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Unless they make some serious changes I don't know that they would survive in today's style market and appeal to a younger generation of golfers. They were thriving in the 90s and early 2000s when eve

I really liked Ashworth too. When adidas was phasing it out, I remember some great deals. Those polos are still some of my favorites in the wardrobe. Quality materials and timeless styles. I haven't b

Ashworth Cardiff 2, some of the most comfortable golf shoes I have ever put on my feet.  Would love a comeback.

Unless they make some serious changes I don't know that they would survive in today's style market and appeal to a younger generation of golfers. They were thriving in the 90s and early 2000s when everyone was wearing 500% cotton shirts that looked 2 sizes too big, but they never really updated their offerings once the trend of more appropriately fitting clothing came about. I think they tried by signing guys like Justin Rose, but that didn't work out.

 

I know personally I'll always remember them as the company that made shirts like this.

 

Vintage 80's ASHWORTH All Over Print Crafted With Pride | Shirts, Polo t  shirts, Vintage

 

 

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7 minutes ago, Abh159 said:

Unless they make some serious changes I don't know that they would survive in today's style market and appeal to a younger generation of golfers. They were thriving in the 90s and early 2000s when everyone was wearing 500% cotton shirts that looked 2 sizes too big, but they never really updated their offerings once the trend of more appropriately fitting clothing came about. I think they tried by signing guys like Justin Rose, but that didn't work out.

 

I know personally I'll always remember them as the company that made shirts like this.

 

Vintage 80's ASHWORTH All Over Print Crafted With Pride | Shirts, Polo t  shirts, Vintage

 

 

 

You are right.

 

And that shirt killed in the '90s!

 

Linksoul is cool too. But man, I Iove that Ashworth logo.

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I really liked Ashworth too. When adidas was phasing it out, I remember some great deals. Those polos are still some of my favorites in the wardrobe. Quality materials and timeless styles. I haven't been as impressed with adiPure taking over that part of their lineup. And like @flogmat said, their logo was awesome.

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TI Taylormade SIM (9.0°) Tensei CK Pro Orange 70TX
TI Taylormade SIM Ti (15.4°) Tensei CK Pro Blue 80X
Callaway XR Pro (20°) Diamana White 90X
PING i210 (4i-UW) DG X100
Ping Glide 2.0 (54°) DG S400 TI
Artisan MT Grind (58°) DG S400
Taylormade Spider X Chalk SS

Taylormade TP5

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I didn't know Taylormade sold Ashworth to some company that collects clothing brands and tries to turn them around, such as J. Lindeberg.

 

https://newsroom.taylormadegolf.com/en-US/182089-ygm-group-acquires-ashworth-brand-from-taylormade-golf

 

My guess is that brand will be reduced from Golf Specialty stores and green grass accounts to be readily available at your local Walmart or Target.

 

 

10.5 deg Titleist 905R with stock UST Proforce V2 Shaft (Stiff flex)
Titleist 990 (3-PW) with stock Dynamic Gold in S300
Taylormade V-Steel 5W & 3W with Grafalloy Prolaunch Red shafts (Regular Flex)
2011 Adams Tom Watson signature wedges in 52 and 56 degrees with stock steel shafts (Player's Grind)
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Ashworth was thee shirt and brand back in the late 89’s and 90’s.   Had Freddie, Els, Cook and a few others wearing it but Freddie being the poster boy.   Great quality albeit oversized but so were most at that time.   The quality went to hell with the sale to Adidas.

Ping G400 10.5* - Ping Tour 65
Ping G410  17.5* and 20.5* Tour stiff
Ping I25 5-pw - CFS S Cushin +1/4
Ping Glide 3.0 52/58 SS
Ping Redwood Anser - Starshot Finish

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Sometimes when you're the very, very best at what you do, it can prevent you from being "nimble" and staying current.  Ashworth was solid gold when the gold standard of golf polos was 100% cotton, but the market changed FAST.  Now, when I'm about to buy a shirt in a pro shop, I check to make sure it is NOT 100% cotton.  I wouldn't have believed that would ever happen, and apparently, Ashworth didn't either.

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Ashworth is to me, the definition of 90’s golf wear. A shirt that was so big you had enough material to make a second or third shirt. It would be cool to see the logo make a return that is for sure.

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Titleist TS3 8.5 Even Flow White T1100 6.0
Titleist 915Fd 15 Stiff Rogue Black 
Titleist 712U 3 Iron Stiff Tour AD DI
Titleist T100 4-PW 6.0 Project X LZ
Titleist Vokey SM6 50.08
Titlesist Vokey SM7 56.12 & 60.04
Scotty Cameron Futura 5S
ProV1x 2019

 

www.youtube.com/oneillgolf

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https://www.thengfq.com/2017/09/john-ashworth-linksoul-founder-and-president/

 

John Ashworth sold his brand years ago and now is the driving force behind Linksoul

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I pick 14 of the following:
Ping G400
Ping G410 3, 5 and 7 wood
Ping G 400 4 hybrid
Ping G 4-U
Ping Glide 2.0 Stealth 54, 58 SS
Grips NDMC +4
Odyssey Pro #1 black
Hoofer
ProV1x-mostly
ECCO Biom Hybrid 3

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New website is live: https://us.ashworthgolf.com/

 

I like the styles but $78-98 polos, $148-198 vests, $118 pants (Lululemon price point), and $58 tees ain't it, homie.

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TI Taylormade SIM (9.0°) Tensei CK Pro Orange 70TX
TI Taylormade SIM Ti (15.4°) Tensei CK Pro Blue 80X
Callaway XR Pro (20°) Diamana White 90X
PING i210 (4i-UW) DG X100
Ping Glide 2.0 (54°) DG S400 TI
Artisan MT Grind (58°) DG S400
Taylormade Spider X Chalk SS

Taylormade TP5

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Agreed, Q.  Seems similar in price point and style to Peter Millar.  Problem is, they don't have the kind of rep in the marketplace that Millar currently has.  I think it's going to be tough sledding.

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Mavrik 10.5 Ventus Red Velocore S
SIM2 Ti 15 GD AD-IZ 7S
Rogue 19 3h Synergy S
Rogue 21 4h Synergy S
MP20 HMB 5-P Steelfiber S 110
Mizuno T20 50/56/60 TI s400
Scotty Phantom X 5.5

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52 minutes ago, Togatown22 said:

Agreed, Q.  Seems similar in price point and style to Peter Millar.  Problem is, they don't have the kind of rep in the marketplace that Millar currently has.  I think it's going to be tough sledding.

Tough indeed. I hope the best for them, but I feel they should have jumped back in just under that group..

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There was a fantastic interview/podcast about the history of Ashworth by Matt Ginella. I think anyone who remembers golf during the 90s would enjoy it. Includes Fred Couples, Jim Nantz and of course John Ashworth himself. 
 

https://podcasts.apple.com/us/podcast/the-fire-pit-with-matt-ginella/id1505330814?i=1000477922991

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