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Callaway Epic, Epic Pro Irons and Epic Hybrids: In-Hand Photos


GolfWRX

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I got to see these and hit these the other day. Wow.

 

There's something else coming soon that'll make Golfwrx implode. Particularly the 3 deep fans.

10.5* G430 Max Diamana BF 60

15* G430 Max Diamana Ahina 70

21* Apex UW Diamana Ilima 80
22* (bent 23*) X Forged UT KBS Proto

Apex   MB 5-PW $-Taper 

Vokey SM9 Raw 50F, 56F, 60T

Toulon La Grange SB w/ KBS CT Tour

Jones Players Series 003

 

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Does anyone know the price point and release dates of these clubs, specifically the hybrids?

 

Hybrids are $279.99, irons are $250 each for steel or $280 each for graphite.

Callaway National Fitters Board/Adidas Staff/UST Mamiya Advisory Staff
AI Smoke Max - Lin-Q M40X Blue 
AI Smoke Max 3W - Lin-Q M40X Red
AI Smoke Max 5W - Lin-Q M40X White
Apex UW - Lin-Q M40X White
Apex Pro 24 5-8, CB 9-11 - Recoil Dart 105
JAWS Raw 54W,60Z - Recoil Wedge Proto 110
Toulon Le Mans - UST All-In
Chrome Tour

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I suppose all of R&D / Marketing companies (what's left of them) are going down the road of offering high-end products a la PXG. It's puzzling.

 

Who is the target demographic for this offering? I sort of get PXG going after the guy or gal where money isn't a barrier. I don't understand this one unless they are gambling on selling less product at higher margins rather than more product at lower.

 

Which it probably is. Sell higher margin products via the website rather than sending a lot of product to just sit in the store.

 

Made to order, less inventory, less risk, same or better margin.

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how is it possible the same guys who put out the apex MB came out with these....?

 

not even in the same ballpark. #shank.

PING G430 LST / 9* (dialed to 10.5*) / HZRDUS Smoke Green 60 6.5

Dark Speed LS / 3w (dialed to 15.5*) / Denali Blue 70TX

Mizuno Pro 24 Fli-Hi / 3i / HZRDUS Smoke Black RDX 100 6.5
Mizuno Pro 245 / 4-GW / KBS Tour X

SM9 Black / 54,58 / KBS Tour S+

____________________________________________

Odyssey AI-ONE 7CH 35”

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I agree with Ace2000 above. The Pro looks good at address and coupled with the claimed technology advances, this starts to sound intriguing. Then, I look at the back of the club and wonder who at Callaway approved that hot mess?

 

Regarding price point, I have the rest of the year to save up since I won't be able to play golf while recovering from selling off a kidney.

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So Callaway is expecting hardcore custom fitting at big box stores (Edwin watts, Dicks, golf galaxy, etc.) to decide where exactly the need to bake in some tungsten powder so people can have custom weight like a pro?? Yeah right. Swing and a miss for Callaway in my opinion. While Callaway has a great product (most of the time) I believe the extent of their sales come from mostly buying off the shelf or with custom orders with at the most different shafts, lie angel, and lofts. Also, the claims of a 1/2 a club longer than the APEX line don't scream $2k a set either.

 

They are going to need a lot of help selling these and I am not sure the fine people at dicks have quite what it takes to prescribe tungsten powder weight changes to different parts of a club face for $250 a stick.

 

There is a reason I have personally never seen anyone (besides on tv) actually playing a pxg club and that I see a large percentage of Callaway clubs at every course I've ever played.

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From an aesthetic standpoint it looks like Callaway is trying to compete with the M!/M2 irons. I think they are all ugly.

 

$250 per club? Someone at Callaway is drunk.

PXG Black Ops 10.5* - Tensei AV Raw White 65X

PXG Gen 6 0311 15* - Aldila Tour Blue 75X

PXG  Gen 5 0311 19* - Aldila Tour Blue 85X

PXG 0311T Gen 5 4-P - DG120 X100

Titleist Vokey SM9 50*, 56*, 60* - DGTI S400

PXG Bat Attack H

Chrome Soft/Vice Pro Lime
 

 

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I have an all Cally bag but this is such a bad miss for Callaway IMO it will definitely damage the brand with me. It's just too copy-cat. The video launch is a straight PXG copy. The names of a driver making it over to irons is a bad Taylor Made copy.

 

Cally had a lot going its way...

1. VERY popular iron series with Apex and XR Steelhead lines plus a Big Bertha line for the high handicappers

2. Growth in the metal woods category with the Epic release.

 

And now they just vomit on the market with a cheesy 'Epic' iron that looks terrible and is $250 a club. Bad. Just bad.

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Callaway Epic Speed 9° Driver
Callaway Epic Speed 4W - Smoke IM10

Callaway Apex UW (21°)

Mizuno Pro 225 (4i); 223 (5-9i); 221 (PW)
Jaws MD 5 50°, Full Toe 54°, 58° PM Grind
Toulon Odyssey Chicago
 

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From an aesthetic standpoint it looks like Callaway is trying to compete with the M!/M2 irons. I think they are all ugly.

 

$250 per club? Someone at Callaway is drunk.

 

A- to the - MEN.

 

How do you like those Srixon irons?

Callaway Epic Speed 9° Driver
Callaway Epic Speed 4W - Smoke IM10

Callaway Apex UW (21°)

Mizuno Pro 225 (4i); 223 (5-9i); 221 (PW)
Jaws MD 5 50°, Full Toe 54°, 58° PM Grind
Toulon Odyssey Chicago
 

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The hybrid will be in my bag immediately.

 

That said, I'm obviously a huge Callaway fan and the Epic Pro irons look pretty good at address, I'm just not sure why they made the cavities look like they did. Could be a better design from an aesthetic standpoint IMO. The technology is interesting as is the weight savings so it's a great story. But I'm not sure you can justify 2x the price over the Apex CF16 for 1/2 club more distance.

 

I'm intrigued and will hit these, but not feeling the "I gotta have it" for these at the moment. I'm sure the fit and finish in person will likely be better.

Epic Flash SZ 9.5* Mitsubishi Tensei AV Blue 65X
Epic Flash 15.0* Mitsubishi Tensei AV Blue 75X
Apex '19 20* Fujikura Atmos HB TS Blue 8X
X-Forged UT 21* KBS C-Taper Lite X
Apex CF19 Combo #5-P KBS $-Taper 120
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Odyssey MXM-V #7 "Tank" @ 38"
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