Epic Flash Launch Party | 2019 Callaway Golf Products | Video | Carlsbad, CA

[delmer]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

[jholz]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

 

While this is an important distinction to make, I'm not sure World Wide Golf Shops gets Sergio Garcia there. Seems like Callaway had to be a consenting and supportive partner on some level.

[mrmikeac]

Hi everyone, just wanted to let you all know that I’m selling potato’s.

That is all.

Carry on....

[SirHoselRocket]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

 

But are they? Think about how many followers these “Instagram famous” or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren’t paying attention to Instagram anyways....the target is millennials. Don’t get me wrong. I think it’s a circus.....and even better no Callaway employee was wearing any branding....which Doesn’t make sense to me....but I’m no marketing expert. And here we are talking about it. And they still have the traditional ad’s going for the “middle aged” audience....just my two cents.

[CircleC29]

Hi everyone, just wanted to let you all know that I’m selling potato’s. That is all. Carry on....

 

Are they Tour Issue though?

[BlkNGld]

All of this has been going on forever, and in lots of areas way before and better than golf does it.

 

At the end of the day, they do it because it works. When it stops working, or the cost of it outweighs the benefit, they'll stop doing it.

[jholz]

Hi everyone, just wanted to let you all know that I'm selling potato's.

That is all.

Carry on....

 

Selling Potato's what?

 

If it's his '68 Camero with the 350, you know I'm gonna be all over it...

[kcsf]

Where the heck was Phil?

 

Skiing.

[kcsf]

Social Media/Youtube/TV/Movie personalities do not influence me. After watching that video I am now taking out the Callaway Xforged 64 degree wedge out of my bag. Fail.

 

Your post is rich with irony.

[delmer]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

 

But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.

 

I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.

 

I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.

[double or triple?]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

 

But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.

 

I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.

 

I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.

 

but like i said earlier, is that what callaway called the event or is that what the OP entitled the video for work? he's not affiliated with callaway at all.

[Mr. Grumpy]

I think it's stupid,,, usually not my cup of tea, but lately I have thought about jumping in the lottery on SNKRS...

[delmer]

the irony of this thread is pretty funny. Before anything was officially announced about Flash, guys were grabbing pitch forks and torches because one PGA tour player said he gained 4 mph Ball speed switching and all of the sudden that was the expected gain that everyone was supposed to see but wasn't so the product was garbage and only hype. Also unless i missed it somewhere, the OP and worldwidegolf Shops are the only ones calling this an "influencer launch party".

 

I was thinking the same thing because it would surprise me if Callaway actually wanted to be known as the company who throws and Influencer Launch Party. This whole thing just screams Kardasian and reality TV and I'm pretty sure that isn't the crowd that Callaway wants to be lumped in with.

 

I get marketing hype but at one point when you're trying to sell to a bunch of middle aged golfers you need to keep it a little bit classy.

 

But are they? Think about how many followers these "Instagram famous" or influencers have....Callaway and every OEM needs more people to buy their stuff. So getting a guy like a Brodie Smith who has 990 thousand followers talking about a Callaway product just opens them up to a broader audience. Same thing with the wacko Bob Menery who has over a million.....and most middle aged golfers aren't paying attention to Instagram anyways....the target is millennials. Don't get me wrong. I think it's a circus.....and even better no Callaway employee was wearing any branding....which Doesn't make sense to me....but I'm no marketing expert. And here we are talking about it. And they still have the traditional ad's going for the "middle aged" audience....just my two cents.

 

I just don't see that type of audience running out to stores to buy a $529 driver. What it does do is make your brand look like less of a golf brand to the people who are willing to drop over $500 on a driver.

 

I don't really care if they shoot a commercial or pay a bunch of people I've never heard of and don't care about to hang out on the range but calling it an Influencer Release Party just gnaws at me.

 

but like i said earlier, is that what callaway called the event or is that what the OP entitled the video for work? he's not affiliated with callaway at all.

 

I think you're right. It looks like Roger Dunn and the OP's company just kind of did their own thing. I would be furious if I were Callaway. It makes their brand look like it's for a bunch of clowns. I've got a bag full of Callaway gear and after breaking down and watching parts of the video it made me cringe.

[Jungleland]

I could give about crap about D List celebrities I've never heard of, Callaway jumped the shark on this one. Just finding a lot of what they do to be a turn off the last few years and there was a time I was the ultimate Callaway fan boy.

[rkelso184]

Eric's one was alot better. Showed how relaxed and fun the day was

[cardoustie]

Hope the new macdaddy PM comes in 62*. ... is a coppery finish asking too much?

[delmer]

Hope the new macdaddy PM comes in 62*. ... is a coppery finish asking too much?

 

You better keep hoping. They're already on the website and you're getting a 60 or a 64.

[iamthebeard]

Kudos on the video, that's just cool.

 

No kudos to Callaway though. "Influencer event" lol they gonna start selling overpriced hoodies and shoes now too? Saw the guy rocking the Malbon jacket, so it wouldn't surprise me if Callaway is trying to go all "hypebeast" to get some buzz around this product. At any rate, kind of an epic fail trying to be cool.

 

Well, it was Malbon himself. So I think he can wear his own gear

[iamthebeard]

Heaven forbid a golf company that tries to do something different.

 

Yet, let's have our company pros unzip some travel bags and go "wow, so good" and pretend to be surprised. like they do year after year.

[dwh24]

Club looks good. Hate the color combo.

[delmer]

Heaven forbid a golf company that tries to do something different.

 

Yet, let's have our company pros ™ unzip some travel bags and go "wow, so good" and pretend to be surprised. like they do year after year.

 

You're right. It's so much better to have an NFL wide receiver and a Pro Surfer telling us how great the new Callaway product is.

 

Let's reverse this. How fast would Phil Mickelson get laughed off the planet if Rip Curl brought him in to an "Influencer Release Party" to tell a bunch of surfers how great their new boards are?

 

I think it's telling that they could only sucker one staffer into showing up. Sergio looks like it's about the last place in the world he wants to be.

[MKPAPA]

I was really hoping the whole "Influencer" thing died with 2018

[kmay__]

If you watch Erik Langs video he speaks with Amanda and she specifically says, don't call it a "Influencer" event. (they aren't fond of the term) They address the crowd as "Creators" from what I've seen.

 

For me seeing a bunch of people from different backgrounds hanging out in a relaxed atmosphere hitting balls and having fun seems great. It did not influence me to either buy Callaway products, nor did it turn me off of them. Sure makes the company seem fun and open to new ideas though. Don't see how that could be a bad thing.

[blakehall]

There was an Instagram video of Hashtag Chad talking to the group as the party got started.

 

I'm paraphrasing, but he said something along the lines of "You're all here because we admire your work, and you create cool stuff. We're obviously excited of what we're putting out this year, and wanted to invite you to come check it out and do what you do."

 

Am I going to buy a new driver because a wakeboarder recommends it? Absolutely not.

 

Is it cool for a company to try something new, and say "here's our stuff, let us know what you think"? I think it's pretty refreshing actually.

 

Then again, I'm on the old-end of the millennial generation.

[third-times-a-charm]

lol at the old boomers in this thread getting mad and yelling at clouds.

 

This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?

 

Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.

 

This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.

 

And this is coming from someone who hates music on the golf course.

[delmer]

lol at the old boomers in this thread getting mad and yelling at clouds.

 

This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?

 

Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.

 

This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.

 

And this is coming from someone who hates music on the golf course.

 

I'm 36 and nothing in that video appeals to me.

[MKPAPA]

lol at the old boomers in this thread getting mad and yelling at clouds.

 

This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?

 

Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.

 

This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.

 

And this is coming from someone who hates music on the golf course.

 

Really? you think this wasn't for the sake of marketing? Do you know what the cringey word "influencer" even means?

[third-times-a-charm]

lol at the old boomers in this thread getting mad and yelling at clouds.

 

This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?

 

Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.

 

This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.

 

And this is coming from someone who hates music on the golf course.

 

Really? you think this wasn't for the sake of marketing? Do you know what the cringey word "influencer" even means?

 

I assure you I'm qualified to speak about marketing. Yes, I hate the word influencer as well.

 

This wasnt part of Callaways marketing plan for the products, It's an off-shoot planned by a separate people.

[Mr. Grumpy]

lol at the old boomers in this thread getting mad and yelling at clouds.

 

This is part of the future of golf and golf marketing. You've all been bitching and moaning in the 'why is golf dieing' threads...You want your sport to survive? You want younger people?

 

Well, this is how you sell to the 15-35 crowd. It's just ONE of the ways, to be clear. Not everyone will respond to it, but being so daft as to say this is some sort of 'Idiocracy' type marketing phase of the future is asinine.

 

This is a video of people having fun and enjoying themselves. It's not even specifically a marketing piece for Callaway FFS.

 

And this is coming from someone who hates music on the golf course.

 

No, it's just dumb,, much like the YouTube Drama Video's.

[jimb6golf]

Watched on EALs channel. Looked so fun. Wish it was a much longer video.

 

And it was just on Golfholics channel as well. Looks like a lot of fun and a great way to get exposure.