Anyone Have An Idea of What TM’s Driver Plans Are for 2022?

[Red4282]

2 hours ago, getitdaily said:

And a lot of people will move to mizuno, srixon, and pxg...

Oh i agree… . But im pretty sure taylormade knows what they are doing. Been arguably top of the game for how long now? Lets see what happens before we go crazy with speculation

[getitdaily]

23 minutes ago, Red4282 said:

Oh i agree… . But im pretty sure taylormade knows what they are doing. Been arguably top of the game for how long now? Lets see what happens before we go crazy with speculation

I agree. I also find it really hard to believe that $800 US amount. 

[blink3665]

A) I think the original person who quoted $800 said it was at GolfTown, so that's CAD.

B) Getting up in arms about something that hasnt happened yet is pretty funny. Glad we have entered silly season.

[longshanks]

This is why it’s good that Taylormade posts on here!

[TaylorMade Golf]

60 ish more sleeps...

[longshanks]

26 minutes ago, TaylorMade Golf said:

60 ish more sleeps...

Nice

[4TheKing614]

47 minutes ago, TaylorMade Golf said:

60 ish more sleeps...

I just hope you guys don’t go Rogue...

[eric61]

I'm sure they'll change it up this time around. But I'd love to see TaylorMade release drivers and fairway woods with the same paint scheme as the Sim2 Rescue, with the black instead of the white and keeping the vibrant blue color. 

[Carolina Golfer 2]

56 minutes ago, longshanks said:

Nice

The "ish" part can be open to a wide interpretation 🙂

 

[BCC1898]

2 hours ago, TaylorMade Golf said:

60 ish more sleeps...

Appreciate y’all bringing the real info!

[s515_15]

9 hours ago, swgolf12 said:

 

How many clubs you think fit in 1 container?  I worked for a guy back in college who would import push carts, and you can fit a lot of them but I didn't deal much with clubs just trying to gauge idea of per unit price increase.

shafts, grips, clubheads would all be in their own containers and ship from different manufacturers. I know a ball distributor told me his cost raised to $3 above wholesale per dozen(what i usually pay), so for him to sell to me and then for me to sell them in my shop I'd be charging people $75/dz which is almost double what i should be charging if you go by msrp. And you can fit a lot of boxes of balls in a shipping container. So I can no longer carry that particular ball for 2022.

[s515_15]

4 hours ago, blink3665 said:

A) I think the original person who quoted $800 said it was at GolfTown, so that's CAD.

 

yes i could see 750-800 retail in canada. They were all 699.99 this year up north from golftown.

[specimania]

I doubt this driver is even in GT’s system yet. I can see 750 cad being the norm for new releases next year though. Whatever it’s priced at people will still buy a lot of em. The used market will just adjust pricing accordingly as well 

[TheSphynx]

Whatever the pricing is, @TaylorMade Golfneeds to start taking swing weight requests. How many more sleeps until I can order a driver at 45” and not have it show up C9 like my Sim2?😂😂

[QuigleyDU]

9 hours ago, TaylorMade Golf said:

Guys, guys, ...relax. I think someone has poor information or more likely no information so is just making it up.

I figured as much. I just wanted to voice that I hope prices don’t get out of hand to take advantage of a hot golf market and burn loyal customers.

[bobfoster]

17 minutes ago, QuigleyDU said:

I figured as much. I just wanted to voice that I hope prices don’t get out of hand to take advantage of a hot golf market and burn loyal customers.

All prices will go unusually up in 2022. Higher costs for raw materials, and much higher shipping costs (because our global supply chain is currently hosed). These will be passed on the the consumer. Acushnet/Titleist just announced everything is going to get jacked by 10%, this week. Don't think the OEMs are necessarily "taking advantage" of a hot market. But their costs definitely are going up. They'll need to raise price just to maintain status-quo margins. 

[QuigleyDU]

13 minutes ago, bobfoster said:

All prices will go unusually up in 2022. Higher costs for raw materials, and much higher shipping costs (because our global supply chain is currently hosed). These will be passed on the the consumer. Acushnet/Titleist just announced everything is going to get jacked by 10%, this week. Don't think the OEMs are necessarily "taking advantage" of a hot market. But their costs definitely are going up. They'll need to raise price just to maintain status-quo margins. 

Ok. So why did they go up every year before that??

[ASN21]

6 hours ago, TaylorMade Golf said:

60 ish more sleeps...

It will leak before then 

[getitdaily]

2 minutes ago, QuigleyDU said:

Ok. So why did they go up every year before that??

Easy...to recoup the loss on the inevitable overstock they always have.  Every year except last year you could find leftover stock from every OEM. This year and the coming release were really the only ones that had market driven demand reasons for price increases. Idk the cost side of things every year, but demand wasnt the reason for many years. Just look at how many years TM subsidized new drivers with the 150% trade in.

[GDTBATH]

10 hours ago, TaylorMade Golf said:

Guys, guys, ...relax. I think someone has poor information or more likely no information so is just making it up.

Thanks for chiming in. I’ve had my gamer for two seasons so I’ll likely be in the market next year. A driver from any manufacturer at those prices is steep for anyone. Looking forward to seeing what drops. 

[bobfoster]

13 hours ago, QuigleyDU said:

Ok. So why did they go up every year before that??

Microeconomics 101: Products companies always try to optimize the intersection between the marginal revenue and marginal cost curves. 

 

In plain English, if you lower your prices, you'll sell more units, but make less per unit (if you lower too low, you'll sell a lot of units, but lose money on every unit). Raise prices, and you'll sell less units, but make more per unit (raise too high, and the additional margins per unit won't make up for the lower quantities sold). 

 

So optimizing that trade-off always starts with a understanding of the full cost of production (and production means everything - not just raw materials and labor, but marketing has to be paid for, warehouses, shipping, even the cost of the offices senior management sits in). And inflation has to be taken into account.

 

The margins you make on every club sold are directly related to the total cost of producing that club. OEMs generally raised prices in the past because they ... could. They were optimizing MR/MC. But the increases weren't that extreme. 

 

I'm simply predicting that the downstream effects of COVID - a spike in inflation, increases and difficulties in getting raw materials, assembly line workers demanding higher wages, and significant increases in shipping costs - will require OEMs to raise prices more than usual next year, because the cost of producing each unit is going to be significantly higher. 

 

Point is, raising their prices won't be "price gouging", taking advantage of scarcity (as, for instance, those evil people who double the price of bottled water in cities hit by hurricanes do), rather, it will be an attempt to maintain current margins in the face of significantly increased costs. 

 

Okay, this may be the most boring post I've ever written on WRX hahahahaha! (Comes from having a degree in Economics, and a minor in Econometrics - but I've learned not to talk like this with my friends. Their eyes glaze over, and they starting looking around my living room trying to figure out where the Vodka is ... 🤣)

Edited November 2, 2021 by bobfoster

[philly2kuk]

My M5 is getting to the point where I fancy a change. Used only TM drivers for years, but if the price is daft then I’ll try Ping or Titleist or even look at getting a new M5 head.

 

Driver prices started getting daft once before then ping brought out the G2 I think it was, cheaper than the rest and prices seemed to go down again. Hopefully someone will do the same at some point.

Edited November 2, 2021 by philly2kuk

[Valtiel]

C'mon guys, one dude said a he got a quote without even specifying currency and everyone just believed it? 

 

19 hours ago, Gorham1 said:

Not being condescending.  I only mentioned my background to state that I have the knowledge and experience that most of you do not have. 

This made me chuckle. 😅

[QuigleyDU]

8 hours ago, bobfoster said:

Microeconomics 101: Products companies always try to optimize the intersection between the marginal revenue and marginal cost curves. 

 

In plain English, if you lower your prices, you'll sell more units, but make less per unit (if you lower too low, you'll sell a lot of units, but lose money on every unit). Raise prices, and you'll sell less units, but make more per unit (raise too high, and the additional margins per unit won't make up for the lower quantities sold). 

 

So optimizing that trade-off always starts with a understanding of the full cost of production (and production means everything - not just raw materials and labor, but marketing has to be paid for, warehouses, shipping, even the cost of the offices senior management sits in). And inflation has to be taken into account.

 

The margins you make on every club sold are directly related to the total cost of producing that club. OEMs generally raised prices in the past because they ... could. They were optimizing MR/MC. But the increases weren't that extreme. 

 

I'm simply predicting that the downstream effects of COVID - a spike in inflation, increases and difficulties in getting raw materials, assembly line workers demanding higher wages, and significant increases in shipping costs - will require OEMs to raise prices more than usual next year, because the cost of producing each unit is going to be significantly higher. 

 

Point is, raising their prices won't be "price gouging", taking advantage of scarcity, rather, it will be an attempt to maintain current margins in the face of significantly increased costs. 

 

Okay, this may be the most boring post I've ever written on WRX hahahahaha! (Comes from having a degree in Economics, and a minor in Econometrics - but I've learned not to talk like this with my friends. Their eyes glaze over, and they starting looking around my living room trying to figure out where the Vodka is ... 🤣)

I get all that. But people are saying the prices will go back down when supply chain issues are fixed. To that I say bullocks. This is the new norm.

[syders]

Return of the aero burner 🙌🏻 Heard it here first 

[TheMoneyShot]

17 hours ago, TaylorMade Golf said:

60 ish more sleeps...

From you guys yes.  But you know there will be someone who leaks photos/info before your timeline.

[Gorham1]

2 hours ago, Valtiel said:

C'mon guys, one dude said a he got a quote without even specifying currency and everyone just believed it? 

 

This made me chuckle. 😅

The point is, regardless of Currency, that increase is way too much.  Anything in increase in excess of 10% is price gouging. The 2022 model drivers need to start with a 5 in the U,S

 

As someone on here stated, they say prices are suppose to get back to normal during 2022.  The problem is, once these OEMs raise their prices, they never come back down.

[handyquacks17]

17 minutes ago, syders said:

Return of the aero burner 🙌🏻 Heard it here first 

tbh i was a fan of both the r15 and aero burner release. 

[radiman]

Just now, Gorham1 said:

The point is, regardless of Currency, that increase is way too much.  Anything in increase in excess of 10% is price gouging. The 2022 model drivers need to start with a 5 in the U,S

 

As someone on here stated, they say prices are suppose to get back to normal during 2022.  The problem is, once these OEMs raise their prices, they never come back down.

Maybe.  But, at what point are prices supposed to normalize?  They are making these new drivers right now with inflated costs.  Are they just supposed to eat it?  And, the situation is a lot more complicated that just cost of goods going up.  Labor is at a shortage and good luck shipping anything overseas.  The cost of sending a container across the ocean has risen sharply.  

[getair23]

If I apply the two Masters Degrees I have earned, reading this entire thread, in Economics and Supply Chain Finance, any price increases passed through to the customer should be negated by my new wealth of knowledge and career advancement.

 

Hoping TM has something great up their sleeve for 2022, can't wait to demo new lineup in the spring (lots of sleeps).