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It's not just Nike losing its way.


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I had these young dudes mean mugging me when I unsubscribed from an adidas email I got from filling out a golf survey. Maybe the attitude represents that they are sad to see me unsubscribe but these folks don't look very sporty nor do their clothes.

 

Perhaps all of the "athletic" brands are moving towards just being clothing companies as people have a little less time for recreation and the new generation recreates differently.

 

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> @smashdn said:

> I got three kids. I'm a bargain rack at TJ Maxx guy. (Only reason I am at TJ Maxx is wife drug me there.)

 

I own a few golf shirts from Marshall's, all purchased for less than $25. Adidas, UA, Nike, Bonobos are among the brands I own from Marshall's.

 

The rest I have purchased NWT from eBay over the years. I have never spent more than $25 on a golf shirt, I don't buy used clothing, and I have over 20 golf shirts all name brand.

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I call it adapting to a changing market. Yes, some styles are weird but so are the people who wear them. From the golf show this year Adidas' new line adicross is described as, "designed for wear-anywhere versatility. " So Adidas not only wants you to wear their clothing on the golf course but off it as well. They are trying to expand their market of consumers as are other companies.

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> @smashdn said:

>

> Perhaps all of the "athletic" brands are moving towards just being clothing companies as people have a little less time for recreation and the new generation recreates differently.

>

 

 

Just about every great outdoor brand has just turned into clothing companies. There was a time when LL Bean, Patagonia, Eddie Bauer, etc used to actually sell outdoor gear, tents, rock climbing gear, etc. Now their number one sellers are sweaters and PJs that say "Sassy" on the butt.

 

Looks like the same thing is happening to other companies as well.

 

 

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Walter: Well I play for the money. I have to win. That is why every time we face each other I will always beat you.

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The last bit of hunting clothing I bought was from LL Bean. I wanted a waxed cotton, down vest with pockets high on the chest. They had one. Needed them high pockets to put my hands in while wearing waders.

 

BTW - I wear my golf clothes off the course. I just don't wear my off the course clothes to play golf if that makes sense. I mean a solid or tastefully patterned polo shirt and some slacks goes for just about any occasion save a funeral or black tie event and the opposite end of the spectrum; a demo derby or hot dog eating contest.

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Haha I actually think that's kinda funny. I'm not an Adidas guy but that makes me chuckle.

 

Isn't Nikes biggest earner the Jordan brand, which produces almost no performance inspired shoes? Hate to say it but these companies aren't marketing to middle aged men who buy 1 pair of shoes and 2 shirts a year. It's for the kids who buy 8 pairs of sneakers, 4 jackets, 10 shirts, 3 hats, etc.

 

Going after that demographic, which very much exists, is just good business.

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I don't want to pin the blame solely on the clothing brand/manufactures. Those buying have some influence My older daughter was at a local junior event and a couple of young boys that she goes to school with who were also playing were with their parents. As the boys were walking away the father of one boy grabbed his son's belt loop and pulled his son's shorts up, the boy turned to him and shook his head as he was walking pulling his shorts back down. The father then said to the mother of the other boy that he hated the way the boys were wearing their shorts pulled down. Her response was that she thought it looked cute and the young girls seem to like the boy's look ....SMH The boy's father now visually frustrated asked my daughter do you think it's cute? Proud father moment followed... her response was No I think it looks uncomfortable, but I'm not paying attention to them I'm playing golf. Personally I don't like the look either, With 18 years in age separating my youngest from my oldest I see it across a wide spectrum. I'm not sure if it's the clothing manufactures or those buying the clothing. It's a case of the chicken or the egg.

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> @Mtngolfer1 said:

> I don't want to pin the blame solely on the clothing brand/manufactures. Those buying have some influence My older daughter was at a local junior event and a couple of young boys that she goes to school with who were also playing were with their parents. As the boys were walking away the father of one boy grabbed his son's belt loop and pulled his son's shorts up, the boy turned to him and shook his head as he was walking pulling his shorts back down. The father then said to the mother of the other boy that he hated the way the boys were wearing their shorts pulled down. Her response was that she thought it looked cute and the young girls seem to like the boy's look ....SMH The boy's father now visually frustrated asked my daughter do you think it's cute? Proud father moment followed... her response was No I think it looks uncomfortable, but I'm not paying attention to them I'm playing golf. Personally I don't like the look either, With 18 years in age separating my youngest from my oldest I see it across a wide spectrum. I'm not sure if it's the clothing manufactures or those buying the clothing. It's a case of the chicken or the egg.

 

Wearing your shorts down is very 15 years ago haha sky’s our thighs out

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They haven't lost their way, they simply move to the money.

 

As for the photo, if they we're simply standing with better postures and smiles they'd look pretty athletic. Star and stripes are popular every time the Ryder Cup rolls around, all-black is farily perennial, the tone-on-tone camo was pretty popular last year with Nike and Polo. Polka dots were all over hats earlier this year.

 

Odds are pretty good you'll see elements of what they're wearing influencing even traditional gear in a few months.

 

 

 

 

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> @smashdn said:

> Tight rolling is back too I think.

 

And on the opposite end; so are JNCOs.

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