PGA logo turns 40 ...

[tiderider]

https://www.pgatour.com/logo-anniversary/a-logo-turns-40.html

article is a couple of months old ... may have already been posted (apologies if it has) ... 

good read ... goes into the process in some detail - who to bring onboard to help with creating a new logo, what information to use/gather, narrowing down the final suggestions, etc ... and the influence of a board member that was, at the time, head of Disney ... 

 

Beman had actually tinkered with the logo some previously. Beginning in 1969, when the players formed their own Tour independent of the PGA’s teaching professionals’ division, the logo’s blue field at the top of the shield read in a three-row stack PGA TOURNAMENT PLAYERS DIVISION. For the 1976 season, two years after the players incorporated and became PGA TOUR, Inc., Beman switched out the wording, making it PGA TOUR, and changed the shield’s outline to blue from the previous. Still, something was missing. Beman knew it.

Around that time, the commissioner sat for a magazine interview and told Golf, “We haven’t even begun to scratch the surface of our game as a mass appeal for spectators. We’re drawing very well on the TOUR, but the vast majority of the fans who come out are players themselves. Golf is the only sport I know that has flourished with participants as spectators. That in itself is a tribute to its appeal, but we must reach deeper and attract the general run of fans.”

 

Among other things, that was Beman’s mission in 1979: get rid of the logo.

Edited January 3, 2021 by tiderider

[Hawkeye77]

Good read!  It has stood the test of time well - should continue to do so.

[Abh159]

I’ve always liked the logo. It’s one of those that you instantly recognize probably because it’s been consistent for so long. 
 

That being said I think they could do a tiny refresh and replace the bell bottoms with a slightly more modern pair of pants. 

[2bGood]

Apparently in 10 more years they are going to make it the logo for the champions tour. 

[mat562]

I quite like the retro feel of the player's trousering and leg action.

 

I do wish they'd stop capitalising the word 'tour' though, just for the sake of it. That looks silly.

[Mustard_Tiger]

I could see tweaking it a bit, but they should never move away from the swinging silhouette. That image is iconic and should not be changed.

[tiderider]

5 hours ago, Abh159 said:

I’ve always liked the logo. It’s one of those that you instantly recognize probably because it’s been consistent for so long. 
 

That being said I think they could do a tiny refresh and replace the bell bottoms with a slightly more modern pair of pants. 

 

[Christosterone]

NBA and PGA Tour logos are my favorite...

 

[Soloman1]

[freowho]

I'm not a lefty but for some reason I see a lefty.

[Greg_B]

On 1/4/2021 at 4:03 AM, freowho said:

I'm not a lefty but for some reason I see a lefty.

If it's a lefty, it's a lefty hitting a big cut or slice.

 

It's a good article and a good logo, but I always wondered about the identity of the golfer that the silhouette is based on.

[freowho]

8 hours ago, Greg_B said:

If it's a lefty, it's a lefty hitting a big cut or slice.

 

It's a good article and a good logo, but I always wondered about the identity of the golfer that the silhouette is based on.

What are you seeing that says it's a lefty slice? Looks like a good swing to me!

[Ferguson]

Love the logos.   

 

 

 

Over at the Jo-Ann Fabrics web forum we always ask: 

 

 

[naval2006]

19 hours ago, Greg_B said:

 

 

It's a good article and a good logo, but I always wondered about the identity of the golfer that the silhouette is based on.

I always wonder if it takes after any real pro of the time.