Pending TaylorMade Announcement

[KRAMER1997]

PRESIDENT DONALD TRUMP SIGNS A DEAL WITH TAYLORMADE. HE'S EVEN GOT A NEW BAG

[The General]

Welp, guess I have to give the TP5 a whirl. Although, the yellow proV will be the first ball on the dockett.

[gvogel]

It is not Rickie, it is the other Cobra guy, Bryson. He will get a full deal as part of the upcoming "Leave the Tinkering to Taylormade" campaign. In return for an unprecedented amount of $$$, he will be required to play a standard club-set, and to otherwise play, act, dress and talk like a normal golfer when televised or interviewed.

 

That isn't going to happen. We've seen too many cases where players' games were completely thrown off because they signed contracts and tried to use ill-advised clubs. Payne Stewart was almost wiped out by playing cast clubs and Surlyn balls from Top Flite. Greg Norman took a beating with the Top Flite Tour Edition. Bubba Watson and the Vice ball. And these were small changes.

 

For BD to switch to VL clubs, he'd have to change his whole approach to the game. He could still be a one-planer, but using VL clubs would be a shock to the system--the same reason accomplished professionals don't want to switch to SL clubs. Tinkering around the edges can throw a top pro off his game. A fundamental change can be ruinous. (Remember the Stack-and-Tilt guys? Of course you don't.)

 

Isn't Justin Rose a stack and tilt guy?

[DavePelz4]

My impeccable contact says it's Club Pro Guy. If not then Kaitlyn Jenner.

 

So does that mean TM is launching new hybrids?

[justwellsy]

Honestly... I hate this thread. Threads like this go from intriguing on page 1 to "why the f*ck am I still reading this" on page 15. At this point everything will be a let down.

[the bishop]

It is not Rickie, it is the other Cobra guy, Bryson. He will get a full deal as part of the upcoming "Leave the Tinkering to Taylormade" campaign. In return for an unprecedented amount of $$$, he will be required to play a standard club-set, and to otherwise play, act, dress and talk like a normal golfer when televised or interviewed.

 

That isn't going to happen. We've seen too many cases where players' games were completely thrown off because they signed contracts and tried to use ill-advised clubs. Payne Stewart was almost wiped out by playing cast clubs and Surlyn balls from Top Flite. Greg Norman took a beating with the Top Flite Tour Edition. Bubba Watson and the Vice ball. And these were small changes.

 

For BD to switch to VL clubs, he'd have to change his whole approach to the game. He could still be a one-planer, but using VL clubs would be a shock to the system--the same reason accomplished professionals don't want to switch to SL clubs. Tinkering around the edges can throw a top pro off his game. A fundamental change can be ruinous. (Remember the Stack-and-Tilt guys? Of course you don't.)

 

Isn't Justin Rose a stack and tilt guy?

Well he's a Sean Foley guy and Foley has been said to incorporate elements of S&T into his methods but I don't think he's thought of as a pure S&T guy.

[the bishop]

I spoke to some people and Fowler is moving to the TM ball and glove, 100% confirmed. I'm assuming this is their announcement which is pretty sad because nobody will care. Ricky doesn't sell anything for anyone other than Puma clothing and shoes.

 

And that is a lot of Puma clothing and shoes. Titleist doesn't really market him for their ball and glove. If TM uses him in marketing the chances imo of the ones who but Puma because of him now buy balls and gloves. That adds value to signing him and helps Tm be more if a ball company.

 

He does sell a lot of clothes and shoes no doubt.

 

He does because the kids like the guy and want to look like him but I dont see how this transfers over to selling a lot more balls, ridicilous statement if this is it

 

Signing the #12 player to play your ball, without requiring him to play the rest of your equipment, is a big deal. If this is indeed the news that's coming, it's silly to call it a ridiculous statement. As I stated earlier in the thread, this would signal a big strategy shift and indicates that TaylorMade is aggressively pursuing golf ball market share. They believe they have the best product on the market, so why wouldn't they shift gears? Golf balls are also a consumable and everyone needs to buy them, unlike clubs. I have to believe margins on balls are relatively healthy, so it seems like a perfect market segment in which to grow.

 

It believe it's short-sighted to only look at this from the perspective of, "How many balls will Rickie sell?" While I'm sure there's a forecast on someone's desk with a projection of how many more dozens of balls are expected to be sold as a result of this, I find the longer term strategy play more interesting. Rickie feels like the first domino to fall in a broader strategy of trying to change the market perception of TaylorMade golf balls. Who else might they sign to play the ball? Combine an increased and more varied Tour player presence along with the ball fitting program they're rolling out this spring/summer, and you create a platform from which you can grow market share by stealing some from the well-entrenched incumbent.

If you're going to try and grow your share in any segment where you are lagging one of the first things I think you want to do is get yourself to a point where you can make some conclusive sounding statements. "Fastest growing premium ball brand". Things like that. So getting some names that people will recognize to play your ball will give your claims a more legitimate feel when made. Everybody wants to topple the king but heck, even displacing Callaway at #2 would be a great achievement. I think a next step will be solidifying product names so that they are consistent and people know what they are buying. Bridgestone did a good job of copying the Titleist model with the Tour B X and XS and RX and RXS. People know when the buy the R they are buying the models meant for slower swing speeds. Titleist has stayed w/the V1/V1X forever even if todays models are radically different from earlier generations. I hope TM sticks with the TP5/X designations after seemingly changing the name of their Tour quality balls with each iteration. I think that hurts them and any ball company that does that for that matter. Sows confusion in the mind of the consumer. I played the TP5X when it first came out and it was a heck of a good ball. As good as anything else.

[bladehunter]

terrible thread about nothing. If Rickie is the news it’s really nothing. And I like Rickie.

 

If the ball doesn’t add 4 mph as promised I may have a stroke.

[jll62]

If you're going to try and grow your share in any segment where you are lagging one of the first things I think you want to do is get yourself to a point where you can make some conclusive sounding statements. "Fastest growing premium ball brand". Things like that. So getting some names that people will recognize to play your ball will give your claims a more legitimate feel when made. Everybody wants to topple the king but heck, even displacing Callaway at #2 would be a great achievement. I think a next step will be solidifying product names so that they are consistent and people know what they are buying. Bridgestone did a good job of copying the Titleist model with the Tour B X and XS and RX and RXS. People know when the buy the R they are buying the models meant for slower swing speeds. Titleist has stayed w/the V1/V1X forever even if todays models are radically different from earlier generations. I hope TM sticks with the TP5/X designations after seemingly changing the name of their Tour quality balls with each iteration. I think that hurts them and any ball company that does that for that matter. Sows confusion in the mind of the consumer. I played the TP5X when it first came out and it was a heck of a good ball. As good as anything else.

 

The naming discussion has been debated to death. If your product doesn't have success in the market, sometimes you have to change the name or risk having an improved version of the product being associated with the older product in consumer's minds. Titleist can get by using Pro V1/V1x over and over again because it's a well regarded brand, even if some versions have been duds.

 

I expect you'll see TP5/TP5x stick around for a while because these have had a positive response in the market. TaylorMade finally has a ball brand on which they can build upon past successes. That hasn't been the case in the past.

[chris975d]

If you're going to try and grow your share in any segment where you are lagging one of the first things I think you want to do is get yourself to a point where you can make some conclusive sounding statements. "Fastest growing premium ball brand". Things like that. So getting some names that people will recognize to play your ball will give your claims a more legitimate feel when made. Everybody wants to topple the king but heck, even displacing Callaway at #2 would be a great achievement. I think a next step will be solidifying product names so that they are consistent and people know what they are buying. Bridgestone did a good job of copying the Titleist model with the Tour B X and XS and RX and RXS. People know when the buy the R they are buying the models meant for slower swing speeds. Titleist has stayed w/the V1/V1X forever even if todays models are radically different from earlier generations. I hope TM sticks with the TP5/X designations after seemingly changing the name of their Tour quality balls with each iteration. I think that hurts them and any ball company that does that for that matter. Sows confusion in the mind of the consumer. I played the TP5X when it first came out and it was a heck of a good ball. As good as anything else.

 

The naming discussion has been debated to death. If your product doesn't have success in the market, sometimes you have to change the name or risk having an improved version of the product being associated with the older product in consumer's minds. Titleist can get by using Pro V1/V1x over and over again because it's a well regarded brand, even if some versions have been duds.

 

I expect you'll see TP5/TP5x stick around for a while because these have had a positive response in the market. TaylorMade finally has a ball brand on which they can build upon past successes. That hasn't been the case in the past.

 

Yes, you're right here. The TP5 family has gained some support and traction, and seems to be a product family name they are sticking with. Same with the rest of the ball families, really...Project(a) as well. As I said before, TaylorMade is showing signs that they have learned from past mistakes...tighter product lines, naming that is a continuation/building on previous product lines successes, better spaced product lifecycles and launches, etc. As you said, with product names, if you don't have success with a name, you typically change names when moving to an improved product to break from the potential negative mental association customers may have with the unsuccessful product under the old name. It's more or less the same version of the unwritten rule we have in the golf course industry when a golf course changes ownership...if you buy a course with an already established positive reputation, you keep the existing name. If it had a negative reputation, you change the name to (hopefully) break the consumer's bad mental reputation that was associated with that name. TaylorMade has a really good product in the TP5 family, only makes sense to keep it going and build upon it.

[MCoz]

I feel light up the industry has to be a reference to Rickie and there new truvis ball. Rickie is a colourful character who dresses in bright clothing. There new ball is also the same....

Rickie is one of most likable and marketable players around. His “under-achievement “ on the course doesn’t seem to impact this fact. Titleist has been the golf ball leader as long as I can remember. It is their financial bread and butter, and no one has come close to knocking them off. IF Taylormade could gain a chunk of the Pro V1 market, it would be huge. Bigger than signing another player to a club deal.

 

Whether GolfWRXer's realize it or not, Rickie is one of the most marketable golfers out there, despite his lack of top level success. He basically carries Cobra and Puma by himself, and neither of them sell in any numbers to rival the leaders in their respective categories. But without him, they REALLY wouldn't sell anything.

 

Again, GolfWRXers are NOT the usual intended target audience of most all manufacturers' marketing, but, as someone in the golf industry for what feels like a long time now, I can tell you that the reason companies market the way they do is because it works for them. If not, they quite simply wouldn't do it. These are multimillion dollar companies...they know what they are doing for the most part. In talking with industry people for over 20 years now as part of said industry, the most two successful areas of "marketing" that come up year in, year out are overall Tour presence, and your local golf course staff/head professional. These are the areas that any successful golf company (talking about the US market here) focuses on.

 

With overall Tour presence, what I'm referring to is not necessarily one top/elite name endorsing your clubs/balls, as that almost never works. But rather a stable/sizable group of top Tour players using your equipment. Say for instance TaylorMade now with what sometimes seems like the majority of the top 10 golfers in the world, or Titelist with like 75-80% of any Tour event's field using a ProV1. That's what the average consumer notices. Not that Tiger is using such and such (as clearly shown with Nike's failure, and Bridgestone losing sizable marketshare SINCE signing Tiger), but with the fact that Tiger, DJ, JD, Rahm, Rory all play TaylorMade. Or...take Titleist. They don't focus on any one superstar, and never try to keep a superstar when they make their break away from Titleist chasing money, but instead focus on keeping as many names as they can, period. It's this same concept that drove the "pay for play" era and chase after overall Tour usage. And it's why the companies that don't do this, despite making arguably better equipment...see Mizuno, Srixon in the past for example...simply don't sell in any kind of numbers to even sniff the top of any category they sell in.

 

The other area of "marketing" or focus for companies is,as I said, local course staff/head pros. The average golfer has shown time and time again that that's one of their biggest sources for recommendation on equipment, and quite simply the only outlet for most golfers to buy and try said equipment. It's why all companies target having someone at any local course and being "on staff" with them, giving that person free golf clubs/apparel/balls/gloves to talk up the brand. This works and always has worked, and the companies that focus on this and green grass accounts...we are seeing in the industry that golfers are moving away from big box stores and back to green grass accounts more, at least from my experience and that's backed up by what the companies are telling me...are doing well. We as course operators get bombarded with companies more or less begging to get us/our employees "on staff". A company that has done this for decades is Titleist. Their dominance in the golf ball market is a decades old plan that has been pulled off quite well. They have, going back literally decades, always made a push to capture the local course staffs/head pros, younger/youth golfers, etc, knowing that it would carry through to sales at said retail outlets, and that those youth would grow up more than likely being Titleist lifelong customers. And, the plan worked and still works, although is being eaten into by other companies attempting similar things. I see more and more fellow course operators moving away from carrying Titleist as their primary ball, or at least offering other Tour level balls in their shops. Some have even moved away from stocking Titleist at all, as I have for the past 6 months or so. 10, 15 years ago or more that would have never been seen.

 

With the Rickie signing, TM may very well be attempting to make him the "face" of TP5. TaylorMade seems to be getting on the right track internally (marketing aside...all marketing is hype and spin) from what I see, and is doing many things right, again, from my experience on this side of the business. Callaway is...kind of showing signs of going the way TM did back when they dug themselves a big hole and set the industry back a bit (discussion for another thread). But, Rickie IS a marketable presence that definitely relates to the younger golfers. Young golfers obviously show that they are influenced by him more than any other big name, or we wouldn't be seeing so many brightly dressed youth on our courses...as well as poorly dressed middle agers trying to look like Rickie. I'd say he's the most copied golfer out right now, from what I see at the daily fee course level. IF, and it's a big IF TaylorMade builds a whole campaign around Rickie and his use of the TP5/TP5 PIX (it's no coincidence the first pattern release is orange), it could be the start of chipping into the premium golf ball market even more.

If Fowler finds the on-course success that has eluded him to date (other than the "Player's") it could be a big deal. If a new ball is involved it will get a lot of credit, like it or not. That is the risk TM takes. They are taking a "big" name in the golfing public who has never quite had the success continually projected on him. If he finds more success the changes will be amplified!

[Rangeballz]

I feel light up the industry has to be a reference to Rickie and there new truvis ball. Rickie is a colourful character who dresses in bright clothing. There new ball is also the same....

Rickie is one of most likable and marketable players around. His “under-achievement “ on the course doesn’t seem to impact this fact. Titleist has been the golf ball leader as long as I can remember. It is their financial bread and butter, and no one has come close to knocking them off. IF Taylormade could gain a chunk of the Pro V1 market, it would be huge. Bigger than signing another player to a club deal.

 

Whether GolfWRXer's realize it or not, Rickie is one of the most marketable golfers out there, despite his lack of top level success. He basically carries Cobra and Puma by himself, and neither of them sell in any numbers to rival the leaders in their respective categories. But without him, they REALLY wouldn't sell anything.

 

Again, GolfWRXers are NOT the usual intended target audience of most all manufacturers' marketing, but, as someone in the golf industry for what feels like a long time now, I can tell you that the reason companies market the way they do is because it works for them. If not, they quite simply wouldn't do it. These are multimillion dollar companies...they know what they are doing for the most part. In talking with industry people for over 20 years now as part of said industry, the most two successful areas of "marketing" that come up year in, year out are overall Tour presence, and your local golf course staff/head professional. These are the areas that any successful golf company (talking about the US market here) focuses on.

 

With overall Tour presence, what I'm referring to is not necessarily one top/elite name endorsing your clubs/balls, as that almost never works. But rather a stable/sizable group of top Tour players using your equipment. Say for instance TaylorMade now with what sometimes seems like the majority of the top 10 golfers in the world, or Titelist with like 75-80% of any Tour event's field using a ProV1. That's what the average consumer notices. Not that Tiger is using such and such (as clearly shown with Nike's failure, and Bridgestone losing sizable marketshare SINCE signing Tiger), but with the fact that Tiger, DJ, JD, Rahm, Rory all play TaylorMade. Or...take Titleist. They don't focus on any one superstar, and never try to keep a superstar when they make their break away from Titleist chasing money, but instead focus on keeping as many names as they can, period. It's this same concept that drove the "pay for play" era and chase after overall Tour usage. And it's why the companies that don't do this, despite making arguably better equipment...see Mizuno, Srixon in the past for example...simply don't sell in any kind of numbers to even sniff the top of any category they sell in.

 

The other area of "marketing" or focus for companies is,as I said, local course staff/head pros. The average golfer has shown time and time again that that's one of their biggest sources for recommendation on equipment, and quite simply the only outlet for most golfers to buy and try said equipment. It's why all companies target having someone at any local course and being "on staff" with them, giving that person free golf clubs/apparel/balls/gloves to talk up the brand. This works and always has worked, and the companies that focus on this and green grass accounts...we are seeing in the industry that golfers are moving away from big box stores and back to green grass accounts more, at least from my experience and that's backed up by what the companies are telling me...are doing well. We as course operators get bombarded with companies more or less begging to get us/our employees "on staff". A company that has done this for decades is Titleist. Their dominance in the golf ball market is a decades old plan that has been pulled off quite well. They have, going back literally decades, always made a push to capture the local course staffs/head pros, younger/youth golfers, etc, knowing that it would carry through to sales at said retail outlets, and that those youth would grow up more than likely being Titleist lifelong customers. And, the plan worked and still works, although is being eaten into by other companies attempting similar things. I see more and more fellow course operators moving away from carrying Titleist as their primary ball, or at least offering other Tour level balls in their shops. Some have even moved away from stocking Titleist at all, as I have for the past 6 months or so. 10, 15 years ago or more that would have never been seen.

 

With the Rickie signing, TM may very well be attempting to make him the "face" of TP5. TaylorMade seems to be getting on the right track internally (marketing aside...all marketing is hype and spin) from what I see, and is doing many things right, again, from my experience on this side of the business. Callaway is...kind of showing signs of going the way TM did back when they dug themselves a big hole and set the industry back a bit (discussion for another thread). But, Rickie IS a marketable presence that definitely relates to the younger golfers. Young golfers obviously show that they are influenced by him more than any other big name, or we wouldn't be seeing so many brightly dressed youth on our courses...as well as poorly dressed middle agers trying to look like Rickie. I'd say he's the most copied golfer out right now, from what I see at the daily fee course level. IF, and it's a big IF TaylorMade builds a whole campaign around Rickie and his use of the TP5/TP5 PIX (it's no coincidence the first pattern release is orange), it could be the start of chipping into the premium golf ball market even more.

If Fowler finds the on-course success that has eluded him to date (other than the "Player's") it could be a big deal. If a new ball is involved it will get a lot of credit, like it or not. That is the risk TM takes. They are taking a "big" name in the golfing public who has never quite had the success continually projected on him. If he finds more success the changes will be amplified!

 

Agreed. But if his results start to deteriorate, the negative will be amplified as well, i.e. Bubba with the Volvik.

[MCoz]

I feel light up the industry has to be a reference to Rickie and there new truvis ball. Rickie is a colourful character who dresses in bright clothing. There new ball is also the same....

Rickie is one of most likable and marketable players around. His “under-achievement “ on the course doesn’t seem to impact this fact. Titleist has been the golf ball leader as long as I can remember. It is their financial bread and butter, and no one has come close to knocking them off. IF Taylormade could gain a chunk of the Pro V1 market, it would be huge. Bigger than signing another player to a club deal.

 

Whether GolfWRXer's realize it or not, Rickie is one of the most marketable golfers out there, despite his lack of top level success. He basically carries Cobra and Puma by himself, and neither of them sell in any numbers to rival the leaders in their respective categories. But without him, they REALLY wouldn't sell anything.

 

Again, GolfWRXers are NOT the usual intended target audience of most all manufacturers' marketing, but, as someone in the golf industry for what feels like a long time now, I can tell you that the reason companies market the way they do is because it works for them. If not, they quite simply wouldn't do it. These are multimillion dollar companies...they know what they are doing for the most part. In talking with industry people for over 20 years now as part of said industry, the most two successful areas of "marketing" that come up year in, year out are overall Tour presence, and your local golf course staff/head professional. These are the areas that any successful golf company (talking about the US market here) focuses on.

 

With overall Tour presence, what I'm referring to is not necessarily one top/elite name endorsing your clubs/balls, as that almost never works. But rather a stable/sizable group of top Tour players using your equipment. Say for instance TaylorMade now with what sometimes seems like the majority of the top 10 golfers in the world, or Titelist with like 75-80% of any Tour event's field using a ProV1. That's what the average consumer notices. Not that Tiger is using such and such (as clearly shown with Nike's failure, and Bridgestone losing sizable marketshare SINCE signing Tiger), but with the fact that Tiger, DJ, JD, Rahm, Rory all play TaylorMade. Or...take Titleist. They don't focus on any one superstar, and never try to keep a superstar when they make their break away from Titleist chasing money, but instead focus on keeping as many names as they can, period. It's this same concept that drove the "pay for play" era and chase after overall Tour usage. And it's why the companies that don't do this, despite making arguably better equipment...see Mizuno, Srixon in the past for example...simply don't sell in any kind of numbers to even sniff the top of any category they sell in.

 

The other area of "marketing" or focus for companies is,as I said, local course staff/head pros. The average golfer has shown time and time again that that's one of their biggest sources for recommendation on equipment, and quite simply the only outlet for most golfers to buy and try said equipment. It's why all companies target having someone at any local course and being "on staff" with them, giving that person free golf clubs/apparel/balls/gloves to talk up the brand. This works and always has worked, and the companies that focus on this and green grass accounts...we are seeing in the industry that golfers are moving away from big box stores and back to green grass accounts more, at least from my experience and that's backed up by what the companies are telling me...are doing well. We as course operators get bombarded with companies more or less begging to get us/our employees "on staff". A company that has done this for decades is Titleist. Their dominance in the golf ball market is a decades old plan that has been pulled off quite well. They have, going back literally decades, always made a push to capture the local course staffs/head pros, younger/youth golfers, etc, knowing that it would carry through to sales at said retail outlets, and that those youth would grow up more than likely being Titleist lifelong customers. And, the plan worked and still works, although is being eaten into by other companies attempting similar things. I see more and more fellow course operators moving away from carrying Titleist as their primary ball, or at least offering other Tour level balls in their shops. Some have even moved away from stocking Titleist at all, as I have for the past 6 months or so. 10, 15 years ago or more that would have never been seen.

 

With the Rickie signing, TM may very well be attempting to make him the "face" of TP5. TaylorMade seems to be getting on the right track internally (marketing aside...all marketing is hype and spin) from what I see, and is doing many things right, again, from my experience on this side of the business. Callaway is...kind of showing signs of going the way TM did back when they dug themselves a big hole and set the industry back a bit (discussion for another thread). But, Rickie IS a marketable presence that definitely relates to the younger golfers. Young golfers obviously show that they are influenced by him more than any other big name, or we wouldn't be seeing so many brightly dressed youth on our courses...as well as poorly dressed middle agers trying to look like Rickie. I'd say he's the most copied golfer out right now, from what I see at the daily fee course level. IF, and it's a big IF TaylorMade builds a whole campaign around Rickie and his use of the TP5/TP5 PIX (it's no coincidence the first pattern release is orange), it could be the start of chipping into the premium golf ball market even more.

If Fowler finds the on-course success that has eluded him to date (other than the "Player's") it could be a big deal. If a new ball is involved it will get a lot of credit, like it or not. That is the risk TM takes. They are taking a "big" name in the golfing public who has never quite had the success continually projected on him. If he finds more success the changes will be amplified!

 

Agreed. But if his results start to deteriorate, the negative will be amplified as well, i.e. Bubba with the Volvik.

Not necessarily. TP5 has an all star lineup already playing the balls over a period of years Volvik essentially (outside of the LPGA) had a one trick pony space cadet who spent that year going thru a mid life crisis. So I wouldn't use that as an example. Fowler has only won 4 PGA events, So there is a lot of room. Is there any player who has more attention and fans that has won as little as 4 tourneys on the PGA Tour???

[rkelso184]

is there any pics of this so-called new bright ball

[chris975d]

is there any pics of this so-called new bright ball

 

Look back in the thread. I've linked to it at least once, maybe more. And it's not a "bright" ball, but a visual pattern ball like the Callaway TruVis. This pattern is has higher visibility in low and bright "light" conditions, which the wording of the CEO's letter may be playing off of.

[CaptainRook]

The funniest part to me is that they didn't make nearly as big of a deal about signing Tiger.

 

They did a huge presentation from the pga show iirc and

 

It still wasn't what they're building this up to be. The wording they used in that email could literally only be justified by signing one player and that's Tiger.

[CaptainRook]

I understand that Rickie switching to a Taylormade is a decently big deal. It just feels like to me that it would be more of a press conference / social media post type of announcement, not the type of thing that they consider a literal game changer. It doesn't make sense to me. There is nothing that could live up to what is said in the email.

[noodle3872]

is there any pics of this so-called new bright ball

 

Look back in the thread. I've linked to it at least once, maybe more. And it's not a "bright" ball, but a visual pattern ball like the Callaway TruVis. This pattern is has higher visibility in low and bright "light" conditions, which the wording of the CEO's letter may be playing off of.

[SoCalTitleist]

Reminds me of these

 

[GoGoErky]

The funniest part to me is that they didn't make nearly as big of a deal about signing Tiger.

 

They did a huge presentation from the pga show iirc and

 

It still wasn't what they're building this up to be. The wording they used in that email could literally only be justified by signing one player and that's Tiger.

 

Are they really building it up? It was a letter sent to tm staff. Would we even really be talking about it if the op didn’t share the letter and everyone started speculating about players currently under contact to other brands or celebrities?

 

It’s been known for a couple months Rickie wasn’t with titleist anymore. Imo there’s really no hype coming from them publicly

[pmadden86]

I see taylormade being the next Nike Golf and hitting the wall.

[SAM_PGA]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

[Llortamaisey]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade’s request to create buzz? Because while lots of people got that email, I’d guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you’re Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

[chris975d]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade’s request to create buzz? Because while lots of people got that email, I’d guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you’re Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

 

I think he's saying that for all the talk of TaylorMade "building this up" when it may be considered nothing to most GolfWRXers, TaylorMade has really actually done nothing to hype this publicly. This letter isn't even supposed to be known about to the general golf public. It's an internal letter sent to TM staff and retail accounts. It's not a commercial, not a social media post from TM, not a "teaser, etc. It's not much more than internal excitement about the announcement. It was shared with the public (GolfWRX) when it was never designed to be. And has gotten way more build up here than I think was intended by the statement. Heck I got the "letter" too, and as I stated before, glossed right over this part because it's at the last paragraph in a much longer letter. This letter was never intended to be a wide public announcement.

[SAM_PGA]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade’s request to create buzz? Because while lots of people got that email, I’d guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you’re Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

 

I think he's saying that for all the talk of TaylorMade "building this up" when it may be considered nothing to most GolfWRXers, TaylorMade has really actually done nothing to hype this publicly. This letter isn't even supposed to be known about to the general golf public. It's an internal letter sent to TM staff and retail accounts. It's not a commercial, not a social media post from TM, not a "teaser, etc. It's not much more than internal excitement about the announcement. It was shared with the public (GolfWRX) when it was never designed to be. And has gotten way more build up here than I think was intended by the statement. Heck I got the "letter" too, and as I stated before, glossed right over this part because it's at the last paragraph in a much longer letter. This letter was never intended to be a wide public announcement.

 

Pretty much spot on. Don't think TM ever intended for this to be up for discussion... BUT don't think in the least bit that the marketing gurus at TM didn't discuss possible impact of such a letter being released. Its free advertising!!! I still stand by the fact that since TM won't be at the PGA Show that they will somehow try to draw spotlight on themselves.

[bladehunter]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade’s request to create buzz? Because while lots of people got that email, I’d guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you’re Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

 

I think he's saying that for all the talk of TaylorMade "building this up" when it may be considered nothing to most GolfWRXers, TaylorMade has really actually done nothing to hype this publicly. This letter isn't even supposed to be known about to the general golf public. It's an internal letter sent to TM staff and retail accounts. It's not a commercial, not a social media post from TM, not a "teaser, etc. It's not much more than internal excitement about the announcement. It was shared with the public (GolfWRX) when it was never designed to be. And has gotten way more build up here than I think was intended by the statement. Heck I got the "letter" too, and as I stated before, glossed right over this part because it's at the last paragraph in a much longer letter. This letter was never intended to be a wide public announcement.

 

This post is true / not true depending on who the op is . Could easily be released on purpose. Tm has spies everywhere.

[the bishop]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade's request to create buzz? Because while lots of people got that email, I'd guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you're Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

 

I think he's saying that for all the talk of TaylorMade "building this up" when it may be considered nothing to most GolfWRXers, TaylorMade has really actually done nothing to hype this publicly. This letter isn't even supposed to be known about to the general golf public. It's an internal letter sent to TM staff and retail accounts. It's not a commercial, not a social media post from TM, not a "teaser, etc. It's not much more than internal excitement about the announcement. It was shared with the public (GolfWRX) when it was never designed to be. And has gotten way more build up here than I think was intended by the statement. Heck I got the "letter" too, and as I stated before, glossed right over this part because it's at the last paragraph in a much longer letter. This letter was never intended to be a wide public announcement.

 

This post is true / not true depending on who the op is . Could easily be released on purpose. Tm has spies everywhere.

[The General]

welp, this is a nothing burger thread now, lock it up.

[rawdog]

LOL, that is exactly what I would expect a TM tru-vis copy to look like.

 

Big, loud, neon ninja stars!

[PostandGhost]

This thread has done exactly what TM has wanted it to do... CREATE BUZZ ABOUT THE BRAND BY SPREADING RUMORS FROM A NON-DESCRIPT LETTER JUST DAYS BEFORE THE 2019 PGA MERCHANDISE SHOW IN WHICH THEY ARE NOT ATTENDING!!! "Light up" and "enhance" could simply be the new PIX ball as indicated. Nothing more.

 

Are you saying that the OP intentionally started the thread per Taylormade's request to create buzz? Because while lots of people got that email, I'd guess that 97% of Golf WRX members, if not more, did not get that email and are just seeing it for the first time in this thread. If you're Taylormade trying to create buzz, just post that letter on social media. That would be more effective than having some nobody post it on Golf WRX.

 

I think he's saying that for all the talk of TaylorMade "building this up" when it may be considered nothing to most GolfWRXers, TaylorMade has really actually done nothing to hype this publicly. This letter isn't even supposed to be known about to the general golf public. It's an internal letter sent to TM staff and retail accounts. It's not a commercial, not a social media post from TM, not a "teaser, etc. It's not much more than internal excitement about the announcement. It was shared with the public (GolfWRX) when it was never designed to be. And has gotten way more build up here than I think was intended by the statement. Heck I got the "letter" too, and as I stated before, glossed right over this part because it's at the last paragraph in a much longer letter. This letter was never intended to be a wide public announcement.

 

This post is true / not true depending on who the op is . Could easily be released on purpose. Tm has spies everywhere.

 

Don't tell anyone but I made the whole thing up. The letter is a fugazi.