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PXG in Taipei, Taiwan


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I realise this is something of a niche post, but I felt the need to write it after the recent front page story on this site about PXG being a luxury brand.

 

I have just returned, to the UK, after spending two months in Taipei and while there I noticed PXG clubs were available. Below is a photograph of the place where they can be purchased.

 

 

 

This site is on the outskirts of the city and it was originally a warehouse (this is a 2016 picture: there is now PXG signage).So essentially PXG clubs are for sale in a converted shed. Despite the acquisition of this luxury brand, inside the place is still dirty and effective merchandising a still to be discovered art. And the starting price for a PXG driver? £800 or US$1,000. Further, the salesmen are not what one would call polished.

 

If you were to visit the Honma shop (similar pricing), in the heart of the city, you would see how exceedingly well a premium golf brand presents itself. (I have seen Honma shops throughout Asia and they are all of a high standard.)

 

So the point of this post is?

 

Simply to state that I believe PXG, which is building an international presence through sponsoring PGA and LPGA tour players, has a long way to go before 'luxury' becomes a part of the brand's DNA. The world's true luxury brands all have one face regardless of where you encounter them.

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