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TaylorMade "The Turn" Club Financing Program


rawdog

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Did a cursory search and couldn't find a thread already. Please delete if this is a dupe.

 

Saw this headline this morning on the ol' WRX front page and bit.

 

 

"TaylorMade is changing the way golf clubs are purchased with The Turn"

 

http://www.golfwrx.com/445768/taylormade-is-changing-the-way-golf-clubs-are-purchased-with-the-turn/

 

You can buy clubs using credit, spreading principal and interest over 18 or 30 months, and the program allows you to be eligible for upgrades (at a cost) after 12 and 24 months. Into interest rate is 9.99% and after promo it balloons to 19.99%.

 

I'm a financial analyst, and I'd like to think a pretty intelligent guy, but maybe I'm just having a "duh" moment here.

 

How the heck is this changing how clubs are purchased? I can just put the clubs on my credit card and pay them off however I want. At a much lower than 19.99% rate. I can also trade in my clubs on my own terms, and upgrade whenever I want. There are a ton of trade-in programs out there. What is game-changing here?

 

Why would I lock myself in with one manufacturer, at less-than-market terms? I understand WRX needs to generate headlines, but this one is a head-scratcher.

 

Am I missing something here? What do you all think?

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I don't get it. Though a full set of clubs is expensive its not outrageously expensive. Especially knowing that even one year removed from released the prices go down dramatically and aside from this site, most people hang on to clubs for a significant portion of time. i wonder if the main focus was to mimic how Sprint or T-Mobile (can't remember which) does one of those "automatic upgrade" programs with their Smartphones. I just pay a monthly fee service, and you send me the newest and hottest with my specs whenever it comes out and I turn in my old set at that same time. If this is something I would participate in I'd need a minimum of:

 

- Unlimited shaft options where I can obtain any shaft I want whenever I want

- Free fitting services whenever a new product comes out

- Balls included. Some finite number per quarter will be sent

- Immediate opt out when I obtain whatever I want and there are no additional associated fees

- Pre-public release access to the products before they get on the shelf

- The Turn exclusive offers (like the raw wedges) that can only be accessed if I was a member

 

Edit: I can't read the Q&A at work because of my firewall restrictions, they might have outlined all the details to include some of the above.

WITB:

Driver: Taylormade SIM 9° 

Fairway Wood: Taylormade SIM TI 15°, Titleist 917F2 18°

Irons: Ping i210 4-UW

Wedges: Titleist SM8 S-Grind 54°, 58°

Putter: Nike BC-01 33"

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I don't get it. Though a full set of clubs is expensive its not outrageously expensive. Especially knowing that even one year removed from released the prices go down dramatically and aside from this site, most people hang on to clubs for a significant portion of time. i wonder if the main focus was to mimic how Sprint or T-Mobile (can't remember which) does one of those "automatic upgrade" programs with their Smartphones. I just pay a monthly fee service, and you send me the newest and hottest with my specs whenever it comes out and I turn in my old set at that same time. If this is something I would participate in I'd need a minimum of:

 

- Unlimited shaft options where I can obtain any shaft I want whenever I want

- Free fitting services whenever a new product comes out

- Balls included. Some finite number per quarter will be sent

- Immediate opt out when I obtain whatever I want and there are no additional associated fees

- Pre-public release access to the products before they get on the shelf

- The Turn exclusive offers (like the raw wedges) that can only be accessed if I was a member

 

Edit: I can't read the Q&A at work because of my firewall restrictions, they might have outlined all the details to include some of the above.

 

When I first saw the headline, I thought it would allow people to "lease" clubs, similar to leasing a car. A club leasing program could offer similar benefits to those you mentioned, except you would have to turn the club in when you decided to opt out of the program.

 

I like leasing my car because it's always under warranty, and I get perks from my dealer, including pull-ahead programs and other ways to keep me in a solid car. I even get free maintenance. Owning a premium driver could be a similar experience. I like a lot of the perks you mentioned.

 

Sadly, after reading the article, this wasn't the case at all. They're just offering a way to buy clubs on credit. Not very revolutionary.

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Already a 2-page topic on this:

 

http://www.golfwrx.c...pgrade-program/

 

Thanks. I used "TaylorMade the turn" as my search terms, so no wonder I missed it.

 

I don't wander into the deal or no deal section, but hopefully this stays in Equipment.

 

This thread is in the right section..

10.5 deg Titleist 905R with stock UST Proforce V2 Shaft (Stiff flex)
Titleist 990 (3-PW) with stock Dynamic Gold in S300
Taylormade V-Steel 5W & 3W with Grafalloy Prolaunch Red shafts (Regular Flex)
2011 Adams Tom Watson signature wedges in 52 and 56 degrees with stock steel shafts (Player's Grind)
Rife Island Series Aruba Blade Putter

 

"Loft for loft, length for length, and shaft for shaft, the ball will go the same distance when hit on the sweet spot regardless how old the iron."

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This is what happens to high dollar industries when they see falling sales, its a gimmick to get people with bad financial skills or impulse control into high dollar items.

 

Not a good sign IMO. Companies are quick to jump on things like this but it is normally nothing but problems.

PRDYMTC TOUR  9.8° + CQ6 / MVRKTC 15° + UB6 / MVRKTC 18° + UB8 G430 26°@25+ IZ95 / FRGD TEC5-G + MODUS115 / MD5TC / SPDR EXTC + GPS

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