Sergio rejoins TaylorMade

[Langlands]

https://twitter.com/TheSergioGarcia/status/1394593832164020225?s=19

[Golfingfanatic]

he still has the vokey wedges in the promo video. I wonder if it is a less than 14 club deal?

[MMB1500]

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

[TheMoneyShot]

Tiger approved this signing😂🤣

[MattyO1984]

1 hour ago, MMB1500 said:

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

 

I heard that the new shafts are Burner Bubble-ier.

[Bentron]

Does his contract have a "no fits" clause? 

[pga43]

1 hour ago, MMB1500 said:

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

[third-times-a-charm]

3 minutes ago, pga43 said:

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

 

So Sergio is the wife? Got it.

[TheMoneyShot]

3 minutes ago, third-times-a-charm said:

 

So Sergio is the wife? Got it.

Lmao 😂

[getitdaily]

24 minutes ago, MattyO1984 said:

 

I heard that the new shafts are Burner Bubble-ier.

So, velocore in the handle? 

 

The ho in me just got...excited.

[getitdaily]

16 minutes ago, third-times-a-charm said:

 

So Sergio is the wife? Got it.

Rhetorical question is rhetorical.

[ASN21]

41 minutes ago, pga43 said:

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

Not a Sergio fan but I’m sure his contract is a lot cheaper now as is he isn’t nearly the same player that won the Masters. 

[cn34]

53 minutes ago, pga43 said:

He didn’t leave T/M, they left him. So it looks like the new owners realize they need/want him where the old owners wanted to save money. 
 

Greg

Has the deal closed yet? I know it got announced but didn't think ownership had changed hands yet. I am certain new buyers would have to sign off on any contracts being signed as they would inherit them. Maybe someone in M&A could clarify

[liveagua]

1 hour ago, TheMoneyShot said:

Tiger approved this signing😂🤣

Not sure they care about what Tiger wants right now, since he can barely walk. 

[TheMoneyShot]

1 minute ago, liveagua said:

Not sure they care about what Tiger wants right now, since he can barely walk. 

Oh, I’m sure they always care about what TW thinks. 

[No_Catchy_Nickname]

 

4 hours ago, Langlands said:

https://twitter.com/TheSergioGarcia/status/1394593832164020225?s=19

Seemed like a little dig at the Callaway golf ball there.

[TheMoneyShot]

I’m kind of surprised Justin Rose has not signed with TM again.  He played his best with their equipment too.

[J13]

2 minutes ago, No_Catchy_Nickname said:

 

Seemed like a little dig at the Callaway golf ball there.

 

It's not even him posting on twitter, PR team.

[MTgolfer]

21 minutes ago, TheMoneyShot said:

Oh, I’m sure they always care about what TW thinks. 

Ha. Yes. 

[No_Catchy_Nickname]

26 minutes ago, J13 said:

 

It's not even him posting on twitter, PR team.

 

So the PR team didn't like the Callaway ball, either?

 

I didn't think it was that bad....

[JayAreOhh924]

I just don't understand this. How do you let JDay and Rahmbo walk, but then turn around and re-sign Sergio? 

[ASN21]

11 minutes ago, JayAreOhh924 said:

I just don't understand this. How do you let JDay and Rahmbo walk, but then turn around and re-sign Sergio? 

Jason Day is pretty irrelevant these days. Rahm got out priced and Sergio is cheap. Seems pretty cut and dry to me. 

[JayAreOhh924]

2 minutes ago, ASN21 said:

Jason Day is pretty irrelevant these days. Rahm got out priced and Sergio is cheap. Seems pretty cut and dry to me. 

I guess it was more rhetorical, but since were here didn't TM refuse to sign him back after his outbursts a while back? I get that he's "cheap" but those tantrums are also bad for the brand.

 

As far as Day, he played his best golf under TM and went downhill at the end of his contract and during 2020 Covid shortened season. I dont believe its so far fetched to think that he could contend again. 

And i'll concede that Rahmbo is a different case. Adidas doesn't allow players to co-image their clothing so I can't imagine he wouldn't fetch more money outside of that deal now that Travis Mathew (owned by Callaway) allows his other sponsors on his apparel. He also had success with Callaway in college. I just don't know how you don't outbid Callaway to retain the #1 AND #2- at the time- player in the world. 

[tacklingdummy]

4 hours ago, MMB1500 said:

He's like a cheating husband who's gone back to his wife after needing time away to "find himself" by having a number of affairs. 

 

His punishment will be far less favourable terms and having to use Burner Bubble shafts in all his clubs. 

 

Or Rocketballz may have gotten Rocketballzier. 

 

 

[smashdn]

Just out of curiosity, how many golfers do you really think take into account what clubs a pro golfer uses when they buy their own clubs?

Did anybody sell their TM clubs and go buy new Callaway clubs when Sergio went to them?  Will any of those dump the Callaway clubs and re-buy new TM clubs now that he is back?

 

Do you go buy TM irons because Tiger uses them or are we all pretty well in the know that Tiger has custom forgings with a TM stamp put on them?

 

And in case you weren't...

https://www.pgatour.com/long-form/2019/04/09/golf-clubs-equipment-through-the-years-driver-nike-tiger-woods-history-augusta-national-masters-tournament.html

[Mustard_Tiger]

1 hour ago, smashdn said:

Just out of curiosity, how many golfers do you really think take into account what clubs a pro golfer uses when they buy their own clubs?

Did anybody sell their TM clubs and go buy new Callaway clubs when Sergio went to them?  Will any of those dump the Callaway clubs and re-buy new TM clubs now that he is back?

 

Do you go buy TM irons because Tiger uses them or are we all pretty well in the know that Tiger has custom forgings with a TM stamp put on them?

 

 

 

I constantly see this argument on wrx. Everyone claims to not be influenced by endorsements. However, marketing is one of the most researched aspects of business. Endorsements are ubiquitous in the business world because they work. Businesses simply wouldn't pay (collectively) billions of dollars for endorsements if they did not increase sales in a meaningful way.

 

 

 

Edited May 18, 2021 by Mustard_Tiger

[grm24]

Good article with club specs.

 

https://golf.com/gear/sergio-garcia-signs-taylormade-golf-clubs/

 

[drake47]

Old owners didn't see the value at the time, new owners do (at a new price tag I'm sure).

[smashdn]

40 minutes ago, Mustard_Tiger said:

 

I constantly see this argument on wrx. Everyone claims to not be influenced by endorsements. However, marketing is one of the most researched aspects of business. Endorsements are ubiquitous in the business world because they work. Businesses simply wouldn't pay (collectively) billions of dollars for endorsements if they did not increase sales in a meaningful way.

 

I see what you are saying.  It has to have an impact (his being on their "team") or they wouldn't spend the money.

 

I guess my question is, is the value with the ability to grab him when you need him and put him in an ad or is the value that it people are actively going to use what he uses?  That seems like two different things to me.

[straightshot7]

1 hour ago, smashdn said:

 

I see what you are saying.  It has to have an impact (his being on their "team") or they wouldn't spend the money.

 

I guess my question is, is the value with the ability to grab him when you need him and put him in an ad or is the value that it people are actively going to use what he uses?  That seems like two different things to me.

It’s the combination of everything.

 

the pros are walking billboards. What’s the advertising/marketing value if Sergio is in contention on Sunday and the TaylorMade logo on his hat is plastered on everyone’s television screen?

 

having 10+ top pros in your marketing “stable” starts to leave an impression on the viewer.

 

it doesn’t mean they will drop their current clubs.

 

but it might mean a 10-50% difference when they go to choose between similar brands.

 

and a consumer being influenced just enough to choose Taylormade over Callaway some percentage of the time might mean $100 million in additional revenue, For example 

 

i.e. it’s not a black and white monumental deal to sign Sergio. It’s the combination and long term influence of exposing people to the Taylormade brand thousands and thousands of times

 

Sergio is still a huge name though. Especially in Europe. He will pull more eye balls than a higher ranked no name.