LPGA Purses and Endorsements

[18majors]

 

It takes time, but women's sports are moving up:

The Battle for Equity in NCAA Basketball

 

 

"Despite this, women’s basketball has grown exponentially. Ratings have skyrocketed. ESPN sold out advertising and sponsorship inventory for the 2022 tournament faster than ever, ESPN coordinating producer Patricia Lowry told Front Office Sports. On-the-ground sponsorship activations have increased. Even the ESPN women’s bracket challenge participation has risen.

[18majors]

 

Cognizant is stepping up in a big way:

LADIES PROFESSIONAL GOLF ASSOCIATION (LPGA) AND COGNIZANT FOUNDERS CUP CELEBRATE “MOTHERS AND MENTORS” WITH LAUNCH OF 2022 GREAT MOM GIVEAWAY CONTEST

 

"Promotion to Find That Special MOM Who Stands Out Among the Best-Of-The-Best in Serving as a Mentor and Role Model; Winner Will Receive an All-Expense-Paid Trip to the 2022 Cognizant Founders Cup — Spring Event that Honors LPGA’s 13 Founding Members — Taking Place May 11^th-15^th at Upper Montclair Country Club, in Clifton, NJ"

[18majors]

 

Keep on talking:

 

 

[18majors]

 

Chalk another one up for Mollie:

 

 

[18majors]

 

It's happening:

Colorado Open to award equal prize money for men’s and women’s golf championships

 

"Matching purses of $250,000 are up for grabs at Green Valley Ranch Golf Club this summer".

•  

[Argonne69]

19 hours ago, 18majors said:

 

Chalk another one up for Mollie:

 

 

 

I'm supposed to get excited about a new logo when we get two hours of tape delayed coverage each day for the first two rounds? Pffftttt.

 

Edited March 24, 2022 by Argonne69

[18majors]

4 minutes ago, Argonne69 said:

two hours of tape delayed coverage

 

How about three hours of live streaming!

[Seamus_McDuff]

7 minutes ago, Argonne69 said:

 

I'm supposed to get excited about a new logo when we get two hours of tape delayed coverage each day for the first two rounds? Pffftttt.

 

The two hours bothers me more than the tape delay. There’s one hour of Golf Central before and six hours of PGA repeat after. They can’t give us a third hour of LPGA?

[Rapidcat]

For those (not) interested, looks like Oz gets the same/similar coverage as you do in the US.

[Rapidcat]

So I might be mistaken, but based on my memory of last season, are LPGA events getting poorer coverage this season?

 

In Oz we'd get 4 live rounds of 4 (I think) hours and on my service (the standard subscription sports service Foxtel/Kayo) all rounds were available for on demand replay for at least a month.

 

Not that way this year and I am seeing comments from you North American forumers siting similar coverage.

 

What's going on?

[Stooch]

2 hours ago, Rapidcat said:

So I might be mistaken, but based on my memory of last season, are LPGA events getting poorer coverage this season?

 

In Oz we'd get 4 live rounds of 4 (I think) hours and on my service (the standard subscription sports service Foxtel/Kayo) all rounds were available for on demand replay for at least a month.

 

Not that way this year and I am seeing comments from you North American forumers siting similar coverage.

 

What's going on?

Yes, this is the 1st year I noticed that each week there are more hours streamed than shown live, which I wouldn't care about but the US is the only place you can access the stream, so much for a global tour lol.  Golf Channel is the problem imo, too much content and not enough place to show it and all event basically happen the same for 4 days during the same time lol.  I still say the LPGA has to create their own platform for content distribution, yes it's expensive and scary but so is the real world.  I think the problem, too many LPGA execs past/present would rather sit at a podium and virtue signal their way into economic prosperity rather than put in the work to make the needed structural change to make your tour at least grow and sustain itself.

[JungleJimbo]

10 hours ago, Stooch said:

Yes, this is the 1st year I noticed that each week there are more hours streamed than shown live, which I wouldn't care about but the US is the only place you can access the stream, so much for a global tour lol.  Golf Channel is the problem imo, too much content and not enough place to show it and all event basically happen the same for 4 days during the same time lol.  I still say the LPGA has to create their own platform for content distribution, yes it's expensive and scary but so is the real world.  I think the problem, too many LPGA execs past/present would rather sit at a podium and virtue signal their way into economic prosperity rather than put in the work to make the needed structural change to make your tour at least grow and sustain itself.

@Stooch The statement "the US is the only place you can access the stream" = isn't quite true.

 

For UK viewers (or those with a VPN that you can set to a UK virtual I.P. address)... you can view the SkySportsGolf youtube channel and its 'Livestream' (i think piggybacking off  GolfChannel/ prevailing host network)

 

Link: https://www.youtube.com/c/skysportsgolf 
 

 

 

[JungleJimbo]

11 hours ago, Stooch said:

Yes, this is the 1st year I noticed that each week there are more hours streamed than shown live, which I wouldn't care about but the US is the only place you can access the stream, so much for a global tour lol.  Golf Channel is the problem imo, too much content and not enough place to show it and all event basically happen the same for 4 days during the same time lol.  I still say the LPGA has to create their own platform for content distribution, yes it's expensive and scary but so is the real world.  I think the problem, too many LPGA execs past/present would rather sit at a podium and virtue signal their way into economic prosperity rather than put in the work to make the needed structural change to make your tour at least grow and sustain itself.

 

52 minutes ago, JungleJimbo said:

@Stooch The statement "the US is the only place you can access the stream" = isn't quite true.

 

For UK viewers (or those with a VPN that you can set to a UK virtual I.P. address)... you can view the SkySportsGolf youtube channel and its 'Livestream' (i think piggybacking off  GolfChannel/ prevailing host network)

 

Link: https://www.youtube.com/c/skysportsgolf 
 

 

 

@Stooch Get a VPN.
It was @Supermilo who showed me that even

youtube with a VPN = a "whole new world!! 🧜‍♀️🗣️🗺️"
 

..p/s: sorry i mixed up my disney movie songs ...
🚫🧜‍♀️i.e. no mermaids in "whole new world"... only magical genies! 🧞‍♂️✨🌈

 

Edited March 25, 2022 by JungleJimbo

[grm24]

18 hours ago, Seamus_McDuff said:

The two hours bothers me more than the tape delay. There’s one hour of Golf Central before and six hours of PGA repeat after. They can’t give us a third hour of LPGA?

Golf Channel can't just give the LPGA extra over the air television time off the cuff. GC shows what was agreed to based on what was negotiated in the most recent round of television contracts. The LPGA does deserve more OTA television time. Unfortunately it won't be happening anytime soon. Like 2031 based on their most recent television contract that were negotiated as part of the new PGA Tour television contracts. Remember the LPGA agreed to take part in what the next  (PGA Tour) television contracts were negotiated back in 2020. Recall the LPGA and PGA Tour entered into some form of partnership/alliance in that time frame.

 

These links are both well worth the few minutes it will take to read them. Especially the lpga.com link. The reality is that no matter how much complaining is going to continually be done about this it's not going to change anytime soon.

 

https://www.si.com/golf/news/5-ways-the-lpga-can-supercharge-its-product

 

1. Find another TV network 

 

Easier said than done, but worth trying. The PGA Tour and LPGA deal with Golf Channel/NBC announced in 2020 lasts until 2030. The PGA Tour apparently takes the vast majority of the revenue from that deal, according to The Athletic, and given the amount of prime live viewing time the women get, would, on its face, seem like a bad deal.

 

The LPGA Tour is being suffocated from within by Golf Channel. The network’s contracts with the PGA Tour — which includes the Korn Ferry Tour and the PGA Tour Champions, along with the European Tour, leave hardly any live weekend airtime for the women, even on an all-golf network

 

https://www.lpga.com/news/2020/2020-new-television-contract-for-lpga-and-pga-tour

 

LPGA

As part of its Strategic Alliance with the LPGA, the PGA TOUR also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on GOLF Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S. Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network.

 

Specifically, the TOUR secured the long-term extension of the LPGA/GOLF Channel partnership (2022-2030) with ancillary programming, including a season preview, season review and Road to the CME Group Tour Championship.  In addition, GOLF Channel will provide dedicated programming for the Epson Tour each year, as well as enhanced marketing and promotional assets and expanded benefits for LPGA sponsors.

Edited March 25, 2022 by grm24

[18majors]

 

Congratulations, Nanna:

 

 

[grm24]

9 hours ago, 18majors said:

 

Congratulations, Nanna:

 

 

Big fan of Nanna. Have stated here it in the past. Would be great if she could get her first LPGA win in the states and go back to back on the LPGA.

[Raving Shanker]

I have just looked at this thread for the first time in a while. My observations:

• Big "woke" sponsorships are worthless if they are not coupled with real growth in public interest in the women's game.
• Reducing coverage of the events won't help grow interest. Duh!
• Interest is NOT growing.
• Combined men's/women's events are NOT the way to go, in my opinion, although one mixed gender team event would be great.

Interestingly for me I have recently got a job in the golf industry, so I am rubbing shoulders with pros, pros in training, and people connected with those running the game in Australia.

They are over the top in self congratulation about mixed events (like the Vic Open), and some of the new innovative format made-for-TV events. They were horrified that I didn't like either, and particularly the mixed gender events. When we got talking a bit I got asked the grand rhetorical "WHY?!!!" from one guy, to which I simply answered that I got to see half of the tournament I was interested in in the TV coverage. Some of those present were reflective and one response was "that's an interesting perspective", but the guy who asked it was unimpressed. One aspect of it that we might consider is what he said to me, "All the pros LOVE it, and think it is the greatest thing ever - men and women at the same tournament". It occurred to me, is sex coming into this? Like the sheer social aspect of young, male guns getting to meet and mingle with young, female guns...was that why they love it?

 

Other things from this group:

• No male follows LPGA besides me.
• None even knew, or cared, who was currently world female No. 1. Perhaps, because they are +3, +4 capped players they really are better than the women, so don't defer to weaker play. I don't know.
• One LPGA aspiring female hates the "bs" tournaments for women.
• One of our team is on the Epson tour. You go girl!

It has been eye-opening for me!

 

[18majors]

 

Purse was $1.75 million last year:

 

 

[AWinfortheAges]

Scrolling trough my Twitter feed, I see Amari Avery is getting some NIL from Bank of America.

[18majors]

 

As I speculated earlier, the three JTBC tournaments on the original 2022 LPGA schedule were place holders while Mollie searched for tournament sponsors.  It turned out to be exactly what's happened.

 

The  two JTBC tournaments in April have changed to:

 

April 21-24                                DIO Implant LA Open

April 28-1                                  Palos Verdes Championship presented by Bank of America

 

The purses were unchanged, $1.5 millions.

 

 

[18majors]

 

New endorsements for Nelly and Jessica Korda:

LivPur Nutrition announces partnerships with and strategic investments from LPGA athletes Nelly Korda and Jessica Korda

 

LivPur Nutrition also sponsors Jordan Spieth.

[18majors]

 

Congratulations Rose:

 

World No. 1 amateur Rose Zhang signs NIL agreement with Callaway

 

[18majors]

 

Congratulations Yuka:

 

 

[Golf Dino]

1 hour ago, 18majors said:

 

Congratulations Yuka:

 

 

 

 

Throw in Yealimi's sponsorship deal with her apparel sponsor.  

[18majors]

 

Another endorsement:

 

 

[Golf Dino]

6 minutes ago, 18majors said:

 

Another endorsement:

 

 

 

Just so long as Stacy get's "birdies", 🐤   "eagles", 🦅and "albatrosses" instead of Turkeys! 🦃    😄

 

[18majors]

 

It's almost as if Nelly and Jessica are paying instead:

 

 

[18majors]

 

Good news for golf on TV:

 

[AWinfortheAges]

On 3/29/2022 at 3:05 PM, 18majors said:

 

Another endorsement:

 

 

Is Marathon stepping away from women's golf? I assume they still sponsor Ally Ewing. 

[18majors]

10 minutes ago, AWinfortheAges said:

Is Marathon stepping away from women's golf? I assume they still sponsor Ally Ewing. 

 

 

You could be right.

 

The tournament that used to be sponsored by Marathon Oil is now "DANA Open presented by Marathon".  Clearly, Marathon is cutting back their investment in women's golf.  I suspect Marathon's cutback may have to do with their much larger competitor, Chevron, stepped in to sponsor a Major tournament.