BRIDGESTONE INCORPORATES MATERIAL INNOVATION IN NEW B330 BALLS FOR LONGER DISTANCE AND SAME GREAT FE

Press release from yesterday...
BRIDGESTONE INCORPORATES MATERIAL INNOVATION IN NEW B330 BALLS
FOR LONGER DISTANCE AND SAME GREAT FEEL

New Proprietary Mantle Layer Material Benefits Kuchar in Career Year on PGA TOUR

Covington, GA — Bridgestone Golf, the #1 ball-fitter in golf, is set to unveil the latest versions
of its popular B330 series of Tour performance golf balls, featuring a proprietary new material
used in the dual mantle construction. Scheduled to hit retailers’ shelves later this Fall, the 2011
version of the TOUR B330 and TOUR B330-S golf balls will offer high swing speed players
more distance off the tee and the same great spin and feel that better golfers have become
accustomed to with Bridgestone.

TOUR B330 and TOUR B330-S
The 2011 versions of the Bridgestone Golf TOUR B330 and B330-S get a power boost as a
result of Bridgestone’s new RD10 resin mantle layers. Bridgestone engineers created RD10 by
subdividing the constituent of high repulsion, which increased the material density and resulted
in higher initial velocity and an overall softening of the mantle layers.

The new RD10 material is currently in play on the PGA TOUR in the presence of Ryder Cup
rookie Matt Kuchar. Kuchar is the first player on the Bridgestone Tour team to benefit from the
new RD10 mantle layer material, currently using a TOUR prototype version of the new B330-
S that has helped improve his driving distance while maintaining tremendous spin and feel on
the greens. In addition, the new DUAL MANTLE design scientifically engineered to promote
quicker restoration at impact, results in faster rebound and reduced spin at tour-level swing
speeds. By further reducing the spin off of the longer clubs in the bag (driver, fairway metals,
hybrids and long irons), the 2011 B330 series provides better wind piercing performance than
ever before. In addition, Bridgestone’s modified Gradational Hardness Layering, from the center
of the core to the outer mantle allows for the smoothest and most efficient power transition of
any Tour ball, ever. This means booming distance and superior accuracy off of longer clubs.

“With the new B330 family of balls we’re letting better players know that it’s OK to be long,”
said Dan Murphy, Vice President of Marketing – Bridgestone Golf, Inc. “We’ve heard our high-
swing speed customers loud and clear, and the overwhelming majority still want one thing in
their golf balls, more distance. According to a recent consumer survey we conducted, golfers
are very pleased with our balls’ spin performance around the greens. The thing every golfer
wanted was more length. With all the industry spin on the new grooves out there right now, we
think it is important that someone let golfers know what is really going to improve their scores –
better length and accuracy. Neither of which comes from creating more spin.”

Like their predecessors, the new B330 and B330-S will feature a SOFT Urethane 330-dimple
design seamless cover for the ultimate in piercing consistent flight, and tour-level spin and
control on the greens. However, for 2011, the Tour B330-S dimple pattern will be redesigned
to compensate for its softer cover and compression, and slightly higher driver spin that comes
as a result. Bridgestone engineers have created a new shallower 330-dimple pattern with
modified dimple spacing designed to reduce up-shoot spin, creating a flatter trajectory and wind
performance consistent with that of the B330. In addition, the new dimple pattern fosters a
shallower landing angle on tee-shots for more fairway roll.

Optimized for players with swing speeds greater than 105 mph, the 2011 TOUR B330 and
TOUR B330-S golf balls feature a street price of $42.99 per dozen (suggested retail price of $56
per dozen) and will be available November 1st at golf specialty stores and green grass retailers
nationwide.

For more information on the entire Bridgestone Golf ball line and how to determine which
ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone Golf ball-
fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed
at www.bridgestonegolf.com/en/fitting. If you cannot get out to a ball-fitting, chat live with
one of our expert ball-fitting technicians via Bridgestone’s free B-FIT service by visiting
www.bridgestonegolf.com, or by calling 1-877-411-BFIT.