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Sergio rejoins TaylorMade


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So Sergio is the wife? Got it.

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs.    His punishment will be far less favourable terms and havi

Jason Day is pretty irrelevant these days. Rahm got out priced and Sergio is cheap. Seems pretty cut and dry to me. 

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1 hour ago, MMB1500 said:

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

 

I heard that the new shafts are Burner Bubble-ier.

Titleist TS3 8.5 Even Flow White T1100 6.0
Titleist 915Fd 15 Stiff Rogue Black 
Titleist 915Hd 17.5 Stiff Diamana S+
Titleist T100 4-PW 6.0 Project X LZ
Titleist Vokey SM6 50.08
Titlesist Vokey SM7 56.12 & 60.04
Scotty Cameron Futura 5S
ProV1x 2021

 

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1 hour ago, MMB1500 said:

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

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41 minutes ago, pga43 said:

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

Not a Sergio fan but I’m sure his contract is a lot cheaper now as is he isn’t nearly the same player that won the Masters. 

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53 minutes ago, pga43 said:

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

Has the deal closed yet? I know it got announced but didn't think ownership had changed hands yet. I am certain new buyers would have to sign off on any contracts being signed as they would inherit them. Maybe someone in M&A could clarify

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1 hour ago, TheMoneyShot said:

Tiger approved this signing😂🤣

Not sure they care about what Tiger wants right now, since he can barely walk. 

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Titleist TSi3 w/Oban Kiyoshi White 6X 
Titleist TSi2 15 degree w/Accra TZ6 75 M5

Titleist TSi2 21 degree w/Accra TZ6 75 M5 

Srixon ZX5 4-6 w/KBS TGI 110 (SS 1x) @1/2" over standard

Srixon ZX7 7-PW w/KBS TGI 110 (SS 1x) @1/2" over standard
Titleist Vokey SM8 Raw 50/54/58 KBS TGI 110 (SS 1x) @1/2" over standard
Toulon Las Vegas custom w/BGT Tour 

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2 minutes ago, No_Catchy_Nickname said:

 

Seemed like a little dig at the Callaway golf ball there.

 

It's not even him posting on twitter, PR team.

Callaway Epic Max LS / Fuji Ventus X                  

Callaway Epic Speed 15* / Fuji Ventus Blue 8X               

Cally Mav Pro 20*  / Fuji Ventus Black 10TX

Honma 737V / Mitsubishi MMT 125TX

Cally MD5 50*,54*,60* / Mitsu MMT 125TX

Odyssey Versa #6




 

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2 minutes ago, ASN21 said:

Jason Day is pretty irrelevant these days. Rahm got out priced and Sergio is cheap. Seems pretty cut and dry to me. 

I guess it was more rhetorical, but since were here didn't TM refuse to sign him back after his outbursts a while back? I get that he's "cheap" but those tantrums are also bad for the brand.

 

As far as Day, he played his best golf under TM and went downhill at the end of his contract and during 2020 Covid shortened season. I dont believe its so far fetched to think that he could contend again. 

And i'll concede that Rahmbo is a different case. Adidas doesn't allow players to co-image their clothing so I can't imagine he wouldn't fetch more money outside of that deal now that Travis Mathew (owned by Callaway) allows his other sponsors on his apparel. He also had success with Callaway in college. I just don't know how you don't outbid Callaway to retain the #1 AND #2- at the time- player in the world. 

Driver: Sim2 8* // Ventus Blue Velocore

FW: Sim 3 // Oban Devotion 

H: Sim 3/4  // Oban Devotion 

Irons: Mizuno JPX921 HMP // KBS Tour V

Wedges: Vokey 54M/58D

Putter: Spider X // SuperStroke 3

Ball: 2019 TP5x

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Just out of curiosity, how many golfers do you really think take into account what clubs a pro golfer uses when they buy their own clubs?

Did anybody sell their TM clubs and go buy new Callaway clubs when Sergio went to them?  Will any of those dump the Callaway clubs and re-buy new TM clubs now that he is back?

 

Do you go buy TM irons because Tiger uses them or are we all pretty well in the know that Tiger has custom forgings with a TM stamp put on them?

 

And in case you weren't...

https://www.pgatour.com/long-form/2019/04/09/golf-clubs-equipment-through-the-years-driver-nike-tiger-woods-history-augusta-national-masters-tournament.html

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Posted (edited)
1 hour ago, smashdn said:

Just out of curiosity, how many golfers do you really think take into account what clubs a pro golfer uses when they buy their own clubs?

Did anybody sell their TM clubs and go buy new Callaway clubs when Sergio went to them?  Will any of those dump the Callaway clubs and re-buy new TM clubs now that he is back?

 

Do you go buy TM irons because Tiger uses them or are we all pretty well in the know that Tiger has custom forgings with a TM stamp put on them?

 

 

 

I constantly see this argument on wrx. Everyone claims to not be influenced by endorsements. However, marketing is one of the most researched aspects of business. Endorsements are ubiquitous in the business world because they work. Businesses simply wouldn't pay (collectively) billions of dollars for endorsements if they did not increase sales in a meaningful way.

 

 

 

Edited by Mustard_Tiger
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Old owners didn't see the value at the time, new owners do (at a new price tag I'm sure).

Driver - TM Sim 2 Max - 505X Autoflex
Fairway - TM SIM Ti 5 Wood - Diamana Ltd.
Hybrid - Callaway Apex Pro 20 and 23
Irons - Callaway Apex Pro 21 5-PW - MMT
Wedges - Callaway Jaws 50,54,58
Putter - Kenny G G10

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40 minutes ago, Mustard_Tiger said:

 

I constantly see this argument on wrx. Everyone claims to not be influenced by endorsements. However, marketing is one of the most researched aspects of business. Endorsements are ubiquitous in the business world because they work. Businesses simply wouldn't pay (collectively) billions of dollars for endorsements if they did not increase sales in a meaningful way.

 

I see what you are saying.  It has to have an impact (his being on their "team") or they wouldn't spend the money.

 

I guess my question is, is the value with the ability to grab him when you need him and put him in an ad or is the value that it people are actively going to use what he uses?  That seems like two different things to me.

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1 hour ago, smashdn said:

 

I see what you are saying.  It has to have an impact (his being on their "team") or they wouldn't spend the money.

 

I guess my question is, is the value with the ability to grab him when you need him and put him in an ad or is the value that it people are actively going to use what he uses?  That seems like two different things to me.


It’s the combination of everything.

 

the pros are walking billboards. What’s the advertising/marketing value if Sergio is in contention on Sunday and the TaylorMade logo on his hat is plastered on everyone’s television screen?

 

having 10+ top pros in your marketing “stable” starts to leave an impression on the viewer.

 

it doesn’t mean they will drop their current clubs.

 

but it might mean a 10-50% difference when they go to choose between similar brands.

 

and a consumer being influenced just enough to choose Taylormade over Callaway some percentage of the time might mean $100 million in additional revenue, For example 

 

i.e. it’s not a black and white monumental deal to sign Sergio. It’s the combination and long term influence of exposing people to the Taylormade brand thousands and thousands of times

 

Sergio is still a huge name though. Especially in Europe. He will pull more eye balls than a higher ranked no name. 

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