LPGA Purses and Endorsements

[18majors]

 

I didn't realize "The Masters" was so hot 25 years ago:

 

[BadgerLin]

4 hours ago, 18majors said:

 

I didn't realize "The Masters" was so hot 25 years ago:

 

Not a surprise for 1997 - Tiger’s first win.

Edited April 13, 2022 by BadgerLin

[18majors]

31 minutes ago, BadgerLin said:

 

 

 

I know it's the arrival of Tiger, but, more than 20.0 million viewers?  It's unthinkable nowadays!

[Golf Dino]

 

That was why it was dubbed "the Tiger effect" and how it injected plenty of enthusiasm into golf, including Nike, while generating interest in the sport in faraway places like Thailand to domestic places within the United States and Canada.     

[18majors]

 

While Mollie is selling to the sponsors everyday, somebody will do marketing:

 

 

[Golf Dino]

1 hour ago, 18majors said:

 

While Mollie is selling to the sponsors everyday, somebody will do marketing:

 

 

 

 

Roberta Bowman retired from the position.  This remainded open since the beginning of the season.   Glad to see that they finally filled the position.  I notice the emphasis on broadcast content along with digital and social content.  We will see how that transpires.  

[18majors]

 

Haven't heard from Mollie for a while, this podcast is very welcome.  Unlike some other podcasts, it offers some unusual insights:

LPGA Commissioner Mollie Marcoux Samann on Sponsors, Fans and More

[18majors]

 

One thing is for sure, the Tour has stepped up the promotion of players; including past players:

 

 

[18majors]

 

One step at a time:

 

 

[JungleJimbo]

3 hours ago, 18majors said:

 

One step at a time:

 

 

I thought Golf Digest previously tried to launch something similar 

i.e. a "Golf for women" magazine/blog with Stina Sternberg?

 

https://www.golfdigest.com/story/stina0710

http://www.golfforwomen.com/gear/askstina/search

 

Edited April 28, 2022 by JungleJimbo

[18majors]

 

When Mollie released her $86.5 million 2022 LPGA schedule in January; she hasn't had sponsors lined up for DIO Implant, Palos Verdes and Portland.  She managed to find sponsors in time for all those three events and the total purse has now increased to $93.5 million.

 

We rarely see her making any noises on herself; but quietly she got the job done, beautifully.

[18majors]

 

As expected, the competition among the majors:

 

 

[Tasals]

3 hours ago, 18majors said:

 

As expected, the competition among the majors:

 

 

I dunno if its competition per se, hasnt the Evian had problems with top players/marketable players skipping the tournament? Lexi, Kang, Green, Feng were some players who skipped it in 2021. That might have been due to the olympics but its been an issue previously for the tournament as well, a lot of players openly hate the course, its barely treated as a major by a many as well, and most of the viewers likely share the same belief as well.

[18majors]

 

Shape of things to come:

US Soccer agrees to equal pay deal

 

"(CNN)The United States Soccer Federation (USSF), the United States Women's National Team Players Association (USWNTPA) and the United States National Soccer Team Players Association (USNSTPA) have agreed to a deal that achieves "equal pay and set the global standard moving forward in international soccer."

[golfortennis]

On 5/17/2022 at 12:43 PM, Tasals said:

I dunno if its competition per se, hasnt the Evian had problems with top players/marketable players skipping the tournament? Lexi, Kang, Green, Feng were some players who skipped it in 2021. That might have been due to the olympics but its been an issue previously for the tournament as well, a lot of players openly hate the course, its barely treated as a major by a many as well, and most of the viewers likely share the same belief as well.

 

Absolute rubbish.  Nonsense.  Any and all increases in purses are directly and solely attributable to the new commissioner. 

 

As are increased televised hours, more lefthanders playing golf, and puppies adopted from pounds.    

[ChronicSlicer]

13 hours ago, 18majors said:

 

Shape of things to come:

US Soccer agrees to equal pay deal

 

"(CNN)The United States Soccer Federation (USSF), the United States Women's National Team Players Association (USWNTPA) and the United States National Soccer Team Players Association (USNSTPA) have agreed to a deal that achieves "equal pay and set the global standard moving forward in international soccer."

Interesting, but this is a golf forum.

[18majors]

 

Congratulations!

 

 

 

[Tasals]

On 5/18/2022 at 9:58 PM, ChronicSlicer said:

Interesting, but this is a golf forum.

Fun fact the women are technically losing money with this new deal unless the USMNT starts to show up internationally. If you followed the whole kerfuffle, the women chose a more even pay structure with bigger insurance, and benefits compared to the men who went with basically no money unless they won. This was all due to the leagues they play in, in non-world cup years. Mens team made next to nothing if they dont play in the WC and other events, because their home clubs/MLS are large enough to not need to worry. Where as the women wanted the mens deal after they started winning, and wanted the safer deal before that.

 

There is a whole lot to this new deal, but its not finally reaching equality like the titles state. The teams had their chance and the two teams chose different revenue splitting and structures.

[Stooch]

Pretty good article on endorsements in golf.

 

The inside story of pro golf’s sponsorship game | The Star

[Golf Dino]

1 hour ago, Stooch said:

Pretty good article on endorsements in golf.

 

The inside story of pro golf’s sponsorship game | The Star

 

While Henderson is prominently featured in the story, I see that they were not able to speak to her, her father, or her agent about the deals, relying instead on what appears to be the generic quote out of the Golftown news release.  

[Stooch]

13 minutes ago, Golf Dino said:

 

While Henderson is prominently featured in the story, I see that they were not able to speak to her, her father, or her agent about the deals, relying instead on what appears to be the generic quote out of the Golftown news release.  

Not really surprised, they don't seem like the type to discuss money, IMG didn't comment either only some other smaller management firms.

 

Also it's the Star, I think thorough investigative journalism left that place about decade ago

Edited June 13, 2022 by Stooch

[Golf Dino]

1 hour ago, Stooch said:

Not really surprised, they don't seem like the type to discuss money, IMG didn't comment either only some other smaller management firms.

 

Also it's the Star, I think thorough investigative journalism left that place about decade ago

 

it actually ran almost a month ago, well 2 1/2 weeks ago in Score Magazine.   Hendersons generally do not speak to anyone other than their set agreements with Bob Weeks and Adam Stanley and not withstanding tournaments.