The program commenced when he needed to get rid of old discontinued inventory, not to say it isn’t a nice gesture. Bingo. It's a great way to move old inventory without diminishing the perceived value of the brand as a whole. Take for example something like Nike shirts. Yeah, you can buy them from Nike direct for like $70+ a shirt... or I can go to TJ Maxx where I know I can almost always find a Nike shirt for less than $30. Why would I ever buy one at retail, even if I'm not a customer that's not that particularly price sensitive? By making the closeout prices available only to a select few, it doesn't give the general population any sort of reason to not buy at current prices unless they weren't going to in the first place. People interested in PXG would be more apt to wait for prior gen models to become available which would hurt Gen2 sales. With all of that said, it doesn't negate that this is still a nice gesture and if I hadn't been fitted for new Srixons this off season I'd be all over this.