Epic Flash Launch Party | 2019 Callaway Golf Products | Video | Carlsbad, CA

2

Comments

  • jholzjholz Members Posts: 1,367 ✭✭
    delmer wrote:



    the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".




    I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.



    I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.




    While this is an important distinction to make, I'm not sure World Wide Golf Shops gets Sergio Garcia there. Seems like Callaway had to be a consenting and supportive partner on some level.
    Cleveland Launcher HB 10.5* - Stock Miyazaki C. Kua 50 Stiff
    Callaway Diablo Octane Tour 13* - Aldila NV 75 Stiff
    or
    Callaway Diablo Edge Tour 15* - Accra Dymatch M5 75
    Mizuno F-50 18* - Stock Stiff
    or
    Callaway Diablo Edge Tour Hybrid 21* - Aldila NV 85 Stiff
    Callaway RAZR Tour Hybrid 24* - Stock XStiff
    5 - PW Cleveland CG7 Tour Black Pearl - DGSL S300
    Vokey Design 200 Series 52* Stock Wedge (?)
    Cleveland CG15 Oilcan 56* Stock Wedge
    Callaway X-Series JAWS Slate CC 58* Stock Wedge
    Odyssey White Ice #7 - Golf Pride Oversize
  • mrmikeacmrmikeac Members Posts: 370 ✭✭
    Hi everyone, just wanted to let you all know that I’m selling potato’s.

    That is all.

    Carry on....
    Driver: Ping G410 Plus, 10.5 Degrees set at 9.5, Weight Neutral, Tensei Orange 60 Gram Stiff
    3 Wood: Callaway Epic Flash Sub Zero, HZRDUS Smoke 70 Gram 6.0
    3 Hybrid: Ping G410 19 Degrees, Tensei Blue 80 Gram Stiff
    2 Iron: Taylormade P790 UDI, Project X HZDRUS Black 85g 6.0
    5-PW: Taylormade P760’s, Nippon Pro Modus Tour 120 Stiff
    50 Degree: Cleveland RTX 4, 10 Bounce, Mid Grind, Black Satin, Nippon Pro Modus 125 Wedge Flex
    54 Degree: Cleveland RTX 4, 10 Bounce, Mid Grind, Black Satin, Nippon Pro Modus 125 Wedge Flex
    58 Degree: TaylorMade Hi-Toe, KBS Hi-Rev 2.0
    Putter: 34” Scotty Cameron Phantom X #8 
    Ball: Taylormade TP5
  • delmer wrote:



    the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".




    I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.



    I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.




    But are they? Think about how many followers these “Instagram famous” or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren’t paying attention to Instagram anyways....the target is millennials. Don’t get me wrong. I think it’s a circus.....and even better no Callaway employee was wearing any branding....which Doesn’t make sense to me....but I’m no marketing expert. And here we are talking about it. And they still have the traditional ad’s going for the “middle aged” audience....just my two cents.
  • CircleC29CircleC29 Members Posts: 831 ✭✭
    mrmikeac wrote:
    Hi everyone, just wanted to let you all know that I’m selling potato’s. That is all. Carry on....




    Are they Tour Issue though?
    Contents of bag subject to change.
  • BlkNGldBlkNGld Members Posts: 2,896 ✭✭
    All of this has been going on forever, and in lots of areas way before and better than golf does it.



    At the end of the day, they do it because it works. When it stops working, or the cost of it outweighs the benefit, they'll stop doing it.
  • jholzjholz Members Posts: 1,367 ✭✭
    edited Jan 9, 2019 4:23pm #37
    mrmikeac wrote:


    Hi everyone, just wanted to let you all know that I'm selling potato's.

    That is all.

    Carry on....




    Selling Potato's what?



    If it's his '68 Camero with the 350, you know I'm gonna be all over it...
    Cleveland Launcher HB 10.5* - Stock Miyazaki C. Kua 50 Stiff
    Callaway Diablo Octane Tour 13* - Aldila NV 75 Stiff
    or
    Callaway Diablo Edge Tour 15* - Accra Dymatch M5 75
    Mizuno F-50 18* - Stock Stiff
    or
    Callaway Diablo Edge Tour Hybrid 21* - Aldila NV 85 Stiff
    Callaway RAZR Tour Hybrid 24* - Stock XStiff
    5 - PW Cleveland CG7 Tour Black Pearl - DGSL S300
    Vokey Design 200 Series 52* Stock Wedge (?)
    Cleveland CG15 Oilcan 56* Stock Wedge
    Callaway X-Series JAWS Slate CC 58* Stock Wedge
    Odyssey White Ice #7 - Golf Pride Oversize
  • kcsfkcsf Members Posts: 1,057 ✭✭


    Where the heck was Phil?




    Skiing.
    TM M3 Green Mamba 60TX
    Taylormade M2 Tour HL 3w Green Mamba
    Ping i500 irons
    Ping Glide 2.0 50* & 56* wedges
    O-Works #7s red
  • kcsfkcsf Members Posts: 1,057 ✭✭
    reider69 wrote:


    Social Media/Youtube/TV/Movie personalities do not influence me. After watching that video I am now taking out the Callaway Xforged 64 degree wedge out of my bag. Fail.




    Your post is rich with irony.
    TM M3 Green Mamba 60TX
    Taylormade M2 Tour HL 3w Green Mamba
    Ping i500 irons
    Ping Glide 2.0 50* & 56* wedges
    O-Works #7s red
  • delmerdelmer ClubWRX Posts: 439 ClubWRX

    delmer wrote:



    the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".




    I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.



    I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.




    But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.




    I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.



    I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.
  • double or triple?double or triple? Members Posts: 1,971 ✭✭
    delmer wrote:


    delmer wrote:



    the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".




    I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.



    I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.




    But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.




    I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.



    I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.




    but like i said earlier, is that what callaway called the event or is that what the OP entitled the video for work? he's not affiliated with callaway at all.
  • Mr. GrumpyMr. Grumpy The Quintana Changeup, sit em dwn Members Posts: 2,294 ✭✭
    I think it's stupid,,, usually not my cup of tea, but lately I have thought about jumping in the lottery on SNKRS...
  • delmerdelmer ClubWRX Posts: 439 ClubWRX

    delmer wrote:


    delmer wrote:



    the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".




    I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.



    I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.




    But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.




    I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.



    I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.




    but like i said earlier, is that what callaway called the event or is that what the OP entitled the video for work? he's not affiliated with callaway at all.




    I think you're right. It looks like Roger Dunn and the OP's company just kind of did their own thing. I would be furious if I were Callaway. It makes their brand look like it's for a bunch of clowns. I've got a bag full of Callaway gear and after breaking down and watching parts of the video it made me cringe.
  • JunglelandJungleland Members Posts: 426 ✭✭
    I could give about crap about D List celebrities I've never heard of, Callaway jumped the shark on this one. Just finding a lot of what they do to be a turn off the last few years and there was a time I was the ultimate Callaway fan boy.
  • rkelso184rkelso184 Members Posts: 181 ✭✭
    Eric's one was alot better. Showed how relaxed and fun the day was
    Driver - G410 Evenflow Black 70S
    4W - F9 Fuji Speeder XLR8 Pro 73S
    6W - F9 Fuji Speeder XLR8 Pro 73S
    4H - JPX900 Fuji Pro 73HS
    5 to P - P790 1" Over KBS Tour S
    50-54-58 - MD4 Black DGS200 TI 
    P - Spider X 35"
    Ball - Chrome Soft

  • cardoustiecardoustie haha, we don't play for 5's Members Posts: 11,857 ✭✭
    Hope the new macdaddy PM comes in 62*. ... is a coppery finish asking too much?
    Ping G400 LST 11* Oban Revenge 65x
    Ping G400 5w 16.5* Oban Kiyoshi White 65s
    Ping G25 7w 20* Fubuki Tour 73x
    Ping G25 4h 23* Diamana White 92s
    Callaway Apex 5h 26* Mitsu KK 80s
    Ping s55 6-PW Fujikura mci 100s
    Vokey sm2 50* 54* 59* 64* DG s400 Onyx
    Piretti Matera Elite (torched)
  • delmerdelmer ClubWRX Posts: 439 ClubWRX
    cardoustie wrote:


    Hope the new macdaddy PM comes in 62*. ... is a coppery finish asking too much?




    You better keep hoping. They're already on the website and you're getting a 60 or a 64.
  • iamthebeardiamthebeard Members Posts: 13 ✭✭
    JackStraw2 wrote:


    Kudos on the video, that's just cool.



    No kudos to Callaway though. "Influencer event" lol they gonna start selling overpriced hoodies and shoes now too? Saw the guy rocking the Malbon jacket, so it wouldn't surprise me if Callaway is trying to go all "hypebeast" to get some buzz around this product. At any rate, kind of an epic fail trying to be cool.




    Well, it was Malbon himself. So I think he can wear his own gear
  • iamthebeardiamthebeard Members Posts: 13 ✭✭
    Heaven forbid a golf company that tries to do something different.



    Yet, let's have our company pros (TM) unzip some travel bags and go "wow, so good" and pretend to be surprised. like they do year after year.
  • dwh24dwh24 Members Posts: 63
    Club looks good. Hate the color combo.
    Titleist TS3 9.5* Evenflow T1100 6.5
    Taylormade M2 (2016) Atmos Black 8TX
    Titleist 818h2 19* Fuji Atmos Black 9X
    Titleist AP2 716 (4-P) X100
    Titleist SM7 50/8 F X100
    Titleist SM6 56/10 S X100
    Titleist SM6 60/10 S X100
    Scotty Cameron Select Newport 2 Custom (34")
    ProV1x #24
  • delmerdelmer ClubWRX Posts: 439 ClubWRX
    edited Jan 10, 2019 2:21pm #51


    Heaven forbid a golf company that tries to do something different.



    Yet, let's have our company pros ™ unzip some travel bags and go "wow, so good" and pretend to be surprised. like they do year after year.




    You're right. It's so much better to have an NFL wide receiver and a Pro Surfer telling us how great the new Callaway product is.



    Let's reverse this. How fast would Phil Mickelson get laughed off the planet if Rip Curl brought him in to an "Influencer Release Party" to tell a bunch of surfers how great their new boards are?



    I think it's telling that they could only sucker one staffer into showing up. Sergio looks like it's about the last place in the world he wants to be.
  • MKPAPAMKPAPA Long Beach, CaliforniaClubWRX Posts: 426 ClubWRX
    I was really hoping the whole "Influencer" thing died with 2018
    i'm playing nike everything till i'm not
  • kmay__kmay__ Members Posts: 254 ✭✭
    If you watch Erik Langs video he speaks with Amanda and she specifically says, don't call it a "Influencer" event. (they aren't fond of the term) They address the crowd as "Creators" from what I've seen.



    For me seeing a bunch of people from different backgrounds hanging out in a relaxed atmosphere hitting balls and having fun seems great. It did not influence me to either buy Callaway products, nor did it turn me off of them. Sure makes the company seem fun and open to new ideas though. Don't see how that could be a bad thing.
    TM 17' M2 9.5*
    Cobra Baffler 3w 16*
    PING G30 4h 22*
    TM R11 5 - PW
    Mizuno MP-T5 50*, 54*
    Callaway PM Grind 60* (the greasy Phil)
    SC studio select Newport 2 mid-slant
  • blakehallblakehall Members Posts: 86 ✭✭
    There was an Instagram video of Hashtag Chad talking to the group as the party got started.



    I'm paraphrasing, but he said something along the lines of "You're all here because we admire your work, and you create cool stuff. We're obviously excited of what we're putting out this year, and wanted to invite you to come check it out and do what you do."



    Am I going to buy a new driver because a wakeboarder recommends it? Absolutely not.



    Is it cool for a company to try something new, and say "here's our stuff, let us know what you think"? I think it's pretty refreshing actually.



    Then again, I'm on the old-end of the millennial generation.
    Callaway Epic Flash SZ, 10.5* Graphite Design AD IZ 
    Cobra F9 3-4W Project X Evenflow White
    Callaway X-forged UT 18* KBS Prototype hybrid
    Callaway Apex Smoke 4 iron TT Elevate Tour Black
    Callaway Apex Pro Smoke 5-AW DG TI
    Callaway MD4 54*S DGTI
    Callaway PM2.0 Tour Grey 60* DGTI
    Toulon Garage Santa Monica
    Chromesoft X
  • third-times-a-charmthird-times-a-charm Members Posts: 1,499 ✭✭
    edited Jan 10, 2019 4:02pm #55
    lol at the old boomers in this thread getting mad and yelling at clouds.



    This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?



    Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.



    This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.



    And this is coming from someone who hates music on the golf course.
    Long Live Nike
  • delmerdelmer ClubWRX Posts: 439 ClubWRX


    lol at the old boomers in this thread getting mad and yelling at clouds.



    This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?



    Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.



    This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.



    And this is coming from someone who hates music on the golf course.




    I'm 36 and nothing in that video appeals to me.
  • MKPAPAMKPAPA Long Beach, CaliforniaClubWRX Posts: 426 ClubWRX


    lol at the old boomers in this thread getting mad and yelling at clouds.



    This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?



    Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.



    This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.



    And this is coming from someone who hates music on the golf course.




    Really? you think this wasn't for the sake of marketing? Do you know what the cringey word "influencer" even means?
    i'm playing nike everything till i'm not
  • third-times-a-charmthird-times-a-charm Members Posts: 1,499 ✭✭
    MKPAPA wrote:



    lol at the old boomers in this thread getting mad and yelling at clouds.



    This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?



    Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.



    This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.



    And this is coming from someone who hates music on the golf course.




    Really? you think this wasn't for the sake of marketing? Do you know what the cringey word "influencer" even means?




    I assure you I'm qualified to speak about marketing. Yes, I hate the word influencer as well.



    This wasnt part of Callaways marketing plan for the products, It's an off-shoot planned by a separate people.
    Long Live Nike
  • Mr. GrumpyMr. Grumpy The Quintana Changeup, sit em dwn Members Posts: 2,294 ✭✭


    lol at the old boomers in this thread getting mad and yelling at clouds.



    This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?



    Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.



    This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.



    And this is coming from someone who hates music on the golf course.




    No, it's just dumb,, much like the YouTube Drama Video's.
  • jimb6golfjimb6golf Members Posts: 1,528 ✭✭
    Z1ggy16 wrote:


    Watched on EALs channel. Looked so fun. Wish it was a much longer video.




    And it was just on Golfholics channel as well. Looks like a lot of fun and a great way to get exposure.
  • DCMorgan89DCMorgan89 Members Posts: 42 ✭✭
    I think it’s a modern approach to marketing. Attracting millennials to the game while trying to erase some uptight stigma. You know you’re getting old when ... you hate this video. Hats off to Callaway, everyone looked like they were having fun and at the end of the days that’s why we love this game.



    Not to mention, Balionis. #thickness
Sign In or Register to comment.