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Rickie Fowler is a cautionary tale in overexposing a superstar


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I for one am a Rickie fan as well. To me Fowler probably made the best deal of his life taking endorsements the way he did. Keep in mind, a lot of these golfers have high potential but, that does not always guarantee success at a high rate on the PGA stage. I can name a few now who we hear lots of in terms of having high potential but not getting it done. Can somebody scream Tony Finau!!!! Even Sergio comes to mind when we are talking Majors. So with that being said, Rickie probably makes more money off his Rocketmortgage commercials then his Puma and cobra deal are paying him. So, do we really think he is just filming commercials all day? I don’t believe so. 

For Rickie, he needs to catch a spark. Start posting top 10’s then top 5’s and eventually see some wins come through. look at Jordan now. From his fall from the height he was at. Just goes to show the level of talent whether endorsed or not that is out there. Now imagine being a Tour player who has no endorsements at all. To that I say well played Rickie. 

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4 minutes ago, llewol007 said:

look at Jordan now. From his fall from the height he was at.

 

I don't think Jordan was ever in danger of falling outside the Top 100 in the OWGR. For Ricky to go from Top 10 to outside the Top 100 while still in his early 30s without a significant injury was alarming. As everyone has said in this thread he went and got his money most people seem to think that is awesome. I tend to be on the other side where I think after a certain point the money has diminishing value, i.e. it is a huge jump to go from $1 million to $10 million, lifestyle-wise, whereas to go from $40-50 million is not (THE OBVIOUS COUNTER BEING HOW WOULD I ACTUALLY KNOW? haha). Maybe you've got enough money now and want to start balling out again on the actual golf course?

 

I would say we should really be saying Rickie's agent is the GOAT because to have your client on more ads than any other tour player while he is languishing in the triple digits in the OWGR is ELITE. If there was an OWGR for agents, that guy/girl is killing it.

 

Is Rickie still sponsored by Mercedes Benz? If so, that whole "the best or nothing" slogan doesn't really ring true, does it? I would suggest they change it to, as of today, "The Top 104...or thereabouts"

 

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15 hours ago, MUNIGRIT said:

With a sand wedge because he was 220 out and the water was probably from 150 to 190. Nervous move

230….and it secured his card for 2011.  Funny isn’t it if the strategy works it’s brilliant but if it doesn’t it becomes cowardice?  Zach Johnson is celebrated for laying up on every par 5 and winning the Masters. 
 Rickie may not have won that event but he won a tour card.

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12 minutes ago, Shilgy said:

Zach Johnson is celebrated for laying up on every par 5 and winning the Masters. 

 

This is actually what made me really start disliking ZJ. Don't celebrate that at all.

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5 minutes ago, blackbdmillsaps said:

 

This is actually what made me really start disliking ZJ. Don't celebrate that at all.

Why? Low score wins not style points.

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1 minute ago, Shilgy said:

Why? Low score wins not style points.

 

You're not wrong and I will concede a few other obvious points (1) it got ZJ a masters which is more than I will ever get (2) I would definitely have to layup on all the par 5s at the Masters from the tournament tees (3) having different styles in golf is, generally, appealing. 

 

BUT, I see pro golf as an entertainment product. Hence why they sell tickets and televise it. Watching someone lay up on every par 5 on repeat was not entertaining to me. Thus it made me dislike ZJ from an entertainment perspective. I'm sure he is a nice guy. 

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1 hour ago, blackbdmillsaps said:

 

You're not wrong and I will concede a few other obvious points (1) it got ZJ a masters which is more than I will ever get (2) I would definitely have to layup on all the par 5s at the Masters from the tournament tees (3) having different styles in golf is, generally, appealing. 

 

BUT, I see pro golf as an entertainment product. Hence why they sell tickets and televise it. Watching someone lay up on every par 5 on repeat was not entertaining to me. Thus it made me dislike ZJ from an entertainment perspective. I'm sure he is a nice guy. 

Interesting logic. I completely disagree with you, but interesting logic. 
 

drn92

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I don't understand the Rickie appeal. Sure he's a nice kid, but to me he has the personality of sawdust. There's so many more players out there more interesting. The golf media did an amazing job elevating him to the status he reached, and he did a great job capitalizing on that smoke.

 

 

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3 hours ago, blackbdmillsaps said:

 

I don't think Jordan was ever in danger of falling outside the Top 100 in the OWGR. For Ricky to go from Top 10 to outside the Top 100 while still in his early 30s without a significant injury was alarming. As everyone has said in this thread he went and got his money most people seem to think that is awesome. I tend to be on the other side where I think after a certain point the money has diminishing value, i.e. it is a huge jump to go from $1 million to $10 million, lifestyle-wise, whereas to go from $40-50 million is not (THE OBVIOUS COUNTER BEING HOW WOULD I ACTUALLY KNOW? haha). Maybe you've got enough money now and want to start balling out again on the actual golf course?

 

I would say we should really be saying Rickie's agent is the GOAT because to have your client on more ads than any other tour player while he is languishing in the triple digits in the OWGR is ELITE. If there was an OWGR for agents, that guy/girl is killing it.

 

Is Rickie still sponsored by Mercedes Benz? If so, that whole "the best or nothing" slogan doesn't really ring true, does it? I would suggest they change it to, as of today, "The Top 104...or thereabouts"

 


 

Rickie be Mercedes like

 

 

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49 minutes ago, sekrah said:

I don't understand the Rickie appeal. Sure he's a nice kid, but to me he has the personality of sawdust. There's so many more players out there more interesting. The golf media did an amazing job elevating him to the status he reached, and he did a great job capitalizing on that smoke.

 

 

 I think it's because he just comes off as a regular dude, at least when he's interviewed.

 There were always questions about how long his swing would hold up.

I think people like him because he seems like a good guy.

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42 minutes ago, DFS PFD said:

He can use his Maybach to chauffer players to the majors the next couple of years since he doesn't have to worry about playing 😉 


 

Hey babe

 

Yeah babe?

 

DFS PFD said I can use my Maybach to chauffeur guys to the majors since I’m outsville

 

Cool idea babe

 

Yeah I was thinking I’ll get some of those smoked almonds for the guys to snack on…

 

 

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4 hours ago, Shilgy said:

230….and it secured his card for 2011.  Funny isn’t it if the strategy works it’s brilliant but if it doesn’t it becomes cowardice?  Zach Johnson is celebrated for laying up on every par 5 and winning the Masters. 
 Rickie may not have won that event but he won a tour card.

It was a nervous move there. Even the guys who dunk it from a lot farther put on that hole going for it in 2 get up and down for the same par that Rickie made a lot. I've played that hole quite a bit and the second shot is fairly straight forward with a lot of green  between the water and the green. He would have got his card anyways IMO if he went for it and dunked it which would have been a horrible shot. Probably was a 4 iron for him. 

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4 minutes ago, MUNIGRIT said:

It was a nervous move there. Even the guys who dunk it from a lot farther put on that hole going for it in 2 get up and down for the same par that Rickie made a lot. I've played that hole quite a bit and the second shot is fairly straight forward with a lot of green  between the water and the green. He would have got his card anyways IMO if he went for it and dunked it which would have been a horrible shot. Probably was a 4 iron for him. 

May have been…..I seem to recall him saying it was the number that was bad. If he had been a bit further out or shorter he would have hit it but didn’t like having to lay off something at that moment.

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He is 23rd on the all time PGA tour money list, right behind CHIII, another person who hasn't won as much as many expected.  Obviously the money list is skewed to modern players, but the oldest guy ahead of him is DLIII and of course the likes of Tiger, Phil etc.  

 

He is ahead of the likes of Koepka, Woodland, Casey, Reed, Donald etc.  So he has won more money than many of his contemporaries.  

 

Rickie was a money winning machine for awhile, more like Kuchar, but certainly not a big winner or a major performer like Spieth or Kopeka.  In fact Rickie at #23 has probably competed against everyone in the top 100 on the list at one point or another.  The only exception might be Nick Price. 

It seems Rickie is just fine being Rickie, he has won more than Tony Finau who has much more potential than Rickie in my opinion.  Some guys just don't learn how to win.  

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1 hour ago, sekrah said:

I don't understand the Rickie appeal. Sure he's a nice kid, but to me he has the personality of sawdust. There's so many more players out there more interesting. The golf media did an amazing job elevating him to the status he reached, and he did a great job capitalizing on that smoke.

 

 

I’ll agree that the media did an amazing job elevating him to the status he has reached. He definitely did indeed do a great job capitalizing on that smoke. I’ll say that I do understand the appeal though. When he came onto the scene he was the  “edgy, good looking MX kid” with decent enough game to compete. He also had the flat bill hat, orange puma swag thing going. He was something new/different on the golf scene at the time. Appealed to the younger generation and the ladies. I can definitely see how it all happened. 

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5 hours ago, blackbdmillsaps said:

 

I don't think Jordan was ever in danger of falling outside the Top 100 in the OWGR. For Ricky to go from Top 10 to outside the Top 100 while still in his early 30s without a significant injury was alarming. As everyone has said in this thread he went and got his money most people seem to think that is awesome. I tend to be on the other side where I think after a certain point the money has diminishing value, i.e. it is a huge jump to go from $1 million to $10 million, lifestyle-wise, whereas to go from $40-50 million is not (THE OBVIOUS COUNTER BEING HOW WOULD I ACTUALLY KNOW? haha). Maybe you've got enough money now and want to start balling out again on the actual golf course?

 

I would say we should really be saying Rickie's agent is the GOAT because to have your client on more ads than any other tour player while he is languishing in the triple digits in the OWGR is ELITE. If there was an OWGR for agents, that guy/girl is killing it.

 

Is Rickie still sponsored by Mercedes Benz? If so, that whole "the best or nothing" slogan doesn't really ring true, does it? I would suggest they change it to, as of today, "The Top 104...or thereabouts"

 

Spieth was one week from falling outside the top 100. He was 92nd this spring and a t4 at Phoenix kept him in the top 100.

 

No one would admit it but jealously is a large part of this Rickie negativity. 
 

He reached #4 in the world…..even in these down times retained his card and is now married and expecting. Oh, and makes a fortune because companies see him as a good spokesman. If all a  player needed was a good resume’ then Brooks would have more ads but who wants him as the face of a company?

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18 minutes ago, TiScape said:

I’ll agree that the media did an amazing job elevating him to the status he has reached. He definitely did indeed do a great job capitalizing on that smoke. I’ll say that I do understand the appeal though. When he came onto the scene he was the  “edgy, good looking MX kid” with decent enough game to compete. He also had the flat bill hat, orange puma swag thing going. He was something new/different on the golf scene at the time. Appealed to the younger generation and the ladies. I can definitely see how it all happened. 


 

Put it this way.

 

Do you like Brooks?

 

Do you like Bryson?

 

Those are rhetorical 🤣

 

My point is…you like Rickie. Everyone does.

 

Its not the hat or the garb or the motocross. 
 

You just like the guy.

 

Thats advertising gold. 

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13 minutes ago, bscinstnct said:


 

Put it this way.

 

Do you like Brooks?

 

Do you like Bryson?

 

Those are rhetorical 🤣

 

My point is…you like Rickie. Everyone does.

 

Its not the hat or the garb or the motocross. 
 

You just like the guy.

 

Thats advertising gold. 

I agree “you just like the guy”. But also believe the hat, the garb and the MX add to it! His look and background helped him standout from the typical cookie cutter PGA pro. The whole package is advertising gold IMO. At least when he first started on tour. 

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1 hour ago, bscinstnct said:


 

Hey babe

 

Yeah babe?

 

DFS PFD said I can use my Maybach to chauffeur guys to the majors since I’m outsville

 

Cool idea babe

 

Yeah I was thinking I’ll get some of those smoked almonds for the guys to snack on…

 

 

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 You would think he could afford to buy his girl the rest of the dress ....

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I took a Television class in high school (so academic, I know) but there's a thing in advertising called "Q factor". Basically a likability rating. Fowler has that in spades.

 

My very unprofessional opine is Ricky cannot handle rough, specifically major champion rough. He's a flattish swinger with spindly forearms, Koepka is a bull with more upright simple move. He's the embodiment of smart smash & gouge golf. RF needs fairways & greens, but he's got that motocross crazy aggressive attitude without the muscles to back it up. Would love to see him win and bag a major, he's got skills, but there's a miss match.

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