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Non-Mainstream Golf Brands

 CousinDonuts ·  
CousinDonutsCousinDonuts Members  60WRX Points: 33Handicap: 7Posts: 60 Bunkers
Joined:  in Golf Style and Accessories #1

The golf world is flooded with Adidas/Nike/Under Armour/Footjoy/Puma/Oakley and other brands sold at big retailers like Golf Galaxy. But I often find myself wanting something different, and I like to support the start-ups and makers out there.

On these forums there is often chatter about these lesser known companies on a one-off basis. A Criquet shirt here, a Seamus headcover there. But I struggled to find a thread with everyone’s favorite non-mainstream brands all in one place (apologies if I missed it). So here goes with a list of brands I have bookmarked over the years. Some are golf-specific, others are not.

Please add others that you like or simply know about, so that we may be exposed to their goods and support their businesses. Cheers!


Asher – quality gloves (with some color), fairly traditional clothing

Bald Head Blues – resort/country club vibe (like a Vineyard Vines or Southern Marsh)

Bad Birdie – crazy print polos. If a bachelor party was a golf brand.

B. Draddy – traditional golf vibe

Birds of Condor – Aussie brand with surf and music inspiration

Bonobos – yeah they are owned by Walmart but their golf stuff is pretty good. Mix of solids and fun.

Bunker Mentality – UK-based, colorful

Castore – luxury performance items

Criquet – casual polos, 80s vibe. If Seve started a shirt company.

Cross Sportswear – Euro brand, mostly outerwear and rain gear, polos

CVRD – relaxed gear for the relaxed golfer

Devereux – fun yet understated

Dunning – traditional

East Side Golf – small line of “city”-inspired clothing

Euforeia Golf – lifestyle line, trendy/colorful

Fade Golf n Stuff – casual vibe

Galvin Green – slightly edgy, first known for rainwear

G/Fore – edgier cuts, colorful and aggressive styling (owned by Peter Millar)

Greyson – former RLX designer, fashion-forward

Golf Gods – pretty wild

Golfer’s Journal – not just a magazine, t-shirts, pullovers, and accessories too

Holderness & Bourne – country club vibe

Johnnie-O – traditional performance looks with coastal feel (not specifically a golf brand)

Kjus – traditional styling, popular rainwear (now owned by Acushnet)

Linksoul – California chill

Macade – modern fits

Malbon – streetwear aesthetic, trendy

Matte Grey – refined second brand from Travis Mathew founder

Mizzen & Main – started with stretchy dress shirts, now does Mickelson’s polos

Myles Apparel – athletic brand with pants for golf

No Laying Up – gear from this popular YouTube group

The Normal Brand – casual clothing brand that recently added performance polos

Olivers – shorts that can be used for golf (athletic brand)

Palm – gloves, towels, hats, shirts

Play Well – small line of hats

Psycho Bunny – colorful, trendy

Radda – relaxed, rugby-style looks

Radry – funky golf-inspired t-shirts, hats, accessories

Random Golf Club – items from Skratch TV’s Erik Anders Lang

Redvanly – golf and active

Rhoback – country club (but younger) vibe

Rhone – workout brand with golf shorts, pants, and polos (similar to lululemon)

State Apparel – made in California

Stitch – started with bags, now has clothing

Straight Down – mix of traditional and not-too-crazy non-traditional

Sugarloaf Social Club – random items, sells out quickly

Swannies – “Life’s a party, dress for it”

Tasc Performance – bamboo performance fabrics (not specifically a golf brand)

Tillinger – back to basics polos

Trap Golf – artsy golfwear streetwear

Vice – not just balls anymore

Waggle Golf – whimsical polos, hats.

William Murray – dress like Bill

U Suck at Golf – doesn’t take things too seriously; shirts, headcovers, hats, ball markers


Royal Albartross

Tomo Golf

True Linkswear


Dormie Workshop

Fore Ewe


Sunfish Sales

Lifestyle & Accessories

Birdicorn – divot tools and ball markers

Bubba Whips – premium wood alignment sticks

The Fried Egg – more of a news site, but underground following with course photos and some apparel

Jones – bags

Leus - towels

Lie and Loft – golf-inspired artwork and home goods



Fairway Styles – several brands listed above plus the regulars

Origin Golf – trendier brands and items

Trendygolf – several brands listed above plus the regulars



  • Mike TMike T Members  58WRX Points: 56Posts: 58 Bunkers
    Joined:  #2


    J Lindeberg - Euro Style cut and fit


    Lamda - Handmade in Portugal

  • GolfWRXGolfWRX Warning Points: 0  11 Members Posts: 11 #ad
    Joined:  ...

  • aem604aem604 Members  6WRX Points: 22Posts: 6 Bunkers
    Joined:  #3

    Reigning Champ-Good active but also golf ready

  • kerrlybillkerrlybill Members  219WRX Points: 68Posts: 219 Fairways
    Joined:  #4

    I love Reigning Champ stuff but I haven’t seen one piece of their clothing and thought it would be something to wear on golf course.

  • JoeFrigoJoeFrigo Members  539WRX Points: 223Handicap: 6.4Posts: 539 Golden Tee
    Joined:  #5

    love reigning champ!! if there is anything ive ever owned where I can say the price reflects the quality, its Reigning Champ. you are not paying for a name!!

    Ive got 8 hoodies, 5 sweats, and a few sweat shorts


    Cobra Speedzone Xtreme 8* ..Ventus Black 60x
    Cobra Speedzone Big Tour 3w 13.5* ..Ventus Black 70x
    Cobra Forged Tec U 2i .. SteelFiber 110x
    Cobra Forged Tec 4 - P ..KBS C-Taper 120
    Cobra MIM black 50,56,60 ..KBS C-Taper 120
    SWAG Savage Tour Proto

  • Righty to LeftyRighty to Lefty Members  116WRX Points: 76Handicap: 5.2Posts: 116 Fairways
    Joined:  #6

    Fenix Xcell based out of Thailand and have great gear with an Asian twist. I absolutely love all the vivid colors and options especially from their previous collections. They also have a U.S. based collection that may suit others.

    Cross Sportswear based out of Sweden and have so really nice gear and a rarity which is water proof trousers that look exactly like slacks.

    Antigua polos are nice quality and have some good designs.

    Druh has really good gear...pricey but still nice stuff.


    Function 18 has quite a bit of your higher end apparel all in one place. I start there and then go to each website individually to see what else they have available.

  • kmay__kmay__ niagara, ontario, canada. Members  546WRX Points: 343Posts: 546 Golden Tee
    Joined:  #7

    Check out Pioneer Golf Co, Canadian headcover brand. Make some awesome covers and valuables pouches, starting to release some branded apparel. Prices are super fair and if your in the US, they'll be a steal.

    Callaway Rogue 10.5*
    Cobra Baffler 16*
    PING G30 4h 22*
    TM R11 5-PW (Mizuno MP-4 for fun)
    Mizuno MP-T5 50*, 54*
    PM Grind 60*
    Cleveland HB #6 center shaft 
  • GolfWRXGolfWRX Warning Points: 0  11 Members Posts: 11 #ad
    Joined:  ...

  • wcgolferwcgolfer Members  130WRX Points: 37Posts: 130 Fairways
    Joined:  #8

    I have some Sub70 stuff I really like.

  • dcfasdcfas Capital Region, NY Members  1056WRX Points: 195Posts: 1,056 Platinum Tees
    Joined:  #9

    Sun Mountain has some nice apparel and rain gear.


    Mixed bag includes TM, Mizuno, Ping, Cleveland, and Guerin Rife.

  • davep043davep043 Members  5155WRX Points: 2,357Handicap: 6.3Posts: 5,155 Titanium Tees
    Joined:  #10

    You mention Golfers Journal, which is a great magazine. Most of their gear is made by their sponsors, including Linksoul clothing, Links & Kings leather goods, etc. Its all high quality stuff, as is the magazine.


    Home is Reston, Virgina, with regular visits to Southern Pines, NC

  • aem604aem604 Members  6WRX Points: 22Posts: 6 Bunkers
    Joined:  #11

    Check out the coaches pant/short and they have a couple polos I think but could be wrong. I run coaches stuff as my go to bottom also have a half zip technical fabric top.

  • BobsBugsBeGoneBobsBugsBeGone Members  161WRX Points: 59Posts: 161 Fairways
    Joined:  #12

    Best Exotic Belts: Jacob Hill Leather by Piedmont

    Need a Job at Wrx
  • GolfWRXGolfWRX Warning Points: 0  11 Members Posts: 11 #ad
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  • AmpsAmps Members  104WRX Points: 31Posts: 104 Fairways
    Joined:  #13

    Stuburt - Dirt cheap and good quality (they really should go back to being Stubs and Burt and do a vintage line or the like)

  • ScottWS33ScottWS33 Up and down for par Jr. Boomers  1383WRX Points: 74Handicap: 4Posts: 1,383 Platinum Tees
    Joined:  #14

    Bluegrass Fairway for headcovers, valuables pouches and scorecard holders.

    Titleist 915D2 10.5° w/ Diamana Blueboard 60 Stiff
    Titleist 915F 15° w/ Diamana Blueboard 70 Stiff
    Titleist 818H1 19° w/ Tensei Blue 70 Stiff
    Titleist AP2 4-9 w/ XP 95 S300
    Vokey SM4 46°, 52°, 56°, 60°
    Scotty Cameron GoLo S 34"
  • mlecs03mlecs03 Members  92WRX Points: 87Handicap: 8Posts: 92 Fairways
    Joined:  #15

    Turtleson - Country Club Vibe

  • CousinDonutsCousinDonuts Members  60WRX Points: 33Handicap: 7Posts: 60 Bunkers
    Joined:  #16

    Found a few others wandering thru Instagram today:

    Almigos Golf - Mexico and SoCal inspired accessories, some hats and apparel and bags.

    Swing Juice - golf-inspired t-shirts and sweatshirts

    McEwan Golf Co - mainly hats, a few shirts (Linksoul), a few bags (Jones)

    USA Palm - tropical vibe shirts


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