There are plenty of early indications of which company is likely to sell more drivers this year. (To be clear, this does NOT mean the top-selling driver is the “best” driver.)
— Social media gives us at least a very basic glimpse at how much interest there is in golf products. Rick Shiels posted reviews of the Rogue ST Max and the Stealth on the same day. The Stealth review has 1 million views; the Rogue ST Max review has 435K.
— 2nd Swing’s “Swing Report”: 21K viewers for the Stealth video; 11K for the Rogue ST video.
— A quote straight from Michael Newton’s video that posted today: “Since the embargoes have lifted, everybody who’s coming in — everybody’s asking about the TaylorMade. Nobody’s asking about Callaway. Very, very few, indeed.”
— Two quotes from *that other site’s* recent article with a series of staff predictions for 2022. First: “Young believes Stealth will prove to be a milestone in TaylorMade history. It’s an easy lock for the No. 1 position in the retail market; the only question is by how much.”
And second: “Nickel thinks the company will eclipse a 50-percent share of the metalwood/carbonwood market. Covey believes that may be unrealistic given supply chain issues but the impact of Stealth could force competitors into early discounts—something that seemed unfathomable just a few weeks ago.”
— TXG didn’t post on the same day, so it’s somewhat apples to oranges, but their views show more interest in the Stealth so far. 103K to date have watched their initial review of the Stealth and 72K watched their Stealth fitting video; 21K watched their livestream with Callaway reps on launch day and 44K have watched their Triple Diamond LS vs. Max LS video.
None of this stuff is a perfect indicator. But it’s not nothing, either.
Listen, I’m going to order a Rogue ST tomorrow. I think it looks incredible — they’ve addressed my only major cosmetic complaints with recent models, and the reviews are great. I’m especially impressed with how higher-speed reviewers have kept spin down with the forgiving Max models. I think it’s gonna be a great series of drivers for Callaway. I think Cobra’s look super impressive too, for what it’s worth. But expecting other companies to keep up with TaylorMade this year does not seem realistic.