Best Driver of 2019 | Full Article _HERE_ | Discussion Thread _HERE_

2019 Equipment Contract Changes

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  • ctfuzz21ctfuzz21  776Members Posts: 776
    Joined:  #152
    I think what gets missed with these player endorsements is the intent of the manufacturer in today’s environment.



    The end goal is obviously to sell more items/widgets. But it’s not a straight line between paying Brooks and driver sales. The real value is the VERY CHEAP cost this model of marketing allows.



    Let’s use Justin Rose for example here and make a couple of assumptions for the sake of the point. If Rosey contends 8x this season and a couple of those are majors, how much air time on all of the different platforms does the Honma brand and logo appear? Between round the clock coverage on the Golf Channel and ESPN and other media outlets, that logo and the Honma brand will be seen by millions and millions of eye balls.



    The real value is that this becomes a very powerful marketing tool bc as consumers (even if we WRX’ers know better) we tend to marry the success of Rose with the tools he uses. If you look at a golf tournament has a potential 3 hour infomercial and the Golf Channel/ ESPN highlights as additional hits, how much would it cost to run advertisements to the EXACT demographic you’re targeting, that many times over as many years of the contract? Essentially, (in this example) if Rose has any level of success, they’ve got a real good bargain.



    As a final thought, think of how many times they have and will continue to show Louie’s double eagle in the ‘12 Masters. Every time they do, front and center is the UPS logo. I don’t kbow the specifics of that deal, but I would imagine you couldn’t put a price on that kind of continued and drip marketing to a specific target market.
    Posted:
    Titleist TS2 10.5
    Titleist TS3 13.5 3-Wood
    TaylorMade M2 3 Hybrid
    Titleist T100 Irons 4-P
    Titleist Vokey Wedges 50, 54, 58
    Scotty Cameron Newport 2 
    Titleist AVX

    RLX Apparel with Footjoy Shoes & Gloves
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  • ea19ea19 future hall of famer  404Members Posts: 404
    Joined:  #153
    Can anyone guestimate how much the equipment piece is worth annually to a golfer? For instance - Justin Rose - how much do you think Honma is paying him?



    Thanks.
    Posted:
    Cobra driver
    TMade 3 & hybrid
    Titleist AP2 Irons (4-PW)
    Vokey wedges
    Cleveland putter
    Srixon ball
  • Pat du GolfPat du Golf  553Members Posts: 553
    Joined:  #154
    Kevin NA to CALLAWAY
    Posted:
    Mizuno MP 37 3i-pw
    Mizuno MP 64 3i -pw
    Ping G25
    Scotty Newport
    Cleveland wedges
    Prov1x
  • daleheaddalehead  1620Members Posts: 1,620
    Joined:  #155
    ea19 wrote:


    Can anyone guestimate how much the equipment piece is worth annually to a golfer? For instance - Justin Rose - how much do you think Honma is paying him?



    Thanks.




    Average PGA Tour player 3-400,000 per year for a full bag. So a player of Rose's caliber has to go north of a mill.
    Posted:
  • QManyQMany #TheWRX  9137ClubWRX Posts: 9,137
    Joined:  #156
    @jonathanwall: Would appear Brandt Snedeker is on the move. No longer on Bridgestone Tour page and staff bio comes up with a broken link. 👀
    Posted:
    Currently in #TheWRX...

    Taylormade M3 460 (9.5°) Tensei CK Pro Orange 70TX
    Taylormade SLDR Mini (14°) Matrix White Tie 70X
    Callaway XR Pro (20°) Diamana White 90X
    Callaway Apex Pro (4i-PW) DG X100 TI
    Ping Glide 2.0 (50° & 54°) DG S400 TI
    Artisan MT Grind (58°) DG S400
    Odyssey O Works R-Line
    Taylormade TP5X


    QMany's Swing/Sticks / Instagram
  • JonnyKrasnodarJonnyKrasnodar  1863Members Posts: 1,863
    Joined:  #157
    QMany wrote:


    @jonathanwall: Would appear Brandt Snedeker is on the move. No longer on Bridgestone Tour page and staff bio comes up with a broken link. 👀




    Think someone mentioned Ping irons were in his bag recently during practice?
    Posted:
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  • JustapitchandaputtJustapitchandaputt  210Members Posts: 210
    Joined:  #158
    Carly Booth from Cobra/Puma to Taylormade/G Fore
    Posted:
  • lc1342lc1342  285Members Posts: 285
    Joined:  #159




    Gary Woodland with the Wilson hat.
    Posted:
  • Holy MosesHoly Moses  10581Members Posts: 10,581
    Joined:  #160
    MattyO1984 wrote:


    Going by his Twitter it is certain that Justin Thomas is not changing things up any time soon.



    Quote “Any rumor of me ever changing can be squashed. I always will use what I think can produce my golf. And for me, that’s Titleist”




    Well he is wearing RLX instead of Polo Golf image/smile.png' class='bbc_emoticon' alt=':)' />
    Posted:
    Ping G30 LS Tec 10* (DI-6X)
    Ping G30 3W 14.5* (DI-7X)
    Ping G400 Crossover 19* (Tensei CK Pro Blue 80 S)
    Ping i20 4-UW (PX 6.0)
    Ping Glide 2.0 56*SS, 60*ES (PX 6.0)
    Ping Vault Arna
  • Holy MosesHoly Moses  10581Members Posts: 10,581
    Joined:  #161
    QMany wrote:


    @jonathanwall: Would appear Brandt Snedeker is on the move. No longer on Bridgestone Tour page and staff bio comes up with a broken link. 👀




    Wow. Had been with Bridgestone for a while I believe.
    Posted:
    Ping G30 LS Tec 10* (DI-6X)
    Ping G30 3W 14.5* (DI-7X)
    Ping G400 Crossover 19* (Tensei CK Pro Blue 80 S)
    Ping i20 4-UW (PX 6.0)
    Ping Glide 2.0 56*SS, 60*ES (PX 6.0)
    Ping Vault Arna
  • b-man777b-man777  947Members Posts: 947
    Joined:  #162
    Hey all: Stick with me here but I look at tour pro equipment contracts like political advertising. When it comes to politics how many people that go vote in November don’t really know all the candidates platforms but rather just know the name(s) they see on tv billboards and or signs in peoples yards so that’s who they vote for. Same goes for golf equipment sponsorship in that companies just want to get there name out there so when we go to a golf shop we can say I’ll try this or that brand because they’ve heard of them. PS take Tiger Woods for example when he was with Nike and dominated the tour why would they need to have any other pro on staff. It’s because of name recognition. The more people see a golf companies name in this case the more likely they are to try and possible buy at a golf shop. Just my $0.05 worth. Thanks and happy new year to all...��️‍♂️����
    Posted:
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  • bamagatorbamagator  68Members Posts: 68
    Joined:  #163
    DRRicks wrote:

    bamagator wrote:


    Read all of this thread and yall are cracking me up. Do any of you REALLY buy gear based on a player? I do think the marketing strategies of OEMs is interesting but as a semi older guy, seeing my old heroes do their changes through the years and the players of my age do the same, it proved to me gear sponsorships mean squat other than driving the price of cool gear up to pay endorsements which I don't want to contribute to. How many old dudes on your course do the "Ricky" look at 45-60? If so, please please post the pics for my laughter...but they have to have the Puma gear AND the Cobra gear.



    The thing I like about WRX is how so many members have strong opinions based on their personal experience with gear and results rendered by usage. Kinda supports my statement above.




    Thanks for clearing all of this up. I've been waiting for a new member to come in and "enlighten" all of us around here. ��


    Wow, thx. I'm humbled I enlightened an advanced member with 2k posts' mind......I'll make sure to share more opinions and maybe contribute more, thanks for the encouragement.
    Posted:
    Gamer Bag:
    Cobra F6+ Pro Driver 9.5 Deg, Cobra F6 3W, Cobra F6 Baffler 5W Woods
    Titleist 990 3-PW Irons
    Vokey 52/08, 56/12 Wedges
    Odyssey Rossie ii Putter
    Snell MTB Ball (Black or Red)
  • BRS2014BRS2014 Respect the game  320Members Posts: 320
    Joined:  edited Jan 1, 2019 7:18pm #164
    Zac Blair to B Draddy apparel
    Posted:
  • DRRicksDRRicks  2444Banned Posts: 2,444
    Joined:  edited Jan 1, 2019 7:36pm #165
    bamagator wrote:

    DRRicks wrote:




    Thanks for clearing all of this up. I've been waiting for a new member to come in and "enlighten" all of us around here. ��


    Wow, thx. I'm humbled I enlightened an advanced member with 2k posts' mind......I'll make sure to share more opinions and maybe contribute more, thanks for the encouragement.



    bamagator wrote:

    DRRicks wrote:

    bamagator wrote:


    Read all of this thread and yall are cracking me up. Do any of you REALLY buy gear based on a player? I do think the marketing strategies of OEMs is interesting but as a semi older guy, seeing my old heroes do their changes through the years and the players of my age do the same, it proved to me gear sponsorships mean squat other than driving the price of cool gear up to pay endorsements which I don't want to contribute to. How many old dudes on your course do the "Ricky" look at 45-60? If so, please please post the pics for my laughter...but they have to have the Puma gear AND the Cobra gear.



    The thing I like about WRX is how so many members have strong opinions based on their personal experience with gear and results rendered by usage. Kinda supports my statement above.




    Thanks for clearing all of this up. I've been waiting for a new member to come in and "enlighten" all of us around here. ��


    Wow, thx. I'm humbled I enlightened an advanced member with 2k posts' mind......I'll make sure to share more opinions and maybe contribute more, thanks for the encouragement.




    Very original. Yuck.
    Posted:
  • zonadubzonadub  309Members Posts: 309
    Joined:  #166
    How many of you that say amateurs don't buy based on what pros play bought a $300+ Scotty Cameron putter because Tiger made everything under the sun that he needed to? But never picked up a Tour Edge or the new Ben Hogan line because nobody on tour plays them?

    Tour use is validation of the 'quality' of manufacture, whether subliminal or pure endorsement.
    Posted:
    How to play golf.
    Hit the ball.
    Find the ball
    Repeat until the ball is in the hole.
    Have fun.
    ...Chuck Hogan
  • North TexasNorth Texas  4470Members Posts: 4,470
    Joined:  #167
    zonadub wrote:


    How many of you that say amateurs don't buy based on what pros play bought a $300+ Scotty Cameron putter because Tiger made everything under the sun that he needed to? But never picked up a Tour Edge or the new Ben Hogan line because nobody on tour plays them?

    Tour use is validation of the 'quality' of manufacture, whether subliminal or pure endorsement.




    Own 1 Scotty, a Circa 62 that I bought used because I had it confused with a Circle T.

    Currently own a Tour Edge driver and 3 wood.

    First hybrid I ever bought was a Hogan.

    Posted:
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  • DRRicksDRRicks  2444Banned Posts: 2,444
    Joined:  #168
    zonadub wrote:


    How many of you that say amateurs don't buy based on what pros play bought a $300+ Scotty Cameron putter because Tiger made everything under the sun that he needed to? But never picked up a Tour Edge or the new Ben Hogan line because nobody on tour plays them?

    Tour use is validation of the 'quality' of manufacture, whether subliminal or pure endorsement.




    Exactly! If a company doesn’t have Tour validation...people won’t buy it. Of course there are outliers, but they’re few and far between.
    Posted:
  • liongolf_ikeliongolf_ike  646Members Posts: 646
    Joined:  #169
    Posted:
    [font=arial,helvetica,sans-serif]WITB[/font]
    [font="arial, helvetica, sans-serif"]TBD[/font]
  • averysdadaverysdad  1284Members Posts: 1,284
    Joined:  #170
    If Gary W plays the Cortex, that would be kinda cool.
    Posted:
  • PowderedToastManPowderedToastMan  4074Members Posts: 4,074
    Joined:  #171
    zonadub wrote:


    How many of you that say amateurs don't buy based on what pros play bought a $300+ Scotty Cameron putter because Tiger made everything under the sun that he needed to? But never picked up a Tour Edge or the new Ben Hogan line because nobody on tour plays them?

    Tour use is validation of the 'quality' of manufacture, whether subliminal or pure endorsement.


    Wait a minute. Just hold it. DOZENS of people have bought Hogan irons with their new direct to consumer model.

    averysdad wrote:


    If Gary W plays the Cortex, that would be kinda cool.


    What would truly be cool is if he stopped playing that chop cut off the tee and showed us what kind of speed he can really generate with the driver.
    Posted:
    Former professional golfer. Current amateur human being. Reformed club ho.

    In the bag:

    PING. Lots of PING.
  • BIG STUBIG STU  11878Members Posts: 11,878
    Joined:  #172
    zonadub wrote:


    How many of you that say amateurs don't buy based on what pros play bought a $300+ Scotty Cameron putter because Tiger made everything under the sun that he needed to? But never picked up a Tour Edge or the new Ben Hogan line because nobody on tour plays them?

    Tour use is validation of the 'quality' of manufacture, whether subliminal or pure endorsement.
    If I am not mistaken J J Henry plays the new Hogan equipment on tour---- But I buy clubs based on what I like > Personally I could care less what Joe Pro plays on tour. It does not influence me one iota
    Posted:

    Driver--- Honma G1-X Stock R shaft
    FW Adams Tight Lies 16* Mitsu Diamana R
    Hybrid Old Adams 22* Pro Force Red
    Irons 3 thru PW 1980 Macgregor VIP Hogan Apex 2 shafts
    SW Mizuno T-10 forged S-400
    LW Cleveland 588 60*
    Putter (for now) Original Standard Acushnet Bullseye

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  • SBH9458SBH9458 Go Army! Beat Navy!  1036Members Posts: 1,036
    Joined:  #173
    By and large I play what works for me. Not sure that I am influenced by what a particular player has in the bag on Tour. Was I ever.....? Who knows, as they have marvelous marketing teams. In the end, still, what works for me is what I play.
    Posted:
  • grm24grm24 Western PA 3710Members Posts: 3,710
    Joined:  #174


    Troy Merritt to Titleist

    https://www.gettyima...hoto/1088591472
    Titleist website shows Merritt as ball only.
    Posted:
  • ctfuzz21ctfuzz21  776Members Posts: 776
    Joined:  #175
    It’s not necessarily that bc Tour Pro Steve plays a brand you will buy it. The player endorsement’s true value is the constant marketing of that brand on Saturday and Sundays from 2-6p and the highlight shows all week after.



    It’s rarely a straight line; more of a constant drip to at least get you to “think” of their brand when it comes time to make a purchasing decision.
    Posted:
    Titleist TS2 10.5
    Titleist TS3 13.5 3-Wood
    TaylorMade M2 3 Hybrid
    Titleist T100 Irons 4-P
    Titleist Vokey Wedges 50, 54, 58
    Scotty Cameron Newport 2 
    Titleist AVX

    RLX Apparel with Footjoy Shoes & Gloves
  • Holy MosesHoly Moses  10581Members Posts: 10,581
    Joined:  #176
    grm24 wrote:




    He’s still on Wilson’s website
    Posted:
    Ping G30 LS Tec 10* (DI-6X)
    Ping G30 3W 14.5* (DI-7X)
    Ping G400 Crossover 19* (Tensei CK Pro Blue 80 S)
    Ping i20 4-UW (PX 6.0)
    Ping Glide 2.0 56*SS, 60*ES (PX 6.0)
    Ping Vault Arna
  • QManyQMany #TheWRX  9137ClubWRX Posts: 9,137
    Joined:  edited Jan 2, 2019 8:38am #177
    Dick fulchers lad@Fooch1993 13h13 hours ago

    Why change a great thing ....

    Dv3ckfsUYAA0Wmm.jpg



    Dick fulchers lad@Fooch1993 13h13 hours ago


    You can only speak as you find .... @HONMAGOLFUSA make the most beautiful golf clubs ... will be proud to carry this bag for the boss @JustinRose99 in 2019 ...

    Dv3ZtN8U0AEt-Um.jpg



    Seems to be staying with the TP5 and maybe going to an AXIS(!?!) putter.
    Posted:
    Currently in #TheWRX...

    Taylormade M3 460 (9.5°) Tensei CK Pro Orange 70TX
    Taylormade SLDR Mini (14°) Matrix White Tie 70X
    Callaway XR Pro (20°) Diamana White 90X
    Callaway Apex Pro (4i-PW) DG X100 TI
    Ping Glide 2.0 (50° & 54°) DG S400 TI
    Artisan MT Grind (58°) DG S400
    Odyssey O Works R-Line
    Taylormade TP5X


    QMany's Swing/Sticks / Instagram
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  • grahamcgrahamc  55Members Posts: 55
    Joined:  #178
    From the pics posted on the Rose/Honma thread, it looks like Rose has also moved to Bonobos for apparel.



    Wonder what that'll mean for the future of the AdiPure line.
    Posted:
  • cvhookem63cvhookem63 Fujikura Ventus Experience ETX 4780ClubWRX Posts: 4,780
    Joined:  edited Jan 2, 2019 9:50am #179
    grahamc wrote:


    From the pics posted on the Rose/Honma thread, it looks like Rose has also moved to Bonobos for apparel.



    Wonder what that'll mean for the future of the AdiPure line.




    The Bonobos piece is interesting. They make solid golf clothes - especially pants being their bread and butter. Their shirts that I have tried have been hit or miss. I wonder if this means an expansion to their golf line.



    It did seem like adiPure was created specifically for Rose - so I wouldn't be surprised to see it go away or be drastically reduced.
    Posted:
    WITB Link
    TaylorMade M3 440 9* Fujikura Speeder 857 TR-X
    NIKE Vapor Fly 14* Fujikura Rombax P95X
    NIKE Vapor Fly Pro 3-4 Fujikura Pro 95 Tour Spec X
    TaylorMade P770 5-9 X100
    NIKE OVEN Engage 46* X100 | Engage 50*SS / 55*SS / 60*DS S400
    SCOTTY CAMERON Select Squareback
  • b-man777b-man777  947Members Posts: 947
    Joined:  edited Jan 3, 2019 6:18pm #180
    Hey all.: Now that we know Rose is going to Honma the next big question will be what shoe and appeal deal(s) will he have? Thanks
    Posted:
    Post edited by Unknown User on
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  • grahamcgrahamc  55Members Posts: 55
    Joined:  #181
    As above b-man777, looks like Bonobos for apparel, unsure on shoes at the moment.
    Posted:
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