Jump to content

Golf in decline: Robert Trent Jones Golf Trail


Recommended Posts

As someone who lives in Alabama, within 10 minutes of two of the RTJ courses (Oxmoor Valley and Ross Bridge) I can say that they are very nice courses...however, they just don't hold up versus some of the more economical options in the metro Birmingham area (Bent Brook, Timberline, and Ballantrae right off hand). Then you exacerbate the fact that several of the courses are in rural areas that simply can't sustain that level of course cost ($75+ for a round) and it is a recipe for disaster post 2007 bubble burst. My son and I will go play the Par 3 course at Oxmoor for $25 but there are just better options for 18 holes of golf in the Birmingham area. Definitely not dropping the $125 for Ross Bridge. Also, it is very troubling for me since I am a teacher and my retirement is dependent on the RSA.

  • Like 1
Link to comment
Share on other sites

It's sad to say the least. I've played 'em all and some are better than others. Silver Lakes is my favorite on the Trail as IMHO they have the best greens although The Judge at Capitol Hill is the best of the lot. I hope they find a way to save a few of the good ones.

 

 

The answer to better golf is work your butt off and learn how to hit it better, farther, and make more putts.

 

Link to comment
Share on other sites

It seems like they went about this with half-measures. If they wanted to make destination courses that would attract people from around the country, using RTJ and Rulewich for every course wasn't going to do it. If they wanted to focus on local play, then locating the courses near populated areas and designing them to keep costs lower was necessary. What they did was something in the middle, which seemingly isn't working very well.

Link to comment
Share on other sites

I've read the article twice now and IMHO it's pretty sloppy reporting.

There are no hard numbers to back up that the trail is losing money only a reference to a report that had no way to back it's findings. Of course the flip side to the argument is that the RSA doesn't / hasn't published any actual revenue numbers for the Trail.

To me it looks like the article is part of a campaign to get more info on the Trail finances. I'm a little surprised that the RSA isn't required by law to provide full details of its investments.

Ping G430 LST 10.5* : Ventus Red TR 7S

Titleist TSR2 4W : Tensei 1K Black 85-S

Mizuno CLK 19*: Ventus Blue HB-8S

Srixon ZX Utility #4: Nippon Modus3 125-S

Wilson Staff CB 5-PW : Nippon Modus3 125-S

Cleveland Zipcore 50, 54, 58: Nippon Modus3 125-S 

Piretti Potenza 370g : Breakthrough Technology Stability Shaft - 34"

Link to comment
Share on other sites

i play oxmoor and am also a public teacher ... there have been grumblings the past 20 or so years that the trail is not making money and will impede the rsa ... state pensions are in trouble regardless of "drag", but it certainly doesn't help ... the writer is just using the trail to talk about the pension system, which is fine ... it's a decent question to ask ... don't really care what happens ... playing a lot of golf right now since the trail offers a great monthly membership deal - unlimited golf, sans carts, for $200 a month, anywhere except the resort courses ... pensions will eventually go away, but i hope mine stays till i retire, though i don't really plan on retiring, so i'm not too concerned about it ... i would guess only the oxmoor/capital hill/auburn sites break even or make money ... the only thing i wish they would do is returf the oxmoor greens ... just about every site has new greens in the past ten years or so, except oxmoor ... reckon the greens are the originals from 30 years ago ...

 

nobody in the country cares about debt, so there's no use worrying about what might happen ...

Link to comment
Share on other sites

Incredible will cost you much more than $125. Erin Hills, Pebble, Whistling Straits are all around $500 or more. That's incredible.

 

Streamsong is $245, Bandon is $295, Punta Espada is $395, Corales is $395, Teeth of the Dog is $395.

 

Almost every course I have played (and I can list dozens) on golf trips have a green fee of $150 - $400.

  • Like 1
Link to comment
Share on other sites

Just my random thought: qualifier: being from the west; I don't see the RTJ marketed or advertised anywhere near other destinations; I never see any 'packages' or offers that entice one to make the trip. I have to make an effort to find out details about the courses and how to make a trip. It may be different further east/SE; but not here. e.g. We make a trip every year to golf destinations, all avid golfers, and not once has RTJ even come up as an option.

Don't know the data. But for me, it is down the list because I don't see it as a option that bumps something else off the list. Eventually I will do it...but it will be 'another time'.

 

Link to comment
Share on other sites

probably more convenient than anything ... you can get here from the midwest fairly easily, even by car ... weather's going to be warm enough, even if it's 40 outside ... state isn't too big and you can ride an hour or two to a different site ... some nice courses in there, but just too many sites that were never, ever going to make money or break even ...

Link to comment
Share on other sites

I'm not sure what the investigative journalistic pedigree of the writer is (will circle back and read some other articles) but this is really weak tea.

RSA head Bonner may have launched the RTJ Trail as a bit of a folly or as a halo project for the state of Alabama or maybe he really did think they were onto a revenue spinner; however, the RTJ Trail is a tiny tiny drop in the bucket of the RSA. There is no way the Trail is 'too big to fail' from a money POV, having a scan of their financials, I'd guess they are hanging onto it because it's such a tiny blip in the RSA that saving face on the Trail project doesn't really cost them - no pun intended.

Heck the RSA indicates they are spending $30mil on RTJ Trail and properties annually on marketing alone.

[url="http://docs.google.com/spreadsheets/d/e/2PACX-1vTOZNxdsDKajrKxaUCRjcU8eB7URcAMpaCWN-67Bt6QG8rmBUPYW3QAQ7k87BlYizIMKJzEhuzqr9OQ/pubhtml?gid=0&single=true"]WITB[/url] | [url="http://tinyurl.com/CoursesPlayedList"]Courses Played list[/url] |  [url="http://tinyurl.com/25GolfingFaves"] 25 Faves [/url]

F.T.

Link to comment
Share on other sites

You are missing my point. It isn't marketed well as a golf trip destination. They need local money to keep that course alive as it is not a true "golf destination" and there are other courses in the area that are at that level or close for considerably less. If it is $45 for Bent Brook, Timberline, or Ballantrae or $70 for Oxmoor Valley vs. $125 for Ross Bridge as a local I am taking the others 99 times out of 100. This is especially true because Ross Bridge is not eligible for Trail Card or other discounts. Ross Bridge is not worthy of local money at that price point and is not set up as a destination like the other places you mentioned. It is somewhere in between and that is not appealing to locals at that price point. People don't sit there from other areas of the country and go man I really want to play Ross Bridge.

Link to comment
Share on other sites

I thought the courses were the destination? I've made three trips to the trail to play golf. Didn't find the remoteness an issue. Two rounds a day doesn't leave a lot of time for sightseeing.

  • Like 1

Ping G425 Max Driver 12 (0 Flat) - Aldila Ascent Red 50 Stiff (46")
TaylorMade AeroBurner Mini Driver 16 - Matrix Speed RUL-Z 60 Stiff
Ping G410 7wd 20.5 (0 Flat) - Alta CB 65 Stiff (43")
Ping G410 9wd 23.5 (0 Flat) - Alta CB 65 Stiff (42.5")
Ping G425 6h 30 (0 Flat) - Alta CB 70 Stiff
PXG 0311P Gen3 6-P (2 Deg Weak, 1 Deg Flat) - True Temper Elevate 95 S /

Ping i200 6-P Orange Dot (2 Deg Weak, 2 Deg Flat) - True Temper XP 95 S
Ping Glide 4.0 52-12 S, 56-10 Eye2, and 60-10 S Orange Dot (2 Deg Flat) - Ping Z-Z115 Wedge
PXG Blackjack 36" - SuperStroker Flatso 2.0

Link to comment
Share on other sites

People still play and find good golf these days "build it and they will come" these uninspiring penal courses don't hit that note.

I'd feel bad, i'd say I don't like hearing this but being around a tourist area myself I absolutely hate seeing people pay too much money for nothing more than mediocre golf.

Driver - Who knows!?

Ping G430 3W  15@14 Ventus Black 8X

Taylormade TPMC 2011 3-4 X100

Titleist 716MB 5-PW X100

Ping Glide 3.0 50, 55, 60 SS X100 50-55, S400 60

Odyssey White Hot Pro Rossie 36" CB

Link to comment
Share on other sites

I have yet to drive a couple hours down for one of their events. About the only time I go is when we are on a break, I am also a teacher. And yes, it is an expensive day or 2. Funny, I was just joking with my usual playing partner yesterday about the fact that every time we have made the trip it has been crap weather. I have played 10 or so times and only once has it been nice and sunny. All other times, cold, raining, soaked.. Maybe I should not go down spring and winter breaks...

Honma TR20 Vizard RED S

Callaway Fusion 3 Wood Recoil S

PXG 6-Gap TT Elevate S

Vokey SM8 50, 54, 58

Scotty Phantom X 5.5

 

Link to comment
Share on other sites

That is great for golf only but say you want to bring your spouse or kids to make it more acceptable as a family outing? Several of the trail courses are not exactly hotbeds for touristy activities. The Huntsville, Montgomery, and Birmingham courses give some other options but several are very remote and are not really at the level to attract major tourist rounds.

Link to comment
Share on other sites

Why does it need to be such? Not everything can cater to everyone. And some places - like the trail - likely shouldn't try

For the traveling golfer RTJ Trail is a relatively cheap and cheerful 3 day long weekend for a foursome of blokes, within a few hours flight time, to take a simple 'weekend pass' and play 4 or 5 rounds and head back home. Especially from more Northerly spots that might only have a 6-8 month golf season.

Obviously we can question the overarching 'wisdom' of the whole project, but chasing non-golfing spouses is a waste of time IMHO.

[url="http://docs.google.com/spreadsheets/d/e/2PACX-1vTOZNxdsDKajrKxaUCRjcU8eB7URcAMpaCWN-67Bt6QG8rmBUPYW3QAQ7k87BlYizIMKJzEhuzqr9OQ/pubhtml?gid=0&single=true"]WITB[/url] | [url="http://tinyurl.com/CoursesPlayedList"]Courses Played list[/url] |  [url="http://tinyurl.com/25GolfingFaves"] 25 Faves [/url]

F.T.

Link to comment
Share on other sites

Just saying you lose a percentage of the tourist market that you could cater to with courses like Silver Lakes, Cambrian, and Highland Oaks that are in the middle of nowhere (coming from someone who lives in Alabama). For families it is a lot easier to add in these rounds if there are things for the rest of the family to do around the area. Not much in Greenville, Dothan, or Gadsden trust me. And yes as someone who plays RTJ's a lot, they are good courses but to call the RTJ destination courses on golf alone is a bit of a stretch while the courses at Prattville/Montgomery, Huntsville, Birmingham, and Mobile can be more of a combination of other things. Silver Lakes is one of the best courses on trail, if not the best (yes better than Ross Bridge in my opinion), and it is never hard to get a tee time because they just don't get a lot of traffic out there.

Link to comment
Share on other sites

I'll be at the trail the weekend of Mar 13. It's the first weekend after the clocks change and the last weekend of the winter unlimited special.

This will be the third year in a row for me doing it and you can't beat the pricing.

Ping G430 LST 10.5* : Ventus Red TR 7S

Titleist TSR2 4W : Tensei 1K Black 85-S

Mizuno CLK 19*: Ventus Blue HB-8S

Srixon ZX Utility #4: Nippon Modus3 125-S

Wilson Staff CB 5-PW : Nippon Modus3 125-S

Cleveland Zipcore 50, 54, 58: Nippon Modus3 125-S 

Piretti Potenza 370g : Breakthrough Technology Stability Shaft - 34"

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Our picks

    • 2024 Zurich Classic - Discussion and Links to Photos
      Please put any questions or comments here
       
       
       
       
      General Albums
       
      2024 Zurich Classic - Monday #1
      2024 Zurich Classic - Monday #2
       
       
       
      WITB Albums
       
      Alex Fitzpatrick - WITB - 2024 Zurich Classic
      Austin Cook - WITB - 2024 Zurich Classic
      Alejandro Tosti - WITB - 2024 Zurich Classic
      Davis Riley - WITB - 2024 Zurich Classic
      MJ Daffue - WITB - 2024 Zurich Classic
      Nate Lashley - WITB - 2024 Zurich Classic
       
       
       
       
       
      Pullout Albums
       
      MJ Daffue's custom Cameron putter - 2024 Zurich Classic
      Cameron putters - 2024 Zurich Classic
      Swag covers ( a few custom for Nick Hardy) - 2024 Zurich Classic
      Custom Bettinardi covers for Matt and Alex Fitzpatrick - 2024 Zurich Classic
       
       
       
      • 1 reply
    • 2024 RBC Heritage - Discussion and Links to Photos
      Please put any questions or comments here
       
       
       
       
       
      General Albums
       
      2024 RBC Heritage - Monday #1
      2024 RBC Heritage - Monday #2
       
       
       
       
      WITB Albums
       
      Justin Thomas - WITB - 2024 RBC Heritage
      Justin Rose - WITB - 2024 RBC Heritage
      Chandler Phillips - WITB - 2024 RBC Heritage
      Nick Dunlap - WITB - 2024 RBC Heritage
      Thomas Detry - WITB - 2024 RBC Heritage
      Austin Eckroat - WITB - 2024 RBC Heritage
       
       
       
       
       
      Pullout Albums
       
      Wyndham Clark's Odyssey putter - 2024 RBC Heritage
      JT's new Cameron putter - 2024 RBC Heritage
      Justin Thomas testing new Titleist 2 wood - 2024 RBC Heritage
      Cameron putters - 2024 RBC Heritage
      Odyssey putter with triple track alignment aid - 2024 RBC Heritage
      Scotty Cameron The Blk Box putting alignment aid/training aid - 2024 RBC Heritage
       
       
       
       
       
       
      • 7 replies
    • 2024 Masters - Discussion and Links to Photos
      Huge shoutout to our member Stinger2irons for taking and posting photos from Augusta
       
       
      Tuesday
       
      The Masters 2024 – Pt. 1
      The Masters 2024 – Pt. 2
      The Masters 2024 – Pt. 3
      The Masters 2024 – Pt. 4
      The Masters 2024 – Pt. 5
      The Masters 2024 – Pt. 6
      The Masters 2024 – Pt. 7
      The Masters 2024 – Pt. 8
      The Masters 2024 – Pt. 9
      The Masters 2024 – Pt. 10
       
       
       
      • 14 replies
    • Rory McIlroy testing a new TaylorMade "PROTO" 4-iron – 2024 Valero Texas Open
      Rory McIlroy testing a new TaylorMade "PROTO" 4-iron – 2024 Valero Texas Open
        • Like
      • 93 replies
    • 2024 Valero Texas Open - Discussion and Links to Photos
      Please put any questions or Comments here
       
       
       
      General Albums
       
      2024 Valero Texas Open - Monday #1
      2024 Valero Texas Open - Tuesday #1
       
       
       
       
       
      WITB Albums
       
      Ben Taylor - WITB - 2024 Valero Texas Open
      Paul Barjon - WITB - 2024 Valero Texas Open
      Joe Sullivan - WITB - 2024 Valero Texas Open
      Wilson Furr - WITB - 2024 Valero Texas Open
      Ben Willman - SoTex PGA Section Champ - WITB - 2024 Valero Texas Open
      Jimmy Stanger - WITB - 2024 Valero Texas Open
      Rickie Fowler - WITB - 2024 Valero Texas Open
      Harrison Endycott - WITB - 2024 Valero Texas Open
      Vince Whaley - WITB - 2024 Valero Texas Open
      Kevin Chappell - WITB - 2024 Valero Texas Open
      Christian Bezuidenhout - WITB (mini) - 2024 Valero Texas Open
      Scott Gutschewski - WITB - 2024 Valero Texas Open
      Michael S. Kim WITB – 2024 Valero Texas Open
       
       
       
      Pullout Albums
       
      Cameron putter - 2024 Valero Texas Open
      Ben Taylor with new Titleist TRS 2 wood - 2024 Valero Texas Open
      Swag cover - 2024 Valero Texas Open
      Greyson Sigg's custom Cameron putter - 2024 Valero Texas Open
      Davis Riley's custom Cameron putter - 2024 Valero Texas Open
      Josh Teater's custom Cameron putter - 2024 Valero Texas Open
      Hzrdus T1100 is back - - 2024 Valero Texas Open
      Mark Hubbard testing ported Titleist irons – 2024 Valero Texas Open
      Tyson Alexander testing new Titleist TRS 2 wood - 2024 Valero Texas Open
      Hideki Matsuyama's custom Cameron putter - 2024 Valero Texas Open
      Cobra putters - 2024 Valero Texas Open
      Joel Dahmen WITB – 2024 Valero Texas Open
      Axis 1 broomstick putter - 2024 Valero Texas Open
      Rory McIlroy testing a new TaylorMade "PROTO" 4-iron – 2024 Valero Texas Open
      Rory McIlroy's Trackman numbers w/ driver on the range – 2024 Valero Texas Open
       
       
       
        • Like
      • 4 replies

×
×
  • Create New...