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RECAP: Big Bertha Alpha 815 chat with Callaway Golf


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My question has to do with marketing to the bulk of recreational golfers. The great majority of us are either Seniors or have a swing speed well south of 100 mph . I've been playing 50 years (I'm 63). I play twice a week and do my own club work . I embrace and understand the newest engineering and technology but I still feel that manufacturers are leaving behind a major untapped market with new club releases. I'd like to see clubs for players with good mechanics but slower swing speeds. I have no interest in extreme offsets, or super MOI. But perhaps a line with premium "A" flex or light regular shafts. The market realizes that most golfers play too stiff a shaft and too low a loft but every new club is aimed at the bomber or the hacker. To be honest I think that Taylor Made has done an excellent job in this regard with their newest introductions. Your thoughts?

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Evan, I LOVE my Optiforce 460. Best driver I have ever hit. Everything else I have tried since has not bested the Optiforce. Are either of the newest two Callaway offerings going to provide me more than I get today from my Optiforce?

Ping G30 Tour 65
Callaway XR Pro 3 Wood
Callaway Xhot 3 and 4 Hybrid
Callaway XR 5-AW - Recoil 680 F4 shafts
Vokey 60 degree
STX Putter

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I'm still playing the X Forged. It's been my go to for two seasons which is equivalent to an eternity on Golfwrx. I remember a while back someone posting some custom X forged irons for Roger Cleveland with a slate gray finish. Any chance this finish will be available on the next iteration of the X forged?

Also, what are the chances of the 3deep coming with adjustable sleeves?

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I know that you perform rigorous testing in regards to performance in your drivers, but I was hoping you could tell us how you engineer and test the feel of the clubs. What goes into that process and how do a tour pro's preferences differ from an average amateur?

Thanks for taking the time to do this, I play the Alpha now and can't wait to try the Alpha 815 for more forgiveness.

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How are product launch timings determined? It seems as though the market gets flooded every few months and a newer model is released. From the X2 Hot, Big Bertha, V Series and now the BB Alpha 815. Understand that there are intricacies that benefit a range of golfers, but as someone who is in the market for a new driver (currently play the XHot), it is hard to pull the trigger for the fear of buying and having some NEW come out right after. Curious what drives the timing/releases.

Also, as someone who works in the ad industry, really excited about what you guys are doing in the social space by being accessible to your audience. The connection you guys can and are building with your audience is great and will go a long ways in building brand loyalists. Great job!

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I'm a high handicapper in the market for new game-improvement irons, and the new Big Bertha irons had been at the top of my list of potential purchases until I saw these tweets from a club fitter testing them on a launch monitor against the competition:

[quote]
"Next test- Callaway Big Bertha iron. Very good smash. But it ain't 2 clubs longer than anything we tested against. Not even 1 club longer" -- [url="https://twitter.com/KIRKOGURI/status/531921127598477315"]@KIRKOGURI[/url]

"At equal lofts- Taylormade RSi1 is equal in ball speed to Callaway Big Bertha iron. Also less expensive. 32* compared to 30*" -- [url="https://twitter.com/KIRKOGURI/status/531921609020669952"]@KIRKOGURI[/url]
[/quote]


What's your response to this?

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I'm trying to decide between Big Bertha Alpha 815 vs. DBD. Would the following assessment be correct; Big Bertha 815 is comparable to last years Alpha spin with last years Big Bertha MOI? From what I understand, DBD is even lower spin than last years Alpha, but where does DBD fall MOI wise? Thanks so much for taking part in this. I can't wait to read all of your responses. There's no question that Callaway is on top of their game!

Titleist TSr 3 10°, Ventus Blue 6s
Titleist TSr 2 16.5°, Ventus Blue 7s

Ping G430 3, 4, 5 hybrid, Alta CB Black 70s

PXG 0317T 6-GW Mitsubishi MMT 80s
Vokey SM10 54° D, 60° D, Mitsubishi MMT 80s

L.A.B. Mezz.1 Max 35”, Accra

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I love the looks of the new drivers and the path explanations are good for folks to cut to the chase on figuring out which driver will fit their needs best. My swing has some issues but it looks like the Big Bertha Alpha 815 is the one that I will giving a test first chance I get. I see that it comes with 1g and 7g weights. Do you offer any other weights like 3g or 10g?

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My question would be why are drivers continually sold above 45 inches in length when the tour average length of a driver is 44.5 inches long? Also is the project x lz shaft offering in the big Bertha 815 the same as the hand crafter version?

WITB

Titleist TSR 10* Ventus Blue 6x

Titleist TSI 3 16.5 Graphite Design Tour AD- DI 7s

Titleist U 505 20* Graphite Design Tour AD IZ 95s

Taylormade P770 4-7 iron Nippon Modus 120s

Taylormade P7MC 8-PW Nippon Modus 120s

Vokey SM8 52F & 56S Nippon Modus 120s

Vokey Wedgeworks 60T Dynamic Gold  S200 Black Onyx.

Taylormade Spider s

 

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What was the rationale behind going with the DBD moniker and are you worried it might scare away some players who would benefit from the low spin characteristics? Also, is there a plan/thought to offer additional weights and gravity cores?

9° Titleist TSi2 HZRDUS Smoke RDX 60 6.5
15° Titleist TSi2 HZRDUS Smoke RDX 70 6.0
19° PXG 0317 X Gen 2 Fujikura Pro 2.0 HB 85S
22° PXG 0317 X Gen 2 Fujikura Pro 2.0 HB 85S
5-PW Srixon ZX5 Project X LZ 6.5
Artisan Golf 50/54/58 Project X LZ 6.5
Artisan Golf 0418

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Thank you to Callaway for this great opportunity!

My question is:

Tell me how this technology can benefit a guy like me: 12 handicap, plays 10-15 times a year, not much time to practice. Maybe not your typical golfer who plays weekly, but with my schedule as a teacher and a coach, I can't get on the course as much as others. I want to play my best and have every advantage when I do get to play. What can this new driver technology do for me?

Thanks again!

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What percentage of sales are you expecting for the 3 different driver?? It is nice to seen honest advertising that the DBD isnt for most. So I assume you think that will be your "worst" selling but what are you looking for?

Paradym Triple Diamond 8.0
3 Wood Xhot 13.5
Apex Utility 17
Irons P790 (23)

Odyssey 10s

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Don't know if there's a limit on how many questions one can ask but I've got one more. Can you talk about what's in store for the 2015 golf bags? Anything new coming out with them? When will the details on what's being offered be available?

Thanks again for making your guys available to the GolfWRX members!

Ping G400 10.5* driver
Ping G400 3 wood
Ping G400 3 & 4 hybrids
Ping i25 5-PW AW SW LW irons
Ping Sydney 34" putter
Ping Pioneer 2017 bag
Bridgestone Tour B330-RX ball

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[quote name='BB815' timestamp='1415811763' post='10434869']
how do I get on this Live chat?
[/quote]

Just ask your question below. It's a live Q&A using the board to post. No chat software.

Follow our Two Guys Talkin Golf (TG2) Podcast on Instagram + Twitter + iTunes + SoundCloud
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