TMaG Press Release: TaylorMade Introduces Tour Burner Irons

[Gxgolfer]

TaylorMade Introduces Tour Burner Irons

An Iron Designed to Appeal to a Wide Variety of Player Types,
from Tour Pros to Average Golfers

CARLSBAD, Calif. (March 4, 2008) – TaylorMade-adidas Golf Company has introduced the Tour Burner® iron, engineered to deliver improved performance to players of all levels, from tour pros to weekend players. "Occasionally a golf club comes along that appeals to the broadest possible spectrum of players," said Sean Toulon, TaylorMade vice president of product innovation and creation. "The Tour Burner iron belongs in that group. Our testing indicates that it offers a rare combination of attributes that appeal to highly skilled golfers as well as average golfers."

Tour Burner irons feature a variety of technologies that allow them to live up to the Burner family reputation for speed and distance, starting with an ultra-thin, 2.2 millimeter clubface that delivers high COR for increased ball speed and distance. In comparison, the average competitor's face thickness measures 2.8 mm. Tour Burner irons also feature TaylorMade's Inverted Cone clubface technology, visible on the backside of the clubface. Pioneered in our drivers, Inverted Cone Technology enlarges the portion of the clubface that delivers high ball speed, allowing Tour Burner to promote improved ball speed and distance on off-center hits.

Distinct heel and toe weighting is visible on the back of Tour Burner irons, which increases MOI for greater stability and performance on off-center hits. The large "multi-functional" sole is beveled at the back to make it perform like a much thinner sole, which increases playability from a variety of lies. This "multi-functional" sole is critical to promoting a performance difference that helps separate the Tour Burner from other irons of its type. The multi-functional sole also features a low and deeper center of gravity that makes it easy to launch the ball on a powerful and penetrating flight.

The Tour Burner irons' substantial technology is packed into an extremely appealing, tour-inspired clubhead shape. At address, the Tour Burner iron's medium-thin top-line looks clean, substantial and inviting – a look intended to please all levels of players. The moderate offset is finely contoured to look less substantial than it actually is. The new chrome-plated satin-buff finish looks clean and classy while also increasing durability.

TaylorMade engineers also positioned a badge in the back cavity; the badge's design and the specific adhesive used to affix it to the back of the thin clubface together help to tune the feel and sound at impact, contributing to a more satisfying experience.

The Tour Burner is equipped with the TaylorMade Tour Velvet® grip by Golf Pride® and is available in a choice of two shafts: Burner 105 steel made by True Temper®, which offers a similar flight and dispersion pattern to the Dynamic Gold® but at 105 grams is lighter, helping to promote added clubhead speed. The second shaft option is the graphite Burner REAX® 65 (65-grams, S, R and M flex only).

Tour Burner irons are available in 2-iron through 9-iron, plus 46-degree pitching wedge, 55- degree sand wedge, 50-degree attack wedge and 60-degree lob wedge. Availability begins at TaylorMade's retail partners in April for at a manufacturer's suggested retail price of $840 per set (3- to PW) in steel; $1,040 in graphite. Individual clubs carry an MSRP of $105 in steel and $135 in graphite.

[texcrom]

Hey Taylor Made!!!!! :rolleyes: Helllloooooooo!!! :D

 

Where is the R7 TP Forged????? :cheesy:

 

(And by the way, while you're at it.....I cannot ever recall a club described as "tour" and supposedly targeted at low handicappers that had a shaft private labelled and described as performing "similar to a Dynamic Gold".)

 

Sorry I'm so bitter, but the one TM iron I would actually buy still cannot be bought in the US (and I am not paying the $$$ to get it from Japan, because the day I do will be the day before they do release it in the US for about $500 less than I will have paid!!

 

(Man, somebody had a bad day at the office, huh?? :) )

[BEND OF THE RIVER GC]

What ever happened to "Less is more"?

 

Yuck.

 

 

How about the JDM R7 forged from 2007???

[capt.murphy]

looks putrid from that view. address pics?

[jjc2257]

Let's go racing boys! These would be perfect to take to a NASCAR race and play closest to the Job Johnny for a Budweiser pounder. Who's in?

[Foreleft]

Anyone remember the old orange drivers with bubble shafts? Taylor Made took the market by storm and then lost their way.

 

They re-committed to building classy clubs and turned out the 300 series drivers, which were very well received.

 

Well, I think they are returning to their bubble roots. These things, along with most of their recent offerings, are simply cat barf.

[Lsutiger]

I have seen these in person and they do not look that bad. They are not for everyone, especially the quick to judge on this site, but they'll sell. Taylormade knows what they are doing.

[uncc18]

I just wanna know if they come with a free pair of Wranglers to wear to the course?

[capt.murphy]

I just wanna know if they come with a free pair of Wranglers to wear to the course?

 

 

nope. black levi's. poooooowwwwwww!

[generalpatton]

I saw the non tour Burner irons at Dicks and I thought they looked ok. The Burner decal on the steel shafts were pretty interesting, I wonder if these will have the same thing.

[meliaant]

Fugliest thing I've ever seen, and I used to work in prison...

[Tiger_Stud]

What ever happened to "Less is more"?

 

Exactly.

 

This is the result of a philosophy to get out something new every other week. You're running out of reasons or really usefull new technologies and get something new on the market just for the sake of it.

 

To express it rather politly. Not my cup of tea at all.

[laseranimal]

what are you guys complaining about didn't you read that the adhesive used to bond the badge to the club is "tour" for better sound and feel

 

 

 

sorry, couldn't resist :)