Hogan Closed Again

[Foreleft]

This will leave a clear path for the Nicklaus and Palmer line to take market share.

[vandyfan]

14 minutes ago, AC in TX said:

forgiving drivers

 

That for some reason are 45" + in length, standard. I always think if they are going to have a "forgiving" driver they should start on total length being shorter, not to derail the topic. 

 

Also on the extra inventory front, in checking around it sounds like BH didn't keep a lot of inventory hanging around and only made up sets and components when there were orders for said items. There may be some demo stuff but it doesn't sound like they have tons of inventory available. Hope I am wrong as I would love a UiHi 26* 5 iron. 

Edited July 27, 2022 by vandyfan

[BIG STU]

46 minutes ago, OsnolaKinnard said:

I follow them on instagram…does not look like components.

https://www.instagram.com/p/CgfBjm8o2Vb/?igshid=YmMyMTA2M2Y=

 

https://www.instagram.com/p/Cf9jdLOIae-/?igshid=YmMyMTA2M2Y=

 

 

kidney transplant was 100% successful…i made a few swings today with no pain.

 

Hoping to play Sunday!!!

HMMM interesting ---- Glad to see everything was a success on the Kidney end

[BIG STU]

I posted this comment on another site after seeing the following and some one give me insight on this---- If the Hogan company is shut down why did I see an ad on the GC about 2 this afternoon? No joke

[larryd3]

24 minutes ago, BIG STU said:

I posted this comment on another site after seeing the following and some one give me insight on this---- If the Hogan company is shut down why did I see an ad on the GC about 2 this afternoon? No joke

Already paid for pre shutdown?   maybe not refundable or something.  I'd imagine ads are placed fairly fair out in advance but I may be wrong on that.  

[mbry429]

Wondering if they'll have some sort of closing sale, although that doesn't seem likely given the site is down (and looks like permanently?). I find it hard to believe that they sold out of all their inventory and were truly backed up on supply chain issues for every new order, but could be wrong. Not a dtc expert, but is everything built-to-ship typically?

[AC in TX]

If there is any appreciable left over inventory they might leverage a liquidator ... usually how it's done.

[naj959]

Looks like Dallas Golf may be the liquidator of choice. I see some new listings on ebay that look like they haven't been hit. 

[Chunkitgood]

On 7/26/2022 at 12:08 PM, DaddySwagMaster said:

Fixed it for ya.

We don't need no stinkin' grammar here in the golf 'hood.

Don’t know if this is meant seriously but I was taught that “whoever is in charge” is the proper usage there.  It’s would be different if it said “I’m going to fire whomever I can identify as being in charge.”

 

That clubs are not particularly profitable to retailers does not mean the manufacturers are not making a killing on them.

[kevinmdowney]

6 hours ago, Chunkitgood said:

Don’t know if this is meant seriously but I was taught that “whoever is in charge” is the proper usage there.  It’s would be different if it said “I’m going to fire whomever I can identify as being in charge.”

 

That clubs are not particularly profitable to retailers does not mean the manufacturers are not making a killing on them.

Mfr profit is so-so. Balls much higher.

 

Aldo keep in mind balls are recurring sales. Clubs people don’t buy but every few years or longer. (Except for club hos, which is pretty small market.)

[Valtiel]

16 hours ago, Sankacoffee said:

I played the Apex Plus in high school and I've been searching ever since for irons I like as much as I liked those.

Those were definitely special. I remember coveting them as a junior golfer with my knockoff Bob Toski irons (lol) hoping I could have a set one day. Those always felt superior to the models that ostensibly replaced them (Edge and FTX). 

Edited July 28, 2022 by Valtiel

[Dinosaur]

On 7/27/2022 at 6:40 AM, cardia10 said:

A lot of old US golf companies started their slow death when Hoffman Forging stopped their US production. When you rely on overseas production you  rely on the logistics and supply chain not being controlled in your own country. These niche brands barely hang on and the newer ones will only hang on as long as they can procure cheap forgings from open designs overseas. 

I do know that nearly all the irons from big name companies were made by CoastCast. When I worked at Acushnet, frequently there would be a stray from Cleveland and others in a box of Titleist heads. I believe that Coastcast was a US company however. Same for Scotty Cameron putters, I designed and maintained a database that tracked the various processes i.e. anodizing, paint fill, inserts. I was able to locate exactly where each putter was at a specified time prior to final assembly at Titleist (Escondido, CA at the time).  When the Howitizer came out, the heads were hand counted daily. 

[mogc60]

The Hogan name meant something 30-50 years ago…sadly it started losing its meaning and place in the club market in the mid 90’s and when Spalding purchased them it was the beginning of their demise. Once Callaway took over the name, brand and market share had died. It’s sad really but we’ve seen it a bunch from the clubs from that era. The golf business is hard, staying relevant and cutting edge requires taking risk and constantly advancing, not resting on a legacy. I feel once those that knew who Hogan was and what he stood for with his company started to age the company aged with us. 

[Sankacoffee]

7 hours ago, Valtiel said:

Those were definitely special. I remember coveting them as a junior golfer with my knockoff Bob Toski irons (lol) hoping I could have a set one day. Those always felt superior to the models that ostensibly replaced them (Edge and FTX). 

I bought them from a local golf shop used for like $200, had them extended and never looked back. Then one day I decided I needed new irons when I was in college and have regretted it ever since. I've got a few sets in my eBay watchlist right now haha.

[wildcatden]

On 7/27/2022 at 8:42 AM, Sankacoffee said:

I've debated trying them over the years, so hopefully they'll get it sorted. I played the Apex Plus in high school and I've been searching ever since for irons I like as much as I liked those.

 

I have the Apex plus in my Hogan cart bag now. I actually found the 3-PW set in a Savers (thrift store). Awesome condition.  I ended up picking up a 52* Colonial wedge, 56* Carnoustie wedge, 60* Riviera wedge, Big Ben CS3 Driver, Big Ben C455 3W and BHB5-SS putter as well to complete the bag. 

[Konklifer]

The Apex 73 and 99 are right there with the MacGregor PMB for favorite blade of all time.

Edited August 7, 2022 by Konklifer

[Tzoid]

Sad news for sure.

[bullie76]

A scratch golfer in my group still plays a 30+ y/o set of Hogans. He keeps them looking spotless. I wish I still had my 1970 Apex irons. My first quality set and I was 16 at the time. 

[Double Mocha Man]

On 7/27/2022 at 11:57 AM, Foreleft said:

This will leave a clear path for the Nicklaus and Palmer line to take market share.

 

... and the Black Knight putter...

[Rbsiedsc]

Any idea if they are doing an inventory dump?

[Straphael]

They lost the license so doubtful from hogan direct. I’m waiting for them to go through someone though because I fit into their stock clubs. Icons are amazing feeling so keeping my eye out for x100 or tour v sets being sold off. 

[Nard_S]

Shame, there was a lot ai liked about them but it always bugged me that as a DTC/custom build company, their shaft selection was daft. It did stop me from buying the FT Worth's, thought the Icon's looked great but if the choice was all things KBS, I did not bother.

[J13]

Hogan was in trouble under the current ownership for quite a few years.  I know a group that looked at their books 2 years ago and did a hard pass as it was obvious the licensing deal with Perry Ellis was crazy.  

[wonkoabnrml]

hi all 🙂

 

hope all is well in your universe

 

just in a general pointless search i happened upon the following low key announcement

 

https://benhogangolf.com/

 

it looks like ben hogan golf equipment is no more , kaput , gone and what a truly sad day , i mean i know for the most part it was a cash grab against the name but i did always hope it would remain as a constant ....oh well sad days come and go i guess

 

anyone else notice or even care one way or another ?

[wildcatden]

Any updated information on remaining inventory?  Would love to find some Equalizer II wedges.

[Chunkitgood]

On 8/13/2022 at 10:12 PM, wonkoabnrml said:

hi all 🙂

 

hope all is well in your universe

 

just in a general pointless search i happened upon the following low key announcement

 

https://benhogangolf.com/

 

it looks like ben hogan golf equipment is no more , kaput , gone and what a truly sad day , i mean i know for the most part it was a cash grab against the name but i did always hope it would remain as a constant ....oh well sad days come and go i guess

 

anyone else notice or even care one way or another ?

The recent incarnation was more than a cash grab against the name, if not least because they made good clubs without the garish plastic vibe of the big sellers.

[JahSteve]

bummer. Enjoy hitting my 2018 edge irons... was kinda understood but annoying that they reall had no LH stuff except for 1 set of irons and the wedges... 

 

like others have asked,... anyone know about where they are sellling off the hogan inventory?

 

[JAMH03]

On 8/6/2022 at 1:58 PM, J13 said:

it was obvious the licensing deal with Perry Ellis was crazy.  

How so? What should it have been?

[Port and Starboard]

What a shame.  Covid must have done a number on them, especially for being a start up company.

 

Their Ft. Worth & Icon irons were really nice clubs.

[J13]

On 12/13/2022 at 2:44 PM, JAMH03 said:

How so? What should it have been?

 

Basically the licensing fee's. Golf's margins are thin and if you're paying a licensing fee on top of that it's even thinner hence why more than a few have tried and failed at reviving the Hogan brand of clubs.  I also don't think the name resonates with the younger generation of golfers like it does with mine so it has even less value.  I think if Callaway kept the Hogan name it could have been cool.