Jump to content

Why is Srixon always considered an underdog?


Recommended Posts

I switched from Mizuno irons to Srixon last year. I realized that apparently Srixon is considered an underdog brand even though it seems quite popular amongst golfers and performs well compared to some of the big brands.

 

Why is that? Is it because of cheaper price or brand recognition is not at the level of the Titleist, Callaway etc? 

 

Srixon is extremely popular in Asia but seems a bit behind in Anglo countries. Anyone know the reason?

Link to post
Share on other sites
  • Replies 126
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

good thing they shortened it. The stamping costs would be astronomical.

The name Srixon means  "Sumitomo Rubber Incorporated  Crossing Over Nations".

Srixon is still a relatively new brand in the US, if you go back 10-15 years they had very little offering here and really focused on Cleveland Golf as being their American brand   I don't k

Posted Images

1 hour ago, hypergolf said:

I switched from Mizuno irons to Srixon last year. I realized that apparently Srixon is considered an underdog brand even though it seems quite popular amongst golfers and performs well compared to some of the big brands.

 

Why is that? Is it because of cheaper price or brand recognition is not at the level of the Titleist, Callaway etc? 

 

Srixon is extremely popular in Asia but seems a bit behind in Anglo countries. Anyone know the reason?

Very little tour presence mainly because the big brands pay the top players. 

  • Like 2
Link to post
Share on other sites

Sumitomo Rubber company (owner of Srixon), like Bridgestone, are large Japanese tire and rubber companies that focus their USA golf industry efforts primarily towards selling balls, not clubs. 

 

 

Edited by Fairway14
  • Like 1
  • Thanks 1

KZG SP700 driver

Srixon F65 3-wood

Srixon H65 3, 4 hybrids

Mizuno MP63 5 thru 9-iron

Cleveland RTX 48-52-56-64 wedges

Scotty Cameron Classic III putter

 

Link to post
Share on other sites
2 hours ago, hypergolf said:

Srixon is extremely popular in Asia but seems a bit behind in Anglo countries. Anyone know the reason?

 

Lack of PGA Tour presence and marketing in the US is why they are underdogs.

 

As to why that is, you'd have to ask Srixon marketing.

Cobra SZ 9* : Ventus Blue 6-S

Cobra F9 Tour 4W : Tour AD TP 8-S

Cobra ForgedTec 3-iron : Nippon Modus3 105-S

Srixon Z785 4-PW : Nippon Modus3 120-S

Cleveland RTX3 50, 54, 58 : Nippon 115-S Wedge

Piretti Potenza 370g : Breakthrough Technology Stability Shaft - 34"

Link to post
Share on other sites
21 minutes ago, Fairway14 said:

Sumitomo Rubber company (owner of Srixon), like Bridgestone, are large Japanese tire and rubber companies that focus their USA golf industry efforts primarily towards selling balls, not clubs. 

 

 

Good old Sumitomo. They also had Dunlop Japan. Quite the history of irons there. The DP-30, DP-201, FC-201. They definitely have the pedigree. I think Srixon is just an odd name, to be honest. Like a food additive you know you shouldn't consume.

  • Like 1
  • Haha 3
Link to post
Share on other sites
1 hour ago, Red4282 said:

Very little tour presence mainly because the big brands pay the top players. 

 

That's essentially it.  It's always about the money.

 

The Ever Changing Bag!  A lot of mixing and matching
Driver: TM Original One 11.5* set to 10*, Aldila RIP Alpha 80 X, 43.5"
3w:  Cobra King LTD, Matrix 8m3 X, 42"
Hybrid:  TaylorMade Stage 2 Tour, NV105 S or DGS400

Irons grab bag:  3-PW Mizuno MP37, Recoil Proto 125 F4 (reshaft pending); 1-PW Golden Ram TW282 or Vibration Matched Golden Rams, RIP Tour 115 R (coin flipping for the reshaft project); 1i & 3-PW Golden Ram TW276, NV105 S
Wedges:  Dynacraft Dual Millled 52*, DGS400; Scratch 8620 DD 53*, SteelFiber i125 S; Ram Watson Scoring System 55*, DGX 7i shaft; Ram TG-898, DGS400; Ram TG-898, NV105 S; Wilson Staff PMP 58*, DGS300; Ram 1982 Commemorative Nickel 58*, Dynamic S; Ram TW282, DGS; Ram TW276, DGS; Ram Troon Grind 58*, Dynamic S; Maltby Design 60* mid sole, DGS400; Maltby Design 60* mid sole, NV105 S
Putter:  Snake Eyes Viper Tour Sv1, 34"
Balls: Wilson Staff Duo Professional or TaylorMade TP5

Link to post
Share on other sites

I wouldn't say they are an underdog. In fact here in the UK I've had people ask me where I got my (nearly) all Srixon bag of clubs. My mates who are all decent golfers but don't really give two craps about equipment were all like 'ooh fancy' when they noticed my first Srixon clubs. I'd say over here it's a lack of availability at Pro shops and American Golf that holds them back - people think Srixon clubs are a bit more exclusive as they recognise the brand from the balls, but very rarely do they see the clubs. 

Edited by Tim Sherwood
Link to post
Share on other sites
Just now, Christen_The_Sloop said:

Good old Sumitomo. They also had Dunlop Japan. Quite the history of irons there. The DP-30, DP-201, FC-201. They definitely have the pedigree. I think Srixon is just an odd name, to be honest. Like a food additive you know you shouldn't consume.

 

 Japanese rubber tire companies like Bridgestone ($35 billion)  and Sumitomo ($50 billion) have such large annual revenues that the golf industry is financially irrelevant to them.

For comparison, golf-only company Acushnet-Titleist-Footjoy annual revenues are less than $2 billion. Callaway has struggled to reach $1 billion within the golf industry so that company has made acquisitions to try and bring in revenues outside of golf. Mizuno's golf related products contribute

about $500 million of the company's $1.5 billion annual sales.

 

  • Like 1

KZG SP700 driver

Srixon F65 3-wood

Srixon H65 3, 4 hybrids

Mizuno MP63 5 thru 9-iron

Cleveland RTX 48-52-56-64 wedges

Scotty Cameron Classic III putter

 

Link to post
Share on other sites
1 hour ago, MtlJeff said:

Another VERY underrated thing is presence in Pro Shops at private clubs. I have never seen a pro at a CC sponsored by Srixon. Typically around here TMAG , Callaway and Titleist have all of them. And many members will play what the pro does. When our pro switched to Callaway the next year everyone had the epic flash

 

This is a good point.  

 

My course had a new head pro in 2019, the previous pro having left the golf industry.  This new pro was a Srixon guy.  We had Srixon gear in the pro shop, clubs and balls, and we started seeing some of that on the course.

 

Unfortunately, he didn't last, turns out to have been something less than ideal in the job.  The former head pro decided to come back to golf, and filled that vacancy.  Srixon is now gone, the new/old pro being a Callaway guy.

 

Now you see more Callaway product working its way into use...

 

The Ever Changing Bag!  A lot of mixing and matching
Driver: TM Original One 11.5* set to 10*, Aldila RIP Alpha 80 X, 43.5"
3w:  Cobra King LTD, Matrix 8m3 X, 42"
Hybrid:  TaylorMade Stage 2 Tour, NV105 S or DGS400

Irons grab bag:  3-PW Mizuno MP37, Recoil Proto 125 F4 (reshaft pending); 1-PW Golden Ram TW282 or Vibration Matched Golden Rams, RIP Tour 115 R (coin flipping for the reshaft project); 1i & 3-PW Golden Ram TW276, NV105 S
Wedges:  Dynacraft Dual Millled 52*, DGS400; Scratch 8620 DD 53*, SteelFiber i125 S; Ram Watson Scoring System 55*, DGX 7i shaft; Ram TG-898, DGS400; Ram TG-898, NV105 S; Wilson Staff PMP 58*, DGS300; Ram 1982 Commemorative Nickel 58*, Dynamic S; Ram TW282, DGS; Ram TW276, DGS; Ram Troon Grind 58*, Dynamic S; Maltby Design 60* mid sole, DGS400; Maltby Design 60* mid sole, NV105 S
Putter:  Snake Eyes Viper Tour Sv1, 34"
Balls: Wilson Staff Duo Professional or TaylorMade TP5

Link to post
Share on other sites
54 minutes ago, tannyhoban said:

Not on this forum. Every thread about irons has Srixon reviews and recommendations.

 

Funny that. I have the Z 785 driver which will be staying in the bag but I cannot hit the irons worth a crap. That v sole was not made for my swing.

Sometime the Internet and real life diverge considerably.   When I was shopping for a pistol there were many accolades on the Internet forums about the CZ pistol.  Visiting local gun shops showed that they either never heard of it, didn't carry it, or they had one in stock that they were having trouble selling. I shot the CZ demo pistol. Hated it.  I tried the Z765 irons.  Hated them.  Cleveland and Srixon are sister companies.  It's confusing.  When I was in Japan got to talking golf with some Japanese folks, they all played Callaway cast irons.  I thought they'd all be playing Japanese forged clubs.  

  • Like 1
Link to post
Share on other sites
4 hours ago, hypergolf said:

I switched from Mizuno irons to Srixon last year. I realized that apparently Srixon is considered an underdog brand even though it seems quite popular amongst golfers and performs well compared to some of the big brands.

 

Why is that? Is it because of cheaper price or brand recognition is not at the level of the Titleist, Callaway etc? 

 

Srixon is extremely popular in Asia but seems a bit behind in Anglo countries. Anyone know the reason?

Advertising and retailer/demo day availability, mostly.

 

Wilson Staff suffers from this too.

  • Like 3
Link to post
Share on other sites
41 minutes ago, Tiptx1122 said:

Just like Cobra this is very little tour presence this will always be the case because the big brands pay the top players. Srixon is every bit as good as anything else out there. Could you imagine how many people would switch if all the TaylorMade staff were playing Srixon. 

Honestly, I wonder how much the local ground game comes in on this... I know the callaway rep by name (shout out to Tyler, wonderful guy)... I know the ping guy by sight... i know Taylor made and titliest reps are around both my club and my favorite retailer (shout out to Tony and golf headquarters)... I’ve seen the Bridgestone rep once in maybe 5 years... I know the cobra guy exists and I’ve never asked about the srixon rep. 
 

you look at the new honma and pxg vans and wonder if companies are trying to improve their retail footprint... 
 

moving forward with data and accessibility, I think personal performance is going to inform more buying decisions... it’s just a slow process of convincing people to look

at their actual numbers vs how they feel about a club...

 

whether srixon gets itself into the demo bays and hands of golfers looking to upgrade is a different question!

  • Like 1

As of 6/5/20

9.5 Cobra LTD Pro with Aldila Silver 110

13 Degree Adams Speedline with Aldila Alpha 

18 Degree Adams A12 with Proforce V2

4 Utility Sub70 699u 22 degree Proforce V2

5 iron Sub70 639 CB with S400

6-PW Adams CMB with Project X 6.0

50, 54, 60 Vokeys

Tank Counter Balance #7 

Link to post
Share on other sites

I wonder how much the fact that they have almost zero driver/fairway wood presence?  If you look at the weekly WITBs, you will see numerous bags with their irons and driving irons but no drivers.  Drivers seem to drive the market because of the constant talk about length.

 

So no TV driver presence means no need for golf shops to get them in and it just trickles down from there.

PING G30 10.5* Hzrdus Smoke Yellow 60
PING G30 3W Hzrdus Smoke Yellow 70
Srixon U65 18* Recoil Prototype 110 F4

Taylormade RocketBladez Tour 3-PW Modus Tour 105

Callaway Jaws CC 52*, 58* Modus 115
Maltby PTM-4

Link to post
Share on other sites

Srixon is on the rise when it comes to hardware. The last 4-5 years have seen more irons and woods in play. Two of my regular partners hit Srixon irons and they are as good as any other premium brand. Problem is, especially at the low hcp end of the market, players only go with certain brands. Srixon is not seen as a match for Titleist or Mizuno. Add in the fact my local stores stock the balls but are loathe to even order in a Srixon club. They need a higher profile staffer than Shane, too many weeks in the middle of the field and not on TV. 

Link to post
Share on other sites
4 hours ago, MtlJeff said:

Srixon is still a relatively new brand in the US, if you go back 10-15 years they had very little offering here and really focused on Cleveland Golf as being their American brand

This is the basic story. Srixon was big in Europe for many years. In a series of shuffles and mergers circa 2007, the Sumito Rubber Industries Ltd. of Japan ended up with SRI Sports, which focuses on tennis and golf equipment. Current SRI golf holdings:

  • Srixon: Focuses on clubs for more serious golfers, and a full range of golf balls.
  • Cleveland: Focuses on clubs for everyday, plus maintains the top-rate wedge family.
  • XXIO: High-end custom golf clubs.

A few years ago at the St. Louis Golf Expo, I had a detailed conversation with the regional rep for Srixon. He confirmed the market segmentation, discussed above, between Srixon and Cleveland.

 

image.png.47ce68ad18d9d38e1bf5843665c5a550.pngLast few years, Cleveland has reemphasized its iron and long club offerings. Since the arrival of the Launcher CBX irons in 2018, Cleveland is bumping into Srixon in the Game-Improvement market.

 

A merchandise manager and fitter at a local golf shop talked about the CBX arrival. He said a dozen golfers that spring came into the shop for a Callaway or TaylorMade fitting, but ended up ordering the CBX instead.

  • Like 1

What's In The Bag (Summary as of October 2020)

 

Driver:  Tour Edge EXS 10.5°, weights neutral   ||  FWs:  Calla Rogue 4W + 7W

Hybrid:  Calla Big Bertha OS 4H at 22°  ||  Irons:  Tour Edge CB Pro Tungsten 4i-9i

Wedges:  Calla MD3: 48°, 54°... MD4: 58° ||  Putter: Ping Sigma G Tyne (face-balanced)

Ball: Calla SuperHot (Orange preferred)  ||  Bag: Sun Mountain Three 5 stand bag

For details see:  Pending (need protocol to embed file list).

Link to post
Share on other sites
4 hours ago, Christen_The_Sloop said:

Good old Sumitomo. They also had Dunlop Japan. Quite the history of irons there. The DP-30, DP-201, FC-201. They definitely have the pedigree. I think Srixon is just an odd name, to be honest. Like a food additive you know you shouldn't consume.

 

 

Uncle Roger would recommend Srixon. With MSG.

Edited by golfing_penguin
Mis-typed
  • Like 4
Link to post
Share on other sites
4 hours ago, jvincent said:

 

Lack of PGA Tour presence and marketing in the US is why they are underdogs.

 

As to why that is, you'd have to ask Srixon marketing.

Disagree with Tour presence.  They are well represented on a lot our Tours.  My own perspective is that Srixon is seen primarily as a iron company (and wedges w/Cleveland) rather than a compnay that offers a good full bag solution - even though their woods tend to get good reviews and some, but not all, Tour staff play them.

 

https://www.srixon.com/us/tour-list.html

Edited by the bishop

TEE EXS 220 10.5*
Maltby KE4 TC 14*
Maltby KE4 TC 19*/22*
Maltby TS1 5-P
Maltby MGTG 52/56/60
TM Patina Juno

Link to post
Share on other sites

Tour presence is lacking as mentioned, but I think the bigger thing is the lack of availability in shops and lack of really having a solid top to bottom line up.  You see reviews for irons and balls, but what else?  Wedges have been a Cleveland thing, but that does nothing for the Srixon name when people don't know its the same company.  No putter line to compete with Odyssey, Ping and SC.  Woods have been lack luster in 'tech' and favor a very subdued appearance over all (much like Titleist before the TS line).  

 

If people had the ability to get things in their hands easier, more would likely purchase, but depends on how much effort they want to put in to the NA market.

  • Like 1

Titleist Canada Day Bag:  Red Maple Leaf Dormie Headcovers

Titleist Tsi3 10* w/ KK XT 60 X

Titleist TS3 16.5* w/ Kai'Li 80X

Titleist TS3 19* w/ EF T1100 6.0

Edel 4-P w/ Paderson TS-I S

Edel 50/54/58 w/ Paderson TS-W S

Yes! Abbie Forged 33"

Link to post
Share on other sites
45 minutes ago, the bishop said:

Disagree with Tour presence.  They are well represented on a lot our Tours.  My own perspective is that Srixon is seen primarily as a iron company (and wedges w/Cleveland) rather than a compnay that offers a good full bag solution - even though their woods tend to get good reviews and some, but not all, Tour staff play them.

 

https://www.srixon.com/us/tour-list.html

 

I probably should have said lack of high profile tour presence.

 

Yes, Lowry won the Open but none of the others are really very marketable.

 

In fact a lot of people would avoid Srixon because of Holmes and Bradley because they're so infuriating to watch. 

  • Like 1
  • Haha 1

Cobra SZ 9* : Ventus Blue 6-S

Cobra F9 Tour 4W : Tour AD TP 8-S

Cobra ForgedTec 3-iron : Nippon Modus3 105-S

Srixon Z785 4-PW : Nippon Modus3 120-S

Cleveland RTX3 50, 54, 58 : Nippon 115-S Wedge

Piretti Potenza 370g : Breakthrough Technology Stability Shaft - 34"

Link to post
Share on other sites

I think its because it seems like such a non american brand... i know that sounds insane maybe but thats my theory. I play the ball here and there its really good. Im sure the irons are really good too... same goes for a few other brands tho too so... i kinda compare it too... the cup o noodles brand vs the ones the have Chinese lettering on them... 

Link to post
Share on other sites

I have to put myself in this category of not giving Srixon it's fair shake.  I absolutely loved the feel of the 785's when I tried them last year but I just can't convince myself to pull the trigger.  Not sure why.  I consider them to be the Kia of golf clubs.   I know they make really good, reliable cars, and even though bang for the buck they are hard to beat, I just can't bring myself to buya Kia either.  Guess I'm vain.

  • Like 1
Link to post
Share on other sites

It’s the money. 
 

If you remember 20-25 years ago, the driver market was dominated by Titleist (975D/983K etc) and Callaway (Hawkeye). Taylor Made decided they wanted to own the top position as most played driver on the PGA Tour.
 

The plan they came up with was to pay “tee up” money to anyone who would put the TM driver in his bag for the first round of each tournament. They didn’t care if the players were on staff or not as long as they used the TM driver on the day the club counts were conducted. 
 

The amount they paid wasn’t that significant but it was coincidentally about the same as the cost of traveling to and staying at the event. Players on the bubble could solve one of their major worries by choosing the TM driver and letting TM cover their weekly expenses. 
 

It worked better than they could ever have imagined. TM came to dominate driver selection on tour and poured a ton of R&D into driver innovation. 

 

You can trace Titleist’s domination of ball endorsements to a similar strategy. They have long provided free balls to promising Junior and Am players to build loyalty. When a player makes it to the Tour he very likely has a long history of using only Titleist balls. They can get away with paying less than other ball companies for a skinny endorsement contract that includes the ball, glove and maybe the hat. 

Edited by me05501
  • Like 3
Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Our picks

    • 2021 American Express WITB & Equipment Photos- Links and comments
      We are back on the ground at the American Express PGA event.
       
      Here are links to all the galleries:
       
      Cameron putters - 2021 American Express
      PXG Gen 4 prototype drivers - new putters
      UST Maymiya LinQ shafts - American Express 2021
      Mitsubishi Kaili & MMT shafts - American Express 2021
      Titleist TSi 2 & TSi 3 hybrids - American Express 2021
      TaylorMade putter cover for Palm Springs/Palm Desert - American Express
      New Aldila Synergy, Ascent & prototype shafts - American Express 2021
      Callaway Apex Pro iron, Epic Driver and fairway, Apex iron & hybrid - American Express 2021
      New Perfect Practice training aids - American Express 2021
      New KBS prototype shafts - American Express 2021
       
        • Like
      • 17 replies
    • Kevin Na WITB: 2021 Sony Open Winner (pics and specs)
      Kevin Na's What's In The Bag?
       
      Specs are on the front-page as well-
      https://www.golfwrx.com/645178/kevin-nas-winning-witb-2021-sony-open/
       
      Driver- Callaway GBB Epic (9 degrees) Graphite Design Tour AD GP 6 TX
      3w- Callaway Epic Flash Sub Zero (13.5 degrees) Mitsubishi Diamana RF 70 TX
      5w- Callaway Epic Flash Sub Zero (18 degrees) Mitsubishi Diamana RF 80 TX
      Hybrid- PXG 0317 X Gen 2 (19 degrees) Graphite Design Tour AD DI 95X
      Irons- Callaway Rogue Pro (4), Callaway Apex Pro 16 (5-PW) True Temper Dynamic Gold Tour Issue S400
      Wedges- Callaway Mack Daddy 4 (54), Vokey Design prototype (’18) (60-06K ) True Temper Dynamic Gold Tour Issue S400
      Putter- Odyssey Toulon Madison
      Grips- Golf Pride Tour Velvet Plus4
      Ball- Titleist Pro V1x
       

       
        • Like
      • 37 replies
    • SIM up close
      Here some pictures up close of the SIM only for now.  
       
      Wk
        • Thanks
        • Like
      • 155 replies
    • 2021 EQUIPMENT LAUNCHES (Running thread of all our launch pieces)
      A continually updated table of contents of our front page 2021 equipment launch stories for your reading pleasure. 
       

      Callaway
      Apex irons, Apex Pro irons, Apex DCB irons Apex hybrids, Apex Pro hybrids  
      Mizuno 
      MCraft putters
      Ping
      G425 driver G425 fairway woods, hybrids and crossover G425 irons
       
      PXG 
      PXG 0211 series
        • Thanks
        • Like
      • 49 replies
    • JT with a Ventus in the Tsi3?
      https://www.instagram.com/p/CJo-yEVDcyC/?igshid=1llg9lvv71oco
      • 212 replies

×
×
  • Create New...