Adams is Back?

[dlovage]

They just dropped their new stuff on website. Doesn’t look cheap at all. Will make for serious competition in the DTC category. Lot of borrowed TM elements and I’m not seeing a ton of legacy Adam hallmarks but still looks like a great line!

[AdamMH]

5 minutes ago, dlovage said:

They just dropped their new stuff on website. Doesn’t look cheap at all. Will make for serious competition in the DTC category. Lot of borrowed TM elements and I’m not seeing a ton of legacy Adam hallmarks but still looks like a great line!

Yeah, looks a bit like they're starting ground up from a design perspective. The price is right but the appeal isn't there, at least for me - I'm in the "MB2s again!" crowd and it doesn't look like it's gonna happen.

[subrew]

The full set look nice.  In the descriptions, it is explained that the draw-biased "look" is actually less draw biased than something like a TM Stealth 2 HD.

 

Fairways and Hybrids looks great.  Irons look a bit chunky, but fairly clean.  And full-face wedges.

[zlawson36]

Fairly interested in the fairway wood just because it's probably so damn easy to hit.

[texcellence86]

Might have to grab the rebranded YES! putters. Wonder how the C-GROOVE tech works out with these ADAMS & BETTI / Matt Fitz?

[getair23]

Both putters do look pretty nice.  The blade looks to be a 1/2 shaft offset?  Wonder what the toe hang is on them.  The price is intriguing. 

[eddie_max]

I'm interested to see how the driver performs with a good shaft.

[getair23]

I reached out to them via phone and email to ask about the putters.  I recieved a survey from TaylorMade to rate their customer service.  

[eddie_max]

I like how the girl on the Mallet putter page is rocking TW14's

 

[Antmeister]

3 hours ago, zlawson36 said:

Fairly interested in the fairway wood just because it's probably so damn easy to hit.

...if you don't mind the toe pointing directly into the sky...

[phelps22]

3 hours ago, dlovage said:

They just dropped their new stuff on website. Doesn’t look cheap at all. Will make for serious competition in the DTC category. Lot of borrowed TM elements and I’m not seeing a ton of legacy Adam hallmarks but still looks like a great line!

Actually it’s the other way around. Taylormade bought Adams for some of their proprietary tech like the speed pocket. I believe the original term Adams used was speed slot. The new Adams woods they are calling it velocity slot. I would say the new Adams line is pretty true to its roots. 

[Antmeister]

@BagofToast

 

Out of curiosity, did you check the specs of said fairway woods? And if you did, you don't think they're even "slightly" upright?

[BagofToast]

13 minutes ago, Antmeister said:

@BagofToast

 

Out of curiosity, did you check the specs of said fairway woods? And if you did, you don't think they're even "slightly" upright?

Its 1 more up than my M6 which isn't upright at all to me, so no.

[Cwing]

7 hours ago, 8602081 said:

I still play with Adams Idea Pro irons.. 

 

I have a set of these as well. Adams Pro Gold with SF i95s shafts. 

Edited May 2, 2023 by Cwing

[jgolf215]

Used to have a set of A10 Idea Pro Black irons a while back. Forged, soft as butter! 

Edited May 3, 2023 by jgolf215

[Buschlight]

Those wedges look pretty.

[uglande]

From what I've seen, a very intriguing re-entry. Nice line of modern but clean looking GI clubs. Well done. 

[bradenw]

those irons and hybrid are calling my name.

[bradenw]

Are they going to come out with any smaller irons?

 

[this_is_golf]

Too bad they don’t have different shaft options for the irons. 

[grm24]

2 hours ago, this_is_golf said:

Too bad they don’t have different shaft options for the irons. 

Custom options are coming later this spring per article on the WRX start page.

[dasparks]

I love to see it. It's been years and years I'm still basically an Adams fanboy. I have a set of A12 pros, CMB, and A4 forged. Every time I play them I wonder why I keep trying other more expensive, newer options in the market expecting them to be better. They're not, just different. Easily some of the most underrated irons out there. Though I suspect they're just going to be the budget line for TM moving forward

[Klubster]

I only ever owned one Adams club.  Went to a demo days and hit the different driver options.  Tried the Adams draw biased offering and it was far and away to perfect driver for me.  Nothing but long, high, baby draws shot after shot.  Tried to buy that club from the rep, but no dice.  Went into the pro shop and bought the identical driver.  Somehow, it never had the magic of the demo club.  Sold it after a year.  Had to be the club, not me.

[Seidinho]

Mixed feelings on this. Branding, pricing, product, 60 day warranty all seem pretty solid.

 

Question is, what kind of golfer will buy these DTC? Gearheads / better golfers with DTC affinity will buy from New-Level, Sub70 etc. Average golfers probably stick with the big brands / buy in-store (where it sounds like Adams won't be listed).

 

An average golfer buying DTC from a non-major brand.......I don't know how big that segment can be. 

[Klubster]

Adams as a DTC brand will appeal to those who have name recognition.  While they may not have heard of Sub 70 or New Level, Adams or Ram may instill confidence in them as a recognized brand.  Some people just do not want no-name clubs in their bag.

[KGrinols]

On 5/9/2023 at 3:46 PM, Seidinho said:

Mixed feelings on this. Branding, pricing, product, 60 day warranty all seem pretty solid.

 

Question is, what kind of golfer will buy these DTC? Gearheads / better golfers with DTC affinity will buy from New-Level, Sub70 etc. Average golfers probably stick with the big brands / buy in-store (where it sounds like Adams won't be listed).

 

An average golfer buying DTC from a non-major brand.......I don't know how big that segment can be. 

People said the same thing about PXG, New Level, Sub70, Takomo, etc... And now they're the names you list as the baseline for DTC brands.

 

If the new equipment is good, Adams will join that list in due time I'm sure.  Sub70, New level, weren't major-DTC brands just a few short years ago.  Things change quickly, and it's based on success of quality performing equipment.  That will be the key for Adams.  I'm sure we're all waiting for someone, anyone, to start posting reviews and many of us will be taking the plunge right after if the feedback is positive or anywhere near as good as the original Adams hybrids.

 

Time will tell.

[Seidinho]

5 hours ago, KGrinols said:

People said the same thing about PXG, New Level, Sub70, Takomo, etc... And now they're the names you list as the baseline for DTC brands.

 

If the new equipment is good, Adams will join that list in due time I'm sure.  Sub70, New level, weren't major-DTC brands just a few short years ago.  Things change quickly, and it's based on success of quality performing equipment.  That will be the key for Adams.  I'm sure we're all waiting for someone, anyone, to start posting reviews and many of us will be taking the plunge right after if the feedback is positive or anywhere near as good as the original Adams hybrids.

 

Time will tell.

 

I get what you're saying, but to me it's different. PXG was positioned totally differently (segment). New Level, Sub70, Takomo made their entry with player's distance irons and customization options (shaft, LLL). Adams doesn't do any of this and their equipment lines is clearly geared towards game improvement category. 

[gators78]

On 4/20/2023 at 11:40 PM, anth said:

I was a big fan back in the day.  Adams A4 Forged were some of the best Players/GI irons available. I even played the XTD Square Driver - that thing was a beast and ultra forgiving.  If you're ever inclined, and have a spare day or so, go back and search through the forums at the time that TM acquired Adams.  Would no doubt make for some fascinating reading now...

 

Amen!

 

A4 Forged were incredible, they had a little more help than the A4 Tours, but a players shape compared to the A4 Tech that was sold at retail. For being a bigger iron they were super consistent across the face. That was a special set of irons, I regret selling those to his day. 

[bfizzy]

I bought the 54* on a whim and this thing is a spin monster.  Haven’t had a chance to take it to my home course where we have premium balls on the range, but this was last night with your standard range rocks.  With my 56* MG3 wedge which had fresh grooves I was about 500-1k less spin for the same yardage.

 

Edited May 12, 2023 by bfizzy

[this_is_golf]

Any one hit the irons yet?