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Maxfli - Dead Man Walking

OnebulldogsOnebulldogs Advanced Members Posts: 1,362
RIP - to a good brand
For those of us who have enjoyed the Maxfli brand (and benefited from their idiotic marketing strategies), I am sad to report Taylor Made has decided to basically kill off the Maxfli Brand. As per Golfweek (sorry, I read the magazine and cannot find an online link), TM has decided the Maxfli brand is to far gone and cannot be saved. In particular, they feel the Noodle success inadvertantly devalued the brand in the premium category.



Going forward:

TM will have the TP Red/Black/Burner and the Burner balls.

Noodle will be marketed without the Maxfli name.

Maxfli will discontinue all ball brands and have only the "Powermax" ball for places like Walmart. Basically, range balls with paint.



Fairwell to my friends:

The Noodel - who gave me 15 yards when an injury stole it;

Revolution Tour - for 2 years, I played a tour quality ball for under $20 per ball.



BTW - if you want a good deal and you like the Fire balls, I have seen them on sale 2 for one at ****'s Sporting Goods.

Comments

  • cgasuckscgasucks Advanced Members Posts: 2,147 ✭✭
    That f'ing sucks...



    Farewell Black Max...

    Farewell Original Revolution...



    TM sure ruined such a good brand...
    10.5 deg Titleist 905R with stock UST Proforce V2 Shaft
    Titleist DCI 990 Irons (3-PW) with stock Dynamic Gold shafts in S300
    Taylormade ATV 54 deg & 58 deg wedges with stock KBS shafts
    Taylormade V-Steel 5W & 3W with Grafalloy Prolaunch Red shafts
    Ping Anser 2 Stainless Steel Putter
  • stasekstasek Advanced Members Posts: 847 ✭✭
    Good thing I stacked up on Black Max....
  • iskandariskandar Members Posts: 46
    z_046.jpg



    australian_blade_large.jpg





    these were pretty popular when they first come out...very nice soft feel to them
  • WarszawaWarszawa Only at GolfWRX! Members Posts: 897
    Anyone remember the old Maxfli adds featuring Nicklaus, Norman, Watson and Couples?



    Ahhh, those were the days. image/cray.gif' class='bbc_emoticon' alt=':busted2:' />
  • BaconatorBaconator Advanced Members Posts: 615
    I guess time will tell if the Burner-badged balls fare any better.
  • mat562mat562 My ex had an irrational phobia of salad cream. Honestly. Advanced Members Posts: 10,947 ✭✭
    Sad to see.



    Dunlop did a better job of marketing the Maxfli sub-brand than Taylor Made have done since they took over.



    Back as a junior player, I played the DDH HT over a Titleist, despite Titleist handing out free balls, since I felt it was a superior ball. In later years the Revolution balls were played by some big name players, and Maxfli garnered some major wins for the balls with several high profile players.



    Aside from the balls, they also made some pretty good clubs too. Woosnam became about the best player in the world in '87 with a set of old Pro Specials, and they used to have a good contingent of staff players on all the main tours.



    Since Taylor Made took over, they've basically become a junk-producing novelty brand (apart from the Noodle, which was a sucess story) with one player sporting a comedy orange bag - with no Maxfli clubs in it.



    Oh dear.
  • alcap26alcap26 Charter Members Posts: 1,337 ✭✭
    Man the old Maxfli Balatas (HT I believe) were right up there with the Titty Tour Balatas. It really is a shame what TM did to Maxfli.
  • fhall4aufhall4au Advanced Members Posts: 86
    Hate to see Maxfli go. I've been playing A10 Tour Ltd irons for about 5 years. Great combo set, soft feel, easy to bend, classic look. Always played Maxfli balls, when I could find their tour caliber models. The Black Max was super.



    Been considering replacing my irons, just can't seem to let them go.
  • spring70spring70 Members Posts: 110
    Onebulldogs wrote on Dec 26 2007, 10:29 PM:
    For those of us who have enjoyed the Maxfli brand (and benefited from their idiotic marketing strategies), I am sad to report Taylor Made has decided to basically kill off the Maxfli Brand. As per Golfweek (sorry, I read the magazine and cannot find an online link), TM has decided the Maxfli brand is to far gone and cannot be saved. In particular, they feel the Noodle success inadvertantly devalued the brand in the premium category.



    Going forward:

    TM will have the TP Red/Black/Burner and the Burner balls.

    Noodle will be marketed without the Maxfli name.

    Maxfli will discontinue all ball brands and have only the "Powermax" ball for places like Walmart. Basically, range balls with paint.



    Fairwell to my friends:

    The Noodel - who gave me 15 yards when an injury stole it;

    Revolution Tour - for 2 years, I played a tour quality ball for under $20 per ball.



    BTW - if you want a good deal and you like the Fire balls, I have seen them on sale 2 for one at ****'s Sporting Goods.




    I guess TM can't shove their balls down the store owners throats, plus they cannot come out with 12 new ball models a year.
  • nikkidadnikkidad Advanced Members Posts: 147
    The old Revolution balls were awesome despite turning a weird yellow color during usage. Brand consolidation in not uncommon unfortunately.
  • ddaydday Members Posts: 105
    edited December 2007
    This sucks, I really like the Fire Tour balls! Guess I'll stock up, thankfully I got 2 dozen for Christmas and already had 2 dozen but that'll only last me like 3 rounds image/tongue.png' class='bbc_emoticon' alt=':busted2:' />
  • Josh TJosh T Things and stuff. Members Posts: 779
    I picked up 5 dozen Tour Fire balls. They feel Just like the Black Max.



    It is sad to see, but maybe the burner will be similar.
    Taylormade M1 8.5* Fujikura Speeder 553 Tour Spec
    Tour Edge Exotics CB4 Tour 16.5* Aldila RIP Alpha
    Adams Red 20* Matrix Altus Tour
    Srixon Z-545 4-PW True Temper DG Pro S300
    Scratch 8620 DD 47*, 53*, 60* Aerotch SF i110
    Bettinardi Studio Stock 16
  • CLEVELAND59CLEVELAND59 Advanced Members Posts: 250
    I don't get the reaction I am reading from people here. Maxfli, as a semi standalone under various Dunlop relationships, was beyond all hope from a business standpoint when TMAG purchased the assets of the company. It had long since began digging its own grave. While TMAG did little or nothing to help that matter, to place the blame squarely on TMAG for killing the brand is ignorant.



    While a small cross section of the golf community raved about the Revolution black irons and the resurgance of the Australian blade nameplate to a blade type iron, clearly TM was not going to have Maxfli continue to produce brands that competed directly with some of its products. And anyone who has ever played the original, true Australian blade will tell you that the model pictured above was far and away an inferior product, almost an insult to the reputation of the real, forged, model. From a business standpoint it made no sense for Maxfli to continue to produce equipment.



    As for the ball business, Maxfli[s most valuable asset was its patents. With the ball business a focus for TMAG, clearly the newest and most promising technology that Maxfli had developed was going to end up with a Taylor Made logo and name on it. That's just a reality of business. TMAG could have easily killed the Maxfli name right there, the day they bought the company. It would have been understandable, logical and a sound business decision. If TMAG is guilty of anything, its trying to hard to save a brand name that was DOA in terms of its value as a premium golf ball name, the minute it arrived on a store shelf. TMAG pushed the Maxfli Noodle harder than any company has ever pushed a ball. If you look at the advertising budgets that TMAG spent on that ball, its staggering. They ate margain like crazy. Still, despite a million efforts, some misguided, some not, the Maxfli name just didn't have any equity in the ball market in terms of its ability to sell premium balls, much less a mid level, non premium ball.



    If you want to blame TMAG for anything, blame it for not pulling the plug on the Maxfli name earlier.
  • GolfTitanGolfTitan Advanced Members Posts: 497
    edited December 2007
    I have 2 dozen blacks, looks like I will be picking up a couple dozen tour fire's. That should get me through for awhile...
  • MiloshMilosh Advanced Members Posts: 306
    Funny how Top-Flite is being re-invigorated by Callaway (new balls, new clubs, etc.) that Maxfli is dying on the vine by TM.
  • CLEVELAND59CLEVELAND59 Advanced Members Posts: 250
    Milosh wrote on Dec 27 2007, 09:52 AM:
    Funny how Top-Flite is being re-invigorated by Callaway (new balls, new clubs, etc.) that Maxfli is dying on the vine by TM.




    Different set of circumstances. Top Flite has had a long and loyal following among high handicappers for a long time. There was far more equity in the Top Flite name than in the Maxfli name.



    The reason for Top Flite's resurgance under the Callaway name was a return to its roots. Top Flite tried to nudge its way into the premium ball and club market and it was nearly the death of them. Inspite of the Strata's success and popularity, it lost its focus on the lower end market, where its brand name was the king of balls for the higher handicap player. Top Flite was in a similar position to Maxfli in terms of the fact its most valuable asset was its patents and technology in terms of ball development, but it had more brand name equity than Maxfli had when TMAG purchased it. It was far less of a stretch for Callaway to return Top Flite to its roots than it was for TMAG with Maxfli.
  • golfebjgolfebj Golfebj Advanced Members Posts: 1,439
    The Maxfli A10 was one of the best balls ever!
  • FredWombleFredWomble Advanced Members Posts: 494 ✭✭
    Glad I still have 40 original Revolution balls. Soft feel and great distance, excellent for chipping and delicate shots and solid off the driver. May have to play my next 18 with Revs.
    [font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Cobra F8+ with Even Flow Blue 65 5.5 -or- Diamana Kai'li 65 S[/background][/font]
    [font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Cobra F8 with Aldila NV Blue 70 S[/background][/font]
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    [font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Scratch 1018 KBS 53 and 56, [/background][/font][font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Nike Engage Toe Sweep 60[/background][/font]
    [font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Yes! Mollie, Nicky / Odyssey 9 White Hot Pro [/background][/font]
    [font=helvetica, arial, sans-serif][background=rgb(252, 252, 252)]Too many shoes[/background][/font]
  • tonys6tonys6 Advanced Members Posts: 369
    Uhm.... TopFlite was Spalding's top name brand until Spalding felt that TopFlite was so popular with high-handicappers that they spun off the Spalding Tour Edition clubs and balls. Then they tried to return the TopFlite name, but alas, it was too late.
  • madaboutgolfmadaboutgolf Advanced Members Posts: 1,005 ✭✭
    maxfli clubs and balls are still on sale in england at JJB sports..

    the clubs are very cheap and are advertised on TV here by john daly..

    not sure what balls are still for sale but prices also look cheap ..
    Taylormade M2 D type 12*
    Taylormade M2 3 wood
    Taylormade M4 5 wood
    Taylormade RBZ 3 Hybrid/Callaway Hawkeye 7 wood.
    Taylormade M6 irons 5 to pw,aw, sw, 2 degrees upright +half an inch longer
    Callaway sure out 58* wedge
    Taylormade Burner speed/RBZ soft balls
    Odyssey 7s black
  • Sean2Sean2 #TheWRX (Callaway Trip) Members Posts: 30,826 ✭✭
    I purchased 12 dozen Maxfli Tour Fire's at ****'s (buy one, get one free). I always liked the ball and at $14.98 a box you can't beat it.
    [font=helvetica, arial, sans-serif]Callaway Rogue[/font]
    [font=helvetica, arial, sans-serif]Callaway GBB Epic 16º/20º/24º[/font]
    [font=helvetica, arial, sans-serif]Callaway Steelhead XR 25º[/font]
    [font=helvetica, arial, sans-serif]Callaway Apex CF16 6-AW [/font]
    [font=helvetica, arial, sans-serif]Callaway MD3/MD-PM 54º/58º[/font]
    [font=helvetica, arial, sans-serif]Callaway "O" Works #7[/font]
  • scunnyscunny Advanced Members Posts: 288
    i think it would be fair to say that the mantle of quality products, certainly in the UK, that was part of the old Dunlop/Slazenger/Maxfli mantra passed to Srixon when they decided to go it alone( i beleive that they are essentially Dunlop Japan and as such have the size to continue to innovate). its areal pity as growing up i played Slazenger TPM blades and the 420 wound or Maxfli CD/HT ball and like wilson they were a true golfers company making quality prioducts for all players. its sad that here in the Uk especially many of the great brands have died and become a by word for some gimmicky rubbish when so many of us remember them as top class alternatives. the business practices behind TM's are sound and extremely valid but sometinmes it would be nice to see quality product baring the name Dunlop/MaxFli/Slazenger/Ben Sayers/John Letters out there giving us a real option rather than just having to stick with the sheep following certain brands
  • mat562mat562 My ex had an irrational phobia of salad cream. Honestly. Advanced Members Posts: 10,947 ✭✭
    Couldn't agree more.



    I also grew up playing a Maxfli ball, and seeing the green, red and yellow bags on tour; and latterly the red, white and gold ones. Maxfli was a premium brand, and regardless of the sound business strategy behind letting the brand die, it's still a shame when a respected manufacturer is allowed to slide and disappear.



    When I see the junk that Slazenger are pedalling now, it's hard to believe that they once made a top grade balata ball and some of the finest blades around in the Seve signature model.
  • psu17psu17 Members Posts: 3
    I had my hole in one with a HT-100 Balata.



    I loved the XS Tour!



    This is sad. I first thought Maxfli was going to be to Dicks, but I guess this is not happening.



    Sad day.
  • scunnyscunny Advanced Members Posts: 288
    Seve, Sandy and Woosie all hit the peaks with Dunlop/Maxfli/Slazenger. My TPM gold Sw was so good i sought a stack of them to keep me going. Makes you wonder what the suits did wrong to let it all go, they had Tad Moore doing some good wedges and putters, some innovate engineering with revolution and even took Ping on with the XTC/Max 357 without even going into some of the most consistent/durable and best performing ball lines going. They must have really F%$@ed the relationship with Japan to have lost everything they way they have. im looking to get a club pros deal with Srixon for next year and almost feels like goping back to the old days playing an alternative rather than following the sheep to Titleist or callaway
  • mat562mat562 My ex had an irrational phobia of salad cream. Honestly. Advanced Members Posts: 10,947 ✭✭
    As I remember, in the space of 4 years Maxfli/Slazenger clubs garnered two Open Championships and a USPGA title, plus a banner year for Woosie which included a World Matchplay title and a few other wins besides.



    The balls in the same period were the only real competition to the Titleist ball and made Sandy Lyle (arguably) the best player in the world in 1988.



    I agree, the blame for letting the Maxfli brand die out isn't solely at TMAG's door; it goes back further than that. But it's still a shame.



    And what happened to Slazenger? Some of the biggest names in the game have played Slazenger at one time or another - and for them to now be relegated to hawking those F.A.S.T. irons on the old 'Zhay Zhay Bee' infomercials featuring Scunthorpe's favorite son - Shhony 'James Cagney' Zhhacklin - is tragic.



    Apologies to Scunthorpe-resident WRX members in advance.. image/wink.png' class='bbc_emoticon' alt=':busted2:' />
  • tonys6tonys6 Advanced Members Posts: 369
    Cobra Norman Grind 1 iron TT DG X100?



    Wow, now THAT is an impressive club to carry!



    I am getting a headache trying to imagine hitting it myself, though.
  • raidernut1234raidernut1234 Raidernut1234 Advanced Members Posts: 1,823
    I am fortunately old enough to have played persimmon woods with a Maxfli HT balata. Nothing ever will feel that sweet as a pured shot with that combo.

    Fond memories of the Revolution tour and the A-10 as well.

    Thank GOd my best friend has some Aussie blades i get to hit every now and then, I have First DIBS if he ever gets rid of them.
  • 67VIP67VIP 67VIP Advanced Members Posts: 659
    What a shame. I played my lowest round ever with one (1) Maxfli HT-100 ball. Shot 74 on the Willow Lakes Golf Club at Pope AFB in Fayetteville, NC. Wasn't a mark on it when I got done either. I played the CD-100, HT-100, original Revolution, Tour Patriot, and even tried the Noodle. Maxfli made some great balls over the years, my favorite probably was the Tour Patriot. Great price point, it would spin around the greens, and you could kill it off the tee. All that and it was a three piece ball. Since I've played Pro V1 & V1x, Callaway HX Red, HX Tour, TF Strata Tour Ace. The only ones I liked consistently were HX Red and HX Tour and both of them were dropped/improved by Callaway. Now I'm back with Pro V1x until they mess with it again. There ought to be a law that says "if it ain't broke, don't fix it."
    [font=georgia,serif]Taylormade M4 12.0 / Matrix White Tie 50[/font]
    [font=georgia,serif] Taylormade M4 Fairway 16.5 / Matrix White Tie 50
    Exotics EX9 Hybrid 17 / 19 Mamiya Recoil 670
    Cobra King Forged Tec 5-GW / Mamiya Recoil 680

    Titleist Vokey SM7 5408M / 5808M / Dyn Gold
    [/font]
    [font="georgia, serif"]Scotty Cameron Select Newport 3[/font]
    [font=georgia,serif]Taylormade TP5x
    The Home Course, Dupont, Washington
    [/font]

    [sharedmedia=core:attachments:3434100]
  • mat562mat562 My ex had an irrational phobia of salad cream. Honestly. Advanced Members Posts: 10,947 ✭✭
    tonys6 wrote on Dec 27 2007, 04:28 PM:
    Cobra Norman Grind 1 iron TT DG X100?



    Wow, now THAT is an impressive club to carry!



    I am getting a headache trying to imagine hitting it myself, though.




    I'm an old fashioned sort.



    I don't go as far as wearing a shirt and tie on the course under a tweed jacket, but you get the idea... image/wink.png' class='bbc_emoticon' alt=':busted2:' />
  • withdrewwithdrew Unregistered Posts: 2,107
    I have a set (3-PW) of MaxFli BlueMax irons brand new in the box. They are actually INCREDIBLE looking. I've never even hit them, I bought them because they were awesome to look at and less than $90 on eBay.
  • NJGolfer72NJGolfer72 Members Posts: 178
    Disappointing, the Black Max was a great ball.
  • KonradKonrad Jr. Boomers Posts: 1,158
    Onebulldogs wrote on Dec 26 2007, 10:29 PM:
    for under $20 per ball.






    My god, I've been paying much less than that! image/shok.gif' class='bbc_emoticon' alt=':lol:' /> I play around $1-$1.50. You've been ripped off! $20 a ball is insane.



    image/russian_roulette.gif' class='bbc_emoticon' alt=':busted2:' />



    Okay, back to topic. I have to be honest, since I've been playing, Maxfli has been a ball company to me and not that a good one at that. The Fire Tour is their only decent product that I've ever hit.
  • spring70spring70 Members Posts: 110
    CLEVELAND59 wrote on Dec 27 2007, 09:41 AM:
    I don't get the reaction I am reading from people here. Maxfli, as a semi standalone under various Dunlop relationships, was beyond all hope from a business standpoint when TMAG purchased the assets of the company. It had long since began digging its own grave. While TMAG did little or nothing to help that matter, to place the blame squarely on TMAG for killing the brand is ignorant.



    While a small cross section of the golf community raved about the Revolution black irons and the resurgance of the Australian blade nameplate to a blade type iron, clearly TM was not going to have Maxfli continue to produce brands that competed directly with some of its products. And anyone who has ever played the original, true Australian blade will tell you that the model pictured above was far and away an inferior product, almost an insult to the reputation of the real, forged, model. From a business standpoint it made no sense for Maxfli to continue to produce equipment.



    As for the ball business, Maxfli[s most valuable asset was its patents. With the ball business a focus for TMAG, clearly the newest and most promising technology that Maxfli had developed was going to end up with a Taylor Made logo and name on it. That's just a reality of business. TMAG could have easily killed the Maxfli name right there, the day they bought the company. It would have been understandable, logical and a sound business decision. If TMAG is guilty of anything, its trying to hard to save a brand name that was DOA in terms of its value as a premium golf ball name, the minute it arrived on a store shelf. TMAG pushed the Maxfli Noodle harder than any company has ever pushed a ball. If you look at the advertising budgets that TMAG spent on that ball, its staggering. They ate margain like crazy. Still, despite a million efforts, some misguided, some not, the Maxfli name just didn't have any equity in the ball market in terms of its ability to sell premium balls, much less a mid level, non premium ball.



    If you want to blame TMAG for anything, blame it for not pulling the plug on the Maxfli name earlier.






    Coming from a guy playing 12 TM clubs:)
  • scunnyscunny Advanced Members Posts: 288
    slightly off subject but its amazing how little recognition thre is for jacklin in his home town. despite house prices being some of the lowest in the uk and the towns main employer still being the steel works scunny is golf mad. local residents have probably 7 golf courses to choose from virtually all of which are quality layouts, one of which,gainsboro, is obviously pings european hq. yet go into scunny golf club(they try and be posh now and call themselves ashby decoy) and there are bigger pictures of former captains than there is of an open, us open champion and ryder cup saviour. they still have big amateur event, the jacklin trophy, that i used to play before i turned pro but its suprising how little is made of the connection to a fairly important figure in the development of european golf.Havin said that he's a t%*£~er for doing the JJB ads!!!
  • Harry PHarry P Members Posts: 93
    I can remember them making some decent balls back in the 90's and a decent set of cavity backs about 7 years ago, but other than that I can't remember anything remarkable. Nothing lost. Maybe Golfsmith can buy the brand name and stick it with that Lynx, Snake Eyes, Killer Bee, and other dead brands they bought.
  • krgolfkrgolf Members Posts: 69
    edited December 2007
    I'll bet 1/2 dz Spalding Kro-Flites that The Maxfli Magically Reapears

    at ****'s in the Future....I think they have the rights to the name as well as Slazenger.....****'s like many others is Taylormad's Largest Account........to bad...grew up when it wasn't cool to use golf equipt. from such a store image/black eye.gif' class='bbc_emoticon' alt=':busted2:' />
  • petergfpetergf Members Posts: 85
    alcap26 wrote on Dec 27 2007, 11:30 PM:
    Man the old Maxfli Balatas (HT I believe) were right up there with the Titty Tour Balatas. It really is a shame what TM did to Maxfli.






    maxfli balata now that was a ball with spin and bite, sorry to see maxfli go, a great brand destroyed.

    cheers peter
  • 18th Legion18th Legion Advanced Members Posts: 1,101
    Wouldn't it be cool if MacGregor bought the rights to the Maxfli name (TMAG would never sell the patents) and then rebaged a high-end ball (Srixon) until they could get things rolling? The Norman and Nicklaus ties to both MacGregor and Maxfli make it seem like they could belong together. Anyway, just a thought.
    TaylorMade M4 D 10.5 Aldila Synergy
    Callaway Rogue 4 Fwy Aldila Synergy
    Callaway Rogue Heavenwood 21 Aldila Synergy
    Callaway Rogue Hybrids 4,5 Aldila Synergy
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  • KarstenKKarstenK Hey Chopper, what you hitting there? Advanced Members Posts: 1,248 ✭✭
    Now I am going to only play that last box of Revolution Tours I have on special occassions.
    Ping G400 LST Tour 75/Callaway Epic SZ Diamana D+ 70
    Callaway BBA 816 16* Diamana S+ 70
    Callaway X2Hot 19* KBS hybrid steel
    Ping i210 4-U PX LZ 6.0
    Titleist SM6 S 54*, Callaway Mack Daddy PM 58*
    Byron DH89/Bettinardi QB8/SC Studio Select Midslant NP2/Ping Ketsch
  • Orlimar1Orlimar1 Just a Range Ball in a box of Titleists!! Advanced Members Posts: 1,643
    stasek wrote on Dec 26 2007, 10:27 PM:
    Good thing I stacked up on Black Max....




    Me too....... image/man_in_love.gif' class='bbc_emoticon' alt=':busted2:' />



    GolfEquip5.jpg




    NJGolfer72 wrote on Dec 27 2007, 04:33 PM:
    Disappointing, the Black Max was a great ball.




    Ditto....
  • kiwidavekiwidave Advanced Members Posts: 802
    The pro at one of my clubs still plays the Aussie Blades. He's got 3 sets. Each with a different set of shafts
  • CLEVELAND59CLEVELAND59 Advanced Members Posts: 250
    spring70 wrote on Dec 27 2007, 05:51 PM:
    CLEVELAND59 wrote on Dec 27 2007, 09:41 AM:
    I don't get the reaction I am reading from people here. Maxfli, as a semi standalone under various Dunlop relationships, was beyond all hope from a business standpoint when TMAG purchased the assets of the company. It had long since began digging its own grave. While TMAG did little or nothing to help that matter, to place the blame squarely on TMAG for killing the brand is ignorant.



    While a small cross section of the golf community raved about the Revolution black irons and the resurgance of the Australian blade nameplate to a blade type iron, clearly TM was not going to have Maxfli continue to produce brands that competed directly with some of its products. And anyone who has ever played the original, true Australian blade will tell you that the model pictured above was far and away an inferior product, almost an insult to the reputation of the real, forged, model. From a business standpoint it made no sense for Maxfli to continue to produce equipment.



    As for the ball business, Maxfli[s most valuable asset was its patents. With the ball business a focus for TMAG, clearly the newest and most promising technology that Maxfli had developed was going to end up with a Taylor Made logo and name on it. That's just a reality of business. TMAG could have easily killed the Maxfli name right there, the day they bought the company. It would have been understandable, logical and a sound business decision. If TMAG is guilty of anything, its trying to hard to save a brand name that was DOA in terms of its value as a premium golf ball name, the minute it arrived on a store shelf. TMAG pushed the Maxfli Noodle harder than any company has ever pushed a ball. If you look at the advertising budgets that TMAG spent on that ball, its staggering. They ate margain like crazy. Still, despite a million efforts, some misguided, some not, the Maxfli name just didn't have any equity in the ball market in terms of its ability to sell premium balls, much less a mid level, non premium ball.



    If you want to blame TMAG for anything, blame it for not pulling the plug on the Maxfli name earlier.






    Coming from a guy playing 12 TM clubs:)




    Who just went on a staff deal with Titleist, FWIW. And that sig hasn't been updated in a LONG time. I should get around to do that but anyway, since you've brought it up, I currently have 2 TM clubs in my bag, my driver and my putter and those will be changing shortly. The 3 wood is now an Adams 5050 tour issue (which will have to be changed out for a 906F2) and the hybrid is a 585H. The irons are 962B grinds and I have to figure out what model I will get in the new Irons. As for the wedges, there is a Vokey spin mill 54 and my Cally 58. But thanks for your concern. image/bye.gif' class='bbc_emoticon' alt=':busted2:' />



    Now back to the matter at hand:



    The business landscape is full of examples where long time names have been discarded or "killed", look at GM killing Oldsmobile a number of years ago. Same scenario. Brand lost its direction, name lost its value in the marketplace and eventually was killed off. Callaway is slowly in the process of killing the Ben Hogan name, although far more quietly than TMAG did with Maxfli. It's evolution.
  • ajdaddyajdaddy Advanced Members Posts: 105
    Another Maxfli memory...Maxfli and Slazenger used to be high quality brands, and if someone could revive them as a niche, could hopefully 'rise again'...I used to play the Maxfli tour limited forged cavity backs, and they were a solid iron! Also the Maxfli HT 100 balata, the old Maxfli MD (Mad Dog) for scramble tournaments, and the Slazenger balata as well. Really good balls, and solid irons. Too bad about the brand, I hope it rests in peace, but people should also remember how good it was! Jack Nicklaus had a Slazenger endorsement when he played overseas...
  • spring70spring70 Members Posts: 110
    It all comes down to one thing. TM's plan was to get the Black Max used on tour by "many" of their staff pros and failed to do so.
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