Sean Toulon Gone From Callaway

[UnderPar18]

Not saying I could run the putter department but imagine this:

 

Milled line gets re-introduced :

- #1, #2, #9, and Doublewide

- #7, 2-ball, and Rossie

 

Custom necks CH, Flow, Slant, and Double bend

Custom weights with kit included 350-370

Custom alignments (naked, dot, lines)

 

Finishes - satin, black, butane torch

Available in LH and RH

 

 

Just saying...

 

 

 

[JStang]

Toulon putters are great but I feel like they lost their appeal to me when the odyssey branding was slapped on them. I though the boutique approach was more desirable.

[UnderPar18]

31 minutes ago, JStang said:

Toulon putters are great but I feel like they lost their appeal to me when the odyssey branding was slapped on them. I thought the boutique approach was more desirable.

1000%

[TheMoneyShot]

1 hour ago, JStang said:

Toulon putters are great but I feel like they lost their appeal to me when the odyssey branding was slapped on them. I though the boutique approach was more desirable.

Yep, I totally agree! 

[bcflyguy1]

Really is a case study in the power of branding. Odyssey’s brand has always been associated with putters that do the business at a lower price point. Function over form with minimal frills and lower cost of entry. Any attempt to branch out from that hasn’t been successful from a business standpoint. The Toulon chapter is just the most recent of a few such cases.

[ApostateDrive]

11 minutes ago, bcflyguy1 said:

Really is a case study in the power of branding. Odyssey’s brand has always been associated with putters that do the business at a lower price point. Function over form with minimal frills and lower cost of entry. Any attempt to branch out from that hasn’t been successful from a business standpoint. The Toulon chapter is just the most recent of a few such cases.

 

I agree. Even I, a self-proclaimed Odyssey fanboy, refuse to spend $400+ on a Toulon when the Odyssey branding is just as big as the Toulon branding. I want the feeling of buying a boutique putter, so it should only say Toulon. Or Toulon by Odyssey with "by Odyssey" in subscript or something. 

 

 

[philly2kuk]

58 minutes ago, bcflyguy1 said:

Really is a case study in the power of branding. Odyssey’s brand has always been associated with putters that do the business at a lower price point. Function over form with minimal frills and lower cost of entry. Any attempt to branch out from that hasn’t been successful from a business standpoint. The Toulon chapter is just the most recent of a few such cases.

I agree with this. Here in the UK Odyssey putters are always on sale and seen as a cheaper option. No way I’m paying more than a Scotty for a Toulon when the moan visible branding is Odyssey.

[ApostateDrive]

From the PGATSS release schedule post. Toulon replacement listed Nov 1. Granted, this was posted on June 9, so I wonder how long the exit has been in the works. Replacement could be interpreted as replacing the model line or replacing the branding entirely. Exciting times!

 

 

Edited July 11, 2023 by ApostateDrive

[drscott266]

Sean is a great guy, so I wish him the best.  Toulons are massively underrated putters, and I agree callaway didn’t do them any favors. 

[NWS Alpine]

22 hours ago, ApostateDrive said:

From the PGATSS release schedule post. Toulon replacement listed Nov 1. Granted, this was posted on June 9, so I wonder how long the exit has been in the works. Replacement could be interpreted as replacing the model line or replacing the branding entirely. Exciting times!

 

 

 

It is looking more like an Odyssey milled line to replace Toulon entirely.

[a_fay22]

Don’t know where it was seen but just came across this on instagram

[Andy W]

Here's the NEXT big thing for Sean to get behind in putters.  Somebody send Sean to me thru eBay search "P&SI-EGOS" putters. 

[MattM97]

New Toulon pic grab. 

 

[bcflyguy1]

That wretched, contrived diamond milling pattern is gone, FINALLY!!!

[a_fay22]

Reminds me of the old Odyssey Black series 

[BombsIntoTheWoods]

Part of me wishes they would keep the same style weighting for reusability.

[CircleC29]

4 hours ago, MattM97 said:

New Toulon pic grab. 

 

I like it! 

[Lobby]

Amazes me why people like that busy artwork on putter soles. 

[MattM97]

14 minutes ago, Lobby said:

Amazes me why people like that busy artwork on putter soles. 

 

Cause you don't see it when you putt and it's more space for branding. What OEM doesn't have their brand all over the sole?

[dmeeksDC]

21 minutes ago, MattM97 said:

 

Cause you don't see it when you putt and it's more space for branding. What OEM doesn't have their brand all over the sole?

 

Agree. That’s where I want to see branding. The Toulon logo looks good. 

 

Also agree with @bcflyguy1 about losing the diamond milling pattern. I never liked it and I didn’t think it felt that great compared to other face millings. Better without it. 

Toulon has released a lot of nice putters. I thought the Rochester looked great. Bur you have to buy to keep because resale value falls off quickly, probably because they are viewed as dressed up Odysseys. And while I’m not a Cameron enthusiast or player, I do think his putters have a more premium look and feel, a polished elegance that I don’t see in the Toulons. 
 

 

[MattM97]

20 minutes ago, dmeeksDC said:

 

Agree. That’s where I want to see branding. The Toulon logo looks good. 

 

Also agree with @bcflyguy1 about losing the diamond milling pattern. I never liked it and I didn’t think it felt that great compared to other face millings. Better without it. 

Toulon has released a lot of nice putters. I thought the Rochester looked great. Bur you have to buy to keep because resale value falls off quickly, probably because they are viewed as dressed up Odysseys. And while I’m not a Cameron enthusiast or player, I do think his putters have a more premium look and feel, a polished elegance that I don’t see in the Toulons. 
 

 

 

And if people don't like it plenty of custom makers that will keep the sole blank. I have a few with a blank sole and some with a ton of branding.

[aschue]

2 hours ago, dmeeksDC said:

 

Agree. That’s where I want to see branding. The Toulon logo looks good. 

 

Also agree with @bcflyguy1 about losing the diamond milling pattern. I never liked it and I didn’t think it felt that great compared to other face millings. Better without it. 

Toulon has released a lot of nice putters. I thought the Rochester looked great. Bur you have to buy to keep because resale value falls off quickly, probably because they are viewed as dressed up Odysseys. And while I’m not a Cameron enthusiast or player, I do think his putters have a more premium look and feel, a polished elegance that I don’t see in the Toulons. 
 

 

I just bought a Rochester off the forums here,  coincidently enough 🙂 It’s definitely going to be a keeper 

[me05501]

On 7/10/2023 at 9:42 PM, JStang said:

Toulon putters are great but I feel like they lost their appeal to me when the odyssey branding was slapped on them. I though the boutique approach was more desirable.

 

On 7/10/2023 at 10:14 PM, UnderPar18 said:

1000%

 

On 7/10/2023 at 10:44 PM, TheMoneyShot said:

Yep, I totally agree! 

 

On 7/10/2023 at 11:23 PM, bcflyguy1 said:

Really is a case study in the power of branding. Odyssey’s brand has always been associated with putters that do the business at a lower price point. Function over form with minimal frills and lower cost of entry. Any attempt to branch out from that hasn’t been successful from a business standpoint. The Toulon chapter is just the most recent of a few such cases.

 

The posts above are great evidence to support the bolded statement. 

 

If you perceive two identical putters differently based on one word being added you probably need to reconsider how you assign value to things.  

[JStang]

11 minutes ago, me05501 said:

 

 

 

 

The posts above are great evidence to support the bolded statement. 

 

If you perceive two identical putters differently based on one word being added you probably need to reconsider how you assign value to things.  

 

Perception is one thing. Obviously they are the same putters but the "garage" options went down significantly when Odyssey took on the brand. Finishes were limited, certain necks were no longer offered and so on. I prefer working directly with the small, boutique brands because you know there is a level of individuality that goes into the putter vs the mass produced putters.

 

Currently, no one is offering true custom options from the major brands like the Ping PLD program. I think this is a space that could be filled at a lower price point that what the PLD custom option offers and Toulon could step in and take some of that market IMO. 

Edited July 13, 2023 by JStang

[me05501]

4 minutes ago, JStang said:

 

Perception is one thing. Obviously they are the same putters but the "garage" options went down significantly when Odyssey took on the brand. Finishes were limited, certain necks were no longer offered and so on. I prefer working directly with the small, boutique brands because you know there is a level of individuality that goes into the putter vs the mass produced putters.

 

Currently, no one is offering true custom options from the major brands like the Ping PLD program. I think this is a space that could be filled at a lower price point that what the PLD custom option offers and Toulon could step in and take some of that market IMO. 

 

That all makes sense. I think small businesses do a great job of filling that niche. Callaway will always operate as a mass-market company with mass-market values. Expecting more than that from them will always lead to disappointment. 

[So_Cal]

On 7/10/2023 at 6:42 PM, JStang said:

Toulon putters are great but I feel like they lost their appeal to me when the odyssey branding was slapped on them. I though the boutique approach was more desirable.

And I feel like Scotties lost their appeal when Titleist branding gradually disappeared.  Funny how they are kinda opposites in that respect.  

[So_Cal]

On 7/12/2023 at 12:03 PM, MattM97 said:

New Toulon pic grab. 

 

What is that insert material?

[MattM97]

2 minutes ago, So_Cal said:

What is that insert material?

 

Not sure but the AT|TI on the sole could maybe be Titanium since the face is AI designed. 

[So_Cal]

15 minutes ago, MattM97 said:

 

Not sure but the AT|TI on the sole could maybe be Titanium since the face is AI designed. 

Hopefully it’s German titanium - the best kind of titanium - making it a GTI 😂

[Mike_C]

35 minutes ago, MattM97 said:

 

Not sure but the AT|TI on the sole could maybe be Titanium since the face is AI designed. 

I don't think Artificial Intelligence with overcome my "natural" dumb putting stroke....