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RECAP: LIVE Q&A with COBRA GOLF


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Cobra is CLEARLY a leader in the style/design/color aspect of building clubs in demand. Nobody does a better job building a brand around the look of the club. But what you are doing around being a leader in innovative technology in addition to just the best looking color combinations?

BTW - You beat TM to the "loft up" concept years ago with the Long Tom... The market just didn't accept it the way I imagine you had hoped. I liked my Long Tom... probably the most underrated release in the past few years.

Keep up the good work!

Ping G30 Tour 65
Callaway XR Pro 3 Wood
Callaway Xhot 3 and 4 Hybrid
Callaway XR 5-AW - Recoil 680 F4 shafts
Vokey 60 degree
STX Putter

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I love these Q&A threads, so thank you to WRX for hosting them and thank you to Cobra for taking the time to answer our questions!


What innovation in equipment technology over the last 4-5 years or so is Cobra most proud of?

How has becoming a part of Puma impacted Cobra's equipment business and strategy? How is it different now (if at all) than it was under Acushnet?

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Thank you Cobra and WRX for this opportunity, big Cobra Fanatic! My question....

I did not see any new Forged/Pro Clubs on the horizon for Cobra, do you consider your BIO Cell+ line a Tour/Pro club line?

[color=#ff8c00]Cobra BIO Cell+ 9.5* Driver Diamana D+ 72X
Cobra BIO Cell+ 3/5 Wood Diamana D+ 72X[/color]
Cobra Fly-Z Forged 4-PW KBS Tour X
Cobra Tour Trusty 50/54/58 KBS Hi-Rev X
Cobra Cell Cart Bag
Scotty Cameron Newport 2
[url="http://www.golfwrx.com/forums/topic/989801-adambs-witb/"]WITB Link[/url]

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[quote name='jabrch' timestamp='1395530360' post='8927351']BTW - You beat TM to the "loft up" concept years ago with the Long Tom... The market just didn't accept it the way I imagine you had hoped. I liked my Long Tom... probably the most underrated release in the past few years.
[/quote]

Not to derail, but that was more of a leader in the mini-driver trend (low loft, larger FW's) IMO. Definitely underrated, now every OEM has one out.

Taylormade SIM Max  – 10.5°
Taylormade M4  – 16.5°
Titleist 818H1 - 22.5°
Titleist AP1 718 – 4-P
Titleist AP1 718 – 48°
Cleveland CBX – 54°
Taylormade EF – 60° 
Ping Vault 2.0 Craz-E H   

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Thank you for taking questions:

1. Will Cobra be offering a MyFLY8 adaptor with fad settings in place of draw settings?
2. Will there be other colors coming (hoping the hunter green, yellow, white...)

Srixon Z785 6-P
PXG 0211 4h & 5h
Mizuno T 56/58/60
Tour Edge C721 10.5 w/Ventus Red R
PXG 0341 Proto 3w
Titleist 909 5w
TaylorMade Daddy Long Legs Spider
Snell MTB-X

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Sorry to be a downer, but this question is based on how I truly feel. The bio cell and bio cell + irons have been lambasted on WRX for their abysmal appearance. Even after seeing them in person a couple days ago,I still think they are bordering on hideous.

The 'line' I kept hearing from cobra sycophants was that the consumer needs 'to see' the tech in order to believe the tech.

Is this cobra's rallying cry for these irons? If so, it's an awful marketing plan IMHO. People don't need to 'see' the tech... They need to see the PERFORMANCE.

I was looking to go to a more GI club in the upcoming season (due to my current inability to practice and play a lot), and the bio cells were instantly ruled out due to how the looked. Which is a shame, because I have the S3 pro combos and cobra staff bag and I wanted to stay with the cobra family.

Please address the design behind the bio cell irons, and how such a monstrosity could make it all the way to market without someone saying 'STOP! These are ugly as sin!'

Thank you, and I apologize for my harshness. I love cobra & puma and hate to see what has happened here.

TM M5 10.5°
TEE XCG4 3w 15°
Cobra BioCell 3h
Titleist AP3 4-GW

Bstone J15 52°

Cally MD3 58° Tour Grind
Bettinardi Queen Bee #5

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Is there going to be a new version of the Amp cell forged or is the Bio Cell+ irons somewhat filling that space with a similar head shape and tungsten weights?

Any plans to expand the special edition Masters/US Open colors to fairways/hybrids?

WITB:

Driver: Callaway Big Bertha Alpha DBD16 Evenflow Blue
3 Wood: Callaway XR Pro 15* Tensei Orange
Hybrid: Cobra Bio Cell 19* Tensei Orange
Irons: Miura CB/MB Combo Y Grind 4-PW
Wedges: Miura 51*/55* PM Grind 60*
Putter: TaylorMade Ardmore

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Ricky Fowler and Jonas Blixt are both playing the Bio Cell, not the "player's" head, Bio Cell +. Are they using stock Bio Cell heads or have they been issued prototype heads with weighting and center of gravity closer to the Bio Cell+? Would Cobra have them play the Bio Cell head as a marketing effort to push the Bio Cell to the mass majority of average golfers? Thanks!

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Cobra Golf,
What invested research are you currently working on that will put you on the map such as Taylormade and Callaway? It seems that those two companies are always tweeking and tinkering with different things; it put there drivers ahead of all other companies each year. I love that Cobra Golf has invested in color and flash but that won't put clubs in the hands of traditionalist, which we comprise of 45-65% of the market.

I really through you were going to break that mold when you came out with last years line of irons AMP Cell Pro's! But when I saw the Bio Cell and Bio Cell+ irons I think you took two steps back, too much!

Thanks for your time and thank for doing this with GolfWRX! I look forward to hearing what you have to say and I hope to one day TRY the AMP CELL PRO's because they are the best looking irons I have seen in a long time.

Fourpar18

 

 

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1. It has been 4 years since Puma bought Cobra golf. In that time has the acquisition affected Cobra at an R&D level? If so how?

2. The club industry is widely becoming infamous as more of a marketing game rather than actual results driven R&D and products. What sets cobra apart and how do you continue to make advancements in technology in a time where everything is essentially "maxed out"?

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Thanks for taking the time to answer questions.

I play the original Cobra ZL and absolutely LOVE the driver. I haven't tried the ZL Encore, but do you have plans to continue making ZL (or ZL-like) drivers in the future?

Ping G425 Max, 12* set to 13.5*, Tensei AV Raw Orange 65 R
Ping G425 Max 5 wood, 17.5* set to 18.5*, Tensei AV Raw Orange 75 S

Titleist 818h1 23* set to 24*, Project X Evenflow Blue S

Ping i210 4-UW, Nippon Modus 105S, Black Dot
Titleist Vokey SM7 54* 14F, 58* 12D Wedge Flex
Evnroll ER6B

Titleist Pro V1

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With all the wedge customization out there why have you guys not jumped on board with paintfill and stamping options in the tour trustys? Also are there plans to bring out any new wedges in 2014?

<p>Bombtech Grenade 10.5 degree Matrix Radix S
Walter Hagen 3iron HybridBen Hogan CFT Edge 4-EW S300
Ping Eye 2 PW 50.5
Tru-roll Brass Center Shaft</p>

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Is there a purpose for the two toned paint job on the bio cell plus? I like the look of it, just wondering if there was another reason for it.

TSi3 9* - Tensei White 65x
Taylormade M5 15* - Rogue Max 75x
Titleist 716 TMB 3-4 iron AMT X100
Titleist 716 CB 5-pw KBS Tour 130x
Nike Engage 50,56, 60 S400
Custom 1/1 Rory Nike Oven proto 006, Oven Method Matter B2/01

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My Amp Cell is BY FAR the most forgiving driver I have ever hit. Thank you Cobra!

My miss tends to be out toward the toe, can you explain how your e9 (elliptical) face technology helps improve ball speed and dispersion on off-center hits?

Tsi2 9*- speeder evo 6 661x
sim2ti 15* - speeder evo 3 757s
sim2ti 19* - speeder evo 3 757s
4-gw ap1 jpx921 hm/hm pro - 120x1’s
 sm5 56.10 - s400ti
sm8 60m - s400ti
piretti potenza ii 365g 34"

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Thanks for the opportunity Cobra and GolfWRX

Time after time,the question of "growing the game" has come to the table. Many times price and time are the top two contenders, or offenders if you will. What is Cobra Golf's short term and long term plan to bring new players to the game and current players towards Cobra and Puma golf?

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Your use of multi-materials in clubhead design is quite legendary. What are the advantages of the multi materials? More efficient weight distribution? Better dampening and acoustics? Is there a conscious effort in the aesthetics of the club to accentuate these design characteristics or are the aesthetics used more as an attraction for the younger golfers?

Cobra King f9/Fujikura Atmos Red TS 60S
TEE 15* XCG/DVS 70S
Adams Idea Pro 20*/Aldila Blue Bayou 80S
Srixon 565 4-PW / Nippon tour modus 105S
TM TP 52*
TM TP ATV 56*
TM TP ATV 60*
Giannini Legacy 3


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