors within the ball determine how it performs in the wind?




    This is Rock. Speed, spin, launch angle and aero performance of HEX patter determine it. If it's under same speed, lowering the spin and trajectory (lower launch) give you longer distance. You don't want to go too low in spin and launch angle but you probably won't go especially with irons. Less spin into cross wind condition gives you straighter shot. Hitting slice shot when wind comes from your left will be the worst in terms of straightness or dispersion.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    Cbur wrote:


    I currently game the ProV1 and have not yet tried the Chromesoft but am intrigued, what does Chromesoft offer that is different from other premium balls on the market that could compliment my game?




    Hi, this is Dave B - I actually get that question a lot and would encourage you to try it for a round and see how it performs for you. To start from a technical perspective, Chrome Soft is a 4-Piece construction (unlike ProV1 3-Piece) with a unique, unparalleled dual core construction that employs graphene to help achieve a larger inner core and maximum compression differential between the inner and outer core layers. This compression differential acts to reduce spin on full shots (driver, long irons) while also increasing spin on shorter shots (short irons, wedge). There's nothing like this on the market. The mantle and cover layers also work together around this dual core to maximize the all-around performance. The cover is an extremely soft urethane molded very thin around the outside of the ball. This urethane allows us to achieve higher spin around the green where most of the scoring is done. The fact that Chrome Soft's ball compression is softer allows you to be more aggressive around the green and the softer cover ensures you get high spin and good check. Hope this helps and I hope you get the chance to trial it on-course this summer!
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    How much impact does feedback from your tour professionals have in regards to future ball designs?




    This is Rock. BIG always. Some of those top ranked high skill athletes have amazing "sensors". These days we can measure many things, not like 20 years ago, such as spin, speed, launch angle, height of trajectory, spin decay....etc. But I still believe they are seeing sensing more than our R&D equipment detects. Also, designing golf ball is almost searching the best balancing point of distance, spin control, feel....etc. Their feedback on it is always useful.

    Marks23 wrote:
    Can you talk about the tour adoption of chrome soft and chrome soft x on both the pga tour and champions tour? Can you see a recreational player being fit into the chrome soft x if the driver swingspeed is less than 100 mph? I’m a big fan of the Truvis colors. Is there any correlation between right eye dominance and which color Truvis the golfer should select?




    The Tour adoption on all tours on the new Chrome Models in 2018 has been fantastic. Rock and his team along with the Tour team did a great job working with our players to get this accomplished.



    There are scenarios where someone swinging below 100mph would benefit from CSX. There could be some that see similar results to std CS but prefer a firmer golf ball.



    We have not done any research around right eye dominance and the specific Truvis colors.



    Jason Finley
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    How much impact does feedback from your tour professionals have in regards to future ball designs?




    Depends on the ball for sure but on the Tour level Chrome Soft balls they are intimately involved along the way and the feedback they provide is extremely important as they are the ones who have to make a living for millions of dollars with the golf balls. Many, Phil at the top of that list, love to be a part of it along the way.



    Jason Finley
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401


    How long does it take for a concept to go to production on average? For example, how long was the idea of implementing graphene discussed before it was actually developed. It always amazes me how much breakthrough technology that may never have been thought of before has actually been developed behind the scenes for years.




    It really depends on the concept. For example, development of the injection molded, cross-linked, seamless urethane cover on the current CHROME SOFT and CHROME SOFT X has been a series of developments over the past 6 years because it involved many different facets from material development, to ball construction, to tooling and manufacturing methods, to developing the actual manufacturing equipment. Almost of the equipment we use here within our Massachusetts manufacturing plant is proprietary and developed specifically by us for us. So that takes time. To answer your question related to graphene, that was a multi-year process from when the R&D guys first identified the material, prototyping, manufacturing and eventually launching globally. Most of the ideas frankly never make it to market, that's the nature of R&D and innovation. It's may be cliche but we are committed to only bring innovation to market that benefits golfers in a demonstrable way - those are words that we constantly use to filter what we work on.



    Vince S.
  • Marks23Marks23 Advanced Members Posts: 1,243 ✭✭
    edited July 2018

    How much impact does feedback from your tour professionals have in regards to future ball designs?




    This is Rock. BIG always. Some of those top ranked high skill athletes have amazing "sensors". These days we can measure many things, not like 20 years ago, such as spin, speed, launch angle, height of trajectory, spin decay....etc. But I still believe they are seeing sensing more than our R&D equipment detects. Also, designing golf ball is almost searching the best balancing point of distance, spin control, feel....etc. Their feedback on it is always useful.


    Marks23 wrote:
    Can you talk about the tour adoption of chrome soft and chrome soft x on both the pga tour and champions tour? Can you see a recreational player being fit into the chrome soft x if the driver swingspeed is less than 100 mph? I’m a big fan of the Truvis colors. Is there any correlation between right eye dominance and which color Truvis the golfer should select?




    The Tour adoption on all tours on the new Chrome Models in 2018 has been fantastic. Rock and his team along with the Tour team did a great job working with our players to get this accomplished.



    There are scenarios where someone swinging below 100mph would benefit from CSX. There could be some that see similar results to std CS but prefer a firmer golf ball.



    We have not done any research around right eye dominance and the specific Truvis colors.



    Jason Finley


    Thank you guys for fielding questions. Which model has greater numbers in play on tour?
  • getair23getair23 Advanced Members Posts: 1,915 ✭✭
    What tour pro that you have worked with was/is the most particular about how their ball reacts/feels?
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  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    tocino wrote:


    I've had a chance to use the chrome soft golf balls a few times on course and love them. This is more of a cosmetic issue for me but any chance you might make a basketball version rather than soccer?




    Since I was born and raised in Springfield MA, the home of basketball, I love that idea, so you never know.



    I will say that the manufacturing equipment developed to make the TRUVIS design has expanded capabilities, and without giving away too much, we do plan on offering some really innovative designs that are not only cool to look at but do aid in player performance by providing golfer's with distinct focal points and the appearance of a confidence inspiring larger golf ball.



    The thing about the pentagon pattern (or soccer ball) is that it is symmetrical and lends itself to regular, repeatable patterns on the ball. The basketball weave is a bit more complicated, but as I said above, maybe someday.



    Vince S.

    Hi everyone,



    We'll be wrapping up in a few minutes but please feel free to post any other golf ball questions you might have on the thread and Rock, Dave, Jason, Vince and our golf ball team will try to get through as many as we can.



    We hope you had enjoyed it, we certainly did! Thanks to all of you for chatting with us this afternoon, and thanks to GolfWRX for hosting us!



    - Team Callaway
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401


    How much impact does feedback from your tour professionals have in regards to future ball designs?




    Hi, This is Rock. Some of those top athletes are always looking for new ways to score well. Different type of shots, spin numbers, height of trajectory, very steep attack with big open face 60deg...etc. That's I'm always looking for and listening what they say. We bring those feedbacks and potential future trend back to our LAB then put together with our latest greatest materials, construction and manufacturing techniques.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    getair23 wrote:


    What tour pro that you have worked with was/is the most particular about how their ball reacts/feels?




    Hi, This is Rock. All of them! And I want them to be too because golf ball is the most important equipment in golf, at least I believe it. No golf if no golf ball.

    Sometimes, their expression is unique and hard to translate to our engineering world. But having more and more particular comments on golf ball helps us to develop better golf balls.
  • DavePelz4DavePelz4 A golf course in the Chicago area.ClubWRX Charter Members Posts: 24,008 ClubWRX
    Yikes...so almost all of the questions were answered...except the question on the KSig line of balls? That's kind of disappointing.
  • DBillDBill Advanced Members Posts: 1,102 ✭✭
    DavePelz4 wrote:


    Yikes...so almost all of the questions were answered...except the question on the KSig line of balls? That's kind of disappointing.




    Mine wasn't answered either, was about direct to consumer balls on pg 1.
  • tsecortsecor Loading........ Advanced Members Posts: 3,851 ✭✭
    DBill wrote:

    DavePelz4 wrote:


    Yikes...so almost all of the questions were answered...except the question on the KSig line of balls? That's kind of disappointing.




    Mine wasn't answered either, was about direct to consumer balls on pg 1.
    mine wasn't answered either but obviously the questions were not as good as we thought.
  • andyb24andyb24 Advanced Members Posts: 104
    Thank you to the Callaway guys for this--it's really cool to talk with those behind the scenes of all of this R&D!
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  • tsecortsecor Loading........ Advanced Members Posts: 3,851 ✭✭
    I love the 2018 chromesoft ball. bought a sleeve of 3 to try out and a sleeve of 3 of the TP5's.....both were good but the Callaway just felt better all around and for me, that translates to confidence and them performance.



    I would like to know what compression Phil Michelson uses, because I understand his is slightly lower than the retail version.....not sure if that is true or just hearsay.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    DBill wrote:


    With more direct to consumer balls coming to the market at cheaper prices for the consumer, where does Callaway feel the ball market will be in 5 or 10 years.




    This is Dave B again - we tried to block off enough time to answer everyone's questions but obviously some slipped through the cracks, so I apologize for that. Your question is a good one and I'm sure there are varying opinions within Callaway on this topic, but I don't see significant changes in the coming years. Large manufacturers like Callaway and Titleist invest millions of dollars in Research and Development to come up with new materials, constructions, processes, etc., and also invest heavily in being able to manufacture them to the tightest tolerances. There will always be a demand for the highest quality product so I don't see the landscape changing much. Most of the direct to consumer brands leverage other company's technology, or tech from expired patents > 20 years old so you tend to get what you pay for.
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    DavePelz4 wrote:


    Yikes...so almost all of the questions were answered...except the question on the KSig line of balls? That's kind of disappointing.




    This is Dave B - again sorry for not getting to everyone's questions during this busy development period for us! Your question about the impact of the KSig ball is a good one and relates somewhat to the answer I just previously posted. The company that produced the original version of the Costco ball, that received so much notoriety, found it not a sustainable to manufacture at that cost, which was part of the reason it's no longer offered. It definitely "shook up" the industry by giving consumers the perception that they could buy urethane covered "tour-like" balls at a very inexpensive pricepoint. Unfortunately, that was misleading and unsustainable.

    If anyone has had the opportunity to visit a golf ball factory you would understand the complexity and cost that goes into making high performance golf balls. We pride ourselves on offering top of the line, tour-validated, premium Tour Balls at a lower cost than the leading manufacturer. This was achieved through close collaboration between R&D and Operations and an overhaul of some out-dated methods to make way for new, cost-effective, innovative processes. Hopefully we've succeeded in this endeavor, as evidenced by bringing new products to market that differentiate themselves! That being said, I can also tell you that we're just scratching the surface and have a lot of innovation yet to come!
  • Callaway Golf OfficialCallaway Golf Official Sponsors Posts: 401
    tsecor wrote:


    I love the 2018 chromesoft ball. bought a sleeve of 3 to try out and a sleeve of 3 of the TP5's.....both were good but the Callaway just felt better all around and for me, that translates to confidence and them performance.



    I would like to know what compression Phil Michelson uses, because I understand his is slightly lower than the retail version.....not sure if that is true or just hearsay.




    This is Dave B - answering one more question today before I get back to work.... Phil Mickelson plays the same commercial Chrome Soft X that you can find in stores in the silver box!



    And thanks for giving Chrome Soft a try! I'm glad you like them and I hope you see your handicap start to drop :+)
  • JStangJStang Advanced Members Posts: 2,371 ✭✭
    For those of you who don't like the super soft feel of Chrome Soft, make sure you give the X a shot. I was selected to test a few months ago and they are great!
    F9 Rogue Fairway | 915H 2 & 3 | 718 CBVokey SM6 52, 58Byron Morgan DH89
  • DavePelz4DavePelz4 A golf course in the Chicago area.ClubWRX Charter Members Posts: 24,008 ClubWRX
    edited July 2018

    DavePelz4 wrote:


    Yikes...so almost all of the questions were answered...except the question on the KSig line of balls? That's kind of disappointing.




    This is Dave B - again sorry for not getting to everyone's questions during this busy development period for us! Your question about the impact of the KSig ball is a good one and relates somewhat to the answer I just previously posted. The company that produced the original version of the Costco ball, that received so much notoriety, found it not a sustainable to manufacture at that cost, which was part of the reason it's no longer offered. It definitely "shook up" the industry by giving consumers the perception that they could buy urethane covered "tour-like" balls at a very inexpensive pricepoint. Unfortunately, that was misleading and unsustainable.

    If anyone has had the opportunity to visit a golf ball factory you would understand the complexity and cost that goes into making high performance golf balls. We pride ourselves on offering top of the line, tour-validated, premium Tour Balls at a lower cost than the leading manufacturer. This was achieved through close collaboration between R&D and Operations and an overhaul of some out-dated methods to make way for new, cost-effective, innovative processes. Hopefully we've succeeded in this endeavor, as evidenced by bringing new products to market that differentiate themselves! That being said, I can also tell you that we're just scratching the surface and have a lot of innovation yet to come!




    Thanks Dave. I haven't gone through the Cally financials but have looked at the Titleist numbers. Their marketing cost, which includes what's paid to tour players using their balls came down to something like $10/dozen which is obviously part of how Costco was able to get to such a low price point.



    BTW, the Cally driver and XR irons in the bad work nicely with a KSig!



    Thanks again.
    Post edited by Unknown User on
  • tsecortsecor Loading........ Advanced Members Posts: 3,851 ✭✭
    edited July 2018

    tsecor wrote:


    I love the 2018 chromesoft ball. bought a sleeve of 3 to try out and a sleeve of 3 of the TP5's.....both were good but the Callaway just felt better all around and for me, that translates to confidence and them performance.



    I would like to know what compression Phil Michelson uses, because I understand his is slightly lower than the retail version.....not sure if that is true or just hearsay.




    This is Dave B - answering one more question today before I get back to work.... Phil Mickelson plays the same commercial Chrome Soft X that you can find in stores in the silver box!



    And thanks for giving Chrome Soft a try! I'm glad you like them and I hope you see your handicap start to drop :+)
    Thank you Dave. I loved your answers especially when it came to the "direct to consumer" brands and the Costco ball.



    I am glad to see the same ball can be purchased in retail. The chromesoft will be my ball moving forward. might even be tempted to try the X!!
    Post edited by Unknown User on
  • Miles of LiefMiles of Lief Advanced Members Posts: 186
    When's this drawing? Would love to try these babies out!
  • yesac104yesac104 Advanced Members Posts: 99 ✭✭
    my 75th post, woohoo
  • HipCheckHipCheck Toed it a lil, Romes. Members, Marshals Posts: 6,210 mod
    Giveaway Winners announced in case you missed it...



    recklessmonkey

    adfrick

    aknow
    Follow our Two Guys Talkin Golf (TG2) Podcast on Instagram + Twitter + iTunes + SoundCloud

  • tsecortsecor Loading........ Advanced Members Posts: 3,851 ✭✭
    DANG!!



    that's ok, I just bought a dzn. cant wait to see what is next from callaway
  • recklessmonkeyrecklessmonkey Advanced Members Posts: 331 ✭✭
    Awesome! Thanks for the giveaway and the Q&A
  • adfrickadfrick Cure MS! Advanced Members Posts: 332 ✭✭
    HipCheck wrote:


    Giveaway Winners announced in case you missed it...



    recklessmonkey

    adfrick

    aknow
    This is awesome! Thank you so much Callaway and GolfWRX! I will lose these proudly! image/taunt.gif' class='bbc_emoticon' alt=':taunt:' />
    Callaway Epic 9.0 w/Mitsu Grand Bassara
    Titleist 915F 3W
    TMaG 4 Rescue 2011
    PXG 0311XF 5-7 Steelfiber
    PXG 0311 8-GW Steelfiber
    Scotty Newport Notchback 34"
    Titleist BV 54 & 58 Wedges
2»
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