Another Callaway Acquisition

jwfgolfpro · January 5, 2009

"U Play"

CALLAWAY GOLF ANNOUNCES ACQUISITION OF uPLAY

CARLSBAD, CA, January 5, 2009 – Callaway Golf Company today announced it has acquired uPlay, a Carlsbad, California-based developer and marketer of technically superior consumer electronics devices. The transaction, which was completed on December 31, 2008, is not expected to have a material effect on Callaway Golf Company’s 2009 results. Terms of the deal are not being disclosed.

In January 2008, uPlay launched, the uPro™, a distance measuring device that features state-of-the art technology to make it the most innovative and effective product of its kind. With features that are unparalleled in the industry, the uPro provides golfers with aerial and satellite photography coupled with GPS technology to clearly show golf course hazards, distance and the overall layout of each hole.

“The acquisition of uPlay makes sense for us on several fronts,” said George Fellows, President and CEO, Callaway Golf. “We’ve said that we would look for acquisitions to help accelerate our growth, and the combination of uPlay with its innovative GPS platform and Callaway Golf’s technical leadership in club and ball development will do just that by creating incremental new business opportunities, while also enhancing golfers’ experiences on the golf course.”

Additional information about the transaction will be provided during the Company’s fourth quarter earnings conference call.

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com

Giantbear · January 6, 2009

well, i guess the u-pro is going to be around for awhile

golfdad907 · January 6, 2009

I took a marketing survey from Cally Advisor site few weeks ago....regarding laser vs GPS systems....seemed very focused on GPS and what features one would want....so guess this is why.....

tbowles411 · January 6, 2009

Wow. This is pretty big. The first major club company to dive into GPS. Well, the proce just went up!

phil75070 · January 6, 2009

Wow. This is pretty big. The first major club company to dive into GPS. Well, the proce just went up!

Not such a big departure for Callaway. They market a laser already, don't they?

bunana3 · January 6, 2009

Does this mean that we will see callaway suing Sky Caddie in the new future?

tbowles411 · January 7, 2009

Wow. This is pretty big. The first major club company to dive into GPS. Well, the proce just went up!

Not such a big departure for Callaway. They market a laser already, don't they?

No, they have an agreement with Nikon to make their rangefinders.

tbowles411 · January 7, 2009

Does this mean that we will see callaway suing Sky Caddie in the new future?

Only if they can approved they infringed upon the initial golf GPS technology called the "Rule 35." ;)

phil75070 · January 7, 2009

Wow. This is pretty big. The first major club company to dive into GPS. Well, the proce just went up!

Not such a big departure for Callaway. They market a laser already, don't they?
No, they have an agreement with Nikon to make their rangefinders.

It is "Marketed", meaning promoted and sold, under the Callaway brand. So their "brand" is already in the distance measuring arena.