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Titleist's new "AVX" golf balls, with premium urethane covers


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The pricing seems crazy to me as well. But obviously many of us are way under-estimating the "premium" golf market. $2000 for irons, $500 for drivers, $50 for a dozen balls, heck even $400 for just a shaft! It seems that every OEM is joining the price game. And if you look at the golf course market......luxury resort/destination golf seems to be the only thing doing well. Some people out there with deep pockets.

But I'm not one of them. :) That said, it's worth at least a box to see if they hype is warranted. They're supposed to be ProV1-like, with less greenside spin, but longer than either of the ProV1 versions and supposed to be longer than a SuperSoft. Then again, the new DT is supposed to be longer than the SS as well.

DRIVER:  Callaway Rogue ST 10.5

FAIRWAYS:  Callaway Rogue ST 3, 9, 11 Fairway Woods

HYBRIDS:  Callaway Big Bertha 3 Hybrid, Rogue ST 4 Hybrid

IRONS:  Callaway Rogue ST 4-AW

WEDGES:  Callaway Jaws Raw 50 S Grind, 54 S Grind, 58 Z Grind 

PUTTER:  Odyssey Toulon Las Vegas

BACKUPS:  Odyssey Toulon Garage Le Mans Tri-Hot 5K Double Wide, MannKrafted Custom, Slighter Custom

BALL:  Testing

A man has to have options!

 

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If they’re pricing these at the same level of Pro V1 and V1x then Titleist just doesn’t get it. I know I don’t sit into their shareholder meeting and get first hand looks at their books but it seems that all these companies are offering an equal or better ball for fraction of the cost of their top end balls and that’s what’s stealing their share of the pie. If they want to stop losing their hold of the market they better start playing the game.

10.5* G430 Max Diamana BF 60

15* G430 Max Diamana Ahina 70

21* Apex UW Diamana Ilima 80
22* (bent 23*) X Forged UT KBS Proto

Apex   MB 5-PW $-Taper 

Vokey SM9 Raw 50F, 56F, 60T

Toulon La Grange SB w/ KBS CT Tour

Jones Players Series 003

 

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is this Titleists response to the Volvic XT ball?

Driver: Paradym 3D Ventus black TR 6x

3 wood: Paradym 3d Ventus black TR 7x

19 degree UW: Ventus black TR 8x

Mizuno Pro Fli Hi 4 utility Hazrdus black 90 6.5 X

5 -PW: Callaway Apex MB, KBS $ taper 130X

Wedges - Jaws raw 50, 54, 59 KBS $ taper 130x

Putter- Mutant Wilson Staff 8802 with stroke lab shaft
BALL; Chrome Soft X

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That is an expensive Chromesoft! Where is the Truvis?

And Chromesoft is just a Wilson Duo ripoff.

TaylorMade Qi10 LS 9° w/ PX HZRDUS Gen4 Black 75 6.0

TaylorMade SIM ROCKET 14.5° w/ PX Handcrafted EvenFlow Black 75 6.5

TaylorMade SIM 2 Max Rescue 3-19° w/ PX RDX Smoke 90 6.5

TaylorMade SIM 2 Max Rescue 4-22° w/ PX RDX Smoke 90 6.5

Srixon ZU85 5 26° w/ PX RDX Smoke 100 6.5

Srixon ZX7 6-PW w/ Nippon Modus Tour125 X

Cleveland 588 RTX 52° w/ Nippon Modus Prototype C10 S
Srixon WG-706 56° w/ Nippon Modus Prototype C10 S
Scotty Cameron SSS Circle T Newport Beach w/ UST Frequency Filter

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When someone started a thread about this a few weeks ago, I was intrigued. If the price is anything over $35, I am no longer interested. I won't pay $48/doz for a ball unless it gets me 290+ off the tee and feels soft off the irons and putter

Titleist TSR3 9.25* Tensei 1K Black 65S 45.75"
Titleist TSR2 16.5 Tensei 1K Black 75S 43.25"
Titleist TSR3 19* Tensei 1K Black 75S 42.75" 
Titleist TSR3 3H 19* Tensei 1kB Black 85s 40.5"
Fourteen TC 920 5-PW Project X LZ 6.0
Fourteen DJ-4 48* Project X IO 6.0
Fourteen DJ-5 54* Project X IO 6.0

Fourteen DJ-4 58* Project X IO 6.0
2023 Odyssey Jailbird MH 39"  
2023 Vice Pro Lime

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When someone started a thread about this a few weeks ago, I was intrigued. If the price is anything over $35, I am no longer interested. I won't pay $48/doz for a ball unless it gets me 290+ off the tee and feels soft off the irons and putter

 

So your saying there's a chance

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TM Sim 3WTi
TM Sim 3H

PXG XF 5-PW KBS TGI Graphite Reg
Cleveland CBX2 48/54/58 KBS
Byron Morgan GSS DH-89
www.gamegolf.com/player/Chunkylover77

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That is an expensive Chromesoft! Where is the Truvis?

And Chromesoft is just a Wilson Duo ripoff.

He's right you know...

DRIVER:  Callaway Rogue ST 10.5

FAIRWAYS:  Callaway Rogue ST 3, 9, 11 Fairway Woods

HYBRIDS:  Callaway Big Bertha 3 Hybrid, Rogue ST 4 Hybrid

IRONS:  Callaway Rogue ST 4-AW

WEDGES:  Callaway Jaws Raw 50 S Grind, 54 S Grind, 58 Z Grind 

PUTTER:  Odyssey Toulon Las Vegas

BACKUPS:  Odyssey Toulon Garage Le Mans Tri-Hot 5K Double Wide, MannKrafted Custom, Slighter Custom

BALL:  Testing

A man has to have options!

 

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They are trying to make a "go straight" version of the ProV1. Soft and good around the greens, but built for length and I bet it has a much higher MOI than the V1.

 

It will probably be a much better ball for 95% of us than the ProV1, but given the identical price, and availability of other similar balls (E5 for example) I wonder if it will stick at all.

 

I won't buy it simply because it costs more than the Chrome Soft, and I don't see how it could possibly do any more.

 

is this Titleists response to the Volvic XT ball?

 

No... that isn't urethane. This may be extremely similar, but with a higher price and a urethane cover.

Titleist TSR3 - 9* - Ventus TR Black 6x

Callaway Rogue LS - 15* - Tour ADXC 7x

Callaway Apex UW - 19* - Ventus Black 7x

PXG 0311P Gen6 - 5i-GW - DG x100

Vokey SM9 - 52.12F, 56.14F - KBS Tour 120 Wedge

Vokey SM9 - 60.08M - KBS Hi-Rev 2.0

L.A.B Link.1
Callaway Chrome Soft TruTrack (Winter)
Vessel Player III - Citrine/White/Black (Riding)
Vessel VLS DXR - Grey/Orange (Walking/half-bag)
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They are trying to make a "go straight" version of the ProV1. Soft and good around the greens, but built for length and I bet it has a much higher MOI than the V1.

 

It will probably be a much better ball for 95% of us than the ProV1, but given the identical price, and availability of other similar balls (E5 for example) I wonder if it will stick at all.

 

I won't buy it simply because it costs more than the Chrome Soft, and I don't see how it could possibly do any more.

is this Titleists response to the Volvic XT ball?

 

No... that isn't urethane. This may be extremely similar, but with a higher price and a urethane cover.

 

Correct, but it is similar enough in concept to make me think of it. I am not sure how well this will fair. It does not really interest me that much.

Driver: Paradym 3D Ventus black TR 6x

3 wood: Paradym 3d Ventus black TR 7x

19 degree UW: Ventus black TR 8x

Mizuno Pro Fli Hi 4 utility Hazrdus black 90 6.5 X

5 -PW: Callaway Apex MB, KBS $ taper 130X

Wedges - Jaws raw 50, 54, 59 KBS $ taper 130x

Putter- Mutant Wilson Staff 8802 with stroke lab shaft
BALL; Chrome Soft X

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How do you get marketshare back when you're offering another ball at your highest price? Desperation doesn't look good on you, Titleist

 

Arrogance. Just shows you how out of touch they are. Titlesit is getting SMOKED in clubs sales and are down AGAIN in balls sales last quarter.

Titleist TSR3 8* / Fuji Ventus Black TR 6X               

Titleist TSR2+ / Fuji Ventus Black TR 7X               

Callaway UW / Fuji Ventu Black 8X

Edel SMS iron 4-5 / DG TI X100 /////  SMS PRO irons 6-PW / DG TI X100

Edel SMS 50V, 54T, 60T / DG TI S400/ BGT ZNE 130

Edel PROTO




 

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Titleist will keep losing ground little by little on golf balls till they lower there price on prov1 prov1x. This makes no sense why the same price as prov1's? If I'm spending $45 on a dozen balls I'm not trying something new.

 

I don't know, I don't see anything about golf getting into cheaper. Equipment is getting more expensive, rounds are more expensive... this is not going to change that. They introduce it at that price because they know that a good percentage will buy based on the claim of more distance and more spin. Blah blah blah.

Driver: Paradym 3D Ventus black TR 6x

3 wood: Paradym 3d Ventus black TR 7x

19 degree UW: Ventus black TR 8x

Mizuno Pro Fli Hi 4 utility Hazrdus black 90 6.5 X

5 -PW: Callaway Apex MB, KBS $ taper 130X

Wedges - Jaws raw 50, 54, 59 KBS $ taper 130x

Putter- Mutant Wilson Staff 8802 with stroke lab shaft
BALL; Chrome Soft X

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Titleist will keep losing ground little by little on golf balls till they lower there price on prov1 prov1x. This makes no sense why the same price as prov1's? If I'm spending $45 on a dozen balls I'm not trying something new.

 

I don't know, I don't see anything about golf getting into cheaper. Equipment is getting more expensive, rounds are more expensive... this is not going to change that. They introduce it at that price because they know that a good percentage will buy based on the claim of more distance and more spin. Blah blah blah.

 

I wasn't going for the claims of more distance and more spin but once you mention "blah blah blah", I'm sold!

 

Joking aside, I will try this ball. Why not?

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Titleist will keep losing ground little by little on golf balls till they lower there price on prov1 prov1x. This makes no sense why the same price as prov1's? If I'm spending $45 on a dozen balls I'm not trying something new.

 

I don't know, I don't see anything about golf getting into cheaper. Equipment is getting more expensive, rounds are more expensive... this is not going to change that. They introduce it at that price because they know that a good percentage will buy based on the claim of more distance and more spin. Blah blah blah.

 

I wasn't going for the claims of more distance and more spin but once you mention "blah blah blah", I'm sold!

 

Joking aside, I will try this ball. Why not?

 

Haha

Driver: Paradym 3D Ventus black TR 6x

3 wood: Paradym 3d Ventus black TR 7x

19 degree UW: Ventus black TR 8x

Mizuno Pro Fli Hi 4 utility Hazrdus black 90 6.5 X

5 -PW: Callaway Apex MB, KBS $ taper 130X

Wedges - Jaws raw 50, 54, 59 KBS $ taper 130x

Putter- Mutant Wilson Staff 8802 with stroke lab shaft
BALL; Chrome Soft X

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It's possible that the writer is comparing the List price of AVX with the street price of the Pro V1.

If that is correct, then AVX could have a street price of $39.99.

 

It makes no sense to cost the same as Pro V1. If they think that will sell, they may as well name it the Pro V1 Soft or Pro V1 AVX.

 

It's nice to see the yellow version. A yellow Pro V1 would likely outsell AVX.

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The Velocity is their distance niche ball. Not sure what group Titleist is going after with this.At that price, probably going to end up being in the discount group by 2018.

AB TP 10.5*/ DI6X
AB TP 3HL / 757
XTD 19*/ Fubuki Ax
DWS 24*/ VS Proto
J15 CB 5-PW/ Modus 3 125S
X-Forged MD (50*, 56* 60*)
Spider Si/ SS Mid SLim 2.0

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