PXG's new ad

[JerseyBoy]

Disagree- works for Jerry Jones. He is forcing other makers to create better product for ALL golfers. There really is no arguing that one.

 

How is he forcing other makers to create better products? I'm seriously asking, because I really don't know.

C16, Epic, Miura Genesis PP, P790, are a start!

 

I'm not trying to be a smart a**, but I have no idea what those are. I'm new to all this. I realize they are Golf clubs, but putting weights on clubs is nothing new, is it? Again, not trying to be a smart a**. I'm really asking.

[J13]

PXG is a running joke at this point so who really cares. Parson's has made it a circus act with his personally narrated commercials.

By running joke do you mean at the forefront of a paradigm shift to the equipment industry?

 

I meant running joke like he hurts his own brand because his ego is the size of Texas. Let the players be the star of the show not the owner of the company especially when he produces used car sales level commercials. And please explain to me what paradigm shift he started in the equipment industry ? If you say he invented the overpriced iron market i'm going to laugh.

Disagree- works for Jerry Jones. He is forcing other makers to create better product for ALL golfers. There really is no arguing that one.

 

I will disagree. NFL is a circus act and last time i checked you don't buy Jerry Jones Jersey's. And Bob Parsons is not forcing others to make better products especially since he himself has failed to produce a better product. I've tested the entire line and the Woods are terrible, the putters are terrible, the irons and wedges are on par with other companies but lack distance control. IMO PXG is on par with a Wilson Staff type company. Irons are solid but they have nothing else. Is that not accurate? I'm sorry people are paying $3000 for a set or irons from a Wilson Staff type company but that's the truth. People can spend their money anyway they choose but if they think price equals better they are fools.

[North Texas]

PXG is a running joke at this point so who really cares. Parson's has made it a circus act with his personally narrated commercials.

By running joke do you mean at the forefront of a paradigm shift to the equipment industry?

 

I meant running joke like he hurts his own brand because his ego is the size of Texas. Let the players be the star of the show not the owner of the company especially when he produces used car sales level commercials. And please explain to me what paradigm shift he started in the equipment industry ? If you say he invented the overpriced iron market i'm going to laugh.

Disagree- works for Jerry Jones. He is forcing other makers to create better product for ALL golfers. There really is no arguing that one.

 

Well, you'll get lots of argument as to whether or not his product is a better product or not.

 

I play regularly with 3 people who play PXG and I have seen absolutely no improvement in their game. In fact, one has regressed and he was fitted by one of their certified fitters. He was a mid-single digit handicapper playing "cheap" Titleist AP 2's and now rarely breaks 80 with his fitted PXG's. They've all let me hit their irons and I am less than impressed.

[Jasonic]

PXG is a running joke at this point so who really cares. Parson's has made it a circus act with his personally narrated commercials.

By running joke do you mean at the forefront of a paradigm shift to the equipment industry?

 

I meant running joke like he hurts his own brand because his ego is the size of Texas. Let the players be the star of the show not the owner of the company especially when he produces used car sales level commercials. And please explain to me what paradigm shift he started in the equipment industry ? If you say he invented the overpriced iron market i'm going to laugh.

Disagree- works for Jerry Jones. He is forcing other makers to create better product for ALL golfers. There really is no arguing that one.

 

There isn't? Lol PXG isn't reinventing anything

[Jasonic]

PXG is a running joke at this point so who really cares. Parson's has made it a circus act with his personally narrated commercials.

By running joke do you mean at the forefront of a paradigm shift to the equipment industry?

 

I meant running joke like he hurts his own brand because his ego is the size of Texas. Let the players be the star of the show not the owner of the company especially when he produces used car sales level commercials. And please explain to me what paradigm shift he started in the equipment industry ? If you say he invented the overpriced iron market i'm going to laugh.

Disagree- works for Jerry Jones. He is forcing other makers to create better product for ALL golfers. There really is no arguing that one.

 

I will disagree. NFL is a circus act and last time i checked you don't buy Jerry Jones Jersey's. And Bob Parsons is not forcing others to make better products especially since he himself has failed to produce a better product. I've tested the entire line and the Woods are terrible, the putters are terrible, the irons and wedges are on par with other companies but lack distance control. IMO PXG is on par with a Wilson Staff type company. Irons are solid but they have nothing else. Is that not accurate? I'm sorry people are paying $3000 for a set or irons from a Wilson Staff type company but that's the truth. People can spend their money anyway they choose but if they think price equals better they are fools.

 

Wilson Staff is legendary (more majors won than any company) and have beautiful irons, wedges and great golf balls as well. PXG is a joke compared to Wilson staff.

[J13]

Jasonic Wilson staff has a long history but i was referring to their current status in the industry.

[rushfan96]

Jasonic Wilson staff has a long history but i was referring to their current status in the industry.

 

Wilson Staff is not selling clubs for $3000.

[rushfan96]

Yesterday at the course I was hitting 1965 Staff Dynapower irons and Fg-17 irons, along with my own Fg tours. Fantastic clubs! You could sense the history unlike PXG

[Barnacle]

Take this with a grain of salt. I have some experience in marketing but it is by no means my profession. These are just my thoughts on the commercial.

 

1) They are obviously trying to sell the clubs to men. All her followers that would be interested in PXG know she can't compete with the LPGA pros already but don't care. This was purely to drum up interest in PXG by men.

2) The commercial on its face is awful. Super cringey. Paige stating she 'just' gained 15 yards while hitting off a weird elevated mat in a studio was an odd choice. I doubt many women are going to be more interested in PXG because of this commercial.

3) I'll be honest, I had heard about PXG before this but never really looked into them. After the commercial I was interested in PXG and checked them out. Saw the price and Noped out of there. So it sorta worked. I could NEVER justify spending that much on clubs, even if my handicap was better than scratch. Basically 5 grand for clubs give or take... But I imagine they sell 20 sets and they easily recuperated Paige's fee. I am willing to bet there are enough rich guys that follow Paige on SM to easily get that.

[m5power]

Come on let's be real, how many times have you seen a commercial that made you compelled to buy the product. I'm no expert but ads like this are designed to get exposure and get it out there so people can talk about it. This thread is a perfect example of that. So I guess it's a good ad.

[Imhappyinthe80s]

I openly admit, I'm not a fan of hers. That being said, show your numbers. If you want to brag on social media and in commercials that it's all in the numbers, then show them.

 

And I mean golf numbers...

[Jasonic]

Jasonic Wilson staff has a long history but i was referring to their current status in the industry.

 

Besides woods I'd say their status in the industry is one of respect. PXG pretty much the opposite, no? Popularity doesn't equal quality in wilsons case and bragging you're the best ever doesn't equate to truth in PXG's case IMO

[LexHair]

Call me when she starts repping C3i wedges. Sick of looking at those old fogey high cappers.

[Bad9]

The point of effective marketing is to sell product. If a gorgeous spokesperson is hired, the #1 reason is to move product. That's it.

 

Do you think she will move more product? Enough to justify her price tag? I personally do not as the product is more of a novelty/boutique product that caters to a specific demographic. And not the demographic that she is known to attract.

 

I'm pretty sure the demographic she is meant to attract is older guys with money. Which is exactly the market PXG is trying to court.

[J13]

Come on let's be real, how many times have you seen a commercial that made you compelled to buy the product. I'm no expert but ads like this are designed to get exposure and get it out there so people can talk about it. This thread is a perfect example of that. So I guess it's a good ad.

 

The marketing myth "if you get people talking it's successful" is so wrong on so many levels. I work in sales/marketing and believe me if you don't marry up the branding with the product it gets people talking in the wrong way. Basically Parsons is trying to sell a Mercedes but he's marketing it like a Dodge. People think he's some marketing genius because he created godaddy but PXG is actually showing the opposite. He uses the lowest form of marketing for everything he does which means he's a one trick pony and actually has no idea how to market.

 

Look i don't have anything against Bob Parson's other then what he presents to the public. If Parson's should be credited with something it's his ability to find and hire really good people around him. That is really his talent not marketing.

[TM_HOYER]

Any bets that GoDaddy... I mean PXG buys a Super Bowl ad and has Paige in a tiny bikini with a tease to a website makes you think you will see more of her?

[airjammer]

The ad is awful for mainly one reason..she it the shot fat! That's all I need to know about what they care about.

"Wow, you did a great job!"

"But I hit it fat"

"Honey, they aren't going to be looking at the club!"

 

My friend has a set of the 311t's and he gained a club with them over his mizuno mp4's. Overall thou other than the added distance, he hits the mp4's more accurately. They are fine clubs but nothing special.

[lumberman2462]

I'm happy the kid got a paying gig.....but you can surely bet there are LPGA Pro's that are going to be jealous.

 

But let's face it - Paige will help PXG sell more clubs than most all of the lower tier LPGA players that are going to be upset about her getting this endorsement deal. She'll attend some fitting events at private clubs, participate in a clinic and attend a few parties and (probably) generally make PXG look good. The old guys (anyone my age or older) will enjoy watching her hit a few balls and probably buy some clubs....and that's the entire name of the game.

 

One thing about the commercial - At least I know how to pronounce her last name properly.

 

BTW: I now have more than a dozen friends playing PXG clubs and they all love them....even the putters.

[tbowles411]

I'm happy the kid got a paying gig.....but you can surely bet there are LPGA Pro's that are going to be jealous.

 

But let's face it - Paige will help PXG sell more clubs than most all of the lower tier LPGA players that are going to be upset about her getting this endorsement deal. She'll attend some fitting events at private clubs, participate in a clinic and attend a few parties and (probably) generally make PXG look good. The old guys (anyone my age or older) will enjoy watching her hit a few balls and probably buy some clubs....and that's the entire name of the game.

 

One thing about the commercial - At least I know how to pronounce her last name properly.

 

BTW: I now have more than a dozen friends playing PXG clubs and they all love them....even the putters.

I have zero issue of her trying to make a buck. You can't try to live your dream without funds to do it. That's why a lot of the LPGAers have side gigs. The money isn't remotely equal because they don't have the eyes and impact. It is what it is. It's more so because she is toiling on mini-tours when she does get to play. And she'll have decent sticks while doing it. I can't say they're better than what's out there, but it does fit a niche.

 

Paige will do well with PXG as you said. Sex sells and they are clearly marketing them to folks with cash, and a lot of it. The niche. :)

[duffer987]

Fantastic stuff here. Comparing PXG to the Dallas Cowboys is like comparing apples to manhole covers.

 

Good post above about Ferrari/Dodge.

I might be painting with a broad brush here, maybe touting PXG to the well-heeled 'Gentlemens Club' set might be their only realistic route for sales, as I don't see a lot of traditional country club players finding anything about them appealing

[Bad9]

It's more so because she is toiling on mini-tours when she does get to play.

 

I think this is the issue many have, she's not toiling on the mini tours and yet claims to be a professional golfer. The poster above nailed it when they said she was a model who golfs. And without the golf she'd be just another of the tens of thousands of attractive, young women trying to make a living as a model.

[lumberman2462]

Fantastic stuff here. Comparing PXG to the Dallas Cowboys is like comparing apples to manhole covers.

 

Good post above about Ferrari/Dodge.

But painting with a broad brush, maybe touting PXG to the well-heeled 'Gentlemens Club' set might be their only realistic route for sales, as I don't see a lot of traditional country club players finding anything about them appealing

 

When PXG first came out I thought the exact same thing. I figured the price point was too high and it would fade pretty fast once the "rich" bought their few sets.

 

But I was wrong. My club is a traditional Country Club and PXG has done two outings and are planning a third. Club members are buying.

[Patrick_O]

It appears some have forgotten Bob Parson's marketing philosophy. Google Go Daddy commercials and this will all make sense.

[tbowles411]

It's more so because she is toiling on mini-tours when she does get to play.

 

I think this is the issue many have, she's not toiling on the mini tours and yet claims to be a professional golfer. The poster above nailed it when they said she was a model who golfs. And without the golf she'd be just another of the tens of thousands of attractive, young women trying to make a living as a model.

Fair enough. But using this model (no pun intended) Blair O'Neal started this way too and found a way to turn her looks and a win on BB, into a career. She's still aspiring to be on the LPGA, but until that time, she's doing long drive, and has a paying gig on GC. You do what you have to do to make an honest buck.

[Bad9]

It's more so because she is toiling on mini-tours when she does get to play.

 

I think this is the issue many have, she's not toiling on the mini tours and yet claims to be a professional golfer. The poster above nailed it when they said she was a model who golfs. And without the golf she'd be just another of the tens of thousands of attractive, young women trying to make a living as a model.

Fair enough. But using this model (no pun intended) Blair O'Neal started this way too and found a way to turn her looks and a win on BB, into a career. She's still aspiring to be on the LPGA, but until that time, she's doing long drive, and has a paying gig on GC. You do what you have to do to make an honest buck.

 

Agree. Expect that I don't think O'Neal is trying to pretend she's trying to be an LPGA player anymore. I know she still enters a scattered event but that's for publicity purposes, same as why Spirinac gets the Dubai one.

[duffer987]

It's more so because she is toiling on mini-tours when she does get to play.

 

I think this is the issue many have, she's not toiling on the mini tours and yet claims to be a professional golfer. The poster above nailed it when they said she was a model who golfs. And without the golf she'd be just another of the tens of thousands of attractive, young women trying to make a living as a model.

Fair enough. But using this model (no pun intended) Blair O'Neal started this way too and found a way to turn her looks and a win on BB, into a career. She's still aspiring to be on the LPGA, but until that time, she's doing long drive, and has a paying gig on GC. You do what you have to do to make an honest buck.

 

Agree. Expect that I don't think O'Neal is trying to pretend she's trying to be an LPGA player anymore. I know she still enters a scattered event but that's for publicity purposes, same as why Spirinac gets the Dubai one.

 

What? There's two of them?

I only thought there was one blonde doing the golf-tart thing on GC/golf coverage. At DVR fast-forward through commercials speed I didn't notice a difference, lol.

[Bad9]

It's more so because she is toiling on mini-tours when she does get to play.

 

I think this is the issue many have, she's not toiling on the mini tours and yet claims to be a professional golfer. The poster above nailed it when they said she was a model who golfs. And without the golf she'd be just another of the tens of thousands of attractive, young women trying to make a living as a model.

Fair enough. But using this model (no pun intended) Blair O'Neal started this way too and found a way to turn her looks and a win on BB, into a career. She's still aspiring to be on the LPGA, but until that time, she's doing long drive, and has a paying gig on GC. You do what you have to do to make an honest buck.

 

Agree. Expect that I don't think O'Neal is trying to pretend she's trying to be an LPGA player anymore. I know she still enters a scattered event but that's for publicity purposes, same as why Spirinac gets the Dubai one.

 

What? There's two of them?

I only thought there was one blonde doing the golf-tart thing on GC/golf coverage. At DVR fast-forward through commercials speed I didn't notice a difference, lol.

 

Funnily enough Spirinac has already surpassed the last hot, emerging golf star proclaimed on Wrx-Meghan Hardin. Guys here were predicting she was going to be big, where is she now?

[pmcuk]

The question is, does Paige Spiranac appeal to WOMEN? Is there any data, or anything at all on this?

 

If she doesn't, what on earth is the point, if they want to sell their clubs to female golfers?

 

If it's just sex appeal to men, then it's just the same old, same old, same old.....

[Bad9]

 

If it's just sex appeal to men, then it's just the same old, same old, same old.....

 

This

[buckeyefl]

The point of effective marketing is to sell product. If a gorgeous spokesperson is hired, the #1 reason is to move product. That's it.

 

Do you think she will move more product? Enough to justify her price tag? I personally do not as the product is more of a novelty/boutique product that caters to a specific demographic. And not the demographic that she is known to attract.

 

Do you know how much they are paying her? Do you know their profit margin? How many additional sets do they have to sell to cover her fee?

 

So you know for a certainty that rich guys with money to blow on boutique golf clubs don't like to look at beautiful young women?

 

You don't think that maybe, just maybe, the company knows their target market? You think they just may have done a little market research before hiring her?

 

Actually they are. Parsons own words in an interview. She approached them(if you believe her) and the only things she brings to the table are her followers.

 

The company is led by an egomaniac so its likey he doesn't know or care too much about his market? Have you not watched any of his commercials? Nothing about them speaks to his market except perceived exclusivity based around cost.