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BenSeattle

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  1. Advertising at all levels is art, science, psychology and who knows whatever else. Undoubtedly we've all clicked on a mildly interesting online ad, now to be confronted with an endless, rambling, promise-filled guarantee of greatness (regardless of the product) that provides more curiosity than information. Bold type, quotes from "users", relentless hype... it's all been carefully crafted to tease, persuade and convince you to buy. Whether print-only or combined with video, these ads aren't simply thrown together; they are designed to captivate with promises of near-miracles ("add 30 yards in three seconds!") And who knows...in many cases -- enough to justify their production costs -- a number of folks, perhaps 54 minutes later, are going to buy. Might you learn something? Perhaps, but the idea that one man suddenly unlocked a previously unknown SECRET to golf is certainly nothing more than a fantasy, don't you think?
  2. Sorry... I don't get this. He played well with the Cobras before, as evidenced by the return to the bag of the black (and beautiful!) MB models. Unless those sticks have changed dramatically while in the closet, going back to something familiar should be a positive. (And as for ditching Cobra to "try everything out there," doesn't that just open up a can of undecisive worms?)
  3. With everybody now shopping online (and with Black Friday starting on, say, Tuesday) the obscene frenzy of that day is now a thing of the past. By Friday afternoon, even the "doorbuster specials" are over. And besides....you think anybody that watches this boring money-grab is the type that jumps out of bed at 4 a.m. to get a great deal on a TOASTER??
  4. Sadly, a lot of people here JUST DON'T GET IT. Golf, even on the professional level, is not "college basketball" or other raucous stadium sports were yelling and screaming from a distance is accepted. An obnoxious fan at a ball game hollering stupid crap from afar is obviously going to be drowned out by the crowd so who cares? But more to the point -- and here's where you're wrong....GOLF IS SIMPLY DIFFERENT. There's an old adage you may have heard: "Golf is a gentleman's game." And despite the presence of more drunken louts at major events, that wisdom hasn't changed. It's why we call penalties on ourselves, it's why we're quiet when an opponent is hitting, it's why we offer sincere congratulations even when we lose. Mind you, golf isn't necessarily better because of these traditions; it's simply that golf is different. Sportsmanship, courtesy and decency may not be part of other games but those qualities are the very fabric of golf. Let's keep it that way.
  5. Versatile announcer Sean McDonaugh was on the "Subpar Golf" podcast and he related one very insightful bit of instruction he received from the great Frank Chirkinian. The CBS producer told him, "If you ever start to tell a story, make sure you can finish it in the next sentence because you never know when we'll have to quickly cut away from you." In other words, McDonaugh could say, "Greg Norman is using a new putter this week." (Pause.) "He saw in the bag of Tom Watson who said, "If you like it, use it." (Pause.) "Norman is leading the field in putting so far this week." Think about it: CBS could have switched away from ANY of those sentences and the viewer would still be informed. I wish the announcers would stop telling me what I can already see and/or don't care about. I'd rather they throw in personal info about a player such as "Peter Nevertops says he doesn't eat breakfast if he has a morning tee time" or "Sammy Skyhigh tells me he starts every tournament in a brand-new pair of shoes." Tell me stuff I don't know about already!
  6. On the subject of ridiculous "golf" ads, created by Mad Men types who know nothing about the game, think back to when Tiger Woods (prior scandal) was a paid endorser of Tag Heuer watches. The resulting commercial featured Tiger hitting a golf shot, seemingly matched against a Formula One race car, as Tag was also the official timekeeper of that circuit. Like DJ's holing out from miles away, this was another discordant miss, a commercial using a celebrity golfer in a manner that had NOTHING to do with the subject at hand. Ah... Madison Avenue at its clueless best.
  7. Like many, I find Bryson Dechambeau fascinating in many ways. Sometimes a little rough around the edges but he's coming along and -- best of all -- he gives us PLENTY to talk about. But this "sponsors first" habit is starting to bug me. When, post-round victory interview, he's asked a specific question by Steve Sands, he ignores the question and immediately reels off a list of a half-dozen sponsors... as if we haven't been looking at the logos on his shirt all day. Sure, these guys are in business but this tactic is so blatantly commercial (and slightly rude) that I, for one, would like to see it stop. Gotta thank "the team?" How about weaving in the list of endorsements at the END of the interview?
  8. Mike Tirico is excellent, offering solid information without annoying fluff or flourishes. Speaking of unnecessary, as the third-round weather delay ended and the final group teed off, Dottie Pepper briefly outlined Tyler McCumber's fingernail mishap via hotel window. Of course, Faldo just HAD to jam in one more pun, thinking is was entertaining to speak of the wildly unclever "window pain." Dottie uttered her approval. THAT'S the kind of crap I referred to in my Original Post.
  9. Are you like me... just SICK of that mindless pablum that serves as golf commentary? There's the not-the-least-bit-witty Nick Faldo jamming in every pun he can muster, followed by Frank Nobilo who attempts to "top" him with even more nonsense and the pathetically subservient Dottie Pepper who, apparently, is contractually obligated to cough up a courtesy laugh at these sad, desperate and woefully UNFUNNY time-wasters. If I'm a director in the truck and I hear this relentless palaver, I'm pulling a Frank Chirkinian and screaming to one and all: "Shut the HELL up!" How anyone can find this low-rent form of humor amusing while I'm trying to actually watch golf is completely beyond me.
  10. "I often try the latest and greatest driver heads and shaft, and it is rare that a new offering can match, let alone exceed, the performance of my gamer." Man, have you got that right. In recent years I would take my unpopular, odd-shaped MacGregor MacTec (cira 2005, named "Most Obsolete" by Golf Digest) into a hitting cage to compare against the latest and greatest. And the results? No major gains, not even a yard or two. And perhaps that's because USGA specs dictate that today's drivers are maxed out...regardless of whether designed yesterday or 15 years ago. So why buy the Krank? I was curious and even more.... I just wanted a change.
  11. Yes, I do all that all with a serious, consistent fitness routine combining cardio, free weights and resistance bands. I'm quite fit and flexible. This question was about driver shafts...that's why its posted in "Equipment."
  12. Finally tired of my 15-year-old MacGregor MacTec, I took a chance on a Krank Formula X with their stock Tour Lite Fujikura shaft. I liked it and hit it well but after a while I asked Krank about a lightly heavier shaft and they said, "No problem. Send us twenty bucks and we'll ship you another shaft." Heck... why not? And that shaft worked okay as well. But in the eternal quest for more yards, I started wondering, "Only twenty dollars for a golf shaft? How good can it really be?" So that's the question I pose here: will getting to Club Champion or the equivalent and then testing shafts in the $300 to $1,000 dollar range really get me another five to 10 to 20 yards? Or.... is this high-end stuff more about Feel and Consistency? Your expert opinion?
  13. I've thought about this and the answer is "well, maybe" but probably not. We often see folks at Golfwrx debate the question, "Does an endorsement from a Tour pro influence your buying decisions?" Universally the answer is "Hell, NO... I demo before buying." Okay fine, but look at it the other way. Say Titleist (or Callaway or TM, etc.) finally decides to end all sponsorship deals, believing that advertising and word of mouth is all they need; no more paying Tour pros. What happens? Most -- if not all -- players will then gravitate to gear where they ARE paid to play certain stuff.... they are, after all, Professionals. Titleist continues to produce outstanding clubs but suddenly the word is out: "Yeah, I hear that new driver is pretty good, but NOBODY ON TOUR PLAYS IT. I think I'll pass." Perhaps a professional endorsement doesn't generate sales, but having Tour pros use your stuff means that at least you're in the game.
  14. From an earlier post: "Why "dominant trend"? What's the evidence for stating this?" If you read my original post again, you will see that I'm posing this as a question, NOT stating a fact requiring evidence. I simply find it interesting that each December and January, Golfwrxers are breathless over "who is going where" as new equipment deals are signed. (Jon Ralm was this year's big switcheroo.) And yes, most of the top stars are still linked -- through massive endorsement deals -- to play a certain number of clubs, wear the hat, brand the bag, etc. Tiger, Phil, DJ, JT, Rory, etc. are all locked in and while all brands hand out free gear like candy, its also true that only the biggest stars get the mega-deals. Smaller fry take advantage of the no-charge handouts and collect the "tee-up" money. Lately, it just seems that some of the top 15 players are foregoing the equipment coin in favor of a mixed bag. (But you can be certain that Brooks is still rewarded handsomely for wearing one logo only. Who needs cash for clubs when Nike will play you big-time. Along with free shirts!)
  15. So you're Brooks Koepka, Jason Day, Daniel Berger, Patrick Reed or any one of many other top-flight pros who don't want to be locked into a single brand. (Believing, correctly, that you can win more with a "perfect" mixed bag of clubs than you might if a contract requires you to play 14 club all made by the same outfit.) But you need an adjustment, you want to try a new shaft..... what do you do? If you have a few Volkey wedges do you run to the Titleist van when you need some grinding done and then head over to the TaylorMade trailer so they can adjust your SIM2 driver? Or do you have a clubmaker and home and don't bother with any adjustments or fixes when you're on the road? More to the point, is this the dominant trend on Tour....deciding to say "screw it" to the endorsement deal cash and play a mixed bag of only the clubs you love?
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