Adams Golf New Tight Lies

[bfizzy]

Just saw this on Instagram this morning.  Digging the old school vibes with it, has that infomercial feel to it, anyone hit it yet or seen it in person?

 

https://www.adamsgolf.com/

[getair23]

Got excited when TM was teasing bringing Adams back.  This is not what I was expecting, more than a little disappointing.  "The Sole of Versatility," is brilliant marketing.  

[Celebros]

Bittersweet seeing that "Velocity Slot" prominently on there.  That tech was pretty much the sole (hah!) reason for TM buying Adams which led to Adams' demise (until now).  Source of both death and rebirth.

[titleistforged]

The informercial feel is a bit off-putting? But it makes sense that they don't want to cannibalize their own products, so this is priced to directly compete against other DTC products (Sub70, Hogan, etc). Will be interested to see the success of this club.

[bubbagump]

12 minutes ago, getair23 said:

Got excited when TM was teasing bringing Adams back.  This is not what I was expecting, more than a little disappointing.  "The Sole of Versatility," is brilliant marketing.  

 

Such a bummer.  Adams made some unreal sticks that have more than stood the test of time still to today.  

[ProjectX]

What's the point of even bringing the brand back is this is the crap that your are going to release? What a waste.

[bfizzy]

 

5 minutes ago, ProjectX said:

What's the point of even bringing the brand back is this is the crap that your are going to release? What a waste.

 

I'm guessing it's more of a play to the DTC / casual player crowd, not necessarily designed for the more savvy golf equipment person.  Probably have to be careful not to cannibalize from the TM side of things

[SUPERG]

This is a truly disappointing revival, this is some BS infomercial stuff. TM BOOOOO, how the hell would you mess up an Adams comeback? So many killer adams clubs from the past, and they release this LOL. Wake me up when they bring back the pro hybrids, for an xtd fairway. 

[VNutz]

Wow, saw the site and it instantly reminded me of the old Golf Channel infomercials, 4 easy payments and credit card logos and all. I didn't think you could recreate that feel on a website, but sure enough.

[blink3665]

Agreed. I was excited when I saw Adams fire up the IG machine. But this is quite the let down. I'd assume that most golfers that are still nostalgic about Adams would be looking for a product that wouldnt feel at home on an infomercial.

 

That being said, I totally understand that TM doesnt need to be competing with itself. They have been cranking out awesome fairway woods and decent hybrids for years. No need to muddy the market.

[xkilgorextroutx]

[DaveGoodrich]

5 minutes ago, bubbagump said:

 

Such a bummer.  Adams made some unreal sticks that have more than stood the test of time still to today.  

 

Yep, I still hold a bit of a grudge against TM for what they did to Adams.  As a brand, their target audience always seemed poorly defined.  Most of their irons were really for better players (blades and players cavity backs), but their hybrids and fairways were marketed mostly as "forgiving" clubs, not "players" clubs.  

 

That said, I bet that new Tight Lies fairway is probably a pretty good club for its intended audience.  I have a previous generation Tight Lies (with the velocity slot that is hidden from the top).  Even at 14*, it is really easy to hit high.  In fact, I struggled keeping it down, which is why it didn't last long in my bag.

 

So perhaps there is a place for a brand the produces forgiving clubs, and unashamedly markets to those players looking to make the game "easier," not to players who hope new clubs will make them "better."   Its a subtle distinction, but I think there a lot of weekend warriors that don't really don't think they are ever going to get better, and don't necessarily care.  But they still hope for a couple less terrible shots per round, and to win an occasional skin.  Hopefully, Adams ends up a little more respectable than the "as seen on TV" clubs.     

[BIG STU]

37 minutes ago, blink3665 said:

Agreed. I was excited when I saw Adams fire up the IG machine. But this is quite the let down. I'd assume that most golfers that are still nostalgic about Adams would be looking for a product that wouldnt feel at home on an infomercial.

 

That being said, I totally understand that TM doesnt need to be competing with itself. They have been cranking out awesome fairway woods and decent hybrids for years. No need to muddy the market.

OH no say it ain't so. Now the infomercial crowd will think my Old Adams FW and hybrid are junk

 

[Oaks]

This doesn’t seem to be the work of TM.  Did they give/sell away the brand??

[GBBM]

These remind of the “What do you think?” characters on The Onion 

 

 

[blink3665]

49 minutes ago, BIG STU said:

OH no say it ain't so. Now the infomercial crowd will think my Old Adams FW and hybrid are junk

 

 

HAHAHA! Exactly! All the people that constantly root through each others bags to see what you're gaming!

 

I love my Adams clubs. I have a backup bag with the CMBs, a Proto Gold, and an XTD Ti.

[QuigleyDU]

Is this trash owned by TM???

[elwhippy]

Another once great name drops into the mire.

[MaineMariner]

Ahhhhh haha, I was SO excited when I saw this thread title. The last iteration of Tight Lies fairways are still fantastic clubs. I'm not sure you can find an easier to launch 3-wood than those. 

 

But then I clicked the link. I'm not sure it's possible to look any cheesier than that. I feel like they decided to aim this thing squarely at the "bad at the internet old man" crowd. Holy crap.

[realitycheck]

I ask this honestly, how do we know this is as bad as we are saying here??

[JakeW13]

Yikes...

[the bishop]

Ooooohhhhh!  Bonus head cover!

[Red4282]

Disappointing for sure but quite understandable from a business perspective. Targeting a different demographic. Its like lexus and toyota to some extent.

[scooterhd2]

poor poor Adams. we missed out on alot of really good golf equipment. 

[molecularman]

Aww man.   I was honestly confused for a second and thought it was an April Fools joke.   It seriously doesn't look real. 

Maybe it's some weird ad run to get people talking before dropping more clubs with a better site?     I think I'm just typing in a hopeful manner, lol. 

 

[Shakespeare]

Time to put the old adams tour bag away...too bad...people use to compliment me on it...

[iNeedMoreGolf]

Lowkey doe... the club and headcover imo is quite tight... no fun intended... getting jiggy with it.. na na na na na na naa

[Lemonde]

Terrible. 

[grm24]

6 hours ago, realitycheck said:

I ask this honestly, how do we know this is as bad as we are saying here??

Nobody knows. Well except for the geniuses here that will completely judge a piece of golf equipment (club, shaft, balls, etc.) without ever seeing it in person, actually trying it or only makes an assumption simply based on a stock picture. We should all be so blessed. 

[James the Hogan Fan]

Other than the infomercial feel (and they about nailed that... really, 4 easy payments? Look if you're financing a $180 golf club you may want to reconsider...)

 

Anyway it looks like an Adams golf tight-lies golf club. I would almost be willing to try one because it just might work, and there's nothing wrong with that. I think it's a decent looking homage to the original clubs and if it is, in fact, a high launching, forgiving fairway wood, would it really be so bad?

 

10 hours ago, Red4282 said:

Disappointing for sure but quite understandable from a business perspective. Targeting a different demographic. Its like lexus and toyota to some extent.

 

Based on website marketing, more like Lexus and Vespa?