Toulon/Odyssey - Does it change your perception of the Toulon Brand?

I dont know how you guys feel about the subject but now that I see Toulon's new line of putters with Odyssey stamped all over them I don't feel the same way about them as I did before they joined forces.

I have owned a few Toulon putters and thought they were fantastic. I also liked the idea of playing a putter that you didnt see everyday that was more of a boutique brand.

Now, I know that Odyssey makes a good putter and picking up Toulon gives them a premium option to offer the consumer. I'm sure the new line of putters will be great but I feel like the brand has lost its "cool factor" if you will.

Thoughts?

Same to me.

I love the full face milling. Hate the odyssey branding everywhere. I’m sure they’re still fantastic putters but really hoped they follow the Titleist / SC route by keeping the Toulon name on the putters.

Yes, will be sticking with my pre oddyssy toulons

Yes, will be sticking with my pre oddyssy toulons

Yup

Feel the same way

I actually don’t like the full face milling in addition to the odyssey branding everywhere truth be told

I didn't think I would mind, but I do. I wish they kept the same stamping with Odyssey only on the bottom. It doesn't feel right to be paying $450 and up (if you go through the Garage) for an Odyssey putter.

Glad i purchased my San diego last year before the change, i like my clean simple look..:)

I love the full face milling. Hate the odyssey branding everywhere. I'm sure they're still fantastic putters but really hoped they follow the Titleist / SC route by keeping the Toulon name on the putters.

Outside of golf forums, I doubt a majority of your average golfers have ever even heard of Toulon.

I bet they were afraid of people glancing at a Toulon and saying "what's a Toulon? $400? Never heard of it! Nope."

Odyssey is obviously a much more recognizable brand name that will give some level of instant credibility to the Toulon name. Assuming the Toulon name can build a reputable reputation over time, I wouldn't be surprised to see the Odyssey branding take a step back and let the Toulon name speak for itself.

I didn't think I would mind, but I do. I wish they kept the same stamping with Odyssey only on the bottom. It doesn't feel right to be paying $450 and up (if you go through the Garage) for an Odyssey putter.

Ive sold some Odysseys for 800 to 1400...i think their pricing for a premium putter is fine.

I do not think the Odyssey name is a good brand to market their premium line. Average golfer probably doesn’t view them the same as say Scotty or Bettinardi etc. I like the full face mill and I think the branding looks cleaner than before. Always thought the Toulon logo and fonts were alittle cheesy

Agreed.

Total miss on Odyssey's part.

I will be keeping my Long Island with Toulon branding for years to come!

Don’t like it! Have 1 Memphis before odyssey, and 1 where it’s just on the sole! Although the Palm Beach looks great, might have to break down for one!

Anyone know if you can get them without the stoke lab shaft?

I didn't think I would mind, but I do. I wish they kept the same stamping with Odyssey only on the bottom. It doesn't feel right to be paying $450 and up (if you go through the Garage) for an Odyssey putter.

 

Ive sold some Odysseys for 800 to 1400...i think their pricing for a premium putter is fine.

No one is walking into their LGS and paying $800-1400 for an OTR Odyssey. So your example is a poor one.

It does look like Odyssey is taking control of the reigns now. Not only with the branding at every angle and especially the back cavity but the shapes are direct translation of current odyssey putters. Las Vegas is the #7. Palm beach the 330.

My hope with odyssey rebranded Toulon is that more golf shops will start carrying it thus more golfers will start playing them just because of the brand recognition. The are really great putters with great feel and weight. For those who prefer the Toulon branding there is plenty of second hand stock at callawypreowned and other sources. No shortage just yet.

I think the Toulon branding is ugly and unrecognizable to majority of golfers. Branding it primarily as an Odyssey should only help sales.

does not bother me, and I am guessing they put some thought into this and did it for a reason.

I’m a massive Toulon fan, have owned probably ten different models including the two that I own currently, but I agree with the majority here. I understand why they did it but I don’t care for it.

I like the way Odyssey/Toulon is going. When they were first bought in, Toulon Putters didn’t have a real connection with the Odyssey brand. With the addition on the Odyssey wording and Swirl on the actual putters, Callaway has done a better job merging their putter companies.

Putters look great. Logo in ther cavity really doesn’t matter.

I think for the average weekend golfer an Odyssey is a premium putter compared to so many other brands, with Scotty Cameron being the holy grail. Boutique putters are just that, outside of this forum the “average” golfer has no idea what they are. I would bet the majority don’t even know what a Circle T Cameron is. Perhaps a large Odyssey logo will attract those rolling a few in the store?

Doesn’t,t change my mind about brand. However do not like Odyssey logo becoming forefront on the putter. Like my Long Island look better. Only the head cover has the Odyssey swirl.

I've owned multiple Toulons and have to agree with the OP. The big Odyssey logo on the back ruins the putter for me completely. The argument that the "majority of golfers don't know what Toulon is" is baseless - if you wanted a putter for the masses, you price it at $150.

It's not like it's a Top Flite logo on the back. This thread is absurd.

I liked the partial face milling, but would have been fine with them going to full face milling. But the over the top odyssey branding really killed Toulon for me.

I’ll keep the ones I have, but won’t be picking up anything moving forward.

I wonder if this type of discussion was going on with Scotty Cameron fans around 1995-96 when he joined forces with Titleist.

I wonder if this type of discussion was going on with Scotty Cameron fans around 1995-96 when he joined forces with Titleist.

No because there has only been one Titleist stamp on every Cameron, just as there was only one Odyssey stamp on the first Toulons.

Odyssey branding doesn't bother me enough that I wouldn't purchase. I'd prefer Toulon remained more independent, but as long as it's a fully milled, one piece head, I'm fine with it.

I own an Original Toulon new logo is fine with me as long as the putter performs who cares what it looks like i'm not on TV.

I wonder if this type of discussion was going on with Scotty Cameron fans around 1995-96 when he joined forces with Titleist.

 

No because there has only been one Titleist stamp on every Cameron, just as there was only one Odyssey stamp on the first Toulons.

That's not true. Through the 90s he had models with Titleist on both the sole and in the cavity/back, then moved sole and hosel. I'm pretty sure the early grips were Titleist branded too. It seems like the Titleist branding was reduced in the 2000s when Cameron became super well known to the golfing public.

The Cameron website has a very detailed archive of retail offerings available: https://www.scottycameron.com/putter-archive/

I met Sean Toulon at the PGA Show a few years ago when he was about to start the putter line of Toulon putters. Nice guy, but it was obvious he was looking to get a company to buy him out.

I have the Toulon Long Island. I like the look and feel. It's a flow neck that says it's 2/3 offset (which I think is too much for me), but it looks more full shaft offset to me. But, it's a darn good putter that is well crafted.

I'm not a fan of Odyssey. Not only their line of putters, but the quality control is lacking. That's what changes my perception of the Toulon brand...Odyssey's shoddy quality control.

RH