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PXG Pricing Model


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Have you guys seen the prices of PXG clubs on their website lately?  Holy smokes.  I guess if you don't have millions in outstanding inventory out to retailers and huge endorsement deals and most orders going through the websites then I guess they can charge what they charge.   There's no going back now.

 

Was this PXG's plan all along?  Give public perception of ultra ultra premium and then few years later undercut everybody.

 

 

Edited by mosesgolf

PXG Gen 3 Proto 9* Tensei Orange 60x

PXG 0341 Gen 2 15 Diamana 60 Stiff
Ping G425 17.5 Tour AD BB 60 Stiff
Ping G410 20.5 7 wood Tour 75
PXG 0311 Gen 2 XF 4-PW Aerotech Steelfiber i95 Stiff
PXG 0311 50 56 60 Rifle Stiff 6.0

PXG Gunboat H

 

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I remember seeing a podcast with him (Parsons) where I think he said that was his goal (i.e., price reduction in the long term).  It might have been no putts given.  At any rate, I think he said his i

Oh it worked on me.  I noticed an immediate difference in feel gen 3 0311T's as compared to the i500 I was previously using.  Highly satisfied.   

It costs money to start a company and build market share and channels. Once you have established channels and partnerships and market share, your costs come down and you can charge less.   P

It costs money to start a company and build market share and channels. Once you have established channels and partnerships and market share, your costs come down and you can charge less.

 

Progress?

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Taylormade M3 driver Mitsubishi Kuro Kage TiNi 70G shaft (cut to 44.5")

Taylormade M1 5 wood

Taylormade GAPR Lo 19* Hybrid 

Taylormade GAPR Mid 21* Hybrid

KZG Forged Blade 4, 5, 7-PW

Mizuno MP-68 6 iron

Mitsubishi Kuro Kage 80g iron shafts

Lazrus 52/8 and 56/12 wedges

Nike Blue Chip 002 putter

Golf Pride Concept Helix grips

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1 hour ago, mosesgolf said:

Have you guys seen the prices of PXG clubs on their website lately?  Holy smokes.  I guess if you don't have millions in outstanding inventory out to retailers and huge endorsement deals and most orders going through the websites then I guess they can charge what they charge.   There's no going back now.

 

Was this PXG's plan all along?  Give public perception of ultra ultra premium and then few years later undercut everybody.

 

 

 

32 minutes ago, lefthack said:

It costs money to start a company and build market share and channels. Once you have established channels and partnerships and market share, your costs come down and you can charge less.

 

Progress?

This ^^^^. Plus PXG is Parson's brainchild/passion and he has said it was never about making massive profits. They also do not spend what some of the other OEMs spend on endorsement deals, and they do not answer to Wall Street investors. There are a lot of reasons now that they have an established manufacturing process that they can offer clubs at a lower price.

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33 minutes ago, 1Mordrid1 said:

 

This ^^^^. Plus PXG is Parson's brainchild/passion and he has said it was never about making massive profits. They also do not spend what some of the other OEMs spend on endorsement deals, and they do not answer to Wall Street investors. There are a lot of reasons now that they have an established manufacturing process that they can offer clubs at a lower price.

Parsons net worth is $2.2 Billion. I’m sure if he breaks even each year with PXG he’s thrilled. 

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TaylorMade Sim Max 9* @ 7* Aldila Quaranta Reg
Ping G410 3wd @ Flat setting Grafalloy Pro lite 3.5 Reg
Ping G410 7wd @ Flat setting Graffaloy Pro Lite 3.5 Reg
Ping G410 22 hybrid @ 21 flat Alta CB Reg
Ping g25 5-PW Steelfiber i95 Reg
Cleveland Zipcore Raw 50* Mid, 54* Full @ 55, 58* Low @ 60 Hi Rev 2.0 Reg
Evnroll TR8 33"

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11 minutes ago, Lasorcier said:

I remember seeing a podcast with him (Parsons) where I think he said that was his goal (i.e., price reduction in the long term).  It might have been no putts given.  At any rate, I think he said his intention is to continue to sell the most recent things for the highest for the people that want the latest and greatest immediately, and sell the older models for progressively cheaper until the stocks run out on the ones that aren't made anymore.  He also mentioned the savings comes from getting the manufacturing process better, not having to have reps go to stores to vie for space, not having a lot of endorsements to pay.  There are a lot of middlemen that he eliminates with that strategy.  His other stated goal was to have people hit their clubs once, because the purchase rate when someone hits them is very high.  Something to that effect.  It was a good podcast.

 

Side note, ordered Gen2 0311T 4-W for $623 for my son.  That is pretty darn cheap.  $89 per club and those are nice irons.  They retailed originally at $350 a club if memory serves (i could be wrong on that).

My previous set were 0311T's and they were fantastic. To compare Titleist T100s 4-PW is $1224.  That to me is a no brainer. I moved onto the XF for more forgiveness and the graphite shafts are easier on this old guys elbows.   

PXG Gen 3 Proto 9* Tensei Orange 60x

PXG 0341 Gen 2 15 Diamana 60 Stiff
Ping G425 17.5 Tour AD BB 60 Stiff
Ping G410 20.5 7 wood Tour 75
PXG 0311 Gen 2 XF 4-PW Aerotech Steelfiber i95 Stiff
PXG 0311 50 56 60 Rifle Stiff 6.0

PXG Gunboat H

 

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6 hours ago, Lasorcier said:

I remember seeing a podcast with him (Parsons) where I think he said that was his goal (i.e., price reduction in the long term).  It might have been no putts given.  At any rate, I think he said his intention is to continue to sell the most recent things for the highest for the people that want the latest and greatest immediately, and sell the older models for progressively cheaper until the stocks run out on the ones that aren't made anymore.  He also mentioned the savings comes from getting the manufacturing process better, not having to have reps go to stores to vie for space, not having a lot of endorsements to pay.  There are a lot of middlemen that he eliminates with that strategy.  His other stated goal was to have people hit their clubs once, because the purchase rate when someone hits them is very high.  Something to that effect.  It was a good podcast.

 

Side note, ordered Gen2 0311T 4-W for $623 for my son.  That is pretty darn cheap.  $89 per club and those are nice irons.  They retailed originally at $350 a club if memory serves (i could be wrong on that).

if that was his strategy getting people to hit once and try the product, then it worked on me... I got the Proto X driver last year for $325 ($525 w/ Tensei Pro Orange). Loved the results so much I ended up with a proto 3w and proto 2h when the released earlier this year

 

Impressed with all of the performance I upgraded to Gen4 woods and hybrid. And eventually ill pull the trigger on some irons

PXG Gen4 0811x 7.5*.... Tensei Pro Orange 60tx

TM 300 Mini 13.5*.... Ventus Black 7x

PXG Gen4 0317 2h 18* hybrid.... Ventus Blue 9x or New Level NLU-01 18*... Ventus Black 10tx

PXG Gen2 Utility 22*.... Accra iSteel 125

New Level PF-1 Black 5-P ... Accra iSteel 125

Corey Paul wedges 52 , 56 , 60 ... KBS $-Taper 125 S+

 2021 Scotty Phantom x5.5 w/ Stability Tour Black

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overall the pricing structure has been really weird. To PXG's credit however they did give me a $79 store credit to use bc the Gen4 3w and 2h I bought went down in price after I purchased..... and I didnt even request it, PXG sent an email themselves 

PXG Gen4 0811x 7.5*.... Tensei Pro Orange 60tx

TM 300 Mini 13.5*.... Ventus Black 7x

PXG Gen4 0317 2h 18* hybrid.... Ventus Blue 9x or New Level NLU-01 18*... Ventus Black 10tx

PXG Gen2 Utility 22*.... Accra iSteel 125

New Level PF-1 Black 5-P ... Accra iSteel 125

Corey Paul wedges 52 , 56 , 60 ... KBS $-Taper 125 S+

 2021 Scotty Phantom x5.5 w/ Stability Tour Black

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1 hour ago, JoeFrigo said:

if that was his strategy getting people to hit once and try the product, then it worked on me... I

 

Oh it worked on me.  I noticed an immediate difference in feel gen 3 0311T's as compared to the i500 I was previously using.  Highly satisfied.   

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13 hours ago, Lasorcier said:

I remember seeing a podcast with him (Parsons) where I think he said that was his goal (i.e., price reduction in the long term).  It might have been no putts given.  At any rate, I think he said his intention is to continue to sell the most recent things for the highest for the people that want the latest and greatest immediately, and sell the older models for progressively cheaper until the stocks run out on the ones that aren't made anymore.  He also mentioned the savings comes from getting the manufacturing process better, not having to have reps go to stores to vie for space, not having a lot of endorsements to pay.  There are a lot of middlemen that he eliminates with that strategy.  His other stated goal was to have people hit their clubs once, because the purchase rate when someone hits them is very high.  Something to that effect.  It was a good podcast.

 

Side note, ordered Gen2 0311T 4-W for $623 for my son.  That is pretty darn cheap.  $89 per club and those are nice irons.  They retailed originally at $350 a club if memory serves (i could be wrong on that).

 

You are right, they didn't have the infrastructure yet and had to sell at a premium price t make a profit, as the company grows things become more cost effective and he will then pass that onto consumers. It was on no putts given. 

 

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PXG is the low cost OEM and the high cost OEM at the same time … rare occurrence 

Driver: Ping G410 LST (Diamana ZF)
5w:  Titleist TS2 (Ventus Blue)
3H: Titleist 818 H2 (Ventus Blue HB)
or 3i: Cobra King Utility 21* (Tour AD DI)
4-P: PXG 0311T (KBS $-Taper)
Wedges: 51* Edel TRP, 55* Edel DVR, 60* Cally MD5
Putter: PXG Mini Gunboat H

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Earlier this year or late last year the prices were much lower. Definitely prices have gone up since then.

Callaway XR16 driver 10.5, Fujikura Pro 2.0 6-S, Stiff
Callaway XR16 3 wood 15, Stiff
Callaway Rogue hybrid 21, Stiff
Haywood 5-PW KBS C-Taper Lite Stiff

Haywood 48, 52, 56, 60  KBS Tour Stiff
Odyssey O-Works 1 Wide Black Shaft 

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1 hour ago, Break68 said:

Earlier this year or late last year the prices were much lower. Definitely prices have gone up since then.

Gen 4 had not yet been released, so prices dropped on gen 3 clubs to move them.

Now with Gen 4 out those prices are higher and older Gens are lower.

Taylormade SIM2 Driver, 8*, GD Tour AD XC-6X 65g

CALLAWAY Customs (Black w/Silver) "The FREAK" Mavrik Sub Zero Driver, 9* (10*), Accra TZ6/M5 72g X

Taylormade SIM2 Rocket #3+ FW 13.5*, GD Tour AD XC-7X 75g OR SIM2 #3 15*

Taylormade SIM2 #5 FW 19* (18*), GD Tour AD XC-8X 85g
TAYLORMADE SIM2 RESCUE, 16* and SIM2 RESCUE, 21*, Diamana Thump 105g X
CALLAWAY APEX 21 MB, 5 - AW, PX LS 6.5

CALLAWAY JAWS MD5 Custom Wedges, 54*(55*)-10S, 60*-08C ; PX LS 6.5

TOULON GARAGE Austin Custom Rose Gold

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9 minutes ago, TallGuy90 said:

Also if there are no outside investors he doesn’t care. He wants the tax write off. Rich people problems. I rather loose 100k than pay 30k of taxes on 100k 

Exactly. He’s made his billions, PXG is just his passion and hobby.

TaylorMade Sim Max 9* @ 7* Aldila Quaranta Reg
Ping G410 3wd @ Flat setting Grafalloy Pro lite 3.5 Reg
Ping G410 7wd @ Flat setting Graffaloy Pro Lite 3.5 Reg
Ping G410 22 hybrid @ 21 flat Alta CB Reg
Ping g25 5-PW Steelfiber i95 Reg
Cleveland Zipcore Raw 50* Mid, 54* Full @ 55, 58* Low @ 60 Hi Rev 2.0 Reg
Evnroll TR8 33"

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2 hours ago, JAM01 said:

0811 Gen 4 driver at $299 is great, especially if one of the no up charge shafts is a fit. 

Does anyone know why most of the PXG staffers (Kokrak, Perez, Dahmen, Hahn) don’t play a PXG driver? Seems kind of concerning they might not perform as well as other manufacturers for higher speed/better players?

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12 hours ago, ilikegolf26 said:

Does anyone know why most of the PXG staffers (Kokrak, Perez, Dahmen, Hahn) don’t play a PXG driver? Seems kind of concerning they might not perform as well as other manufacturers for higher speed/better players?

I am sure someone will chime in and say "because they get paid to play those other drivers".

Edited by BirdieBob

Taylormade SIM2 Driver, 8*, GD Tour AD XC-6X 65g

CALLAWAY Customs (Black w/Silver) "The FREAK" Mavrik Sub Zero Driver, 9* (10*), Accra TZ6/M5 72g X

Taylormade SIM2 Rocket #3+ FW 13.5*, GD Tour AD XC-7X 75g OR SIM2 #3 15*

Taylormade SIM2 #5 FW 19* (18*), GD Tour AD XC-8X 85g
TAYLORMADE SIM2 RESCUE, 16* and SIM2 RESCUE, 21*, Diamana Thump 105g X
CALLAWAY APEX 21 MB, 5 - AW, PX LS 6.5

CALLAWAY JAWS MD5 Custom Wedges, 54*(55*)-10S, 60*-08C ; PX LS 6.5

TOULON GARAGE Austin Custom Rose Gold

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10 hours ago, ilikegolf26 said:

Does anyone know why most of the PXG staffers (Kokrak, Perez, Dahmen, Hahn) don’t play a PXG driver? Seems kind of concerning they might not perform as well as other manufacturers for higher speed/better players?

I have noticed this too.  Luke List and Wyndham Clarke are playing the driver.  Personally, I like the Gen4 X better than any driver I have owned.  Part of that might be the Ventus Blue shaft.  I kicked a TSi3 with a Graphite Design Blue Bullet out of the bag that I was fitted for against Callaway, Ping, and the TM Sim.  

 

I bought my son the Proto X.  He and I both swing it around 115 which isn't slow and we both see better dispersion and at least as much ball speed or more than our Titleists.  The drivers are just as good as anything on the market or better, so I am shocked more guys are hitting the driver than those two previously mentioned.

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PXG Gen4 0811 X Ventus Blue Velocore 6X
Srixon ZX 15* Ventus Blue Velocore7 X
Callaway Super Hybrid 20* Tensei Orange X

PXB Gen 3 0311P Elevate Tour X100
Ping Glide 3.0 56* & 60* S400 Half Moon Grind
LAB Blad B2 / Scotty Studio Stainless Newport/Evnroll ER8 Midlock
ProV1X

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