TMaG Press Release: adidas Golf Introduces TOUR360 3.0

[Gxgolfer]

adidas Golf Introduces TOUR360

3.0

 

Dynamic New Shoe Unites Iconic

TOUR360 Style with Innovative Technologies that Enhance Feel and

Stability

 

 

 

CARLSBAD, Calif. (August 1, 2008) – adidas

Golf has introduced TOUR360 3.0, which, like TOUR360 and TOUR360 II

before it, combines contemporary design with modern performance

technologies. The result is a golf shoe that performs as beautifully

as it looks.

 

 

First and foremost, TOUR360 3.0 features adidas Golf's

proprietary 360WRAP, a visible technology that surrounds the midfoot

area to promote enhanced upper stability, a glove-like fit and

increased leverage. New to 360WRAP technology for the TOUR360 3.0 is

three-dimensional molding, which allows the saddle to hug the

midfoot more securely than ever before. This 3D fit is also the

basis of the TOUR360 3.0's external molded Heel Cup technology.

Inspired by cycling shoes, which enhance power transfer to the

pedals with secure heel-fit systems, the three-dimensionally molded

external heel-counter locks the foot in place and eliminates heel

slippage, optimizing the golfer's power transfer.

 

 

TOUR360 3.0 is the second member of the TOUR360 line of footwear

to incorporate adidas Golf's revolutionary THiNTech technology,

joining TOUR360 LTD. THiNTech, created at the request of tour

professionals, incorporates a one-piece TPU sole designed to

position the foot closer to the ground, which creates a remarkably

solid, responsive and stable shoe that makes hitting a golf ball a

more tactile experience. It also lowers the athlete's center of

gravity to promote increased stability, and channels feedback from

the ground more efficiently to promote improved footwork. That helps

the athlete hit the ball more solidly, more often.

 

 

TOUR360 3.0 footwear also incorporates adidas Golf's full footbed

POWERBAND CHASSIS and split outsole Tour Platform, featuring a

10-cleat configuration for added traction, especially at higher

swing speeds. Dynamic Traxion® cleats are designed in a low-profile

and turf-friendly shape to help eliminate spike marks, and feature

flexible legs to improve grip, comfort and durability.

 

 

Inside, the 3D FitFOAM™ sock liner delivers a customized fit for

exceptional comfort and support. Outside, the beautiful full-grain

leather upper works with strategically positioned TPU accents to

enhance durability.

 

 

"TOUR360 is one of golf's truly iconic products, and the

performance flagship of adidas Golf footwear," said Dave Ortley,

adidas Golf's senior director of global footwear. "The evolution of

a product like this is not to be taken lightly, as it represents

leadership in both performance innovation and style. We are

confident that TOUR360 3.0 will not disappoint."

 

 

TOUR360 3.0 is offered in medium and wide widths and a choice of

three colorways: running white/black/victory red,

black/black/metallic silver and running white/running white/black.

Additional colorways will be added in February 2009. TOUR360 3.0

includes a two-year waterproof warranty and carries a manufacturer's

suggested retail price of $180. Availability at retailers begins on

September 1.

[tbowles411]

Can't wait!

[ijustgolf]

The white and black ones look much much better than the black and red. I like the look of the white ones alot!

[Sakman]

Not bad (from what I can tell of the pics), but right now I still prefer the LTD's.