Anyone Have An Idea of What TM’s Driver Plans Are for 2022?

[s515_15]

6 minutes ago, jll62 said:

 

You're thinking at the brand level, not product level. TM's primary brand logo is a monochrome black on white, which allows them to be flexible with the colorways at the product level. It's similar to Apple and their monochrome logo. That color seldom changes, but every year there's a new iPhone color or two in the lineup that makes someone want the new release just to have the hot new color.

 

The product cycle at TM is no different than this. I thought M5/M6 looked great in the blood orange color scheme, but was immediately dated compared to SIM when it came out. Then SIM2 came out with it's own bold—and not for everyone—color scheme and to my eye that made SIM look old and busted.

 

The marketing team at TM knows what they're doing. Being flexible and and allowing the brand's identity to morph into that year's color palette is better than letting things get stale by sticking to a brand palette.

plus they have to differentiate. How would you find a sim 2 in a bag of 30 different tm drivers over 10 model years, all with the same paint scheme. You'd barely sell any drivers.

[TucsonGolfer]

On 9/7/2021 at 10:36 AM, TaylorMade Golf said:

It's already September, don't you normally start these threads in June? You guys asleep at the wheel...😉

I don't know about you, but this thing looks stealthy... 🤨

[tekman]

I saw a pic , hoping it was a fake, of a Sim like shaped head with Burnr on the sole with an ugly brown and white crown.  I hope to God that it's just a hoax, cuz it was Ugly as Sh!t.

 

 

[TucsonGolfer]

10 hours ago, Clubhoe said:

"Stealth" irons. Surely they'd have to be black-ish

They look much prettier than than what you are imagining.. and maybe more in line with the rest of their family 😉 

 

[toddyc]

1 hour ago, s515_15 said:

plus they have to differentiate. How would you find a sim 2 in a bag of 30 different tm drivers over 10 model years, all with the same paint scheme. You'd barely sell any drivers.

It works for some brands. like titleist and Srixon. Probably wouldn’t work for taylormade. 

1 hour ago, jll62 said:

 

You're thinking at the brand level, not product level. TM's primary brand logo is a monochrome black on white, which allows them to be flexible with the colorways at the product level. It's similar to Apple and their monochrome logo. That color seldom changes, but every year there's a new iPhone color or two in the lineup that makes someone want the new release just to have the hot new color.

 

The product cycle at TM is no different than this. I thought M5/M6 looked great in the blood orange color scheme, but was immediately dated compared to SIM when it came out. Then SIM2 came out with it's own bold—and not for everyone—color scheme and to my eye that made SIM look old and busted.

 

The marketing team at TM knows what they're doing. Being flexible and and allowing the brand's identity to morph into that year's color palette is better than letting things get stale by sticking to a brand palette.

Yes I am thinking at the brand level. Suppose most golf brands don’t bother having company colors they sort of stick to. Titleist and mizuno. Srixon too I suppose

Certainly they’re know what they’re doing they are crazy good. I’m just thinking out loud about it

[TucsonGolfer]

9 minutes ago, tekman said:

I saw a pic , hoping it was a fake, of a Sim like shaped head with Burnr on the sole with an ugly brown and white crown.  I hope to God that it's just a hoax, cuz it was Ugly as Sh!t.

 

 

 

Yeah.. that is going to be fake.  The new one will be as the peaked picture indicated... very black with the new orange/red ish face.. that I am hearing... Taylormade Custom will allow you to change.. 😉 

 

 

[s515_15]

20 minutes ago, toddyc said:

It works for some brands. like titleist and Srixon. Probably wouldn’t work for taylormade. 

Yes I am thinking at the brand level. Suppose most golf brands don’t bother having company colors they sort of stick to. Titleist and mizuno. Srixon too I suppose

Certainly they’re know what they’re doing they are crazy good. I’m just thinking out loud about it

titleist and mizuno are on longer product launch cycles. TM is on a 1 year cycle.

[s515_15]

17 minutes ago, TucsonGolfer said:

 

Yeah.. that is going to be fake.  The new one will be as the peaked picture indicated... very black with the new orange/red ish face.. that I am hearing... Taylormade Custom will allow you to change.. 😉 

 

 

assuming the head color and not the face color? Rep never mentioned it to me.

[ImplicitZen]

2 minutes ago, s515_15 said:

assuming the head color and not the face color? Rep never mentioned it to me.

nope. face is red. head is black.

[s515_15]

17 minutes ago, ImplicitZen said:

nope. face is red. head is black.

i meant changing colors via their custom program. Mysim was just head color

[ImplicitZen]

Just now, s515_15 said:

i meant changing colors via their custom program. Mysim was just head color

unknown for sure at this point. but the reporting in this thread has been that face color is changeable in the customization.

[Mookie91]

4 hours ago, pinetreecc7003 said:

It was on my list as shaft removals for next year.

Shaft removals?

[TiScape]

2 hours ago, ImplicitZen said:

unknown for sure at this point. but the reporting in this thread has been that face color is changeable in the customization.

Yes. Wonder what the turnaround will be on a custom color Stealth in the current environment?!… Could be ugly. 

[Bdck]

4 hours ago, s515_15 said:

plus they have to differentiate. How would you find a sim 2 in a bag of 30 different tm drivers over 10 model years, all with the same paint scheme. You'd barely sell any drivers.

Titleist begs to differ

[btyh]

3 hours ago, s515_15 said:

titleist and mizuno are on longer product launch cycles. TM is on a 1 year cycle.

Titleist has been very consistent with 2 year cycles

[Red4282]

30 minutes ago, Bdck said:

Titleist begs to differ

Titleist is different in their loyal base are pureists at heart. Imo, there only so much market space for that type of product. It would be stupid for TM or any of the other companies to follow the same strategy.

[TiScape]

1 hour ago, Red4282 said:

Titleist is different in their loyal base are pureists at heart. Imo, there only so much market space for that type of product. It would be stupid for TM or any of the other companies to follow the same strategy.

Yeah. Each company has their niche and are very successful in that market. TM guys don’t want a “boring traditional” looking head. Titleist guys don’t want racing stripes on the crown of their driver. 
My last several drivers have been Titleist. This is the first TM crown I’ve liked in a while. Face doesn’t bother me because it’s not visible at address. 

Edited December 9, 2021 by TiScape

[MysteryV]

On 12/7/2021 at 8:37 AM, JokerK3n said:

Not sure if this is real, but if it is, that's pretty ugly 

 

 

Tell me Collin Morikawa and Tiger are going to play the same OG SIM for a third season without telling me Collin Morikawa and Tiger are going to play the same OG SIM for a third season...

[TucsonGolfer]

I'm confused how this is viewed as 'ugly' by a couple of people and VERY sharp from some others... this looks very SiM like on the bottom with the weight track. Very similar aerodynamics in the bottom with the rear weight as well. Also, getting the top view separately that looks very clean compared to years past. I guarantee you are going to see most of those that haven't made the switch, making the switch with the Stealth. 

 

[Clubhoe]

I love the red face. In fact everything looks fantastic! And I'm fussy as hec. 

I haven't owned a taylormade driver for years, because I've hated the white edge since the M1. And the underside hasn't inspired me much also. 

This driver is in fact Stealth! Take my money!

 

[typedef]

TaylorMade has "stealthly" hid the carbon fiber as forged honey comb.

[MysteryV]

1 hour ago, TucsonGolfer said:

I'm confused how this is viewed as 'ugly' by a couple of people and VERY sharp from some others... this looks very SiM like on the bottom with the weight track. Very similar aerodynamics in the bottom with the rear weight as well. Also, getting the top view separately that looks very clean compared to years past. I guarantee you are going to see most of those that haven't made the switch, making the switch with the Stealth. 

 

 

[LongStaff]

For those that have held these new drivers. Does the face roll seamlessly into the black frame surrounding it? It also looks like the frame is exposed for sky ball, thin and extreme toe strikes. 

[agood3putt]

Im curious about the fairways tbh

[mogc60]

4 hours ago, Bdck said:

Titleist begs to differ

Titleist is a fly spec compared to Taylormade in driver sales. 

[Lemonde]

1 hour ago, TucsonGolfer said:

I'm confused how this is viewed as 'ugly' by a couple of people and VERY sharp from some others... this looks very SiM like on the bottom with the weight track. Very similar aerodynamics in the bottom with the rear weight as well. Also, getting the top view separately that looks very clean compared to years past. I guarantee you are going to see most of those that haven't made the switch, making the switch with the Stealth. 

 

I wouldn’t be.   There’s a lot of low and mid handicappers out there if not the majority who have had a black gloss driver for almost 20 years with either a silver face or a black face.  So any change from this jumps out to at least half of everyone reading these posts. It was the same when the M1 and SLDR and the white heads.  It’s like deciding to not buy your next car in black colour without the red pinstriping and grille, hard for people to get acclamated. I have never liked a full black gloss driver.  I grew up with Burner, Burner Plus and Pittsburgh Persimmon.  The 975D was acceptable because it was silver lol. 

Edited December 10, 2021 by Lemonde

[Lemonde]

4 hours ago, Bdck said:

Titleist begs to differ

Agree but from a tour perspective and for many a common folk most TV golf watchers know who play Titleist. There’s no way a contracted Titleist staffer will ever play anything but a Titleist driver. For TM there are many free agents of their drivers.  I guess my point is Titleist need not care about having the #1 driver that stands out in golf.  They are already #1 in balls, wedges, likely Scotty putters and the iron lineup is really good, the T series really provided some lift.  

[btyh]

3 minutes ago, Lemonde said:

Agree but from a tour perspective and for many a common folk most TV golf watchers know who play Titleist. There’s no way a contracted Titleist staffer will ever play anything but a Titleist driver. For TM there are many free agents of their drivers.  I guess my point is Titleist need not care about having the #1 driver that stands out in golf.  They are already #1 in balls, wedges, likely Scotty putters and the iron lineup is really good, the T series really provided some lift.  

Titleist never had a stand out driver but the tsi was in alot of free agent bags at the beginning of the year that's for sure.

[btyh]

20 minutes ago, mogc60 said:

Titleist is a fly spec compared to Taylormade in driver sales. 

Would love to see a factual source based off your opinion. 

[HackerDad78]

1 minute ago, btyh said:

Would love to see a factual source based off your opinion. 

I can't give you a firm % of market share, and fly spec is an overstatement, BUT having worked in the industry and having seen the golf datatech marketshare reports for years, they're not as major a player compared to TM.  Titleist makes their money on golf balls.  Plain and simple.  Golf balls keep the lights on there, period.  TM and Callaway always wrestle for the top spot in the woods category, followed by very distant competitors in Ping and Titleist. TSi may be a great product that has given them market share gains recently but not enough to take on the giants. Having been out of the space for a few years now, my guess is that they're still less than half (or even smaller) the market share of a TM or Callaway.