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2019 Equipment Contract Changes

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  • CStephenson17CStephenson17 ClubWRX  717WRX Points: 116Handicap: +1Posts: 717 ClubWRX
    Joined:  #182
    <br />
    Hey all.: Now that we know Rose is going to Honda the next big question will be what shoe and appeal deal(s) will he have? Thanks<br />
    <br />
    <br />
    Bonobos
    Posted:
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  • zonadubzonadub Members  345WRX Points: 111Posts: 345 Greens
    Joined:  #183
    ctfuzz21 wrote:
    <br />
    It’s not necessarily that bc Tour Pro Steve plays a brand you will buy it. The player endorsement’s true value is the constant marketing of that brand on Saturday and Sundays from 2-6p and the highlight shows all week after. <br />
    <br />
    It’s rarely a straight line; more of a constant drip to at least get you to “think” of their brand when it comes time to make a purchasing decision.<br />
    <br />
    <br />
    This. ^^^^^
    Posted:
    How to play golf.
    Hit the ball.
    Find the ball
    Repeat until the ball is in the hole.
    Have fun.
    ...Chuck Hogan
  • MattyO1984MattyO1984 Members  6329WRX Points: 1,762Handicap: 3Posts: 6,329 Titanium Tees
    Joined:  #184
    Fabian Gomez has gone to Titleist. Don't get too excited!
    Posted:
    Titleist TS3 8.5 Stiff Diamana D+
    Titleist 915Fd 15 Stiff Rogue Black 
    Titleist 915Hd 17.5 Stiff Diamana S+
    Titleist T100 4-PW Stiff Project X LZ
    Titleist Vokey SM6 50.08 & 54.10
    Titlesist Vokey SM7 60.04
    Scotty Cameron Futura 5S
    ProV1x 2019
  • QManyQMany #TheWRX ClubWRX  9191WRX Points: 304Handicap: +2.5Posts: 9,191 ClubWRX
    Joined:  #185
    Molinari with Callaway MBs!?!<br />
    <br />
    Dv74-NvUUAAmyx7.jpg
    Posted:
    Currently in #TheWRX...

    Taylormade M3 460 (9.5°) Tensei CK Pro Orange 70TX
    Taylormade SLDR Mini (14°) Matrix White Tie 70X
    Callaway XR Pro (20°) Diamana White 90X
    Callaway Apex Pro (4i-PW) DG X100 TI
    Ping Glide 2.0 (50° & 54°) DG S400 TI
    Artisan MT Grind (58°) DG S400
    Odyssey O Works R-Line
    Taylormade TP5X

    QMany's Swing/Sticks / Instagram
  • noodle3872noodle3872 Chilliwack B.C. CanadaMembers  3339WRX Points: 641Handicap: 8.3Posts: 3,339 Titanium Tees
    Joined:  #186
    And Toulon putter!
    Posted:

    Callaway Mavrik 9° driver Tensei Pro White 50 S Flex

    Callaway Mavrik 15° fairway wood Tensei Pro Blue 60 S Flex

    Callaway Mavrik 20° and 23° hybrids MMT 90 S Flex

    Mizuno JPX 919 Forged 4-PW Modus3 Tour 120 S flex

    Mizuno T20 Raw Wedges 50-07, 55-13 and 60-06 Modus3 125 Wedge

    Odyssey Stroke Lab Ten S

    Callaway Chrome Soft Triple Track

  • cardozacardoza Members  1238WRX Points: 134Handicap: +0.6Posts: 1,238 Platinum Tees
    Joined:  #187
    Woodland not using the Cortex.<br />
    <br />
    ZqltU4L.jpg
    Posted:
    Taylormade SIM Max 9* - Matrix OZIK MFS Black Tie 70X
    Taylormade M5 15* - Aldila Black Mamba 80TX
    Taylormade M5 19* - Fuji Motore Speeder 8.3X
    Titleist 718 AP2 3-PW - DG AMT White X100
    Taylormade Hi Toe 52* and 58* - KBS $-Taper 125 S+ Black
    Taylormade Ardmore 2 35" Super Stroke Claw 1.0
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  • BIG STUBIG STU Members  13207WRX Points: 4,326Handicap: 5.0Posts: 13,207 Titanium Tees
    Joined:  #188
    MattyO1984 wrote:
    <br />
    Fabian Gomez has gone to Titleist. Don't get too excited!<br />
    Really??? OMG!!! I can hardly contain myself
    LOL not! <img src='http://www.golfwrx.com/forums/public/style_emoticons/<#EMO_DIR#>/superman2.gif' class='bbc_emoticon' alt=':superman2:' /> <img src='http://www.golfwrx.com/forums/public/style_emoticons/<#EMO_DIR#>/swoon.gif' class='bbc_emoticon' alt=':swoon:' />
    Posted:

    Driver--- Honma G1-X Stock R shaft
    FW Adams Tight Lies 16* Mitsu Diamana
    FW 7 woodTM V- Steel 21* Stock TM R
    Irons 3 thru PW 1980 Macgregor VIP Hogan #2 Apex Shafts
    SW- Clevaland 588 56* Sensicore S-400
    LW Cleveland 588 60* Sensicore S-400
    Putter 1997 Cameron Santa FE rusty as heck Bulls Eye Satin fluted shaft
    Bags- Old School Burton mini staff non logo or Jones Classic

  • GolfingfanaticGolfingfanatic Members  3836WRX Points: 737Handicap: 3.0Posts: 3,836 Titanium Tees
    Joined:  #189
    grahamc wrote:
    <br />
    As above b-man777, looks like Bonobos for apparel, unsure on shoes at the moment.<br />
    <br />
    He still wore the adipure spikeless shoe in the promo pictures for Honma. Maybe shoe only deal with adidas?
    Posted:
    Callaway Mavrik 10.5° w/ Aldila Rogue White 70 130MSI X
    TaylorMade M2 DF 16.5° w/ Mitsu Diamana W 80X
    TaylorMade Sim Max Rescue 19° w/ HZRDUS Red 105 6.5
    Yonex Ezone CB-301 3-9 w/ Nippon Modus 125X
    Cleveland RTX4 Raw 48°,53°,58° w/ DG S400 Tour Issue
    TaylorMade Spider Tour Black 34"

  • averysdadaverysdad Members  1492WRX Points: 310Posts: 1,492 Platinum Tees
    Joined:  #190
    cardoza wrote:
    Woodland not using the Cortex.<br />
    <br />
    ZqltU4L.jpg
    <br />
    <br />
    Dang...that would’ve been a coup for Wilson.
    Posted:
  • CStephenson17CStephenson17 ClubWRX  717WRX Points: 116Handicap: +1Posts: 717 ClubWRX
    Joined:  #191
    averysdad wrote:
    <br />
    cardoza wrote:
    Woodland not using the Cortex.<br />
    <br />
    ZqltU4L.jpg
    <br />
    <br />
    Dang...that would’ve been a coup for Wilson.<br />
    <br />
    <br />
    Yeah but can you imagine how long he is with the G400 😵
    Posted:
  • averysdadaverysdad Members  1492WRX Points: 310Posts: 1,492 Platinum Tees
    Joined:  #192
    ^^stupid long I’m sure
    Posted:
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  • GC70GC70 What's Next? State of HockeyClubWRX  7969WRX Points: 415Handicap: 7.1Posts: 7,969 Titanium Tees
    Joined:  #193
    What’s going on with Paul Casey? I heard rumors about him going to Honma also?
    Posted:
    Sim Max 9.75* GD IZ 6s
    TS 17* 

    SM8 52F-56D-60M
    Nike 006 Paul Casey Proto (Oven)
    Nike 006 Rory Proto (Oven)
    TP5x Pix

    WITB Link
  • collindm1collindm1 Members  204WRX Points: 96Posts: 204 Fairways
    Joined:  #194
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?
    Posted:
  • noodle3872noodle3872 Chilliwack B.C. CanadaMembers  3339WRX Points: 641Handicap: 8.3Posts: 3,339 Titanium Tees
    Joined:  #195
    GC70 wrote:
    <br />
    What’s going on with Paul Casey? I heard rumors about him going to Honma also?<br />
    <br />
    <br />
    https://goo.gl/images/PS6HPM
    Posted:

    Callaway Mavrik 9° driver Tensei Pro White 50 S Flex

    Callaway Mavrik 15° fairway wood Tensei Pro Blue 60 S Flex

    Callaway Mavrik 20° and 23° hybrids MMT 90 S Flex

    Mizuno JPX 919 Forged 4-PW Modus3 Tour 120 S flex

    Mizuno T20 Raw Wedges 50-07, 55-13 and 60-06 Modus3 125 Wedge

    Odyssey Stroke Lab Ten S

    Callaway Chrome Soft Triple Track

  • texcromtexcrom Franklin, TNClubWRX  3703WRX Points: 333Posts: 3,703 ClubWRX
    Joined:  #196
    Any final word on Sneds?
    Posted:
    WITB

    Taylor Made SIM 9.0 degree HZRDUS Black Smoke 6.0 70g Stiff (ordered)
    Taylor Made SIM 15 degree HZRDUS Black Smoke 6.0 70g Stiff
    Taylor Made SIM 19 degree hybrid Ventus Stiff
    Mizuno MP20 MMC 4 - 9 KBS $-Taper 120 Stiff
    Titleist Vokey SM8 48-10F
    Titleist Vokey SM8 52-12F
    Titleist Vokey SM8 56-10S
    Titleist Vokey SM8 60-10S
    Titleist Cameron T22 Newport
    Titleist Pro V1X

    GO VOLS!
  • Holy MosesHoly Moses Members  11135WRX Points: 917Posts: 11,135 Titanium Tees
    Joined:  edited Jan 3, 2019 #197
    texcrom wrote:
    <br />
    Any final word on Sneds?<br />
    <br />
    <br />
    Bridgestone bag gone. Workday bag and hat. Same Bridgestone irons. I heard a Ping G400 driver. I can't imagine the Odyssey leaving the bag.<br />
    <br />
    https://twitter.com/...670619681705984
    Posted:
    Ping G30 LS Tec 10* (DI-6X)
    Ping G30 3W 14.5* (Tensei CK Pro Blue 70 X)
    Ping G400 Crossover 19* (Tensei CK Pro Blue 80 S)
    Ping i20 4-UW (PX 6.0)
    Ping Glide 2.0 56*SS, 60*ES (PX 6.0)
    Ping WRX Redwood Anser 
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  • theboypinoytheboypinoy Members  2106WRX Points: 153Posts: 2,106 Platinum Tees
    Joined:  edited Jan 3, 2019 #198
    detail-of-the-shoes-of-francesco-molinari-of-italy-during-a-practice-picture-id1076549664.jpg
    collindm1 wrote:
    <br />
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?<br />
    <br />
    <br />
    He signed with them this past season.<br />
    <br />
    Don't know how long contract is: https://www.pgatour....utter-deal.html<br />
    <br />
    <br />
    Here is in Hawaii:
    Posted:
  • noodle3872noodle3872 Chilliwack B.C. CanadaMembers  3339WRX Points: 641Handicap: 8.3Posts: 3,339 Titanium Tees
    Joined:  #199
    <br />
    collindm1 wrote:
    <br />
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?<br />
    <br />
    <br />
    He signed with them this past season.<br />
    <br />
    Don't know how long contract is: https://www.pgatour.com/equipmentreport/2017/12/21/bettinardi-golf-signs-francesco-molinari-putter-deal.html<br />
    <br />
    <br />
    Guess the Betti deal is done now and he’s full bag Callaway and Odyssey Toulon. Golf ball is the wild card.
    Posted:

    Callaway Mavrik 9° driver Tensei Pro White 50 S Flex

    Callaway Mavrik 15° fairway wood Tensei Pro Blue 60 S Flex

    Callaway Mavrik 20° and 23° hybrids MMT 90 S Flex

    Mizuno JPX 919 Forged 4-PW Modus3 Tour 120 S flex

    Mizuno T20 Raw Wedges 50-07, 55-13 and 60-06 Modus3 125 Wedge

    Odyssey Stroke Lab Ten S

    Callaway Chrome Soft Triple Track

  • collindm1collindm1 Members  204WRX Points: 96Posts: 204 Fairways
    Joined:  #200
    noodle3872 wrote:
    <br />
    <br />
    collindm1 wrote:
    <br />
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?<br />
    <br />
    <br />
    He signed with them this past season.<br />
    <br />
    Don't know how long contract is: https://www.pgatour....utter-deal.html<br />
    <br />
    <br />
    Guess the Betti deal is done now and he's full bag Callaway and Odyssey Toulon. Golf ball is the wild card.<br />
    <br />
    <br />
    Wow - can't believe switching up the putter after the year he had. Thanks!
    Posted:
  • OldTomMorrisOldTomMorris Edinburgh, ScotlandMembers  3390WRX Points: 1,203Posts: 3,390 Titanium Tees
    Joined:  #201
    ^^ Seems odd but having gotten some insight into Team Molinari's approach and analytics via Denis Pugh on Sky Sports I'm 100% convinced its all planned to the finest detail.
    Posted:
    Titleist 910D3 8.5°
    TaylorMade M3 15°
    Titleist CB (710) 3-PW
    Callaway Mack Daddy 4 Chrome 54° S Grind & 58° C Grind
    Scotty Cameron Studio Select Newport 2
    Titleist Pro V 1x
  • andrieddleandrieddle Members  1844WRX Points: 112Posts: 1,844 Platinum Tees
    Joined:  #202
    Wonder how much he's getting from Callaway that he signed with them after the year he had......
    Posted:
    TM M3 (10.5)
    Cobra King LTD 3W
    Callaway XR 5W (19)
    Cobra Fly Z+ 4-P

    Bridgestone J15 (50)
    Callaway MD2 (56/60)
    TM SpiderX Navy/White
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  • jtitleist12jtitleist12 Members  3148WRX Points: 249Posts: 3,148 Titanium Tees
    Joined:  #203
    noodle3872 wrote:
    <br />
    <br />
    collindm1 wrote:
    <br />
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?<br />
    <br />
    <br />
    He signed with them this past season.<br />
    <br />
    Don't know how long contract is: https://www.pgatour....utter-deal.html<br />
    <br />
    <br />
    Guess the Betti deal is done now and he's full bag Callaway and Odyssey Toulon. Golf ball is the wild card.<br />
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    <br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    - Josh
    Posted:
  • MattyO1984MattyO1984 Members  6329WRX Points: 1,762Handicap: 3Posts: 6,329 Titanium Tees
    Joined:  #204
    <br />
    ^^ Seems odd but having gotten some insight into Team Molinari's approach and analytics via Denis Pugh on Sky Sports I'm 100% convinced its all planned to the finest detail.<br />
    <br />
    <br />
    Now there is a good change for 2019, no more Denis Pugh on Sky Sports!
    Posted:
    Titleist TS3 8.5 Stiff Diamana D+
    Titleist 915Fd 15 Stiff Rogue Black 
    Titleist 915Hd 17.5 Stiff Diamana S+
    Titleist T100 4-PW Stiff Project X LZ
    Titleist Vokey SM6 50.08 & 54.10
    Titlesist Vokey SM7 60.04
    Scotty Cameron Futura 5S
    ProV1x 2019
  • BRS2014BRS2014 Respect the game Members  320WRX Points: 0Posts: 320
    Joined:  #205
    <br />
    noodle3872 wrote:
    <br />
    <br />
    collindm1 wrote:
    <br />
    noodle3872 wrote:
    <br />
    And Toulon putter!<br />
    <br />
    <br />
    Molinari? Isn't he a brand ambassador for Bettinardi?<br />
    <br />
    <br />
    He signed with them this past season.<br />
    <br />
    Don't know how long contract is: https://www.pgatour....utter-deal.html<br />
    <br />
    <br />
    Guess the Betti deal is done now and he's full bag Callaway and Odyssey Toulon. Golf ball is the wild card.<br />
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    <br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    - Josh<br />
    <br />
    <br />
    Can you blame him? This deal probably sets his family up for generations to come and it's not like he's going to an unproven company. He's going to Callaway, this isn't like going to Wilson woods and a Volvik ball.
    Posted:
  • jtitleist12jtitleist12 Members  3148WRX Points: 249Posts: 3,148 Titanium Tees
    Joined:  #206
    BRS2014 wrote:
    <br />
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    <br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    - Josh<br />
    <br />
    <br />
    Can you blame him? This deal probably sets his family up for generations to come and it's not like he's going to an unproven company. He's going to Callaway, this isn't like going to Wilson woods and a Volvik ball.<br />
    <br />
    <br />
    I doubt Callaway is paying Molinari "generational" type money. If they didn't shell out for Rory last year, I sincerely doubt that they would back up the Brinks truck for Francesco.<br />
    <br />
    - Josh
    Posted:
  • BRS2014BRS2014 Respect the game Members  320WRX Points: 0Posts: 320
    Joined:  #207
    <br />
    BRS2014 wrote:
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    <br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    - Josh<br />
    <br />
    <br />
    Can you blame him? This deal probably sets his family up for generations to come and it's not like he's going to an unproven company. He's going to Callaway, this isn't like going to Wilson woods and a Volvik ball.<br />
    <br />
    <br />
    I doubt Callaway is paying Molinari "generational" type money. If they didn't shell out for Rory last year, I sincerely doubt that they would back up the Brinks truck for Francesco.<br />
    <br />
    - Josh<br />
    <br />
    <br />
    It is guaranteed money whatever the dollar amount is. Molinari's stock will never be this high, he has to take the money if offered.<br />
    You can't blame the guy for taking the contract to play one of the top OEMs clubs.
    Posted:
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  • KillerPenguinKillerPenguin Members  591WRX Points: 144Posts: 591 Golden Tee
    Joined:  #208
    BRS2014 wrote:
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    It is guaranteed money whatever the dollar amount is. Molinari's stock will never be this high, he has to take the money if offered.<br />
    You can't blame the guy for taking the contract to play one of the top OEMs clubs.<br />
    <br />
    This times a million. Continued success is never a guarantee. Guaranteed money is. I have no idea what he's getting paid to play, but I wouldn't be surprise if it's in the low seven figures range. Seeing as winning any professional tournament is extremely hard, how many tournaments would Francesco have to grind in just to win $1M? Looking back at his number over the past few years, 2018 was an anomaly where he made over $5M in PGA TOUR events. In 2017, he made $2.8M. For 2014-2016, he wasn't even in the top 100 on the PGA TOUR money list (couldn't immediately find the Euro Tour list so I'm leaving that out - feel free to look it up for me). <br />
    <br />
    Will he find the new sticks hard to work with? Maybe, but I'd take the money and roll the dice too.
    Posted:
  • Garush34Garush34 Members  374WRX Points: 66Handicap: 15.5Posts: 374 Greens
    Joined:  edited Jan 3, 2019 #209
    <br />
    BRS2014 wrote:
    <br />
    <br />
    Molinari is proof that these guys value money over success and what "works".<br />
    Cannot believe he is switching anything after having the year he just had...<br />
    <br />
    It is guaranteed money whatever the dollar amount is. Molinari's stock will never be this high, he has to take the money if offered.<br />
    You can't blame the guy for taking the contract to play one of the top OEMs clubs.<br />
    <br />
    This times a million. Continued success is never a guarantee. Guaranteed money is. I have no idea what he's getting paid to play, but I wouldn't be surprise if it's in the low seven figures range. Seeing as winning any professional tournament is extremely hard, how many tournaments would Francesco have to grind in just to win $1M? Looking back at his number over the past few years, 2018 was an anomaly where he made over $5M in PGA TOUR events. In 2017, he made $2.8M. For 2014-2016, he wasn't even in the top 100 on the PGA TOUR money list (couldn't immediately find the Euro Tour list so I'm leaving that out - feel free to look it up for me).<br />
    <br />
    Will he find the new sticks hard to work with? Maybe, but I'd take the money and roll the dice too.<br />
    <br />
    <br />
    Here you go, prize money going back to 2013 for Frankie:<br />
    <br />
    Year Rank Official Prize Money<br />
    <br />
    2018 1 4,100,889 <br />
    2017 9 2,037,703 <br />
    2016 19 1,494,932 <br />
    2015 32 1,051,251 <br />
    2014 35 992,915 <br />
    2013 13 1,367,566 <br />
    <br />
    I agree it makes sense to take the money now, the chances of him repeating this form over any other year in his career is unlikely. Might as well cash in while he can.<br />
    <br />
    Edit: the table changed format when posting, hopefully it show correctly now.
    Posted:
    WITB

    Taylormade M2 driver 9.5 Fujikura Pro 60 stiff shaft
    Mizuno JPX 900 3 wood Fubuki Z-65 x5ct stiff shaft
    Taylormade burner rescue 17 degree stiff shaft
    Cobra Fly-Z Plus 4-PW KBS Tour Stiff
    Wilson Staff FG Tour Wedges 50, 54, 58, Dynamic Gold
    Odyssey Tank Cruiser #1
    Handicap 15.5

    Home club https://www.stboswellsgolfclub.co.uk
  • LanglandsLanglands ScotlandMembers  2011WRX Points: 209Posts: 2,011 Platinum Tees
    Joined:  #210
    No reason to think that Moliari won't play just as well with Callaway clubs, given that he had only just switched to TM the season or so before. I am surprised at the putter change though, is that a club Callaway would insist on being part of the deal?
    Posted:
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  • daleheaddalehead Members  2011WRX Points: 740Posts: 2,011 Platinum Tees
    Joined:  edited Jan 3, 2019 #211
    zonadub wrote:
    <br />
    ctfuzz21 wrote:
    <br />
    It’s not necessarily that bc Tour Pro Steve plays a brand you will buy it. The player endorsement’s true value is the constant marketing of that brand on Saturday and Sundays from 2-6p and the highlight shows all week after. <br />
    <br />
    It’s rarely a straight line; more of a constant drip to at least get you to “think” of their brand when it comes time to make a purchasing decision.<br />
    <br />
    <br />
    This. ^^^^^<br />
    <br />
    <br />
    zonadub wrote:
    <br />
    ctfuzz21 wrote:
    <br />
    It’s not necessarily that bc Tour Pro Steve plays a brand you will buy it. The player endorsement’s true value is the constant marketing of that brand on Saturday and Sundays from 2-6p and the highlight shows all week after. <br />
    <br />
    It’s rarely a straight line; more of a constant drip to at least get you to “think” of their brand when it comes time to make a purchasing decision.<br />
    <br />
    <br />
    This. ^^^^^<br />
    <br />
    <br />
    Exactly. There are some guys who buy equipment because their favorite pro plays it, e.g. some of the Tiger fans who suddenly discovered Nike clubs were the best for their game. Or all the Ardmore 3 putters that flew off the shelves when Tiger gamed one. As for the guys who say Tour use has no effect on their buying decisions, be honest. You have never considered buying a club because you saw it used by a Tour player? Maybe you bought it, maybe you didn't but you thought about it. This is the process the OP talks about. Apparently it works for the equipment makers. Either that or they are run by a bunch of idiots who are wasting their companies money on player endorsements with no return.<br />
    <br />
    Here's a prediction for 2019. We will see many discussions here on Golf WRX about Honma equipment, including guys who have purchased it. In contrast you could probably fit the clubs Honma sold in the US in 2018 in my garage. The difference? Justin Rose.
    Posted:
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Rich Text Editor. To edit a paragraph's style, hit tab to get to the paragraph menu. From there you will be able to pick one style. Nothing defaults to paragraph. An inline formatting menu will show up when you select text. Hit tab to get into that menu. Some elements, such as rich link embeds, images, loading indicators, and error messages may get inserted into the editor. You may navigate to these using the arrow keys inside of the editor and delete them with the delete or backspace key.