Cogorno Videos and Automatic Monthly Renewal

 Gautama ·  
GautamaGautama  823WRX Points: 208Handicap: 9Members Posts: 823 Golden Tee
Joined:  in Instruction & Academy #1

Curious what everyone's thoughts are on this. A few months ago when Cogorno was blasting YouTube with "fix your slice in 10 swings" ads, I went bought the series because I was so curious to see if there was anything new in there (there wasn't), even though my miss is a nasty hook, lol. Anyway, the content was fine, albeit familiar, and honestly i think he's one of the better online instructors, but as it turns out they pulled the old "your membership in Performance Golf Zone will automatically renew for $19.99/month if you don't cancel" card. I should have been more on the lookout, but just didn't see it coming.

I've bought videos from so many different sources, (including everything Monte has put out which is vasly superior to this btw), and none of them pull that cheesy tactic so I just wasn't on the alert for it. So yeah, it was probably my fault, made worse because I wasn't watching my statements closely enough to see it's been coming out for months, but I'm still pretty ticked and feel like that whole program is kinda tacky and bush league. From the click bait promises to the "but wait there's more," and now this opt-in scheme, it just feels very late-night-infomercially. When i brought it to their attention and asked to cancel and ideally refund the money I've been spending, they showed me the language I'd missed when I bought the video, then doubled down with "we'll offer you the first 30 days free, a monthly membership of nnly $7.99 instead of $19.99, and wait, there's even bonus content!" It's comedy to me, just so, so cheesy.

Anyway, I'm sure others will say shame on me for not noticing and they're no doubt right, but wanted to make others aware of it, and also to get your thoughts - aren't we past the era of sneaky monthly fees? I bought a video series, not a membership, I shouldn't have had to be on the guard for the latter in this day and age of permission marketing, at least in my opinion. Grr.

Posted:
"I see the distorted swings, the hurried rounds, and now the electric carts tae ruin the course and rob us of our exercise...we have gone off the mark, gone after the wrong things, forgotten what it's all about"

-Dr. Julian Sands, Golf in the Kingdom
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Comments

  • spineshankspineshank Charlotte, NC 637WRX Points: 118Handicap: 3.9Members Posts: 637 Golden Tee
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    So this is a rant thread about how you were duped by a common practice? Or am i missing something?

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  • WedgefromhereWedgefromhere  401WRX Points: 78Members Posts: 401 Greens
    Joined:  #3

    I don't think this is an uncommon practice when you're subscribing to a membership site. I know of two other well-known and respected golf instructors that do the same thing.

    Posted:
  • GolfbeatGolfbeat Swing Lessee  1784WRX Points: 175Members Posts: 1,784 Platinum Tees
    Joined:  #4

    When you subscribe and you do not cancel, you will still be subscribed. What's cheesy about that?

    Posted:
  • GautamaGautama  823WRX Points: 208Handicap: 9Members Posts: 823 Golden Tee
    Joined:  #5

    On -, @spineshank said:

    So this is a rant thread about how you were duped by a common practice? Or am i missing something?

    Lol, I knew I'd get that exact comment right out of the gate. But, yeah, that's exactly what it's about :D But I don't think it's common practice in the golf world, and I don't think we should have to worry about getting "duped" in 2019. I bought a video series for $50 or whatever and wound up enrolled in a monthly club I didn't want or ask for. I can't stand that type of marketing, and you don't really see it very often anymore because it feels dishonest and it's incredibly irritating to people. And to then fight me and try to sell me more when I ask to get out of the "contract" is just adding insult to injury. So, yeah, this absolutely is a rant about getting duped, and suspect some will be glad to know about it if the're looking at any of that content. I know I wish I'd have read a post like this first. There's just so much good stuff out there right now, there's no need to mess around with this sort of full-court-press marketing.

    If you ordered the videos you'd see what I mean by late night TV tactics. When you sign up it's that scenario where they keep offering to sell you more and when you say no, then they say "are you sure, we'll do it today only for even less money," etc. I really think he needs to rethink his marketing company, he's better than that IMO. I know GG ran into issues with his early website partner and wisely distanced himself from it, think EC probably ought to think about doing the same, it's not good for the brand he's trying to build.

    Posted:
    "I see the distorted swings, the hurried rounds, and now the electric carts tae ruin the course and rob us of our exercise...we have gone off the mark, gone after the wrong things, forgotten what it's all about"

    -Dr. Julian Sands, Golf in the Kingdom
  • LambLamb London 351WRX Points: 156Members Posts: 351 Greens
    Joined:  #6

    Nothing wrong here. It's called subscription and everyone does what he did. The whole idea is to offer you good content at a low price for a limited period with the hope you like it enough to subscribe at the higher price when the special offer runs out.

    Posted:
  • ferrispgmferrispgm  2083WRX Points: 281Members Posts: 2,083 Platinum Tees
    Joined:  #7

    I agree that it's a little gimmicky especially if they don't send you a reminder to either cancel or continue membership. I personally steer away from most all instructors with the typical heavily advertised, unrealistic expectation websites ie....Gain 20 yards in 3 minutes..yada yada yada.

    All of that being said....I follow him on Instagram and he does have some really good info..some is a little eh. He does put a lot out on Instagram though which is nice. I still prefer Monte, Martin Chuck, some Andrew Rice, AMG, Jake Hutt has some decent tidbits and there are a few others i'm forgetting.

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  • FairwaysToHeavenFairwaysToHeaven  3542WRX Points: 272Handicap: 5Members Posts: 3,542 Titanium Tees
    Joined:  #8

    similar to every junk mailer i get in the mail that offers me a full years subscription to golf digest for $5 plus a free shoe bag and a dozen balls....and the offer goes straight in the trash because i don't want to deal with the charges that will follow if i forget to cancel.

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  • Hawkeye77Hawkeye77 Iowa 20400WRX Points: 4,328ClubWRX Posts: 20,400 ClubWRX
    Joined:  edited Apr 20, 2019 #9

    Honestly never heard of a Cogorno.

    I don't think we can use one.

    Posted:

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