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Epic Flash Launch Party | 2019 Callaway Golf Products | Video | Carlsbad, CA


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Can't get this on mobile. Can anyone link it for me?

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

Did you even watch the video?

 

It was mostly interviewing the "influencers" about random stuff, much less to do with Callaway. I'd say out of all the people, Balionis was the most to talk about Callaway. I highly doubt EAL and crew were paid to come. More than likely they were invited, it was free and they were "encouraged" to film it and post on YT.

 

 

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

 

I can't stand the term "Influencer Event". I understand what it is but it just seems smug and more applicable to some product that targets mindless teens, not golfers. We don't need some wannabe elitist sounding event to try to sell golf clubs and although I will admit to NOT watching that video I can tell you that nobody in it will influence me into buying a golf club.

 

I expected more out of you Callaway, you aren't a cell phone company.

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

 

I can't stand the term "Influencer Event". I understand what it is but it just seems smug and more applicable to some product that targets mindless teens, not golfers. We don't need some wannabe elitist sounding event to try to sell golf clubs and although I will admit to NOT watching that video I can tell you that nobody in it will influence me into buying a golf club.

 

I expected more out of you Callaway, you aren't a cell phone company.

 

I am kind of in the same boat. Makes it feel like they think we are the mindless masses. Just waiting for an online personality to tell us what to do next. I get the marketing behind hosting the event. But, the name is a little condescending to the every day guy.

 

I watched the video and I don't think I recognized any of the people in it aside from the Callaway staffers. The online personalities are all new to me.

 

On a side note. I think the video was pretty well done and it looks like a fun event.

Cobra LTDx LS 10.5* w/Kai'Li 70TX
Ping G430 Max 15* w/OG Ventus Blue 7X
Titleist TSR2 7w w/Ventus Red TR 8X
Cobra King CB 4-PW w/KBS $Taper
Bettinardi BB1 w/UST Mamiya All-In Graphite 
Mizuno Copper T22 52, 56, 60 w/MCA MMT 125TX Wedge Shafts
TP5, Z Star XV, CSXLS

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

 

I can't stand the term "Influencer Event". I understand what it is but it just seems smug and more applicable to some product that targets mindless teens, not golfers. We don't need some wannabe elitist sounding event to try to sell golf clubs and although I will admit to NOT watching that video I can tell you that nobody in it will influence me into buying a golf club.

 

I expected more out of you Callaway, you aren't a cell phone company.

 

I am kind of in the same boat. Makes it feel like they think we are the mindless masses. Just waiting for an online personality to tell us what to do next. I get the marketing behind hosting the event. But, the name is a little condescending to the every day guy.

 

I watched the video and I don't think I recognized any of the people in it aside from the Callaway staffers. The online personalities are all new to me.

 

On a side note. I think the video was pretty well done and it looks like a fun event.

 

So I take it you don’t watch any review videos of new clubs coming out online either?

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Influencer? Should we be wary of any Callaway feedback from "Influencers"? Are "Influencers" paid employees of

Callaway, or quietly compensated social media endorsers?

 

I can't stand the term "Influencer Event". I understand what it is but it just seems smug and more applicable to some product that targets mindless teens, not golfers. We don't need some wannabe elitist sounding event to try to sell golf clubs and although I will admit to NOT watching that video I can tell you that nobody in it will influence me into buying a golf club.

 

I expected more out of you Callaway, you aren't a cell phone company.

 

I am kind of in the same boat. Makes it feel like they think we are the mindless masses. Just waiting for an online personality to tell us what to do next. I get the marketing behind hosting the event. But, the name is a little condescending to the every day guy.

 

I watched the video and I don't think I recognized any of the people in it aside from the Callaway staffers. The online personalities are all new to me.

 

On a side note. I think the video was pretty well done and it looks like a fun event.

 

So I take it you don't watch any review videos of new clubs coming out online either?

 

I don't. I'm not sure how watching someone else hit a club would help me decide if it is right for me. It isn't that hard to run over to the golf store and take a few swings.

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Kudos on the video, that’s just cool.

 

No kudos to Callaway though. “Influencer event” lol they gonna start selling overpriced hoodies and shoes now too? Saw the guy rocking the Malbon jacket, so it wouldn’t surprise me if Callaway is trying to go all ”hypebeast” to get some buzz around this product. At any rate, kind of an epic fail trying to be cool.

Rogue ST TD 10.5 Diamana ZF 60TX

Sim2 Max AD-DI 7x 15°
SIM2 Max AD-DI 8x
Apex ‘19 ..L Raw 4-W AMT S400
Fourteen RM-4 50-54-60 TI S400
Versa 1W

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Influencer? Should we be wary of any Callaway feedback from "Influencers"? Are "Influencers" paid employees of

Callaway, or quietly compensated social media endorsers?

 

I can't stand the term "Influencer Event". I understand what it is but it just seems smug and more applicable to some product that targets mindless teens, not golfers. We don't need some wannabe elitist sounding event to try to sell golf clubs and although I will admit to NOT watching that video I can tell you that nobody in it will influence me into buying a golf club.

 

I expected more out of you Callaway, you aren't a cell phone company.

 

I am kind of in the same boat. Makes it feel like they think we are the mindless masses. Just waiting for an online personality to tell us what to do next. I get the marketing behind hosting the event. But, the name is a little condescending to the every day guy.

 

I watched the video and I don't think I recognized any of the people in it aside from the Callaway staffers. The online personalities are all new to me.

 

On a side note. I think the video was pretty well done and it looks like a fun event.

 

So I take it you don't watch any review videos of new clubs coming out online either?

 

I do. And I have no issue with the event or the fact that people get sent clubs for the reviews for free. I just don't like the connotation of influencer. While, that is indeed what they are. It's a minor complaint. I was simply agreeing with Delmer.

Cobra LTDx LS 10.5* w/Kai'Li 70TX
Ping G430 Max 15* w/OG Ventus Blue 7X
Titleist TSR2 7w w/Ventus Red TR 8X
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I had a pretty similar negative response to this video as some of the above posters. This kind of marketing - and "internet culture" in general - really doesn't resonate with me. One might say that I am an "old." My general attitude is, "Who the **** cares? It's a golf club. You people look like idiots."

 

Some are being kind and saying that the "event" looked "fun," but this kind of jackassery is a scourge on human kind. It should be packaged up with Bob Parsons and the Kardashians and buried in a deep, deep hole, never to be heard from again. I hoped that we were done with this kind of crap in golf when TM cut their marketing budget.

 

That being said, I won't be surprised when Callaway sells a ton this year. Yet, they probably won't sell enough to make up for all of the money they have spent on marketing - see TaylorMade.

Cleveland Launcher HB 10.5* - Stock Miyazaki C. Kua 50 Stiff
Callaway Diablo Octane Tour 13* - Aldila NV 75 Stiff
or
Callaway Diablo Edge Tour 15* - Accra Dymatch M5 75
Mizuno F-50 18* - Stock Stiff
or
Callaway Diablo Edge Tour Hybrid 21* - Aldila NV 85 Stiff
Callaway RAZR Tour Hybrid 24* - Stock XStiff
5 - PW Cleveland CG7 Tour Black Pearl - DGSL S300
Cleveland 588 RTX Rotex 2.0 50* DG Wedge
Cleveland 588 RTX Rotex 2.0 54* DG Wedge
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I had a pretty similar negative response to this video as some of the above posters. This kind of marketing - and "internet culture" in general - really doesn't resonate with me. One might say that I am an "old." My general attitude is, "Who the **** cares? It's a golf club. You people look like idiots."

 

Some are being kind and saying that the "event" looked "fun," but this kind of jackassery is a scourge on human kind. It should be packaged up with Bob Parsons and the Kardashians and buried in a deep, deep hole, never to be heard from again. I hoped that we were done with this kind of crap in golf when TM cut their marketing budget.

 

That being said, I won't be surprised when Callaway sells a ton this year. Yet, probably not enough to make up for all of the money they have spent on marketing - see TaylorMade.

If more people were able to articulate themselves like this post instead of getting their thoughts and viewpoints from Dbag "influencers" from social media/youtube then I would have more optimism about the future of this country. CALLAWAY - "Hey everyone, we used AI to develop this new epic driver and the Bachelor loves hitting it on the range so you should buy one......for $500.00." Hilarious. I also love the emcee of the event Amanda Balionis, the 20+ handicap telling everyone how Callaway makes the best clubs. I understand she is paid to say that, but I am supposed to be "influenced" by her statements?

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Influencer? Should we be wary of any Callaway feedback from “Influencers”? Are “Influencers” paid employees of

Callaway, or quietly compensated social media endorsers?

 

You should always take reviews with a grain of salt. Smart money would have it that at least some posters on the boards are OEM employees that do not disclose affiliations.

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SM8 50F, 54S, 58M (X7 "spinners")
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Tour BX

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Callaway has been aggressive going after new types of media over the past couple of years. Whether it's sponsoring podcasts, creating brand ambassadors/influencers from Instagram/Twitter personalities with high follower counts, etc, they've gone hard after a segment of the market that is not traditional and it's been quite successful. They're viewed as the "it" brand online in social media circles.

 

It helps that their products have backed up the hype in the last couple of years, obviously, but it's clear this strategy has played an important role in the positive brand perception they currently enjoy. While the discerning WRX member might not care about influencers pimping Callaway products, millions of social media followers do care. I can't fault Callaway for going this route.

 

The parallels to old TaylorMade that someone else drew up above are very interesting. Callaway's marketing machine has been quite active (in these non-traditional outlets) and they're spending a fortune on player endorsement deals. Add in the Travis Mathew purchase, their stake in TopGolf, the Ogio purchase, etc., and it's clear they're trying to become a lifestyle brand.

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I had a pretty similar negative response to this video as some of the above posters. This kind of marketing - and "internet culture" in general - really doesn't resonate with me. One might say that I am an "old." My general attitude is, "Who the **** cares? It's a golf club. You people look like idiots."

 

Some are being kind and saying that the "event" looked "fun," but this kind of jackassery is a scourge on human kind. It should be packaged up with Bob Parsons and the Kardashians and buried in a deep, deep hole, never to be heard from again. I hoped that we were done with this kind of crap in golf when TM cut their marketing budget.

 

That being said, I won't be surprised when Callaway sells a ton this year. Yet, probably not enough to make up for all of the money they have spent on marketing - see TaylorMade.

If more people were able to articulate themselves like this post instead of getting their thoughts and viewpoints from Dbag "influencers" from social media/youtube then I would have more optimism about the future of this country. CALLAWAY - "Hey everyone, we used AI to develop this new epic driver and the Bachelor loves hitting it on the range so you should buy one......for $500.00." Hilarious. I also love the emcee of the event Amanda Balionis, the 20+ handicap telling everyone how Callaway makes the best clubs. I understand she is paid to say that, but I am supposed to be "influenced" by her statements?

I watched the video and I don't recall a Callaway employ saying , "go buy flash!". It's obviously Callaway campaigning using "celebrity" to try and peak your interests, but literally every single company does this in some way. Why Callaway gets more flack, I'm not sure. And I'm not even a Callaway fan... but if you are on Facebook... Instagram... Youtube.. Basically if you own a cell phone or a TV, a major OEM is using influencers to try and get you to go buy their stuff.

 

Not sure why people can't just view this video as some cool insider thing. How many times have you seen Sergio petting a little floofy dog? Cmon.

 

 

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I really don't care who these influencers are.

 

It's like Hollywood telling us who to vote for & how to think. Screw that and that Bentley you rode in.

 

Give me a Xander with a posed 300+ yard drive showing the Epic Flash and then hoisting the winning trophy. Thats says way more.

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Fairways: Callaway - Rogue ST LS 13.5* & Fujikura Red TR 5S // Callaway Diablo Edge Tour 15* & Miyazaki C Kua 43S

Hybrid:   Cobra Speedzone 3 hybrid 19*

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Wedges: Cleveland CBX2 48* & Cleveland Full Face 56*, KBS TGI 100 shafts
Putter:     LAB Golf Mezz.1 ACCRA shaft / Directed Force Reno "2.05 Presse IV tweaked" Putter with OG BGT Stability shaft
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the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

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Callaway has been aggressive going after new types of media over the past couple of years. Whether it's sponsoring podcasts, creating brand ambassadors/influencers from Instagram/Twitter personalities with high follower counts, etc, they've gone hard after a segment of the market that is not traditional and it's been quite successful. They're viewed as the "it" brand online in social media circles.

 

It helps that their products have backed up the hype in the last couple of years, obviously, but it's clear this strategy has played an important role in the positive brand perception they currently enjoy. While the discerning WRX member might not care about influencers pimping Callaway products, millions of social media followers do care. I can't fault Callaway for going this route.

 

The parallels to old TaylorMade that someone else drew up above are very interesting. Callaway's marketing machine has been quite active (in these non-traditional outlets) and they're spending a fortune on player endorsement deals. Add in the Travis Mathew purchase, their stake in TopGolf, the Ogio purchase, etc., and it's clear they're trying to become a lifestyle brand.

 

pretty much expands their brand and reach to alot more potential clients.

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I really don't care who these influencers are.

 

It's like Hollywood telling us who to vote for & how to think. Screw that and that Bentley you rode in.

 

Give me a Xander with a posed 300+ yard drive showing the Epic Flash and then hoisting the winning trophy. Thats says way more.

 

This is what I agree with. Show me more of Sergio, show me some Michelle Wie, show me Xander explaining how he and Callaway designed the new Apex irons and how he has now won with them twice.

 

Don’t give me a running back and the host of the Bachelor telling me how great the driver and irons are.

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Nice job on the video! I especially liked that you were able to get Sergio, Roger Cleveland, and Sean Toulon on there. Great work!

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I had a pretty similar negative response to this video as some of the above posters. This kind of marketing - and "internet culture" in general - really doesn't resonate with me. One might say that I am an "old." My general attitude is, "Who the **** cares? It's a golf club. You people look like idiots."

 

Some are being kind and saying that the "event" looked "fun," but this kind of jackassery is a scourge on human kind. It should be packaged up with Bob Parsons and the Kardashians and buried in a deep, deep hole, never to be heard from again. I hoped that we were done with this kind of crap in golf when TM cut their marketing budget.

 

That being said, I won't be surprised when Callaway sells a ton this year. Yet, probably not enough to make up for all of the money they have spent on marketing - see TaylorMade.

If more people were able to articulate themselves like this post instead of getting their thoughts and viewpoints from Dbag "influencers" from social media/youtube then I would have more optimism about the future of this country. CALLAWAY - "Hey everyone, we used AI to develop this new epic driver and the Bachelor loves hitting it on the range so you should buy one......for $500.00." Hilarious. I also love the emcee of the event Amanda Balionis, the 20+ handicap telling everyone how Callaway makes the best clubs. I understand she is paid to say that, but I am supposed to be "influenced" by her statements?

I watched the video and I don't recall a Callaway employ saying , "go buy flash!". It's obviously Callaway campaigning using "celebrity" to try and peak your interests, but literally every single company does this in some way. Why Callaway gets more flack, I'm not sure. And I'm not even a Callaway fan... but if you are on Facebook... Instagram... Youtube.. Basically if you own a cell phone or a TV, a major OEM is using influencers to try and get you to go buy their stuff.

 

Not sure why people can't just view this video as some cool insider thing. How many times have you seen Sergio petting a little floofy dog? Cmon.

 

People can't view this video as some cool insider thing because it's not, it's a commercial designed to look like a video of a cool insider thing.

**Driver:** TaylorMade SIM Max 9° **|** Ventus Black 7 Velocore **3wd:** Titleist TS2 15° (C1) **|** Diamana D+ LTD 70 **Hybrid:** Callaway Apex 18° **|** AD-DI 95 **Irons:** Mizuno MP 18 Fli Hi 4 iron **|** AD-DI 95**/** JPX 919 Forged 5-PW **|** Recoil 95 **Wedges:** Vokey SM8 raw 50°F (Handground S), 54°S, 58°M (Handground A) **|** DG Black Onyx **Putters:** Byron Morgan DH 89 WITB: https://forums.golfwrx.com/discussion/1505670/goirish17s-witb-updated-end-of-page-2#latest

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I watched the video and I don't recall a Callaway employ saying , "go buy flash!". It's obviously Callaway campaigning using "celebrity" to try and peak your interests, but literally every single company does this in some way. Why Callaway gets more flack, I'm not sure. And I'm not even a Callaway fan... but if you are on Facebook... Instagram... Youtube.. Basically if you own a cell phone or a TV, a major OEM is using influencers to try and get you to go buy their stuff.

 

Not sure why people can't just view this video as some cool insider thing. How many times have you seen Sergio petting a little floofy dog? Cmon.

 

Case in point.

 

They don't have to explicitly say "go buy Epic Flash." The call to action is inherent; it doesn't need to be said. If you can't tell that you are being "sold" to while watching this video, then your brain must be made of tapioca pudding.

 

Yes, OEM's have been using influencers to sell their clubs for eons. Most often they are Touring Pros. Just because they switch Touring Pros for "Everyday Joes (Janes)" isn't revolutionary. It's the same schill.

 

Finally, I wish I could view this video as a "cool, insider thing," but it isn't. It's a contrived piece of nonsense. Tapioca pudding anyone?

Cleveland Launcher HB 10.5* - Stock Miyazaki C. Kua 50 Stiff
Callaway Diablo Octane Tour 13* - Aldila NV 75 Stiff
or
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or
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5 - PW Cleveland CG7 Tour Black Pearl - DGSL S300
Cleveland 588 RTX Rotex 2.0 50* DG Wedge
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      Corey Conners - WITB - 2024 Genesis Invitational
      Chase Johnson - WITB - 2024 Genesis Invitational
      Tiger Woods - WITB - 2024 Genesis Invitational
      Tommy Fleetwood - WITB - 2024 Genesis Invitational
      Matt Fitzpatrick - WITB - 2024 Genesis Invitational
      Si Woo Kim - WITB - 2024 Genesis Invitational
      Viktor Hovland - WITB - 2024 Genesis Invitational
      Wyndham Clark - WITB - 2024 Genesis Invitational
      Cam Davis - WITB - 2024 Genesis Invitational
      Nick Taylor - WITB - 2024 Genesis Invitational
      Ben Baller WITB update (New putter, driver, hybrid and shafts) – 2024 Genesis Invitational
       
       
       
       
       
      Pullout Albums
       
      New Vortex Golf rangefinder - 2024 Genesis Invitational
      New Fujikura Ventus shaft - 2024 Genesis Invitational
      Tiger Woods & TaylorMade "Sun Day Red" apparel launch event, product photos – 2024 Genesis Invitational
      Tiger Woods Sun Day Red golf shoes - 2024 Genesis Invitational
      Aretera shafts - 2024 Genesis Invitational
      New Toulon putters - 2024 Genesis Invitational
      Tiger Woods' new white "Sun Day Red" golf shoe prototypes – 2024 Genesis Invitational
       
       
       
       
       
      • 22 replies
    • 2024 Waste Management Phoenix Open - Discussion and Links to Photos
      Please put and questions or comments here
       
       
       
       
      General Albums
       
      2024 Waste Management Phoenix Open - Monday #1
      2024 Waste Management Phoenix Open - Monday #2
       
       
       
       
      WITB Albums
       
      Ben Taylor - WITB - 2024 Waste Management Phoenix Open
      Garrick Higgo - WITB - 2024 Waste Management Phoenix Open
      Billy Horschel - WITB - 2024 Waste Management Phoenix Open
      Justin Lower - WITB - 2024 Waste Management Phoenix Open
      Lanto Griffin - WITB - 2024 Waste Management Phoenix Open
      Bud Cauley - WITB - 2024 Waste Management Phoenix Open
      Corbin Burnes (2021 NL Cy Young) - WITB - 2024 Waste Management Phoenix Open
      Greyson Sigg - WITB - 2024 Waste Management Phoenix Open
      Charley Hoffman - WITB - 2024 Waste Management Phoenix Open
      Nico Echavarria - WITB - 2024 Waste Management Phoenix Open
      Victor Perez - WITB - 2024 Waste Management Phoenix Open
      Sami Valimaki - WITB - 2024 Waste Management Phoenix Open
      Ryo Hisatsune - WITB - 2024 Waste Management Phoenix Open
       
       
       
       
       
       
      Pullout Albums
       
      Jake Knapp's custom Cameron putters - 2024 Waste Management Phoenix Open
      New Cameron putters - 2024 Waste Management Phoenix Open
      Tyler Duncan's custom Cameron putter - 2024 Waste Management Phoenix Open
      Greyson Sigg's custom Cameron putters - 2024 Waste Management Phoenix Open
      Sunjae Im's custom Cameron putter - 2024 Waste Management Phoenix Open
      Ping's Waste Management putter covers - 2024 Waste Management Phoenix Open
      Vincent Whaley's custom Cameron - 2024 Waste Management Phoenix Open
      Odyssey Waste Management putter covers - 2024 Waste Management Phoenix Open
      Super Stroke custom grips - 2024 Waste Management Phoenix Open
      Cameron putters - 2024 Waste Management Phoenix Open
      Zac Blair's custom Cameron putter - 2024 Waste Management Phoenix Open
      Bettinardi Waste Management putter covers - 2024 Waste Management Phoenix Open
       
       
       
       
       
       

       
      • 12 replies

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