Ever wonder why Scotty Cameron and others make limited products so hard to get?

 Rory4Pres ·  
Rory4PresRory4Pres  1310WRX Points: 349Handicap: highMembers Posts: 1,310 Platinum Tees
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I know a lot of you have wondered over the years why companies like Scotty Cameron (and many others like Bettinardi, Tyson Lamb, etc etc) have marketed their products the way they do with limited quantities released way under what is demanded, exclusive circle T's, etc, well, they are simply following Nike's ingenious ways to create a huge demand, that would otherwise likely never exist (and if it did, to a much lesser degree).

If you have 5 minutes read this article on how Nike operates. Scotty Cameron pretty much followed their success story and applied it to their products (Putters, headcovers, bags, shirts, hats, etc). This is why a 10 year old 'new' Ping hoofer bag sells for $70-100 and a 10 year old 'new' Scotty Cameron bag sells for $850-2000.


On a side note, Payless was in the news this week of opening a store under a different name and selling their $20-40 shoes for $200-600 in California. It was kind of a mockery of our society but really proved the power of perception.

Think about all this the next time you rush to buy something at Cameron club or the hive or where ever...do you actually "really" want that item or are you brainwashed to hurry up and buy it due to the rarity of it?

If it makes you happy, awesome. If you can flip it for a profit, super. But hopefully this will give you a big picture of why they are doing what they are doing, and the power that marketing and perception has on consumers.

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  • mackepamackepa #TheWRX  3715WRX Points: 278Members Posts: 3,715 Titanium Tees
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    This one is bound to go off the rails.
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  • ebrasmus21ebrasmus21 Serial Shanker CA 6027WRX Points: 1,703Handicap: 2.7Members Posts: 6,027 Titanium Tees
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    mackepa wrote:

    This one is bound to go off the rails.

    I’ll stick around, see where this goes.
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  • anthanth From the Land Down Under  2784WRX Points: 200Handicap: 4Members Posts: 2,784 Titanium Tees
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    Is this really news to people though?
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  • justasgoodjustasgood Without Tempo, you are just a hacker.  3050WRX Points: 604Handicap: I.Q.Members Posts: 3,050 Titanium Tees
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    PT Barnum....
  • tatertottatertot  4609WRX Points: 920Members Posts: 4,609 Titanium Tees
    Joined:  edited Nov 29, 2018 #6
    Don't know what is sadder ... People need this explained to them in the first place, or that people still buy the products for the inflated prices.
    Driver: TaylorMade M3, 10.5*
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  • BottleCapBottleCap  1494WRX Points: 249Members Posts: 1,494 Platinum Tees
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    tatertot wrote:

    Don't know what is sadder ... People need this explained to them in the first place, or that people still buy the products for the inflated prices.

    That the author of the article recently learned this
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  • RogerinNewZealandRogerinNewZealand Maungakeikei Auckland New Zealand 2730WRX Points: 250Members Posts: 2,730 Titanium Tees
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    Some of use have lesser funds so buy used and when 2 models old and hence are always 8.5 yards shorter in play (50% of TM's 17 yard yearly gain) .i note my golf shoes are Converse brand and maybe 12 plus years old !
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  • Hawkeye77Hawkeye77 Iowa 20433WRX Points: 4,344ClubWRX Posts: 20,433 ClubWRX
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    Actually that's really not so much like Cameron at all.
  • highergr0undhighergr0und  10248WRX Points: 290Members Posts: 10,248 Titanium Tees
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    You can do a lot with a good marketing strategy
  • zero_shotzero_shot  5WRX Points: 0Members Posts: 5
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    It works well since golf has a lot of people that have varying ranges of disposable income.
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  • Edaw68Edaw68  1591WRX Points: 222Handicap: 5Members Posts: 1,591 Platinum Tees
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    Things are worth what people are willing to pay for them.
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  • WrigglesWriggles  3285WRX Points: 912Members Posts: 3,285 Titanium Tees
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    People are just stupid.

    Make something expensive and scarce, and people will line up to buy.

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