Endorsements: Are you Swayed?

Endorsements have never swayed me to purchase a particular product. What sways me is performance, quality, and price. Be it clothes, clubs, and the like.

For example, I can go on line, or a place like Marshall's, and get good quality name brand golf clothes for a fraction of the cost...I don't mind that they are last year's styles. Why pay $80 for a polo shirt?

Just because Jordan Spieth wears UA, or whoever wears or plays whatever, has no impact on what I purchase. However, endorsements must work, or companies wouldn't do them.

I am curious, are any of you folks swayed by endorsements? If so, why?

Nope. Our Pro is getting a shed load of Boss gear in this season. $130 for a shirt made in Asia.....no thanks. I use what works and wear what fits.

No I wear what looks good and fits me best. Why should I wear something just because X is being paid to weak it? Now if they want to pay me to wear it I might consider the challenge.

When it comes to clubs, I almost never buy them new anyway, so even if an endorsement swayed me, the manufacturer would be getting no financial benefit.

Endorsement deals are marketing. We may think that marketing/advertising doesn't affect us but it does. It may be a small amount, but each time we see KPMG on Phil's hat it sticks with us and cannot help but either consciously or unconsciously affect us in some way. It is absolutely a fact that endorsement deals help sell product. Nike sure thought so for how much money they gave Tiger to wear a little swoosh.

Endorsement deals are marketing. We may think that marketing/advertising doesn't affect us but it does. It may be a small amount, but each time we see KPMG on Phil's hat it sticks with us and cannot help but either consciously or unconsciously affect us in some way. It is absolutely a fact that endorsement deals help sell product. Nike sure thought so for how much money they gave Tiger to wear a little swoosh.

That one worked so well that they don't make clubs any more and I don't really know what KPMG do to tell you the truth. Banking? Accountancy? Nothing that is going to impact my life.

As a long time Wilson Staff player and Ebay ho I'd say that endorsements have no impact on my life.

I'm an amateur, but I get a deal from Callaway on equipment, and yes I'm swayed, I don't pay a cent for anything other than Callaway equipment.

As far as clothing goes, I'll get what's on sale.

No. With regards to anything and everything I trust my own judgement and I've never felt the need to fit in. In fact, I'd be embarrassed to be "associated" with most products or people.

Endorsements work because too many people can't think for themselves and most importantly, because they are very insecure about who they are. Their self worth is based on association with others who are "successful" or "win".

Oh, and I don't have the attitude of whatever is on sale either. I actually do my best to support products, services and people that truly believe in, and love what they do, while maintaining a deep respect for us, the consumer or supporter.

Sincerely

David - Proud to be associated with Golfwrx :-)

I do read reviews of products particularly if the reviewer isn't being paid to use the product. Paid endorsements not so much.

Well enough people are, that's for sure.

I remember asking a CEO one time if he thought they could build a brand without a tour presence and he said no. I think you may have even been there :)

Endorsements have never swayed me to purchase a particular product. What sways me is performance, quality, and price. Be it clothes, clubs, and the like.

 

For example, I can go on line, or a place like Marshall's, and get good quality name brand golf clothes for a fraction of the cost...I don't mind that they are last year's styles. Why pay $80 for a polo shirt?

 

Just because Jordan Spieth wears UA, or whoever wears or plays whatever, has no impact on what I purchase. However, endorsements must work, or companies wouldn't do them.

 

I am curious, are any of you folks swayed by endorsements? If so, why?

No, but a WRX OEM trip might do it.

I buy what I like. I don't think most people are swayed by endorsements or commercials. I think a lot of it comes down to the CEOs wanting a celebrity on their team. Seems crazy to pay millionaires millions to wear or play your stuff

I think that the question is directed at the wrong audience. Generalising some what I'd say that here on WRX many are equipment ho's and unless you have very deep pockets it is just too expensive to be a ho who buys the latest and greatest.

Not withstanding the above a perusal of the Tour and Pre-release forum shows that there is also plenty of support for any thing that promises an extra 17 yards. However there are still many who are prepared to wait to get their used Epic or M1.

While we may not be swayed by endorsements we will certainly follow a trend. The epic thread on the Adams 9015d, where just about everyone one the site bought one, based purely on the momentum of the thread, is testimony to that. I got mine with the most vaunted Harrison Saga, I couldn't hit it to save my life.

How ironic

Endorsements have never swayed me to purchase a particular product. What sways me is performance, quality, and price. Be it clothes, clubs, and the like.

 

For example, I can go on line, or a place like Marshall's, and get good quality name brand golf clothes for a fraction of the cost...I don't mind that they are last year's styles. Why pay $80 for a polo shirt?

 

Just because Jordan Spieth wears UA, or whoever wears or plays whatever, has no impact on what I purchase. However, endorsements must work, or companies wouldn't do them.

 

I am curious, are any of you folks swayed by endorsements? If so, why?

No, but a WRX OEM trip might do it.

Well it's important to remain unbiased if you go to one, because the membership here is not very forgiving of people who show bias. They are way less forgiving, for example, then the new high MOI Callaway Epic SZ (in stores now) . It's about trying to report on things with a soft touch, as soft as the new Mack Daddy forged wedges would be a good place to start

But most important, DON'T show bias

Not even in the slightest.

No.

Can be swayed by sentiment.

That's just me though - afraid to say more. ;-)

Well, seing how I am President of the TW fan club, yet have every club brand besides Nike,

Id say no.

I got nike shoes once, now I wear ecco.

My favorite shirts are rl, cause they fit me good.

And my go to hat is Guiness ; )

It gets my attention and I will have a look at their product. I had never heard of Uniqlo until I saw Djokovic and Scott start wearing them. Uniqlo isn't in my country and when I was on holiday I saw a store and decided to go in. Very reasonable prices and I ended up buying about 5 items.

Well, seing how I am President of the TW fan club, yet have every club brand besides Nike,

 

Id say no.

 

I got nike shoes once, now I wear ecco.

 

My favorite shirts are rl, cause they fit me good.

 

And my go to hat is Guiness ; )

LOL, Trevino or Watson tells you to buy a Nike shirt and you'll be all over it. ;-)

There are enough stories of players doing something great and a specific club getting notice

Player X finds a new driver and starts blasting it

Player Y switches putters and wins

Player gets on a hot streak and plenty of golf customers think it's a magic bullet, not an adjustment the player made to find great form

If someone shows up on tv with something I like, I want it.

I like the RLX Polo stuff. Cant find it in stores.

The ad game is just for awareness. What really matters how its presented. It just makes you aware its out there.

Nationwide is on your side but Ill probably never buy insurance from them.

No not really but sad about Ashworth. Fit me well and looked good, I still wear it. Only one I see on coverage has me interested is Puma...but not the pastel stuff just how it fits and wears on me.

Everyone is swayed by marketing, movies, music, media to a degree - it is about creating a ground swell that slowly influences decisions and opinion. Especially with new young people to an activity. When they are considering new equipment they will start with what is fresh in their mind, and since all of the equipment is so close in quality and functionality - whatever they like first they will tend to stick with. And once someone has made up their mind, it is difficult to change it. The marketing industry definitely uses this with appealing to someone's "hero" in the applicable sport. I see it all the time. Whatever is hot becomes the thing to get - you get the right person behind a product and it will have an impact over an entire society.

Of course, as one gets older and more experienced, this almost becomes a non-factor, but then again the old-timers are then called rigid in their old ways, unable to look at things differently. Turn about is definitely fair play when one goes from being the new young kid on the scene wanting to try out new ideas and follow fresh, young stars versus those old rigid old-timers that seem stuck in their ways talking about old-time hero's and when things really where tough. Oh, the years fly by so very fast.

Typically I'm not influenced by endorsements because I don't relate my golf with anything a tour pro does. Different worlds. However, I found it interesting where all the different Nike guys went when they were released from their contracts.

Well enough people are, that's for sure.

 

I remember asking a CEO one time if he thought they could build a brand without a tour presence and he said no. I think you may have even been there :)

I remember that Jeff, and I was surprised at how big a role endorsements play.

Endorsements have never swayed me to purchase a particular product. What sways me is performance, quality, and price. Be it clothes, clubs, and the like.

 

For example, I can go on line, or a place like Marshall's, and get good quality name brand golf clothes for a fraction of the cost...I don't mind that they are last year's styles. Why pay $80 for a polo shirt?

 

Just because Jordan Spieth wears UA, or whoever wears or plays whatever, has no impact on what I purchase. However, endorsements must work, or companies wouldn't do them.

 

I am curious, are any of you folks swayed by endorsements? If so, why?

No, but a WRX OEM trip might do it.

How's that? There were no endorsements that influenced any of us. I was more impressed with Callaway's corporate culture than anything else. As a former consultant to multi-national corporations I have never seen a corporate culture as refreshing as Callaway's.

Endorsements have never swayed me to purchase a particular product. What sways me is performance, quality, and price. Be it clothes, clubs, and the like.

 

For example, I can go on line, or a place like Marshall's, and get good quality name brand golf clothes for a fraction of the cost...I don't mind that they are last year's styles. Why pay $80 for a polo shirt?

 

Just because Jordan Spieth wears UA, or whoever wears or plays whatever, has no impact on what I purchase. However, endorsements must work, or companies wouldn't do them.

 

I am curious, are any of you folks swayed by endorsements? If so, why?

Not in the least. I purchase because I want and/or need something and not because of any ad.

Note that this goes for golf equipment and such. Not for food.

I cannot watch a DQ commercial and not have a craving for a hot fudge sundae. And next thing you know we are piling into the car to head out to get one. Can't help myself. Vanilla ice cream smothered in hot fudge with whipped cream and topped with a cherry. And as an additional treat a bit of hot caramel around the side.

Crap. Have to cut this post short. Heading out to get, um, gas. Yeah, that's it. I need gas. So gotta go get some....gas.

Sigh...

2017 Resolution not to eat as many junk food items has been a dismal failure.....

I think that the question is directed at the wrong audience. Generalising some what I'd say that here on WRX many are equipment ho's and unless you have very deep pockets it is just too expensive to be a ho who buys the latest and greatest.

 

Not withstanding the above a perusal of the Tour and Pre-release forum shows that there is also plenty of support for any thing that promises an extra 17 yards. However there are still many who are prepared to wait to get their used Epic or M1.

 

While we may not be swayed by endorsements we will certainly follow a trend. The epic thread on the Adams 9015d, where just about everyone one the site bought one, based purely on the momentum of the thread, is testimony to that. I got mine with the most vaunted Harrison Saga, I couldn't hit it to save my life.

For some golfers they are buying hope more than anything else.

My son is a local pro and gets new shirts every spring and gives me all the old ones..probably have 100 FJ shirts in my closet and more headed my way soon. Haven't bought a golf shirt forever

What size? I could always use a few more. :-)