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Titleist's new "AVX" golf balls, with premium urethane covers


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I’m guessing this is Titleist’s response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

10.5* G430 Max Diamana BF 60

15* G430 Max Diamana Ahina 70

21* Apex UW Diamana Ilima 80
22* (bent 23*) X Forged UT KBS Proto

Apex   MB 5-PW $-Taper 

Vokey SM9 Raw 50F, 56F, 60T

Toulon La Grange SB w/ KBS CT Tour

Jones Players Series 003

 

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I'm guessing this is Titleist's response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

So is it a 2 piece ball?

 

From the front page article:

 

The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.
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3 piece urethane ball for the same price as a Pro V... that doesn't make any sense. Mine as well just replace the dimple pattern on the ProV and call it the ProV17

Driver:    2021 Cobra Rad Speed Peacote 9* w Kuro Kage 60g Silver TiNi Dual-Core Shaft 

Fairway Woods: 2014 Adams Tight Lies 14° 3 Wood w Kuro Kage 65g Shaft tipped 1 inch

                           2015 Adams Tight Lies 22° 7 Wood w Kuro Kage 65g Shaft tipped 1 inch

Irons:  2016 Nike Vapor Fly 4-AW   

 Wedges:  2017 Cleveland CBX 56°& 60°wedge              
Shafts:  Matrix Ozik Program F15 85S Graphite Shafts 4i - 60°

Grips:   Superstroke S-Tech + 2 Wraps
Putter:  Gamer -  2020 Odyssey Stroke Lab 7s Black w Superstroke Claw 1.0 grip at 35in.

             Backup - Custom Built Bastain Milled Prototype w Px 6.0 shaft and Lamkin Deep Etched Cord Grip at 33in.

                           Ball:  Taylor Made 21' Rocketballz            Bag:  Ogio Fuse Whiskey            Glove: MG Dyna-Grip Elite             Current Shoes: True Linkswear Motion phx

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possibly replacing the NXT Line?

 

Even if successful, I don't think so. Going to be sold at the same price point as the ProV1 line. Titleist will still need a mid-market priced ball.

 

On the ball, the yellow looks great.

Titleist TSi3 10*
Titleist TSi3 16.5*

Titleist 818H1 21*

Titleist T150/100 (5-PW)
Vokey SM9 54*, 60*
Piretti Teramo Belly No Belly

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3 piece urethane ball for the same price as a Pro V... that doesn't make any sense. Mine as well just replace the dimple pattern on the ProV and call it the ProV17

 

I agree. Also, the ProV1 has been getting softer and softer each generation. I don't think the difference in feel will be all that dramatic. The only plus is the yellow option.

Titleist TSi3 10*
Titleist TSi3 16.5*

Titleist 818H1 21*

Titleist T150/100 (5-PW)
Vokey SM9 54*, 60*
Piretti Teramo Belly No Belly

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I’m guessing this is Titleist’s response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

 

I guess I could have read the article instead of just talking like an idiot.

10.5* G430 Max Diamana BF 60

15* G430 Max Diamana Ahina 70

21* Apex UW Diamana Ilima 80
22* (bent 23*) X Forged UT KBS Proto

Apex   MB 5-PW $-Taper 

Vokey SM9 Raw 50F, 56F, 60T

Toulon La Grange SB w/ KBS CT Tour

Jones Players Series 003

 

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Sounds like Titleist testing the waters for a "soft" ball offering. Price should be below PV1 though.

Ping G400 Max driver w/Aldila Rogue 125 Silver
Ping G425 5 wood & hybrid
Ping G30 irons w/Recoil 95

Ping G425 irons w/Accra ICWT 2.0 95
Ping Glide wedges w/Recoil 110
Ping Redwood Anser - the "real deal!"

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I agree. They really should take a page from Srixon and make a quality consistent high end ball, mid range, and low. There are too many different balls out there. There needs to be expensive, moderate, and cheap.

Driver:    2021 Cobra Rad Speed Peacote 9* w Kuro Kage 60g Silver TiNi Dual-Core Shaft 

Fairway Woods: 2014 Adams Tight Lies 14° 3 Wood w Kuro Kage 65g Shaft tipped 1 inch

                           2015 Adams Tight Lies 22° 7 Wood w Kuro Kage 65g Shaft tipped 1 inch

Irons:  2016 Nike Vapor Fly 4-AW   

 Wedges:  2017 Cleveland CBX 56°& 60°wedge              
Shafts:  Matrix Ozik Program F15 85S Graphite Shafts 4i - 60°

Grips:   Superstroke S-Tech + 2 Wraps
Putter:  Gamer -  2020 Odyssey Stroke Lab 7s Black w Superstroke Claw 1.0 grip at 35in.

             Backup - Custom Built Bastain Milled Prototype w Px 6.0 shaft and Lamkin Deep Etched Cord Grip at 33in.

                           Ball:  Taylor Made 21' Rocketballz            Bag:  Ogio Fuse Whiskey            Glove: MG Dyna-Grip Elite             Current Shoes: True Linkswear Motion phx

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3 piece urethane ball for the same price as a Pro V... that doesn't make any sense. Mine as well just replace the dimple pattern on the ProV and call it the ProV17

Titleist with a swing and a miss!

 

That's like Ford pricing the Focus the same as a loaded Mustang...

 

Good for me. I'll save some money and I won't be losing any of these.

“I think getting advice from guys who are sitting at the computer in their underwear while taking a break from porn is a very solid way to choose clubs.” - bluedot
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Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point. Which are both lower list price than their Tour based offerings.

 

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point. It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

 

PXG GEN6 0311 10.5*DRIVER/FUJI RED VELOCORE 6S/GP TW WHT

PXG GEN5 0311XF 17*FAIRWAY/FUJI MOTORE X F3 7S/GP TW WHT

PXG GEN3 0311XP 3 IRON/TT ELEVATE TOUR S/WINN DT WRAP

PXG GEN3 0311P 4-PW/TT ELEVATE TOUR S/WINN DT WRAP

PXG GEN4 0311P GW/TT ELEVATE TOUR S/WINN DT WRAP

PXG SD II WEDGES/56/13&62/10/TT ELEVATE TOUR S/GP TW BLK

MACHINE M2A 1018RAW CS PUTTER/ACCRA I-STEEL/SS FLAT 1.0

 

 

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How do you get marketshare back when you're offering another ball at your highest price? Desperation doesn't look good on you, Titleist

 

Desparate is when you undercut. Cocky is when you overprice.

 

Looks like this is the YELLOW and SOFTER ProV1 many have been asking for. You want it? Pay!! No desperation to be found around these parts.

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Why at that price point? It will never sell. I guess that's why they are only in 3 markets to start.

 

No wonder their sales are in the toilet.

Driver: Titleist TSR3 UST Mamiya Prototype  

Fairways: Titleist TS2 13.5* UST Mamiya LIN-Q Blue

Utility: Titleist U500 19* Fujikura Ventus Blue HB

Irons:  T350 4 & 5, T200 6-PW UST Mamiya Recoil Dart F4 105g

Wedges: Vokey SM9 48*, 52*, 56*

Putter: L.A.B. Golf MEZZ.1 Proto 

Ball: ProV1 Left Dot

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Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point. Which are both lower list price than their Tour based offerings.

 

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point. It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

 

It looks more like the old Callaway Hex to me.

Taylormade Sim 2 Max - 10.5 Ventus Blue 6X
Titleist TSR3 - @15.75 Tensei 1K Black 75X
Titleist TSR3 Hybrid - @20 Tensei 1K Black 85X

Titleist 620 CB  - 4 iron - Dynamic Gold Tour Issue X100

Titleist 620 MB - 5-pw - Dynamic Gold Tour Issue X100

Vokey SM9 - 52.08, 56D & 60M Dynamic Gold Tour Issue S400
Scotty Cameron Studio Stainless Newport 2.5
Titleist - Pro V1

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3 piece urethane ball for the same price as a Pro V... that doesn't make any sense. Mine as well just replace the dimple pattern on the ProV and call it the ProV17

It doesn't make sense because final pricing hasn't been set yet for nationwide release. It could very well change depending on the feedback they get. Then again, it might not. Got my info from our Titleist rep.

DRIVER:  Callaway Rogue ST 10.5

FAIRWAYS:  Callaway Rogue ST 3, 9, 11 Fairway Woods

HYBRIDS:  Callaway Big Bertha 3 Hybrid, Rogue ST 4 Hybrid

IRONS:  Callaway Rogue ST 4-AW

WEDGES:  Callaway Jaws Raw 50 S Grind, 54 S Grind, 58 Z Grind 

PUTTER:  Odyssey Toulon Las Vegas

BACKUPS:  Odyssey Toulon Garage Le Mans Tri-Hot 5K Double Wide, MannKrafted Custom, Slighter Custom

BALL:  Testing

A man has to have options!

 

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The pricing seems crazy to me as well. But obviously many of us are way under-estimating the "premium" golf market. $2000 for irons, $500 for drivers, $50 for a dozen balls, heck even $400 for just a shaft! It seems that every OEM is joining the price game. And if you look at the golf course market......luxury resort/destination golf seems to be the only thing doing well. Some people out there with deep pockets.

2023 WITB
Driver: Callaway Epic Max LS 10.5* - MMT 70x
3 Wood: Callaway Paradym TD 15* - Kai'li White 80x

Utility: Callaway X-Forged UT 21*
4-PW: Callaway Apex MBs - Project X 6.0
52* Wedge: Callaway Jaws Raw S Grind
58* Wedge: Callaway Jaws Raw Full Toe
Putter: Odyssey Tri-Hot 5k Double Wide DB

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